The pet dietary supplements market is estimated at USD 2.71 billion in 2025 and is projected to reach USD 4.11 billion by 2030, at a CAGR of 8.7%. As pets increasingly become seen as integral family members, their owners are seeking ways to extend their longevity and enhance their quality of life. This shift in consumer mindset has opened the door for a surge in demand for supplements aimed at addressing issues such as joint health, digestion, skin and coat health, immunity, and overall vitality.
The key drivers behind this trend are the rising incidence of lifestyle-related conditions in pets, such as obesity, arthritis, and digestive problems, often resulting from processed diets and sedentary lifestyles. Pet owners, particularly millennials and Gen Z, are proactively turning to preventive health solutions, mirroring trends in human wellness.
Top Companies in the Pet Dietary Supplements Market
- Nestle (Nestle Purina Petcare Company) (Switzerland)
- Elanco (US)
- H&H Group (Hong Kong)
- General Mills Inc. (US)
- NOW Foods (US)
- Zoetis Services LLC (US)
- FoodScience (US)
- Swedencare AB (Sweden)
- Mars, Incorporated (US)
- Wellness Pet, LLC (US)
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Nestlé Purina Petcare Company (Switzerland)
Nestlé (Nestlé Purina Petcare Company) (Switzerland), a global leader in nutrition, health, and wellness, has a robust presence in the pet care sector through its Purina PetCare division. With a strong foundation in science-backed nutrition, Nestlé Purina Pet Care Company’s emphasis on quality, safety, and innovation enables it to offer specialized supplements that support pet mobility, digestion, immunity, skin and coat health, and overall vitality. As part of Nestlé, Purina leverages global resources and scientific excellence to formulate targeted pet supplements that address specific needs, mobility, digestion, immunity, coat and skin health, and cognitive function. Their commitment to product safety and quality is evident through rigorous Good Manufacturing Practices (GMP), industry-leading quality systems, and the use of tools like HACCP, IRIS, and HINT to ensure consistency, safety, and efficacy.
The company sells its products in 185 countries. The company is present in North America, Europe, Asia Pacific (Oceania, Greater China), Latin America, and Africa.
Elanco (US)
Elanco Animal Health (US) operates as a purpose-driven company with a mission rooted in improving the health of animals, people, and the planet. With a rich legacy of scientific innovation and customer focus, Elanco has positioned itself as one of the global leaders in the animal health sector, offering a broad range of products across 90 countries. The company’s strategic advantage lies in its strong reputation within veterinary networks, its global scale, and a portfolio of more than 200 brands. This foundation allows Elanco to introduce supplements trusted by professionals and welcomed by pet owners seeking credible and efficacious wellness solutions. Its emphasis on education and engagement ensures that these products are backed by both clinical confidence and consumer understanding.
H&H Group (Hong Kong)
H&H Group (Health & Happiness) (Hong Kong) is a global health and wellness company with a mission to make people and their pets healthier and happier. The company has grown from a single brand Biostime into a diverse portfolio of premium consumer health, pet nutrition, and personal care brands. With operations spanning across human and pet wellness, H&H serves families worldwide through science-led innovation, premium formulations, and a strong foundation in research and sustainability.
The Group’s product portfolio is structured around three core segments: Infant & Child Nutrition and Care, Adult Nutrition and Wellness, and Pet Nutrition and Wellness. Flagship brands include Biostime, Swisse, Dodie, Aurelia Probiotic Skincare, Good Goût, Solid Gold, and Zesty Paws, with distribution through retail, e-commerce, and healthcare channels globally. Through its H&H Foundation and NewH² innovation fund, the company also invests in cutting-edge health ventures and social impact initiatives.
General Mills Inc. (US)
General Mills, a major player in the U.S. food industry, is impacted directly by agricultural tariffs on essential ingredients such as wheat, corn, and dairy. Tariffs could increase the cost of sourcing ingredients for its vast portfolio, including well-known brands like Cheerios, Betty Crocker, and Blue Buffalo pet food. The company may also face difficulties in accessing international markets due to retaliatory tariffs or disruptions in the global supply chain. The challenge for General Mills will be balancing the impact of higher raw material costs while maintaining competitive pricing.
NOW Foods (US)
NOW Foods, a U.S.-based company specializing in natural health products, including vitamins, supplements, and organic foods, could see rising costs due to U.S. tariffs on agricultural products and raw materials like herbs, oils, and nutritional supplements sourced internationally. As a major player in the wellness industry, NOW Foods may need to adjust its product pricing or reformulate some of its offerings to mitigate these costs. The company might also consider adjusting its supply chain strategies to source materials from regions less affected by tariffs.
Zoetis Services LLC (US)
Zoetis Services LLC, a leading animal health company in the U.S., focuses on medicines, vaccines, and diagnostics for livestock and pets. The impact of tariffs on raw materials used in pharmaceuticals and feed could increase Zoetis’s production costs, especially for vaccines and treatments involving agricultural inputs. Tariffs on animal feed ingredients, such as corn and soybeans, could drive up prices for livestock farmers, impacting the demand for Zoetis’s products. Zoetis might explore diversifying its supply chain or passing on some of these increased costs to customers.
FoodScience (US)
FoodScience, a U.S.-based company that produces a variety of supplements for pets and livestock, could face tariff-induced challenges related to the import of key ingredients like grains, herbs, and other plant-based materials used in its products. As tariffs affect the cost of goods from international markets, FoodScience may need to adjust its pricing models or seek alternative suppliers. This could be especially impactful for their pet care products, where price sensitivity is a key market factor.
Swedencare AB (Sweden)
Swedencare AB, a Swedish company specializing in pet health and wellness products, could experience increased costs due to U.S. tariffs on the import of agricultural raw materials. Pet care products often rely on ingredients sourced from global suppliers, including fish, grains, and meat products, all of which could be impacted by tariff increases. Swedencare may be forced to adjust pricing or reformulate products to reduce reliance on affected raw materials. Moreover, the company may explore strategies to offset tariff impacts by enhancing its operational efficiencies or expanding its manufacturing capacity within tariff-advantaged regions.
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Mars, Incorporated (US)
Mars, Incorporated, one of the largest food and pet care companies globally, is significantly impacted by U.S. agricultural tariffs. As a company with a diverse range of products, including pet food (Pedigree, Whiskas), confectionery (M&Ms, Snickers), and other food products, Mars could face higher production costs due to tariffs on key raw materials such as cocoa, sugar, and meat. Increased tariffs on agricultural imports could affect Mars’s cost structure and profitability, especially in the pet food sector where ingredients like meat are crucial. Mars may focus on optimizing its supply chain, renegotiating supplier contracts, or investing in local sourcing to manage tariff-related price increases.
Wellness Pet, LLC (US)
Wellness Pet, LLC, which produces premium pet food brands such as Wellness and Old Mother Hubbard, is directly impacted by the cost of raw materials like meat, grains, and vegetables, all of which could be affected by U.S. tariffs. These increased costs might lead to higher retail prices, potentially reducing consumer demand in a price-sensitive market. Wellness Pet may seek alternative sourcing strategies or explore innovative supply chain solutions to mitigate the impact of tariffs and maintain product affordability and competitiveness.