The global gummy supplements market is expected to grow from USD 24.6 billion in 2023 to USD 48.5 billion by 2028, registering a compound annual growth rate (CAGR) of 14.5% over the forecast period. This growth is driven by rising incidences of health conditions, increasing disposable incomes, and greater consumer awareness of fortified food products.
Gummy supplements stand out due to their chewy, enjoyable texture, which appeals to people of all ages. Their soft and spongy consistency makes them a pleasant and flavorful way to consume nutrients. Additionally, gummies are often packaged in compact, sealed containers, making them a convenient and portable option. Their ease of use and on-the-go appeal make them a popular choice among busy consumers seeking both functionality and flavor.
Top 10 Companies in the Gummy Supplements Market:
- GSK plc (UK)
- Church & Dwight Co., Inc. (US)
- H&H Group (Hong Kong)
- Amway (US)
- Procaps Group (Luxembourg)
- The Clorox Company (US)
- Bayer AG (Germany)
- Haleon Group of Companies (UK)
- Nestlé (Switzerland)
- Unilever (UK)
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Here’s a brief overview of how these companies are connected to the gummy supplement market and how they are potentially impacting or engaging with it.
GSK plc (UK)
GSK is a major player in the healthcare sector in the gummy supplement market; it has contributed through its Voltaren and Theraflu brands, which provide gummy supplements for pain relief and immune support. With a strong R&D focus, GSK is involved in the development of innovative supplement forms, including gummies, which cater to the growing demand for convenient, effective, and palatable health supplements. The company leverages its vast distribution channels to cater to both established markets in Europe and emerging markets.
Church & Dwight Co., Inc. (US)
Known for its wide array of consumer products, Church & Dwight is well established in the dietary supplement market through its Vitafusion brand. Vitafusion is one of the leading gummy vitamin brands in the U.S., offering a range of products from immune support to children’s vitamins. Church & Dwight’s focus on innovation in flavors and formulations, as well as its strong marketing strategies, has helped it maintain a solid position in the growing gummy supplement market.
H&H Group (Hong Kong)
H&H Group (formerly known as Health & Happiness Group) is a key player in the global wellness sector, including gummy supplements. The company, with its flagship brands such as Swisse, has made a mark in the gummy supplement market, especially in the Asia-Pacific region. Swisse’s range of premium gummy vitamins, targeting specific health needs like immunity and energy, capitalizes on the increasing trend of holistic health solutions. H&H’s global expansion strategy has helped position it as a strong competitor in the gummy supplement space.
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Amway (US)
Amway, a direct-selling giant, has a significant presence in the gummy supplements market with its Nutrilite brand. Known for its premium vitamin and mineral supplements, Amway’s gummy products provide health-conscious consumers with an easy-to-consume option. Their gummies are widely marketed as part of a balanced lifestyle, focusing on immunity, digestion, and overall wellness. With a well-established global sales network, Amway is a dominant player in both mature and emerging markets.
Procaps Group (Luxembourg)
Procaps Group, a multinational company in the health supplement sector, offers gummy supplements under its own brand and in partnership with other global brands. Its focus on softgel and gummy technologies has positioned it as a key manufacturer of these products. Procaps’ gummy supplements are formulated for various health needs, including digestion, immunity, and beauty. Their strategic partnerships and acquisitions have broadened their reach and expertise in the gummy supplement industry.
The Clorox Company (US)
Clorox is known primarily for its cleaning products, but it also has a strong presence in the dietary supplements market through its Buried Treasure and Renew Life brands. These brands offer gummy supplements that focus on digestive health, detoxification, and overall wellness. As more consumers seek easy-to-consume, natural wellness solutions, Clorox has capitalized on this trend by providing a range of functional gummy products.
Bayer AG (Germany)
Bayer, a global pharmaceutical and life sciences company, has a notable presence in the gummy supplements market through its One A Day brand. Its range of gummy vitamins is particularly popular for general wellness, offering options for immune support, energy, and heart health. Bayer’s emphasis on quality and scientific research helps the company appeal to health-conscious consumers looking for trusted and effective gummy supplements.
Haleon Group of Companies (UK)
Haleon, a consumer health company spun off from GSK, is involved in the gummy supplements market through its popular brands like Sensodyne, Theraflu, and Voltaren, which offer gummies focused on pain relief and immune support. Haleon is leveraging its scientific expertise in health and wellness to develop innovative gummy products that cater to the growing demand for easy-to-take supplements. The company’s emphasis on consumer trust and scientific formulation drives its growth in the gummy supplement sector.
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Nestlé (Switzerland)
As one of the largest food and beverage companies globally, Nestlé is increasingly focusing on the health and wellness market, including the gummy supplement sector. Through its Nestlé Health Science division, the company has entered the gummy supplement market, offering products that support digestion, immunity, and general wellness. Nestlé’s vast distribution channels and investment in health-focused research have helped establish its foothold in the growing gummy market.
Unilever (UK)
Unilever, known for its consumer goods portfolio, is also tapping into the gummy supplement market, especially through its wellness-focused brands. Unilever’s partnership with various supplement manufacturers has allowed it to diversify into gummy supplements. The company is focused on creating functional gummies aimed at improving immunity, digestion, and general health, tapping into the growing consumer demand for easy-to-consume health products.