The global gummy supplements market is poised for significant growth, with a valuation of USD 24.39 billion in 2025 and an expected expansion at a CAGR of 14.4%, reaching around USD 47.79 billion by 2030. This surge is fueled by consumers’ increasing preference for convenient, enjoyable, and easy-to-consume nutritional supplements, appealing to both adults and children alike.
Market offerings have expanded beyond traditional vitamins and minerals to include probiotics, botanicals, CBD, and plant-extract formulations, catering to the growing demand for products that are both perceived as healthy and pleasurable to consume.
Leading companies such as Unilever, Amway, and Church & Dwight are leveraging scientific validation and precision formulation technologies to enhance product efficacy and build consumer trust, making innovation and technology key differentiators in this highly competitive market.
Top 10 Companies in the Gummy Supplements Market
- Unilever
- Nestlé Health Science
- Bayer AG
- Amway
- Church & Dwight Co., Inc.
- H&H Group
- Otsuka Pharmaceutical Co., Ltd.
- The Clorox Company
- Haleon
- Pharmavite LLC
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Unilever: Unilever, a global consumer goods giant, has leveraged its expertise in nutrition and wellness to enter the gummy supplements market. Through its focus on vitamins, minerals, and other dietary supplements, Unilever has targeted health-conscious consumers seeking convenient, tasty alternatives to traditional pills. The company emphasizes high-quality ingredients and functional benefits such as immunity support and energy enhancement, contributing to the expanding popularity of gummy vitamins.
Nestlé Health Science: Nestlé Health Science is a pioneer in nutritional health, focusing on personalized wellness solutions. Its portfolio includes gummy supplements enriched with vitamins, minerals, and probiotics. Nestlé positions its gummies as a convenient and palatable option for all age groups, particularly for children and adults who prefer chewable forms of supplementation. The company invests in research to ensure efficacy, bioavailability, and consumer-friendly formulations.
Bayer AG: Bayer AG, a global pharmaceutical and life sciences leader, has a strong presence in the gummy supplements segment through its consumer health division. Bayer emphasizes scientifically backed products, offering gummy supplements that target immunity, heart health, and general wellness. Its reputation for quality and safety enhances consumer trust, making Bayer a key player in the growing gummy supplements market.
Amway: Amway, a leading direct-selling company, has diversified its wellness portfolio to include gummy supplements under its Nutrilite brand. These products focus on essential vitamins, minerals, and botanical extracts, catering to consumers looking for convenient and enjoyable ways to meet daily nutritional requirements. Amway leverages its strong distribution network and brand loyalty to capture a significant share of the gummy supplement market.
Church & Dwight Co., Inc.: Church & Dwight, known for its consumer goods and personal care products, has expanded into the dietary supplements space with gummy formulations. Their gummy supplements target specific wellness areas such as immunity, digestion, and sleep support. The company emphasizes high-quality ingredients, appealing flavors, and accessibility, aligning with the market trend toward functional, enjoyable supplement options.
H&H Group: H&H Group, a leading health and nutrition company, has entered the gummy supplements market with a focus on child-friendly and adult wellness gummies. By offering products that are both nutritious and flavorful, H&H aims to increase daily adherence to supplements. The company leverages innovation in formulation and packaging to meet the growing demand for convenient, on-the-go wellness solutions.
Otsuka Pharmaceutical Co., Ltd.: Otsuka Pharmaceutical combines pharmaceutical expertise with nutritional science to develop gummy supplements that promote health and wellness. Their products often target cognitive health, immunity, and general nutrition, highlighting scientific research and clinical validation. Otsuka focuses on creating gummy formulations that are both effective and enjoyable for consumers, catering to an increasing demand for functional supplements.
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The Clorox Company: The Clorox Company, a consumer goods leader, has expanded its portfolio to include wellness and immunity-focused gummy supplements. By offering products rich in vitamins C, D, and other essential nutrients, Clorox aims to provide convenient, everyday health solutions. The company focuses on safety, quality, and consumer trust, leveraging its strong brand recognition in the wellness segment.
Haleon: Haleon, a global consumer healthcare company, is actively involved in the gummy supplements market, focusing on preventive health and daily wellness. Its product range includes gummy vitamins for immunity, bone health, and overall nutritional support. Haleon emphasizes consumer-centric innovation, ensuring its gummies are both effective and enjoyable, targeting children, adults, and seniors alike.
Pharmavite LLC: Pharmavite, the maker of the popular Nature Made brand, has a strong foothold in the gummy supplements market. The company offers a wide range of gummies enriched with essential vitamins, minerals, and herbal extracts. Pharmavite emphasizes quality, scientific formulation, and third-party verification, appealing to health-conscious consumers who prefer convenient and tasty supplement alternatives.