According to a research report published by MarketsandMarkets, the global gluten-free products market is estimated at USD 7.70 billion in 2024 and is projected to reach USD 11.48 billion by 2029, growing at a CAGR of 8.3% during the forecast period.
The latest gluten-free products market analysis highlights shifting dietary patterns, rising health awareness, and continuous product innovation as key contributors to sustained global demand.
Specialty Stores Maintain a Strong Distribution Position
Within distribution channels, specialty stores hold a significant share of the gluten-free products market. Bakery stores, gourmet outlets, and confectionery shops provide personalized customer service and curated gluten-free offerings that cater to specific dietary needs.
Bakery stores are especially popular for fresh gluten-free baked goods tailored to local preferences. Gourmet stores attract health-focused consumers with premium product selections, while confectionery outlets offer indulgent gluten-free sweets for consumers with dietary restrictions.
Whole Foods Market has strengthened its position by expanding its gluten-free portfolio, reinforcing consumer trust and accessibility in specialty retail channels.
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Pizzas & Pastas Segment Shows Strong Demand
The pizzas & pastas category maintains a significant share within the gluten-free products market due to its versatility and widespread consumer appeal. Gluten-free pizzas and pastas allow individuals with gluten intolerance to enjoy traditional Italian cuisine without compromising taste or texture.
Major players such as The Kraft Heinz Company, Conagra Brands, Inc., and Silly Yaks are actively expanding their gluten-free portfolios.
In March 2024, The Kraft Heinz Company launched KD Gluten Free mac ‘n’ cheese, addressing rising consumer demand for convenient, high-quality gluten-free comfort foods. These innovations are strengthening brand positioning and driving sustained segment growth.
Italy Leads the European Market
In Europe, Italy is poised to maintain its dominant position in the gluten-free products market throughout the forecast period. The country’s strong culinary heritage, especially in bakery and pasta products, has facilitated rapid adaptation to gluten-free alternatives.
Key Italian players include:
- Farmo S.p.A.
- Dr. Schär AG / SPA
- Barilla G. e R. F.lli S.p.A.
These companies maintain strong market shares due to product innovation, extensive distribution networks, and a broad range of gluten-free bakery and pasta products catering to both domestic consumers and international tourists.
Rising Health Awareness Driving Market Growth
While celiac disease remains a primary driver for gluten-free consumption, the market is increasingly influenced by broader health trends. Many consumers are adopting gluten-free diets due to perceived benefits such as improved digestion, enhanced energy levels, and overall wellness.
Growing awareness of gluten sensitivity, combined with the global focus on clean-label and healthier eating habits, has fueled demand across both developed and emerging markets. Health-conscious and fitness-oriented consumers are actively seeking innovative gluten-free alternatives that align with their lifestyle choices, accelerating growth across the gluten-free products industry.
Product innovation continues to strengthen market momentum. In 2024, The Kraft Heinz Company introduced Fudge n’ Vanilla French Fry Pop, combining vanilla oat milk with a chocolate fudge shell. Similarly, The Hain Celestial Group launched Garden Veggie Flavor Burst Tortilla Chips featuring vegetable-based flavors. These launches reflect strong consumer interest in allergen-friendly and better-for-you snack options.
Competitive Landscape
The gluten-free products market features a mix of global food manufacturers and specialized gluten-free brands. Key players include:
- The Kraft Heinz Company
- The Hain Celestial Group
- General Mills Inc.
- Conagra Brands, Inc.
- Kellanova
- Barilla G. e R. F.lli S.p.A.
- Raisio Oyj
- Dr. Schär AG / SPA
- Ecotone
- Enjoy Life
- Alara Wholefoods Ltd
- Katz Gluten Free
- Genius Foods
- Silly Yaks
- Norside Foods Ltd.
The gluten-free products market is poised for strong growth through 2029, supported by rising health awareness, expanding product availability, and evolving consumer preferences. As clean-label, allergen-free, and functional foods gain mainstream acceptance, gluten-free offerings are expected to remain a key growth pillar within the global food and beverage sector.
Frequently Asked Questions (FAQs)
- What is driving the growth of the gluten-free products market?
The market is primarily driven by increasing health awareness, rising cases of celiac disease and gluten sensitivity, growing demand for clean-label foods, and expanding consumer interest in healthier lifestyle choices.
- What is the projected size of the gluten-free products market by 2029?
The market is projected to reach USD 11.48 billion by 2029, growing at a CAGR of 8.3% during the forecast period.
- Which product segment holds a significant share in the gluten-free products market?
Pizzas & pastas and bakery products hold significant shares due to strong consumer demand for convenient and traditional food alternatives without gluten.
- Why are specialty stores important in this market?
Specialty stores such as bakery shops and gourmet outlets offer curated gluten-free products and personalized services, helping consumers easily access allergen-friendly food options.
- Which region dominates the gluten-free products market in Europe?
Italy leads the European market due to strong consumer demand, a rich bakery and pasta tradition, and the presence of key gluten-free manufacturers.