The plant-based supplements market is expected to grow from USD 27.52 billion in 2025 to USD 42.27 billion by 2030, registering a CAGR of 9.0% during the forecast period. As consumers become more health-conscious and adopt plant-based lifestyles, their interest is extending beyond food choices to include wellness products such as supplements. The demand for natural, clean-label alternatives is rising, fueling growth in plant-based supplements designed to support immunity, digestion, cognitive health, energy, and overall wellness.
This market expansion is being driven by a growing focus on preventive healthcare and long-term well-being. An increasing number of older adults are turning to supplements for nutritional support, while vegan and vegetarian populations continue to grow globally. Furthermore, heightened awareness of sustainability, animal welfare, and the health advantages of plant-based ingredients is prompting consumers to choose supplements that align with their ethical and dietary values. Technological advancements in extraction and formulation are also enabling more efficient and effective plant-based supplement solutions, further supporting market growth.
Top 10 Companies in the Plant-based Supplements Market
- Nestlé (Switzerland)
- Abbott (US)
- Glanbia PLC (Germany)
- Otsuka Holdings Co., Ltd. (Japan)
- Herbalife Ltd. (US)
- H&H Group (Hong Kong)
- Jamieson Wellness Inc. (Canada)
- Rootine (US)
- Ritual (US)
- NOW Foods (US)
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Nestlé (Switzerland): Nestlé has significantly expanded its footprint in the plant-based supplements market through its health science division. The company has launched various plant-based nutritional products, including protein powders and functional supplements targeting immunity, digestive health, and sports nutrition. Nestlé Health Science continues to invest in plant-derived ingredients and recently acquired several startups to strengthen its wellness portfolio with vegan and botanical-based solutions.
Abbott (US): Abbott leverages its expertise in nutritional science to offer plant-based alternatives within its adult and pediatric nutrition lines. The company introduced plant-based versions of its popular Ensure® and Pedialyte® brands to cater to consumers seeking dairy-free, allergen-friendly options. Abbott continues to explore natural ingredients like pea protein, fiber blends, and botanical extracts to meet growing demand for clean-label supplements.
Glanbia PLC (Germany): Glanbia PLC, through its branded performance nutrition segment, has been a strong advocate of plant-based innovation. Its brands like Optimum Nutrition and Amazing Grass offer plant-based protein powders, greens blends, and functional supplements. Glanbia also focuses on using sustainable sourcing and clean-label formulations to align with evolving consumer preferences.
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Otsuka Holdings Co., Ltd. (Japan): Otsuka has expanded its nutraceutical and health supplement business by incorporating plant-based ingredients across its product lines. The company owns brands like Nature Made Japan and SOYJOY, which integrate plant protein and phytonutrients. Otsuka emphasizes innovation in botanical-based nutrition for cognitive function, metabolic health, and energy support.
Herbalife Ltd. (US): Herbalife is a major global player in meal replacements and wellness supplements, with an expanding plant-based portfolio. The company has introduced vegan-certified protein shakes, fiber supplements, and botanical blends under its “Herbalife24” and “Simply Probiotic” lines. Herbalife focuses on personalized nutrition, targeting plant-based consumers across over 90 countries.
H&H Group (Hong Kong): Health & Happiness (H&H) Group has made strategic investments in plant-based nutrition via its adult and pediatric health brands like Swisse and Biostime. The company promotes supplements formulated with natural extracts, superfoods, and vegan-friendly ingredients. H&H emphasizes holistic wellness, gut health, and stress management using clean-label, plant-based formulations.
Jamieson Wellness Inc. (Canada): Jamieson is a leading Canadian wellness brand offering a wide range of plant-based vitamins, minerals, and herbal extracts. The company’s “Jamieson Essentials” line includes vegan-certified options, targeting immunity, heart health, and joint care. Jamieson focuses on traceable sourcing, non-GMO ingredients, and sustainability to appeal to health-conscious consumers.
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Rootine (US): Rootine operates in the personalized nutrition space, offering custom-made micronutrient formulas derived from lifestyle data, DNA, and blood levels. The company uses vegan and plant-based ingredients in its precision-dosed supplement packs. Rootine emphasizes transparency, clean ingredients, and functional plant compounds for optimal bioavailability.
Ritual (US): Ritual has emerged as a prominent direct-to-consumer supplement brand, offering 100% vegan multivitamins and prenatal products. The company uses traceable plant-based sources, such as algae-derived omega-3s and bioavailable folate from plants. Ritual caters to millennial and Gen Z consumers with a focus on clean, minimalist, and ethically sourced supplements.
NOW Foods (US): NOW Foods offers a vast portfolio of plant-based dietary supplements, including organic herbs, vegan multivitamins, and plant proteins. The company emphasizes affordability, quality testing, and non-GMO ingredients. NOW also leads in education and sustainability efforts, making plant-based wellness accessible to a broad demographic.