The pet dietary supplements market is valued at USD 2.71 billion in 2025 and is projected to grow to USD 4.11 billion by 2030, registering a CAGR of 8.7%. This market is undergoing a significant transformation, driven by rising consumer awareness around preventive pet healthcare and wellness trends that closely mirror those in human health.
As pets are increasingly seen as family members, emotional bonds are influencing purchasing behaviors, prompting pet owners to invest more in high-quality, scientifically backed supplements that support long-term health and well-being.
Technological innovation is also playing a key role in shaping the market. Tools such as AI-powered pet health trackers, smart collars, and nutrition-monitoring apps are providing pet owners with real-time health insights. These advancements empower consumers to make more informed decisions about their pets’ dietary needs. Additionally, the rise of personalized nutrition platforms—offering supplements tailored to a pet’s breed, age, weight, and specific health conditions—is gaining traction, especially in North America and Europe.
Pet Dietary Supplements Market Growth Drivers
- Humanization of Pets: Pet owners now see animals as family members, leading to a willingness to invest in their wellness. Supplements are no longer seen as optional but as preventive health essentials, just like in the human health industry.
- Aging Pet Population: With pets living longer due to better veterinary care and diets, there’s a higher demand for supplements addressing age-related conditions, especially joint health, cognitive function, and immune support.
- Rise in Preventive Healthcare: Pet parents are increasingly proactive about health, preferring natural, non-pharmaceutical interventions to manage chronic conditions and support long-term wellness.
- Veterinarian Recommendations: Vets are now more likely to recommend or sell supplements directly, particularly in areas like joint health (glucosamine), digestion (probiotics), and anxiety (CBD or calming blends).
- E-commerce and DTC Growth: Online platforms have made it easier for pet owners to discover and access high-quality supplements. Subscription-based services and influencer marketing are also fueling demand.
Pet Dietary Supplements Market Trends
- Clean Label and Natural Ingredients: Just like human supplements, pet owners are demanding transparency—non-GMO, organic, grain-free, and additive-free formulas.
- Functional Treats and Chews: Supplements are increasingly being packaged as treats, chews, or even toppers, making compliance easier and improving palatability.
- Personalization: DNA-based nutrition, breed-specific supplements, and tailored subscription packs are gaining traction, offering pet-specific solutions.
- Sustainability: Eco-conscious brands using recyclable packaging and sustainable sourcing practices are winning customer loyalty.
- Regulatory Scrutiny and Quality Assurance: As the market grows, so does the need for regulation. Expect stricter oversight to ensure quality and efficacy, particularly in the U.S. under the FDA and NASC guidelines.
Pet Dietary Supplements Market Opportunities:
- Functional ingredients like CBD, collagen, and mushrooms
- Customized formulations based on breed, age, or specific health needs
- Vet-tech and diagnostics integration to personalize supplement regimens
The Asia Pacific region is projected to witness the fastest growth in the pet supplements market between 2025 and 2030.
Increasing awareness of pet health is a key driver across the region. As pet owners become more informed about the connection between nutrition and overall well-being, there is a growing demand for supplements that address specific health concerns such as digestive health, joint function, and immune support. The expansion of e-commerce has significantly contributed to this trend, offering consumers easier access to information, product reviews, and a broader range of supplement options than traditional retail outlets.
A younger, more health-conscious demographic is also shaping the market, with a strong interest in holistic and science-backed pet care solutions. In China, the market is further bolstered by the growing availability of premium pet care products through both digital platforms and physical stores. Major urban centers are seeing enhanced pet care infrastructure, supported by the presence of both local and international brands targeting the rising middle class.
In India, while the pet supplement market is still in its early stages, it is expanding quickly. The adoption of pets among the urban middle class is on the rise, accompanied by increasing awareness of the importance of pet nutrition and preventive health care.
Top Pet Dietary Supplements Manufacturers:
The report profiles key players such as Nestlé (Nestlé Purina Petcare Company) (Switzerland), Elanco (US), H&H Group (Hong Kong), SwedenCare (Sweden), Mars, Incorporated (US), Nutramax Laboratories (US), Virbac (France), General Mills Inc. (US), Zoetis Services LLC (US), Wellness Pet, LLC (US), NOW Foods (US), Vetoquinol (France), Affinity Petcare S.A. (Spain), FoodScience (US), and Thorne Vet (US).