The global postbiotics market is gaining strong momentum, projected to grow from USD 146.7 million in 2025 to USD 224.8 million by 2030 at a CAGR of 8.9%. This rapid expansion is fueled by heightened consumer awareness around digestive, gut, and immune health. As demand for functional foods and high-quality animal products rises, postbiotics are carving a distinct space within the broader health and wellness industry.
Why Postbiotics Are Gaining Ground
Postbiotics—non-living microbial products derived from probiotics—are increasingly used in functional foods, beverages, and dietary supplements. From fortified yogurts and cultured drinks to snacks and tablets, they are being integrated into daily diets with increasing frequency. Their unique ability to offer health benefits without the need for live bacteria makes them a popular choice for both consumers and manufacturers, contributing to overall postbiotics market growth.
Innovations across product formats and delivery mechanisms are also accelerating adoption. The postbiotics industry continues to evolve rapidly as companies push the boundaries of what these compounds can do—especially in targeting immune and digestive health. For instance, research-backed ingredients derived from Bifidobacterium breve and Streptococcus thermophilus are now used in milk fortification to support pediatric immunity.
Key Growth Driver: Rising Digestive Disorders
Chronic gut-related issues—such as IBS, IBD, and functional gastrointestinal disorders—now affect a substantial percentage of the population. With factors like poor dietary habits, antibiotic overuse, and chronic inflammation taking a toll on gut health, there’s a clear shift toward gut-targeted solutions like postbiotics. These products help restore balance and enhance mucosal immunity, and their growing popularity is significantly expanding the postbiotics market size.
Bacteria-Based Postbiotics Dominate the Market
Postbiotics sourced from bacteria are becoming the preferred option due to their safety, versatility, and formulation stability. Unlike probiotics, which require live organisms, bacterial postbiotics offer reliable results with less processing complexity. Products like Humiome by DSM-Firmenich reflect this trend and highlight how top postbiotics companies are prioritizing heat-inactivated solutions to meet evolving consumer preferences.
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Dry Form Postbiotics See Fastest Growth
Postbiotics in dry powder form are expected to register the highest growth rate over the coming years. These convenient formats align with modern consumer lifestyles, allowing easy integration into smoothies, cereals, and snack bars. Their heat stability and compatibility with existing manufacturing lines also make them cost-effective for producers—further increasing their market appeal and supporting a wider postbiotics market share.
Emerging Opportunities in Cosmetics and Personal Care
The application of postbiotics isn’t limited to food and supplements. They are increasingly being used in cosmetics and skincare products, including moisturizers, serums, and scalp treatments. Their anti-inflammatory and microbiome-balancing properties make them ideal for sensitive or acne-prone skin. As “skinimalism” and clean beauty continue to shape consumer behavior, postbiotics are gaining traction in personal care routines.
Europe Leads in Global Adoption
The global postbiotics market is seeing strong traction in Europe, where health-conscious consumers are embracing functional ingredients in their daily diets. This region benefits from strategic partnerships, such as the collaboration between ABF’s nutrition arm and Tetra Pak, aimed at launching postbiotic-enhanced beverages and snacks. With increasing visibility and ease of formulation, European companies are setting the pace for the rest of the world.
Leading Players
Some of the major postbiotics companies shaping this space include:
- Cargill, Incorporated (US)
- ADM (US)
- Kerry Group PLC (Ireland)
- dsm-firmenich (Netherlands)
- Associated British Foods plc (UK)
- BASF (Germany)
- Novozymes A/S (Denmark)
- Lallemand Inc. (Canada)
- Sami-Sabinsa Group (India)
- CJ CheilJedang Corp. (South Korea)