The global dietary supplements market is valued at USD 179.53 billion in 2024 and is projected to grow to USD 258.75 billion by 2029, registering a CAGR of 7.6% during the forecast period. This growth is primarily fueled by rising health awareness, the increasing prevalence of chronic diseases, and a growing emphasis on preventive healthcare. Modern lifestyles—often marked by poor dietary habits and elevated stress levels—have led consumers to rely on supplements to bridge nutritional gaps.
Additionally, aging populations, particularly in developed regions, are further propelling market demand as older adults seek supplements to boost immunity, manage age-related conditions, and support overall well-being.
Top 10 Companies in the Dietary Supplements Market:
- Nestlé (Switzerland)
- Abbott (US)
- Amway Corp (US)
- Otsuka Holdings Co., Ltd (Japan)
- Glanbia PLC (Ireland)
- Bayer AG (Germany)
- Haleon Group of Companies (UK)
- Herbalife International of America, Inc. (US)
- Nature’s Sunshine Products, Inc. (US)
- Bionova (India)
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Nestlé (Switzerland): Nestlé is a global leader in nutrition, health, and wellness, offering a broad portfolio of functional foods and dietary supplements. Through its Health Science division, Nestlé focuses on personalized nutrition, medical nutrition, and active lifestyle products. The company continues to invest in R&D and acquisitions to expand its footprint in the global dietary supplements and nutraceuticals market.
Abbott (US): Abbott is a prominent player in the global health and nutrition industry, known for its science-driven dietary supplements and nutritional products. Its brands, such as Ensure and Pediasure, cater to diverse health needs—from child nutrition to adult wellness. Abbott leverages clinical research and advanced formulations to enhance consumer health outcomes worldwide.
Amway Corp (US): Amway is one of the world’s largest direct-selling companies, with its Nutrilite brand being a pioneer in plant-based vitamins and dietary supplements. The company emphasizes sustainable farming, traceability, and high-quality phytonutrient ingredients. Amway’s personalized nutrition solutions and global wellness programs underscore its commitment to holistic health.
Otsuka Holdings Co., Ltd. (Japan): Otsuka Holdings is a diversified healthcare company engaged in pharmaceuticals, nutraceuticals, and functional beverages. Its nutraceutical arm, Otsuka Nutraceuticals, offers evidence-based supplements focused on hydration, energy, and mental wellness. The company integrates Japanese innovation with global health needs, reinforcing its leadership in functional nutrition.
Glanbia PLC (Ireland): Glanbia is a global nutrition group specializing in performance nutrition, ingredients, and functional foods. The company’s brands, including Optimum Nutrition and SlimFast, are widely recognized in the sports and lifestyle nutrition space. Glanbia’s strength lies in its integrated supply chain, innovation capabilities, and science-led approach to health and fitness nutrition.
Bayer AG (Germany): Bayer is a global life sciences company with a strong consumer health division offering vitamins, minerals, and dietary supplements under brands like One A Day, Berocca, and Supradyn. The company combines pharmaceutical expertise with consumer insights to deliver products that support immunity, energy, and general well-being across all age groups.
Haleon Group of Companies (UK): Haleon, formerly part of GSK, is a global leader in consumer health with a focus on everyday wellness. Its product range includes supplements, oral health, and pain relief solutions. The company emphasizes science-backed products and transparent labeling, aiming to empower consumers to take charge of their health through informed choices.
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Herbalife International of America, Inc. (US): Herbalife is a leading global nutrition company known for its protein shakes, vitamins, and dietary supplements that support weight management and overall wellness. With a strong direct-selling model, Herbalife reaches millions of consumers globally. The company invests heavily in product quality, clinical research, and community wellness initiatives.
Nature’s Sunshine Products, Inc. (US): Nature’s Sunshine is recognized for its natural health supplements made from premium botanicals and herbal ingredients. The company offers a wide range of vitamins, minerals, and herbal blends aimed at promoting holistic wellness. With a legacy of purity and transparency, Nature’s Sunshine emphasizes clean-label products and sustainable sourcing practices.
Bionova (India): Bionova is a fast-growing Indian nutraceutical and dietary supplement manufacturer, specializing in clinically tested formulations across categories like probiotics, sports nutrition, and wellness supplements. The company focuses on innovation-driven, evidence-based solutions that cater to both domestic and international markets, aligning with the growing demand for preventive healthcare in Asia.