The pet care industry has seen unprecedented growth over the last decade, and one of the most dynamic segments within it is the pet supplements market. With increasing awareness around pet health, wellness, and longevity, pet owners are now investing in supplements to enhance the quality of life for their furry companions. From probiotics and joint health formulas to multivitamins and CBD products, the range of supplements has expanded rapidly.
What Are Pet Supplements?
Pet supplements are products designed to provide additional nutrients or health benefits beyond a standard diet. These may include:
- Vitamins and minerals
- Joint health supplements (e.g., glucosamine, chondroitin)
- Digestive aids (e.g., probiotics, enzymes)
- Skin and coat health products (e.g., omega-3 fatty acids)
- Anxiety and stress relief formulas (e.g., CBD, calming herbs)
They come in various forms, including powders, tablets, chews, liquids, and treats, often made to be palatable to pets.
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Nestlé Purina PetCare
Nestlé Purina PetCare, a global leader in pet food, has increasingly ventured into the pet supplements sector. Leveraging its strong research capabilities and trusted brand reputation, Purina offers targeted supplements that support mobility, digestive health, and cognitive function in pets. Its Pro Plan Veterinary Supplements line highlights the company’s commitment to science-backed pet wellness products.
Royal Canin
Royal Canin, part of Mars Inc., is renowned for its breed-specific and health-focused pet nutrition. In recent years, Royal Canin has extended its portfolio to include supplement products aimed at specific health conditions like urinary care, joint support, and skin sensitivities. The company’s veterinary-exclusive lines integrate supplements with therapeutic diets for comprehensive pet care.
Zoetis
Zoetis, a global animal health company, plays a significant role in the pet supplements market through its pet wellness products, including dietary supplements and functional treats. Its acquisition of companies like Platinum Performance expanded its supplement portfolio, covering areas such as joint health, skin and coat, and senior pet nutrition, aligning with its broader veterinary-focused offerings.
Mars Petcare
As one of the largest pet care companies worldwide, Mars Petcare has diversified into the supplements space through both its core pet food brands and strategic acquisitions. Through brands like Nutro and Greenies, it offers functional chews and supplement-enriched treats that support dental health, digestion, and immunity in pets, catering to the growing demand for preventive pet wellness.
Hill’s Pet Nutrition
A subsidiary of Colgate-Palmolive, Hill’s Pet Nutrition focuses heavily on veterinary-recommended diets and health-centric pet products. Its Hill’s Prescription Diet and Hill’s Science Diet lines often incorporate functional ingredients that act as supplements for conditions such as kidney disease, joint health, and weight management, supporting pets through scientifically formulated nutrition.
Garmon Corp. (NaturVet)
Garmon Corp., best known for its NaturVet brand, is a key player in the pet supplements market, offering a comprehensive line of natural and holistic supplements for dogs and cats. Its products address a wide range of health issues including anxiety, joint care, digestion, and immune support. Garmon emphasizes natural ingredients and quality manufacturing in its California-based facility.
Eagle Labs, Inc.
Eagle Labs specializes in the formulation and contract manufacturing of animal health products, including pet supplements. With a focus on quality assurance and customized solutions, the company supports private label brands and veterinary formulations in categories such as joint health, skin and coat, and probiotics. Eagle Labs is a trusted partner for companies entering the supplements market.
Lipa Pharmaceuticals
Based in Australia, Lipa Pharmaceuticals is a contract manufacturer known for producing high-quality nutraceuticals, including pet supplements. The company applies pharmaceutical-grade standards to pet products, producing tablets, powders, and liquids for a wide array of conditions, such as joint mobility, stress reduction, and gut health. Lipa serves both domestic and international pet health brands.
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Uckele Health & Nutrition
Uckele is a well-established manufacturer of dietary supplements for both humans and animals, with a strong emphasis on pet health. The company offers a variety of pet supplements targeting nutritional deficiencies, metabolic support, and aging-related health issues. Uckele’s focus on science-based formulations and customization has made it a respected name among holistic pet care providers.
W.F. Young, Inc. (Absorbine Pet Care)
W.F. Young, known for its Absorbine brand, extends its legacy of animal wellness to pets through a line of health-focused products. The company offers supplements and topical solutions under its Absorbine Pet Care division, addressing issues like joint stiffness, anxiety, and skin irritations. Its long-standing reputation in equine care lends credibility and trust in the companion animal supplement space.