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This study analyzes the world consumer water treatment system industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by type (point-of-entry, point-of-use), aftermarket component, technology (e.g., conventional filtration, membrane separation), world region, and major country. The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry participants.
World demand to rise 11.6% annually through 2019
Worldwide demand for consumer water treatment systems will advance 11.6 percent annually to $16.3 billion in 2019. Gains will be driven primarily by raising market penetration in less developed markets, such as China, India, and other Asian countries, as well as much of the Africa/Mideast region. In these areas, rising incomes, coupled with increasing concerns about poor water quality and expanding consumer awareness about the types of water treatment systems available will all propel demand growth. Ongoing economic improvement in several of the more developed geographic markets, particularly where housing markets are recovering, will also support gains.
Developing markets to outpace developed regions
Demand for consumer water treatment systems will generally increase three to five percent yearly in developed markets through 2019. While these gains are healthy, they are significantly behind the growth rates in developing regions, several of which are expected to see their sales double over the forecast period. China was the largest market for these systems in 2014 with 26 percent of global sales and will achieve the second fastest growth rate through 2019. As a result, China will account for 40 percent of additional worldwide sales between 2014 and 2019. India will see the fastest gains over the forecast period, rising 18 percent annually through 2019, albeit from a smaller base. In both of these countries, a large population coupled with poor water quality will support strong growth, even though total market penetration remains low. The most significant markets will remain among the wealthier classes that can afford the systems, but live in areas where public infrastructure is insufficient. However, increasing personal incomes will enable a rising number of residents, particularly in urban areas, to afford the purchase or upgrading of supplemental water treatment systems.
Water quality differences affect market growth rates
The reasons for market growth vary significantly between developed and developing markets. In developing markets, water quality is typically poor, supplies are stressed, and public treatment infrastructure is insufficient where available. Therefore, some additional step is needed to remove biological contaminants, sediment, or harmful chemicals. In these countries, the traditional methods for obtaining clean water are boiling drinking water and purchasing water in bottles, jugs, or other large containers. These methods are more costly than water treatment equipment over the long term, but have low up-front costs, so their use has persisted in poorer areas. However, more consumers are adopting supplemental water treatment systems as incomes rise and low-cost entry level water treatment systems are introduced.
In contrast, developed markets have widely available publicly treated water, particularly in urban areas. Therefore, consumers often purchase water treatment systems to improve aesthetic traits such as taste and smell, although more advanced systems that remove unregulated contaminants are also purchased. Other more advanced systems have features that heat or chill the water, make ice, or add flavors, and are viewed more as an appliance rather than a plumbing attachment. Still, rural residents, even in developed areas, may be more likely to purchase consumer water treatment systems to handle private water sources.
Company Profiles
Profiles 38 industry competitors worldwide such as Alticor, BRITA, Clorox, GE, Pentair & Unilever
Additional Information
This study examines the global market for consumer water treatment systems, primarily designed to decrease the amount of contaminants from water in households. Systems purchased by consumers for personal use outside of the home (e.g., for work or school) are also considered. Historical data (2004, 2009, and 2014) and forecasts for 2019 and 2024 are provided for sales of water treatment equipment at the aggregate level on a country-by-country basis, valued in millions of current US dollars, including inflation. Demand for consumer water treatment systems is provided in units and current dollars and is detailed by technology and product type. Thus, data are presented for water treatment systems by technology (conventional filtration, membranes, and other) and by type (point-of-entry water treatment systems, and countertop, under-sink, faucet-mounted, and flow-through point-of-use systems). Consumables, such as replacement filters and membranes, are also included. Excluded are refrigerator water filters because the systems are originally sold to equipment manufacturers and only the replacement units are sold to consumers.
The term “demand” refers to “apparent consumption,” and is defined as shipments (also referred to variously as “production,” “output,” or “supply”) plus imports, minus exports. It is used interchangeably with the terms “market,” “sales,” and “consumption.” Tabular details may not add to totals due to independent rounding. Ratios may be rounded for the sake of clarity. A potential source of statistical discrepancy in the historical series for sales is the conversion from national currencies to a common currency, in this case the US dollar. Every effort has been made to adjust compiled data to form a consistent pattern for comparing the various national water treatment markets.
Table of Contents
Introduction XIV
I. Executive Summary 1
II. Market Environment 4
General 4
World Economic Outlook 5
Recent Historical Trends 5
Macroeconomic Outlook 6
World Demographic Outlook 9
Population 10
Households 12
Urban Population 14
World Water Use 15
World Residential Building Construction Activity 18
New Housing Units 21
Housing Stock 23
Pricing Overview 26
Environmental & Regulatory Issues 28
Water Pollution 30
Regulations 31
Waterborne Diseases 35
III. Overview 37
General 37
Types 40
Point-of-Entry 43
Point-of-Use 46
Aftermarket Components 52
Technology 56
Conventional Filtration 59
Membrane Separation 64
Other 70
IV. North America 74
General 74
Consumer Water Treatment System Demand 76
United States 80
Canada 91
Mexico 99
V. Western Europe 109
General 109
Consumer Water Treatment System Demand 111
France 115
Germany 123
Italy 131
Netherlands 141
Spain 149
United Kingdom 158
Other Western Europe 165
VI. Asia/Pacific 175
General 175
Consumer Water Treatment System Demand 177
Australia 182
China 190
India 202
Japan 214
South Korea 222
Other Asia/Pacific 233
VII. Other Regions 243
Central & South America 243
General 243
Consumer Water Treatment System Demand 245
Brazil 248
Other Central & South America 258
Eastern Europe 266
General 266
Consumer Water Treatment System Demand 268
Poland 272
Russia 279
Other Eastern Europe 288
Africa/Mideast 296
General 296
Consumer Water Treatment System Demand 298
South Africa 302
Turkey 312
Other Africa/Mideast 320
VIII. Industry Structure 330
General 330
Industry Composition 331
Market Share 334
Competitive Strategies 339
Research & Development 341
Marketing 343
Distribution 345
Mergers & Acquisitions 347
Cooperative Agreements 350
Company Profiles 354
Access Business Group, see Alticor Alticor Incorporated 355
Amway, see Alticor Aquaignis Technologies Private, see Forbes & and Waterlogic Aquaphor, see Electrophor BRITA GmbH 357
Brita, see Clorox ChungHo Nais Company Limited 360
Clorox Company 361
Coway Company Limited 363
Culligan International Company 365
Danaher Corporation 368
Deng Yuan Industrial Company Limited 370
Electrolux AB 371
Electrophor Incorporated 373
Eureka Forbes, see Forbes & Europa Group 375
Forbes & Company Limited 376
GE Appliances, see General Electric General Electric Company 379
Geyser Company 382
Helen of Troy Limited 383
Hindustan Unilever, see Unilever Group Hoken International Company Limitada 386
HydroNovation, see 3M HYUNDAI Wacortec Company Limited 387
JSC METTEM Technology 388
Kaz, see Helen of Troy Kent RO Systems Limited 390
Laica SpA 392
LG Electronics Incorporated 393
Lorenzetti SA Indústrias Brasileiras Eletrometalúrgicas 395
Lux International, see Forbes & MAVEA, see BRITA Midea Group Company Limited 396
MiM Isitma Sogutma Havalandirma ve Aritma Sistemleri Sanayi Ticaret, see Smith (AO) Mitsubishi Chemical Holdings Corporation 398
Ningbo Qinyuan Group, see Unilever Group Ozner Water International Holding Limited 400
Pall, see Danaher Panasonic Corporation 401
Pentair plc 403
Philips Lighting, see Royal Philips Prio Novaya Voda OOO 408
Qingdao Haier Strauss Water Equipment, see Strauss Group Royal Philips NV 410
SHURflo, see Pentair Smith (AO) Corporation 413
Strauss Group Limited 415
SURE International LLC 417
3M Company 418
Toray Industries Incorporated 422
Trojan Technologies, see Danaher Ulfer Purificadores de Água 424
Unilever Group 425
Usha Shriram Brita Private, see BRITA Vestergaard Frandsen SA 428
Viqua, see Danaher Virgin Strauss Water UK, see Strauss Group Waterlogic plc 429
Westaqua-Invest OÜ, see Electrophor Woongjin Chemical, see Toray Industries Zhejiang Qinyuan Water Purifier ST, see Unilever Group Other Companies Mentioned in Study 432
List of Tables
Section I -- Executive Summary
Summary Table 3
Section II -- Market Environment
1 World Gross Domestic Product by Region 9
2 World Population by Region 12
3 World Households by Region 13
4 World Urban Population by Region 15
5 World Nonagricultural Water Use by Region 18
6 World Residential Building Construction Expenditures by Region 21
7 World New Housing Units by Region 23
8 World Housing Stock by Region 26
Section III -- Overview
1 World Consumer Water Treatment System Demand by Region 39
2 World Consumer Water Treatment System Demand by Type 42
3 World Point-of-Entry Consumer Water Treatment System Demand by Region 45
4 World Point-of-Use Consumer Water Treatment System Demand by Region 51
5 World Demand for Aftermarket Components for Consumer Water Treatment Systems by Region 55
6 World Consumer Water Treatment System Demand by Technology 58
7 World Conventional Filtration Consumer Water Treatment System Demand by Region 63
8 World Membrane Separation Consumer Water Treatment System Demand by Region 69
9 World Other Consumer Water Treatment System Demand by Region 72
Section IV -- North America
1 North America: Market Environment for Consumer Water Treatment Systems 76
2 North America: Consumer Water Treatment System Demand by Type & Technology 79
3 United States: Market Environment for Consumer Water Treatment Systems 82
4 United States: Consumer Water Treatment System Demand by Type 86
5 United States: Consumer Water Treatment System Demand by Technology 89
6 Canada: Market Environment for Consumer Water Treatment Systems 93
7 Canada: Consumer Water Treatment System Demand by Type 96
8 Canada: Consumer Water Treatment System Demand by Technology 98
9 Mexico: Market Environment for Consumer Water Treatment Systems 101
10 Mexico: Consumer Water Treatment System Demand by Type 105
11 Mexico: Consumer Water Treatment System Demand by Technology 107
Section V -- Western Europe
1 Western Europe: Market Environment for Consumer Water Treatment Systems 111
2 Western Europe: Consumer Water Treatment System Demand by Type & Technology 114
3 France: Market Environment for Consumer Water Treatment Systems 118
4 France: Consumer Water Treatment System Demand by Type 121
5 France: Consumer Water Treatment System Demand by Technology 122
6 Germany: Market Environment for Consumer Water Treatment Systems 125
7 Germany: Consumer Water Treatment System Demand by Type 129
8 Germany: Consumer Water Treatment System Demand by Technology 130
9 Italy: Market Environment for Consumer Water Treatment Systems 134
10 Italy: Consumer Water Treatment System Demand by Type 138
11 Italy: Consumer Water Treatment System Demand by Technology 140
12 Netherlands: Market Environment for Consumer Water Treatment Systems 143
13 Netherlands: Consumer Water Treatment System Demand by Type 146
14 Netherlands: Consumer Water Treatment System Demand by Technology 148
15 Spain: Market Environment for Consumer Water Treatment Systems 151
16 Spain: Consumer Water Treatment System Demand by Type 155
17 Spain: Consumer Water Treatment System Demand by Technology 157
18 United Kingdom: Market Environment for Consumer Water Treatment Systems 160
19 United Kingdom: Consumer Water Treatment System Demand by Type 163
20 United Kingdom: Consumer Water Treatment System Demand by Technology 164
21 Other Western Europe: Market Environment for Consumer Water Treatment Systems 168
22 Other Western Europe: Consumer Water Treatment System Demand by Type 171
23 Other Western Europe: Consumer Water Treatment System Demand by Technology 173
Section VI -- Asia/Pacific
1 Asia/Pacific: Market Environment for Consumer Water Treatment Systems 177
2 Asia/Pacific: Consumer Water Treatment System Demand by Type & Technology 181
3 Australia: Market Environment for Consumer Water Treatment Systems 184
4 Australia: Consumer Water Treatment System Demand by Type 187
5 Australia: Consumer Water Treatment System Demand by Technology 189
6 China: Market Environment for Consumer Water Treatment Systems 192
7 China: Consumer Water Treatment System Demand by Type 197
8 China: Consumer Water Treatment System Demand by Technology 199
9 India: Market Environment for Consumer Water Treatment Systems 204
10 India: Consumer Water Treatment System Demand by Type 209
11 India: Consumer Water Treatment System Demand by Technology 211
12 Japan: Market Environment for Consumer Water Treatment Systems 216
13 Japan: Consumer Water Treatment System Demand by Type 220
14 Japan: Consumer Water Treatment System Demand by Technology 221
15 South Korea: Market Environment for Consumer Water Treatment Systems 225
16 South Korea: Consumer Water Treatment System Demand by Type 229
17 South Korea: Consumer Water Treatment System Demand by Technology 231
18 Other Asia/Pacific: Market Environment for Consumer Water Treatment Systems 235
19 Other Asia/Pacific: Consumer Water Treatment System Demand by Type 239
20 Other Asia/Pacific: Consumer Water Treatment System Demand by Technology 241
Section VII -- Other Regions
1 Central & South America: Market Environment for Consumer Water Treatment Systems 245
2 Central & South America: Consumer Water Treatment System Demand by Type & Technology 248
3 Brazil: Market Environment for Consumer Water Treatment Systems 251
4 Brazil: Consumer Water Treatment System Demand by Type 255
5 Brazil: Consumer Water Treatment System Demand by Technology 257
6 Other Central & South America: Market Environment for Consumer Water Treatment Systems 260
7 Other Central & South America: Consumer Water Treatment System Demand by Type 263
8 Other Central & South America: Consumer Water Treatment System Demand by Technology 265
9 Eastern Europe: Market Environment for Consumer Water Treatment Systems 268
10 Eastern Europe: Consumer Water Treatment System Demand by Type & Technology 271
11 Poland: Market Environment for Consumer Water Treatment Systems 274
12 Poland: Consumer Water Treatment System Demand by Type 277
13 Poland: Consumer Water Treatment System Demand by Technology 278
14 Russia: Market Environment for Consumer Water Treatment Systems 281
15 Russia: Consumer Water Treatment System Demand by Type 285
16 Russia: Consumer Water Treatment System Demand by Technology 287
17 Other Eastern Europe: Market Environment for Consumer Water Treatment Systems 290
18 Other Eastern Europe: Consumer Water Treatment System Demand by Type 293
19 Other Eastern Europe: Consumer Water Treatment System Demand by Technology 295
20 Africa/Mideast: Market Environment for Consumer Water Treatment Systems 298
21 Africa/Mideast: Consumer Water Treatment System Demand by Type & Technology 301
22 South Africa: Market Environment for Consumer Water Treatment Systems 304
23 South Africa: Consumer Water Treatment System Demand by Type 309
24 South Africa: Consumer Water Treatment System Demand by Technology 311
25 Turkey: Market Environment for Consumer Water Treatment Systems 314
26 Turkey: Consumer Water Treatment System Demand by Type 317
27 Turkey: Consumer Water Treatment System Demand by Technology 319
28 Other Africa/Mideast: Market Environment for Consumer Water Treatment Systems 322
29 Other Africa/Mideast: Consumer Water Treatment System Demand by Type 326
30 Other Africa/Mideast: Consumer Water Treatment System Demand by Technology 328
Section VIII -- Industry Structure
1 Selected World Consumer Water Treatment System Sales by Company, 2014 333
2 Selected Acquisitions & Divestitures 348
3 Selected Cooperative Agreements 351
List of Charts
Section III -- Overview
1 World Consumer Water Treatment System Demand by Region, 2014 40
2 World Consumer Water Treatment System Demand by Type, 2004-2024 43
3 World Point-of-Entry Consumer Water Treatment System Demand by Region, 2014 46
4 World Point-of-Use Consumer Water Treatment System Demand by Region, 2014 52
5 World Demand for Aftermarket Components for Consumer Water Treatment Systems by Region, 2014 56
6 World Consumer Water Treatment System Demand by Technology, 2004-2024 59
7 World Conventional Filtration Consumer Water Treatment System Demand by Region, 2014 64
8 World Membrane Separation Consumer Water Treatment System Demand by Region, 2014 70
9 World Other Consumer Water Treatment System Demand by Region, 2014 73
Section IV -- North America
1 North America: Consumer Water Treatment System Demand by Country, 2014 80
Section V -- Western Europe
1 Western Europe: Consumer Water Treatment System Demand by Country, 2014 115
Section VI -- Asia/Pacific
1 Asia/Pacific: Consumer Water Treatment System Demand by Country, 2014 182
Section VII -- Other Regions
1 Eastern Europe: Consumer Water Treatment System Demand by Country, 2014 272
2 Africa/Mideast: Consumer Water Treatment System Demand by Country, 2014 302
Section VIII -- Industry Structure
1 World Consumer Water Treatment System Market Share, 2014 335
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