The beauty supplement market is estimated at USD 3.96 billion in 2025 and is projected to reach USD 5.76 billion by 2030, at a CAGR of 7.8% from 2025 to 2030. The beauty supplement market is experiencing significant growth, driven by rising consumer awareness of holistic wellness and the connection between nutrition and skin, hair, and nail health. Increasing demand for anti-aging solutions, collagen-based products, and plant-based supplements is fueling market expansion. The growing influence of social media, celebrity endorsements, and e-commerce has further boosted product accessibility and awareness. Additionally, advancements in nutraceutical formulations, clean-label trends, and the rising preference for personalized beauty solutions contribute to the market’s dynamic evolution. As consumers prioritize beauty from within, the market is expected to witness continued innovation and strong demand across global regions.
Top 10 Companies in the Beauty Supplements Market
- Amway Corp (US)
- Nestlé (Switzerland)
- Herbalife International of America, Inc. (US)
- Nu Skin (US)
- Meiji Holdings Co., Ltd. (Japan)
- Unilever (UK)
- H&H Group (Hong Kong)
- Nature’s Sunshine Products Inc (US)
- Otsuka Holdings Co., Ltd (Japan)
- Haleon Group of Companies (UK)
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Below are some of the leading players shaping the market landscape:
Amway Corp (US): Amway Corp is a major player in the Beauty Supplements Market, offering a range of products under its Nutrilite brand that focus on supporting skin health, vitality, and overall wellness. The company emphasizes plant-based ingredients and scientific research to deliver supplements that promote healthy hair, skin, and nails. Amway’s global reach and focus on quality have strengthened its leadership in the premium nutritional segment.
Nestlé (Switzerland): Nestlé has established a strong presence in the beauty nutrition segment through its Health Science division. With products such as Vital Proteins and GlowCollagen, the company aims to combine nutrition and aesthetics by offering clinically tested collagen and micronutrient-based supplements. Nestlé’s ongoing R&D investments and focus on personalized nutrition continue to drive innovation in the Beauty Supplements Market.
Herbalife International of America, Inc. (US): Herbalife offers a wide range of nutrition and wellness products, including supplements formulated for skin health and anti-aging benefits. Its collagen-based beverages and multivitamin blends are designed to improve skin elasticity and radiance. The company’s global distribution network and direct-selling model have enabled it to capture a strong consumer base seeking natural beauty enhancement solutions.
Nu Skin (US): Nu Skin combines skincare and nutritional science through its Pharmanex brand, offering beauty supplements that support youthful skin and vitality. The company’s ageLOC series has gained popularity for its innovative approach to slowing visible signs of aging. By integrating biotechnology and clinical research, Nu Skin continues to strengthen its footprint in the Beauty Supplements Market.
Meiji Holdings Co., Ltd. (Japan): Meiji Holdings leverages Japan’s advanced nutritional science to develop collagen-based and amino acid-rich supplements that enhance skin moisture and elasticity. The company’s long-standing expertise in dairy and functional foods allows it to create products with proven beauty and health benefits. Meiji’s offerings resonate strongly in the Asia-Pacific market, where beauty-from-within trends are particularly prominent.
Unilever (UK): Unilever has been expanding into the inner beauty segment through brands like Liquid I.V. and Nutrafol. By integrating beauty nutrition into its personal care portfolio, Unilever aims to provide holistic solutions that address both external and internal aspects of beauty. The company’s sustainability-driven initiatives and focus on scientifically validated ingredients have positioned it as a key innovator in this evolving space.
H&H Group (Hong Kong): H&H Group focuses on premium nutrition and wellness solutions through its Swisse brand, which offers a comprehensive line of beauty supplements targeting hair growth, skin hydration, and nail strength. The company’s emphasis on clinical validation and natural formulations has helped it build a loyal consumer base across global markets, especially in the Asia-Pacific.
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Nature’s Sunshine Products Inc (US): Nature’s Sunshine offers herbal and vitamin-based supplements that promote radiant skin and healthy aging. Its clean-label formulations and focus on botanical ingredients align with growing consumer preferences for natural and transparent beauty products. The company’s strong direct-selling network contributes to its continued growth in the Beauty Supplements Market.
Otsuka Holdings Co., Ltd (Japan): Otsuka Holdings is renowned for its nutraceutical innovations, with a portfolio that includes functional beverages and dietary supplements supporting skin and overall wellness. Its R&D investments in bioactive compounds and nutritional therapy enhance its position as a trusted brand for scientifically advanced beauty solutions in Japan and beyond.
Haleon Group of Companies (UK): Haleon, known for its expertise in consumer health, has diversified into beauty nutrition through products that support collagen synthesis and antioxidant protection. The company’s commitment to scientific validation and consumer education underpins its strategy to capture growing demand for supplements that contribute to youthful and radiant skin.