The North America dietary supplements market is projected to reach USD 91.30 billion by 2030 from USD 64.06 billion in 2025, at a CAGR of 7.3% from 2025 to 2030. The growth of this market is driven by the rising adoption of preventive health & wellness, increased demand for plant-based & clean-label supplements, and expanding sports nutrition & lifestyle fitness trends.
The North American dietary supplements market is expected to grow at a rapid rate, driven by increasing advancements in supplement delivery formats and rising healthcare burden due to chronic ailments.
Market Size and Growth Forecast
- Market Size in 2024 (Value): USD 59.93 Billion
- Market Forecast in 2030 (Value): USD 91.30 Million
- Growth Rate: CAGR of 7.3% from 2025 to 2030
- Years Considered: 2021–2030
- Base Year: 2024
- Forecast Period: 2025–2030
- Units Considered: Value (USD Billion), Volume (KT)
- Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
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North America Dietary Supplements Market Growth Drivers
- Growing Preventive Healthcare Culture: Consumers across North America are prioritizing preventive care over reactive treatment. Dietary supplements are widely perceived as convenient and effective tools to maintain overall health and reduce the risk of chronic diseases.
- Rising Aging Population: An expanding geriatric population is fueling demand for supplements targeting joint health, cognitive function, cardiovascular wellness, and bone density. Products containing calcium, omega-3 fatty acids, collagen, and glucosamine are gaining traction among older adults.
- Increasing Focus on Fitness and Sports Nutrition: Rising participation in fitness activities and sports has boosted demand for protein powders, amino acids, energy supplements, and recovery-focused products. Younger consumers and athletes increasingly seek performance-enhancing yet clean-label nutrition solutions.
- Expansion of E-commerce and Direct-to-Consumer Channels: Online platforms have transformed how dietary supplements are marketed and sold. E-commerce allows brands to reach a broader audience, offer personalized products, and educate consumers through digital content, significantly enhancing market accessibility.
Key Market Trends
- Rising demand for clean-label, non-GMO, and organic supplements
- Growth in personalized nutrition and DNA-based supplement solutions
- Increasing popularity of plant-based and vegan formulations
- Innovation in delivery formats such as gummies, liquids, and chewables
Canada to be the fastest-growing country in the North America dietary supplements market during forecast period.
The Canadian dietary supplements market is expected to register the highest CAGR during the forecast period, driven by the increasing aging population, rising consumer health consciousness, and a growing willingness to practice self-care.
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North America Dietary Supplements Companies
- Nestlé (Switzerland)
- Abbott (US)
- Haleon Group of Companies (UK)
- Otsuka Holdings Co., Ltd. (Japan)
- Glanbia plc (Ireland)
- Bayer AG (Germany)
Recent Developments in the North America Dietary Supplements Industry:
- August 2025: Vitanergy Health US Inc. launched three new products: D3 multivitamin gummy, B-complex gummies with folate, and a “Rejuvenate & Glow” 4-in-1 capsule, targeting women’s daily nutritional needs via clean-label and vegan-friendly formulations.
- June 2025: Nature’s Bounty launched a new product line covering women’s wellness, healthy longevity, and digestive health. The rollout included supplements such as Advanced Menopause Relief, Ultra Collagen Booster Capsules, Advanced Vital Heart, Superfoods Plus Energy, and Prebiotic + Postbiotic + Probiotic Gummies.
- November 2024: Nestlé expanded its Materna brand portfolio with the launch of two new products, Materna Pre and Materna Nausea, designed to address critical needs in women’s fertility and pregnancy. This innovation reflects the company’s strategic focus on maternal health.
Future Outlook
Looking ahead, the dietary supplements market in North America is poised to continue expanding, driven by:
- Aging populations are seeking products for longevity, bone health, and cognitive support.
- Tech-enabled personalization and AI-driven wellness solutions that tailor supplement formulas to individual needs.
- Ongoing innovation in delivery formats and functional ingredients that meet evolving consumer preferences.
- As the wellness trend deepens and individuals adopt more proactive, long-term health strategies, the region’s dietary supplements sector should remain robust and innovation-led well into the next decade.