Vetster
Vetster is a leading online veterinary platform that operates with a marketplace-based approach, connecting pet owners with licensed veterinarians and veterinary technicians for virtual care 24/7. Launched in 2020, the company has grown rapidly, earning recognition as a top-ranked pet health app. Vetster’s core service provides on-demand appointments via secure video calls or instant messaging, allowing pet parents to connect with a professional in minutes for a variety of non-emergency conditions. A key differentiator is the ability for users to browse vet profiles, read reviews, and select their preferred licensed professional in their area. The platform facilitates diagnosis, treatment plans, and even prescription services (VetsterRx), with options for home delivery or local pharmacy pickup. Vetster also offers its service as an employee benefit for corporate clients, leveraging its comprehensive, user-friendly system to make expert pet healthcare more accessible and scalable globally.
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Airvet
Airvet is a prominent pet telemedicine platform specializing in providing on-demand, 24/7 virtual care, which is a key differentiator from services that require scheduled appointments. The company’s primary focus is leveraging its platform to connect pet parents with trusted vets for quick consultations, aiming to prevent unnecessary and costly in-person emergency room visits. Airvet has successfully carved out a niche by offering its all-inclusive pet telehealth, insurance, and online pharmacy services as a popular employee benefit to large multinational corporations like Adobe and Synchrony. The platform is designed for ease of use, enabling virtual wellness exams, advice on nutrition and behavior, and prescription services. Furthermore, Airvet offers a single, comprehensive platform to veterinary teams, facilitating traditional telemedicine, acting as an after-hours triage network, and driving continuity of care, which ultimately supports a healthier work-life balance for veterinarians and an efficient workflow for clinics.
Dutch
Dutch is a subscription-based online veterinary care platform, positioning itself as an affordable and accessible solution for pet owners managing chronic or common health issues like skin problems and anxiety. For a monthly or annual fee, Dutch provides unlimited vet calls and follow-ups with licensed veterinarians for up to five pets per plan, which is significantly cheaper than a typical single in-person appointment. This subscription approach has driven high utilization and rapid revenue growth since its 2021 launch, providing over 700,000 telehealth visits. The company’s services cover care and prescriptions for over 150 conditions and include same-day appointments, including nights and weekends. Furthermore, the platform offers guaranteed low prescription prices and delivers medication directly to the user’s door, providing a convenient and consistent treatment experience. By making veterinary telehealth a normalized and accessible option, Dutch aims to accelerate the development of the pet telemedicine sector.
Banfield Pet Hospital (Vet Chat)
Banfield Pet Hospital is a major, established veterinary care provider with a vast network of over 1,000 physical locations across the United States. Its entry into veterinary telemedicine is primarily through the ‘Vet Chat’ feature, a key component of its preventative-focused healthcare model. The company’s core offering, the Optimum Wellness Plans (OWPs), is a prerequisite for using the 24/7 virtual care service. Vet Chat is a text-based, always-on tool available on the Banfield app that connects enrolled pet parents with a real veterinarian for live advice. This feature is particularly valuable for providing continuity of care, as the virtual advice is seamlessly integrated with the pet’s existing in-person medical records within the Banfield system. The integration of the digital service with its brick-and-mortar presence allows Banfield to offer a hybrid care model, simplifying the decision-making process for pet owners regarding urgent care needs and ensuring consistent, professional guidance from a single, trusted source.
TeleVet
TeleVet is a key player that focuses on creating a seamless digital extension for existing veterinary clinics by providing white-labeled, integrated software solutions. Rather than operating as a direct-to-consumer marketplace, TeleVet empowers veterinarians to connect with their established clients, thus maintaining the critical Veterinarian-Client-Patient Relationship (VCPR). The platform’s app is designed to be user-friendly, allowing pet owners to link directly to the veterinarian their pet already sees. TeleVet’s technology streamlines essential clinic communications and workflows, offering features like online prescription refills, appointment requests, scheduling follow-up visits, and payment processing. Veterinarians on the platform can conduct mini-exams with clients via video calls. By integrating its digital tools with clinics’ day-to-day operations and leveraging AI for notes (like the Otto AI Scribe), TeleVet enhances a clinic’s revenue and enables veterinary teams to provide a modern, efficient, and cohesive remote care experience for their loyal client base.
FirstVet
FirstVet is a globally established company in the veterinary telehealth sector, originating from Sweden, that provides a digital-first approach to non-emergency pet healthcare. The company connects pet owners with experienced, licensed veterinarians via video consultations, often acting as a crucial triage step. FirstVet’s business model is particularly strong internationally, as evidenced by its successful Series C funding round in June 2024 to expand its existing veterinary telehealth services globally. The platform is often cited among the leading players in the veterinary telemedicine market. By focusing on teleconsulting, FirstVet helps pet owners quickly assess their animal’s condition, receive professional advice, and determine the next steps without the immediate stress of an in-person visit. The company’s growth highlights its position as a dominant telehealth provider committed to making expert veterinary advice accessible and convenient, especially in a market with fragmented national providers.
Pawp
Pawp is a membership-based pet health company that leverages veterinary telehealth to provide continuous, affordable support for pet owners. For a monthly membership fee, Pawp offers unlimited, on-demand virtual visits with licensed veterinarians, vet techs, or veterinary nurses, available 24/7. This model ensures pet parents can instantly connect with an expert for advice, personalized care plans, and free follow-ups without the financial barrier of per-visit fees. In addition to telehealth, a key component of Pawp’s offering is the inclusion of an emergency fund for pets, designed to help cover costs for severe, unexpected health events. The company’s strategic importance in the market was underscored by its high-profile partnership with Walmart+ in 2024 to offer continuous telehealth services to its members. Pawp’s focus on unlimited access, combined with financial support for emergencies, positions it as a leader in comprehensive, subscription-based veterinary telehealth.
Whisker Docs LLC / Whiskers Worldwide
Whisker Docs, LLC, often listed as Whiskers Worldwide or simply whiskerDocs, is a significant and long-standing player in the veterinary telehealth market, primarily specializing in teletriage and teleadvice services. The company is recognized for offering subscription-based veterinary support, being identified as a “Best Subscription” option in some rankings. Whisker Docs operates a 24/7 team of licensed veterinary professionals who are available via phone, chat, or video. Their services focus on providing quick answers to general pet health questions, helping pet owners decide if an in-person visit is necessary, and managing non-urgent concerns like behavior, nutrition, and common health issues. The company’s expertise in providing reliable, round-the-clock professional triage advice is a critical function in the fragmented telehealth ecosystem. By assisting pet parents with immediate guidance, Whisker Docs serves as a crucial first line of defense, reducing unnecessary emergency visits.
PetDesk
PetDesk is a widely-used digital platform that serves as a comprehensive client engagement and communication solution for veterinary practices and an all-in-one pet health management app for pet owners. PetDesk integrates with a client’s regular veterinary clinic, allowing for seamless communication, appointment requests, prescription refills, and payment for appointments. The app’s core value in the veterinary telemedicine market is its ability to facilitate communication between established vets and their clients, often through virtual visits that complement in-person care. PetDesk is consistently ranked among the top mobile apps for pet parents due to its high user ratings (e.g., 4.9/5 stars on the Apple Store). By streamlining the administrative and communication aspects of veterinary care, including features like text reminders and calendar syncing, PetDesk strengthens the Veterinarian-Client-Patient Relationship and is recognized as a leading player that enhances the efficiency of clinic workflows.
IDEXX Laboratories, Inc.
IDEXX Laboratories, Inc. is a major global player in veterinary diagnostics and software, with its role in the veterinary telehealth market focused on providing specialized diagnostic support through its IDEXX Telemedicine Consultants. The company is not a direct-to-consumer platform but a critical “provider” segment player. IDEXX leverages technology to connect general practitioners with a network of global veterinary specialists for critical diagnostic information, primarily teleradiology and teleconsultation. This platform allows specialists to remotely read cases and provide expert advice, which significantly improves patient outcomes by giving general practices access to a higher level of expertise for complex or critical cases. IDEXX’s investment in this infrastructure and technology showcases its commitment to empowering veterinary teams and ensuring continuous, high-quality specialist support, solidifying its position as a foundational partner for the veterinary community in the digital health era.
GuardianVets
GuardianVets is a veterinary telehealth company that specializes in providing a complete after-hours and overflow triage solution for veterinary clinics. The company’s core service is offering a trained, remote veterinary staff to answer calls and texts for partner clinics during off-hours, preventing burnout for in-house staff while ensuring clients receive continuous, professional advice. By offering this essential support, GuardianVets prevents unnecessary and costly emergency visits to the clinic by triaging cases and providing appropriate teleadvice. GuardianVets is frequently listed among the top competitors in the veterinary telemedicine market, recognized for its role in supporting the ‘provider’ segment. By acting as a highly reliable extension of the clinic’s team, the company helps veterinary practices retain clients, improve work-life balance for their veterinarians, and deliver uninterrupted care, cementing its place as a critical B2B telehealth provider.
Otto
Otto is a specialized technology platform focused on empowering veterinary clinics by streamlining client communication, automating daily tasks, and capturing key patient data. Otto is particularly noted for its focus on integrating advanced Artificial Intelligence (AI) into clinic workflows, such as the Otto AI Scribe, which provides AI-powered and customizable notes to save veterinarians time on redundant tasks. While not a direct-to-consumer marketplace, Otto provides the technological backbone for telemedicine services used by established vets to connect with their regular clients, offering features like appointment requests, integrated phones, and membership programs (Otto Care). By leveraging AI and a suite of tools, Otto helps clinics automate and optimize their practice management, communication, and digital care delivery, thereby making their telemedicine and in-person services more efficient and reliable. This B2B focus on AI and automation positions Otto as a key innovator in the veterinary digital technology and telehealth infrastructure market.
Petriage
Petriage is a veterinary telehealth platform that centers its offering around an AI-driven symptom checker and pet health assessment tool. This technology allows pet owners to input their pet’s symptoms and receive a professional recommendation on the urgency of the situation, guiding them to either monitor at home or seek immediate veterinary care. The platform is designed to integrate with a pet’s regular veterinary practice, enabling seamless virtual follow-up appointments and teleconsultations with their trusted local vet. Petriage is recognized as a significant player in the market for its dual-functionality: providing an on-demand triage service for pet parents and offering a system for clinics to manage virtual care and client communications efficiently. By leveraging AI to enhance diagnostic accuracy and providing a connected care experience, Petriage supports both the ‘patients’ and ‘providers’ segments of the veterinary telehealth market, ensuring timely and informed decision-making for pet care.
Chewy, Inc.
Chewy, Inc. is a major e-commerce pet supply retailer that has entered the veterinary telehealth market to provide added value and capture pet care spending. Chewy offers virtual vet services, including live-chat consultations that are free for its customers, and 20-minute video calls with a vet or vet tech for a low fee. These services are available during extended hours, and while they can provide advice and answer general pet health questions, they explicitly state that they do not diagnose, prescribe, or treat conditions, which is common for pet telehealth offerings. The company’s massive customer base and e-commerce infrastructure make its telehealth service highly accessible. By providing this virtual option, Chewy strengthens customer loyalty, drives pet insurance and pet supply sales, and positions itself as a holistic pet care partner, making it a powerful and disruptive force in the veterinary telehealth and related services market.
VitusVet
VitusVet is a leading mobile-first platform that simplifies the management and sharing of veterinary medical records and is a key facilitator of modern veterinary telehealth. The company’s core offering is a communication tool that allows seamless data transfer between pet owners and veterinary practices, addressing one of the major friction points in continuity of care. VitusVet enables pet owners to maintain a complete record of their pet’s health, including visit history, lab results, and medications, all accessible via a mobile app. This centralized record-keeping is critical for effective remote consultation and telemedicine, as it provides the remote veterinarian with essential patient history. By improving record transferability, prescription management, and client-clinic communication, VitusVet provides an essential technological utility that underlies and supports the operations of the wider veterinary telehealth ecosystem, establishing itself as a key technology provider in the market.
TeleTails
TeleTails is a comprehensive veterinary telehealth platform that focuses on empowering veterinary practices to connect with their clients through an intuitive, branded mobile app. The company is a prominent player in the B2B segment, offering software that enables clinics to offer virtual consultations, secure messaging, follow-up care, and remote monitoring. TeleTails’ solution is designed to integrate seamlessly with a clinic’s existing management software, allowing veterinarians to maintain the client-patient relationship while expanding their services outside of the physical office. By providing a customizable and easy-to-use platform for communication and virtual visits, TeleTails helps practices increase client satisfaction, manage patient cases more efficiently, and generate new revenue streams. The company is consistently recognized as a top provider of white-label veterinary telehealth technology, reinforcing its importance in the market.
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