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Worldwide demand to reach 445 million units in 2019
Worldwide demand for major household appliances is forecast to increase at a 3.0 percent yearly rate through 2019 to 445.0 million units, approximating market gains during the 2009-2014 period, and the number of appliances in use will grow to 4.9 billion units. Steady gains in personal income levels will support appliance sales increases. In addition, global housing construction spending will continue to rise along with the world’s population, providing new sales opportunities for appliance suppliers.
India, Indonesia to see most rapid national market gains
China will remain the world’s largest purchaser and producer of major household appliances in 2019. The country is home to the world’s biggest population and housing industry, resulting in a large domestic market for major appliances. In addition, China has a large low-cost labor pool that many multinational appliance firms have utilized for their production operations. However, India and Indonesia will post the fastest advances in demand of any major national markets.
In general, the developing world will see the fastest increases in major household appliance demand through 2019. The installed base in developing nations is low, as low income levels have prohibited widespread purchases of large durable goods. However, rising income levels will lead to the creation or expansion of the middle class population in a number of countries, boosting first time appliance purchases. Demand gains in the developed world will be more modest, with the majority of sales stemming from replacement purchases. In addition, population and household growth will be slower in the developed world countries, limiting new housing-related sales opportunities.
Clothes dryers, dishwashers, freezers to offer best growth
Refrigerators and large cooking appliances are typically the first appliances bought once personal incomes reach a sufficient level, followed by washing machines. Because of the relatively large numbers of these products already in use, market advances through 2019 will not be as strong as those expected for freezers, dishwashers, and clothes dryers. Freezers will register the fastest market gains of any major appliance type through 2019. Demand for freezers will be boosted in low and middle income countries, where use levels are extremely low, by a growing need for additional freezer space as per capita incomes and food spending rise, coupled with the comparatively low cost of separate freezers. On the other hand, use of separate freezers is becoming less popular in many developed countries, preventing overall demand from growing at an even faster pace. A trend toward consumption of fresh foods reduces the need for a separate freezing appliance.
Although generally affordable, usage of clothes dryers and dishwashers varies in developed countries based on cultural preferences and in some cases space constraints. In developing nations, these appliances are often viewed as luxury items, and sales are concentrated among more affluent consumers. Nevertheless, demand for both clothes dryers and dishwashers will expand at above average rates from what are currently extremely low levels in developing nations as income levels rise and more consumers are able to benefit from the convenience and time savings these appliances offer.
Company Profiles
Profiles for 31 Industry Competitors worldwide such as BSH Hausgeräte, Electrolux, Whirlpool, LG Electronics, Haier & Samsung Electronics
Table of Contents
Introduction
Executive Summary
Market Environment
General
World Economic Environment
Recent Historical Trends
World Economic Outlook
Personal Income & Expenditure Trends
Residential Building Construction Expenditures
World Demographic Outlook
Urbanization Patterns
Household Formation Patterns
Household Appliance Pricing Patterns
Legal & Regulatory Issues
Technology & Product Innovations
Performance
Energy & Water Efficiency
Aesthetic Appeal & Noise Reduction
Overview
General
Regional Overview
Appliance Ownership Rates
Appliances in Use
Appliance Use per Household
Demand
Production
International Trade
Demand by Product
Refrigerators & Freezers
Clothes Washers & Dryers
Global Demand
Washer & Dryer Ownership Comparison
Large Cooking Appliances
Dishwashers
North America
Economic Overview
Supply & Demand
Refrigerators & Freezers
Washers & Dryers
Large Cooking Appliances
Dishwashers
United States
Canada
Mexico
Western Europe
Economic Overview
Supply & Demand
Refrigerators & Freezers
Washers & Dryers
Large Cooking Appliances
Dishwashers
Germany
France
United Kingdom
Italy
Spain
Netherlands
Other Western Europe
Asia/Pacific
Economic Overview
Supply & Demand
Refrigerators & Freezers
Washers & Dryers
Large Cooking Appliances
Dishwashers
China
India
Japan
Indonesia
South Korea
Thailand
Australia
Taiwan
Other Asia/Pacific
Other Regions
Central & South America
Economic Overview
Supply & Demand
Brazil
Argentina
Other Central & South America
Eastern Europe
Economic Overview
Supply & Demand
Russia
Poland
Ukraine
Czech Republic
Other Eastern Europe
Africa/Mideast
Economic Overview
Supply & Demand
Turkey
South Africa
Other Africa/Mideast
Industry Structure
General
Industry Composition
Market Share
Mergers, Acquisitions, & Industry Restructuring
Product Development & Manufacturing
Marketing & Distribution
Financial Requirements
Cooperative Agreements
Company Profiles
Amica Wronki SA
Bosch (Robert) GmbH
BSH Hausgeräte, see Bosch (Robert)
Candy Hoover Group Srl
Cata Electrodomésticos SL, see CNA Group
CNA Group SA
Controladora Mabe SA de CV
De'Longhi SpA
Dongbu Daewoo Electronics Corporation
Electrolux AB
Esmaltec S/A, see Grupo Edson Queiroz
Fagor Electrodomésticos S Cooperativa Limitada, see CNA Group
General Electric Company
Godrej Industries Limited
Gorenje gospodinjski aparati dd
Grupo Edson Queiroz
HADCO, see Middleby
Haier Group Company
IFB Industries Limited
Indesit, see Whirlpool
Kang Yong Electric Public, see Mitsubishi Electric
Koç Holding AS
Konka Group Company Limited
LG Electronics Incorporated
Liebherr-International AG
Middleby Corporation
Midea Group Company Limited
Miele & Cie KG
Mitsubishi Electric Corporation
Mondragon Corporacion Cooperativa
NODOR, see CNA Group
Panasonic Corporation
Samsung Electronics Company Limited
Sharp Corporation
Sideme Societe Industrielle d'Equipement Moderne, see Amica Wronki
Sub-Zero Group Incorporated
Tatung Company Limited
Toshiba Corporation
U-Line, see Middleby
Videocon Industries Limited
Viking Range, see Middleby
Whirlpool Corporation
Wuxi Little Swan, see Midea Group
Other Companies Mentioned in Study
List of Tables
Executive Summary
Summary Table
Market Environment
World Gross Domestic Product by Region
World Per Capita GDP by Region
World Residential Building Construction Expenditure by Region
World Population by Region
World Urban Population by Region
Number of Households by Region
Overview
Major Household Appliances in Use by Region
Major Household Appliances in Use per Household by Region
World Major Household Appliance Demand by Region
World Major Household Appliance Shipments by Region
World Major Household Appliance Net Exports by Region
World Major Household Appliance Demand by Product
World Refrigerator & Freezer Demand by Product & Region
World Clothes Washer & Dryer Demand by Product & Region
World Large Cooking Appliance Demand by Region
World Dishwasher Demand by Region
North America
North America: Major Household Appliance Supply & Demand
North America: Refrigerator & Freezer Supply & Demand
North America: Clothes Washer & Dryer Supply & Demand
North America: Large Cooking Appliance Supply & Demand
North America: Dishwasher Supply & Demand
United States: Major Household Appliance Supply & Demand
United States: Refrigerator & Freezer Supply & Demand
United States: Clothes Washer & Dryer Supply & Demand
United States: Large Cooking Appliance Supply & Demand
United States: Dishwasher Supply & Demand
Canada: Major Household Appliance Supply & Demand
Canada: Refrigerator & Freezer Supply & Demand
Canada: Clothes Washer & Dryer Supply & Demand
Canada: Large Cooking Appliance Supply & Demand
Canada: Dishwasher Supply & Demand
Mexico: Major Household Appliance Supply & Demand
Mexico: Refrigerator & Freezer Supply & Demand
Mexico: Clothes Washer & Dryer Supply & Demand
Mexico: Large Cooking Appliance Supply & Demand
Mexico: Dishwasher Supply & Demand
Western Europe
Western Europe: Major Household Appliance Suppl & Demand
Western Europe: Refrigerator & Freezer Supply & Demand
Western Europe: Clothes Washer & Dryer Supply & Demand
Western Europe: Large Cooking Appliance Supply & Demand
Western Europe: Dishwasher Supply & Demand
Germany: Major Household Appliance Supply & Demand
Germany: Refrigerator & Freezer Supply & Demand
Germany: Clothes Washer & Dryer Supply & Demand
Germany: Large Cooking Appliance Supply & Demand
Germany: Dishwasher Supply & Demand
France: Major Household Appliance Supply & Demand
France: Refrigerator & Freezer Supply & Demand
France: Clothes Washer & Dryer Supply & Demand
France: Large Cooking Appliance Supply & Demand
France: Dishwasher Supply & Demand
United Kingdom: Major Household Appliance Suppl & Demand
United Kingdom: Refrigerator & Freezer Supply & Demand
United Kingdom: Clothes Washer & Dryer Suppl & Demand
United Kingdom: Large Cooking Appliance Suppl & Demand
United Kingdom: Dishwasher Supply & Demand
Italy: Major Household Appliance Supply & Demand
Italy: Refrigerator & Freezer Supply & Demand
Italy: Clothes Washer & Dryer Supply & Demand
Italy: Large Cooking Appliance Supply & Demand
Italy: Dishwasher Supply & Demand
Spain: Major Household Appliance Supply & Demand
Spain: Refrigerator & Freezer Supply & Demand
Spain: Clothes Washer & Dryer Supply & Demand
Spain: Large Cooking Appliance Supply & Demand
Spain: Dishwasher Supply & Demand
Netherlands: Major Household Appliance Supply & Demand
Netherlands: Refrigerator & Freezer Supply & Demand
Netherlands: Clothes Washer & Dryer Supply & Demand
Netherlands: Large Cooking Appliance Supply & Demand
Netherlands: Dishwasher Supply & Demand
Other Western Europe: Major Household Appliance Suppl & Demand
Other Western Europe: Refrigerator & Freezer Suppl & Demand
Other Western Europe: Clothes Washer & Dryer Suppl & Demand
Other Western Europe: Large Cooking Appliance Suppl & Demand
Other Western Europe: Dishwasher Supply & Demand
Asia/Pacific
Asia/Pacific: Major Household Appliance Supply & Demand
Asia/Pacific: Refrigerator & Freezer Supply & Demand
Asia/Pacific: Clothes Washer & Dryer Supply & Demand
Asia/Pacific: Large Cooking Appliance Supply & Demand
Asia/Pacific: Dishwasher Supply & Demand
China: Major Household Appliance Supply & Demand
China: Refrigerator & Freezer Supply & Demand
China: Clothes Washer & Dryer Supply & Demand
China: Large Cooking Appliance Supply & Demand
China: Dishwasher Supply & Demand
India: Major Household Appliance Supply & Demand
India: Refrigerator & Freezer Supply & Demand
India: Clothes Washer & Dryer Supply & Demand
India: Large Cooking Appliance Supply & Demand
India: Dishwasher Supply & Demand
Japan: Major Household Appliance Supply & Demand
Japan: Refrigerator & Freezer Supply & Demand
Japan: Clothes Washer & Dryer Supply & Demand
Japan: Large Cooking Appliance Supply & Demand
Japan: Dishwasher Supply & Demand
Indonesia: Major Household Appliance Supply & Demand
Indonesia: Refrigerator & Freezer Supply & Demand
Indonesia: Clothes Washer & Dryer Supply & Demand
Indonesia: Large Cooking Appliance Supply & Demand
Indonesia: Dishwasher Supply & Demand
South Korea: Major Household Appliance Supply & Demand
South Korea: Refrigerator & Freezer Supply & Demand
South Korea: Clothes Washer & Dryer Supply & Demand
South Korea: Large Cooking Appliance Supply & Demand
South Korea: Dishwasher Supply & Demand
Thailand: Major Household Appliance Supply & Demand
Thailand: Refrigerator & Freezer Supply & Demand
Thailand: Clothes Washer & Dryer Supply & Demand
Thailand: Large Cooking Appliance Supply & Demand
Thailand: Dishwasher Supply & Demand
Australia: Major Household Appliance Supply & Demand
Australia: Refrigerator & Freezer Supply & Demand
Australia: Clothes Washer & Dryer Supply & Demand
Australia: Large Cooking Appliance Supply & Demand
Australia: Dishwasher Supply & Demand
Taiwan: Major Household Appliance Supply & Demand
Taiwan: Refrigerator & Freezer Supply & Demand
Taiwan: Clothes Washer & Dryer Supply & Demand
Taiwan: Large Cooking Appliance Supply & Demand
Taiwan: Dishwasher Supply & Demand
Other Asia/Pacific: Major Household Appliance Suppl & Demand
Other Asia/Pacific: Refrigerator & Freezer Supply & Demand
Other Asia/Pacific: Clothes Washer & Dryer Suppl & Demand
Other Asia/Pacific: Large Cooking Appliance Suppl & Demand
Other Asia/Pacific: Dishwasher Supply & Demand
Other Regions
Central & South America: Major Household Applianc Supply & Demand
Central & South America: Refrigerator & Freezer Suppl & Demand
Central & South America: Clothes Washer & Dryer Suppl & Demand
Central & South America: Large Cooking Appliance Suppl & Demand
Central & South America: Dishwasher Supply & Demand
Brazil: Major Household Appliance Supply & Demand
Brazil: Refrigerator & Freezer Supply & Demand
Brazil: Clothes Washer & Dryer Supply & Demand
Brazil: Large Cooking Appliance Supply & Demand
Brazil: Dishwasher Supply & Demand
Argentina: Major Household Appliance Supply & Demand
Argentina: Refrigerator & Freezer Supply & Demand
Argentina: Clothes Washer & Dryer Supply & Demand
Argentina: Large Cooking Appliance Supply & Demand
Argentina: Dishwasher Supply & Demand
Other Central & South America: Major Household Appliance Supply & Demand
Other Central & South America: Refrigerator & Freeze Supply & Demand
Other Central & South America: Clothes Washer & Drye Supply & Demand
Other Central & South America: Large Cooking Applianc Supply & Demand
Other Central & South America: Dishwasher Suppl & Demand
Eastern Europe: Major Household Appliance Suppl & Demand
Eastern Europe: Refrigerator & Freezer Supply & Demand
Eastern Europe: Clothes Washer & Dryer Supply & Demand
Eastern Europe: Large Cooking Appliance Supply & Demand
Eastern Europe: Dishwasher Supply & Demand
Russia: Major Household Appliance Supply & Demand
Russia: Refrigerator & Freezer Supply & Demand
Russia: Clothes Washer & Dryer Supply & Demand
Russia: Large Cooking Appliance Supply & Demand
Russia: Dishwasher Supply & Demand
Poland: Major Household Appliance Supply & Demand
Poland: Refrigerator & Freezer Supply & Demand
Poland: Clothes Washer & Dryer Supply & Demand
Poland: Large Cooking Appliance Supply & Demand
Poland: Dishwasher Supply & Demand
Ukraine: Major Household Appliance Supply & Demand
Ukraine: Refrigerator & Freezer Supply & Demand
Ukraine: Clothes Washer & Dryer Supply & Demand
Ukraine: Large Cooking Appliance Supply & Demand
Ukraine: Dishwasher Supply & Demand
Czech Republic: Major Household Appliance Suppl & Demand
Czech Republic: Refrigerator & Freezer Supply & Demand
Czech Republic: Clothes Washer & Dryer Supply & Demand
Czech Republic: Large Cooking Appliance Supply & Demand
Czech Republic: Dishwasher Supply & Demand
Other Eastern Europe: Major Household Appliance Suppl & Demand
Other Eastern Europe: Refrigerator & Freezer Suppl & Demand
Other Eastern Europe: Clothes Washer & Dryer Suppl & Demand
Other Eastern Europe: Large Cooking Appliance Suppl & Demand
Other Eastern Europe: Dishwasher Supply & Demand
Africa/Mideast: Major Household Applianc Supply & Demand
Africa/Mideast: Refrigerator & Freezer Supply & Demand
Africa/Mideast: Clothes Washer & Dryer Supply & Demand
Africa/Mideast: Large Cooking Appliance Supply & Demand
Africa/Mideast: Dishwasher Supply & Demand
Turkey: Major Household Appliance Supply & Demand
Turkey: Refrigerator & Freezer Supply & Demand
Turkey: Clothes Washer & Dryer Supply & Demand
Turkey: Large Cooking Appliance Supply & Demand
Turkey: Dishwasher Supply & Demand
South Africa: Major Household Appliance Supply & Demand
South Africa: Refrigerator & Freezer Supply & Demand
South Africa: Clothes Washer & Dryer Supply & Demand
South Africa: Large Cooking Appliance Supply & Demand
South Africa: Dishwasher Supply & Demand
Other Africa/Mideast: Major Household Applianc Supply & Demand
Other Africa/Mideast: Refrigerator & Freeze Supply & Demand
Other Africa/Mideast: Clothes Washer & Drye Supply & Demand
Other Africa/Mideast: Large Cooking Applianc Supply & Demand
Other Africa/Mideast: Dishwasher Supply & Demand
Industry Structure
Major Household Appliance Sales by Company, 2014
Selected Acquisitions & Divestitures
Selected Cooperative Agreements
List of Charts
Section I -- Executive Summary
Market Environment
Average World Major Household Appliance Product Prices 2004-2024
Overview
Number of Major Household Appliances in Use Per Thousand Households by Region, 2014
World Major Household Appliance Demand by Region, 2014
World Major Household Appliance Demand: Projecte 2014-2019 Annual Rate of Growth
World Major Household Appliance Shipments by Region, 2014
World Major Household Appliance Demand by Product, 2014
Relationship Between Washer Ownership & Dryer Ownership
North America
North America: Major Household Appliance Deman by Country, 2014
North America: Major Household Appliance Penetration Rat by Product & Country, 2014
United States: Major Household Appliance Penetration Rat by Product, 2004-2024
Canada: Major Household Appliance Penetration Rat by Product, 2004-2024
Mexico: Major Household Appliance Penetratio by Product, 2004-2024
Western Europe
Western Europe: Major Household Appliance Deman by Country, 2014
Western Europe: Major Household Appliance Penetratio Rate by Product & Country, 2014
Germany: Major Household Appliance Penetration Rat by Product, 2004-2024
France: Major Household Appliance Penetration Rat by Product, 2004-2024
United Kingdom: Major Household Appliance Penetratio Rate by Product, 2004-2024
Italy: Major Household Appliance Penetration Rat by Product, 2004-2024
Spain: Major Household Appliance Penetration Rat by Product, 2004-2024
Netherlands: Major Household Appliance Penetration Rat by Product, 2004-2024
Other Western Europe: Major Household Applianc Penetration Rate by Product, 2004-2024
Asia/Pacific
Asia/Pacific: Major Household Appliance Deman by Country, 2014
Asia/Pacific: Major Household Appliance Ownership Rat by Product & Country, 2014
China: Major Household Appliance Penetration Rat by Product, 2004-2024
India: Major Household Appliance Penetration Rat by Product, 2004-2024
Japan: Major Household Appliance Penetration Rat by Product, 2004-2024
Indonesia: Major Household Appliance Penetration Rat by Product, 2004-2024
South Korea: Major Household Appliance Penetration Rat by Product, 2004-2024
Thailand: Major Household Appliance Penetration Rat by Product, 2004-2024
Australia: Major Household Appliance Penetration Rat by Product, 2004-2024
Taiwan: Major Household Appliance Penetration Rat by Product, 2004-2024
Other Asia/Pacific: Major Household Appliance Penetratio Rate by Product, 2004-2024
Other Regions
Central & South America: Major Household Applianc Demand by Country, 2014
Central & South America: Major Household Applianc Penetration Rate by Product & Country, 2014
Brazil: Major Household Appliance Penetration Rat by Product, 2004-2024
Argentina: Major Household Appliance Penetration Rat by Product, 2004-2024
Other Central & South America: Major Household Appliance Penetration Rate by Product, 2004-2024
Eastern Europe: Major Household Appliance Deman by Country, 2014
Eastern Europe: Major Household Appliance Penetratio Rate by Product & Country, 2014
Russia: Major Household Appliance Penetration Rat by Product, 2004-2024
Poland: Major Household Appliance Penetration Rat by Product, 2004-2024
Ukraine: Major Household Appliance Penetration Rat by Product, 2004-2024
Czech Republic: Major Household Appliance Penetratio Rate by Product, 2004-2024
Other Eastern Europe: Major Household Penetration Rat by Product, 2004-2024
Africa/Mideast: Major Household Appliance Demand b Country, 2014
Africa/Mideast: Major Household Appliance Penetratio Rate by Product & Country, 2014
Turkey: Major Household Appliance Penetration Rat by Product, 2004-2024
South Africa: Major Household Appliance Penetration Rat by Product, 2004-2024
Other Africa/Mideast: Major Household Applianc Penetration Rate by Product, 2004-2024
Industry Structure
World Major Household Appliance Market Share, 2014
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