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Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), Software), Device Type (Head-mounted, Head-up), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Region - Global Forecast to 2024

Published: January 2020

No. of Pages: 191

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Table of Contents

“Increase in adoption of smart glass in the healthcare sector is the major factor driving the growth of augmented reality market”

The global augmented reality market size is estimated to grow from USD 10.7 billion in 2019 and projected to reach USD 72.7 billion by 2024; it is expected to grow at a CAGR of 46.6% from 2019 to 2024. The most significant factor driving the growth of this market is the increase in the adoption of AR devices in the healthcare sector. AR devices are aiding surgeons to visualize joints, muscles, and internal organs without slicing the body. This enables surgeons to determine precisely where to make injections and incisions and further assisting in utilizing all the data collected during medical emergencies. Real-time data regarding a patient’s health is the major factor promoting the adoption of AR technology in healthcare sector.

“Software market for augmented reality market is capturing the largest share during the forecast period”

Increasing penetration of AR software solutions and their compatibility with existing hardware devices is expected to help the growth of the market for software, thereby driving the augmented reality market during the forecast period. AR technology is anticipated to continue its growth in the software segment through the emergence of various nestling projects that will evolve into large-scale productions. Recently, numerous companies have experimented with augmented reality prototypes. For instance, companies such as IKEA and Walmart have already launched AR prototypes to enhance the shopping experiences of their customers. Thus, the software segment is set to grow because of the high growth of the number of apps and platforms in the AR space.

“Consumer to hold a major share of the augmented reality application market during the forecast period.”

The consumer application held the largest share in the AR market in 2018 and is expected to dominate the market during the forecast period. The consumer sector includes gaming and entertainment applications in which AR is used for creating 3D visual objects in the real world. The high growth of the gaming & entertainment sector boosts the growth of the AR market for consumer applications.

“Augmented reality market in APAC expected to grow at the highest CAGR during the forecast period“

The market in Asia Pacific includes China, Japan, India, South Korea, and Rest of APAC. Being an emerging economy, Asia Pacific is witnessing major changes in the adoption of new technologies and technological advancements. Due to the presence of most of the display panel manufacturers in the region such as Samsung, LG Display, BOE Technology, AU Optronics, and Japan Display, APAC witnesses increased adoption of the latest technologies.

The consumer electronics; retail; banking, financial services, and insurance (BFSI); healthcare; transportation; and sports & entertainment industries are expected to contribute substantially to the growth of the AR market in APAC. These industries offer huge potential for the AR market because of the increasing awareness among consumers and the rising adoption of new technologies in various industries—especially in countries such as China, India, and South Korea.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with the key experts.

The breakup of the profiles of primary participants is as follows:

By Company Type: Tier 1 – 15 %, Tier 2 – 50%, and Tier 3 –35%
By Designation: C-Level Executives – 45% Directors – 35% Others – 20%
By Geography: North America – 45%, Europe – 35%, APAC – 12%, and RoW – 8%

Major players in the global augmented reality market are Google, Inc. (US), PTC, Inc. (US), Microsoft Corporation (US), Seiko Epson (Japan), Lenovo (China), Wikitude GmbH (Austria), Vuzix (US), Daqri Llc (US), Magic Leap, Inc. (US), Zugara, Inc. (US), Blippar (UK), Upskill (US), and Maxst (South Korea). Other players include Atheer, Inc.(US), Pristine, Inc.(US), Marxent Labs, Llc.(US), Inglobe Technologies (Italy), Meta Company(US), Augment (France), Niantic (US), Sixense Entertainment(US), Intel Corporation(US), Apple Inc.(US), Infinity Augmented Reality, Inc. (Israel), Facebook Corporation (US), Samsung Electronics Co. Ltd. (South Korea), Realwear (US), Dynabook Americas, Inc.(US), and Optinvent (France).

Research Coverage

This report covers the augmented reality market based on device type,offering,application,and geography. A detailed analysis of the key industry players has been undertake into provide insights into their business, products and services, and key strategies such as product launches, product developments, partnerships, contracts, agreements, mergers and acquisitions, collaborations, and expansions associated with the augmented reality market.

Reasons to Buy the Report:

Illustrative segmentation, analysis, and forecast pertaining to the augmented reality market based on device type, offering, application, and geography have been conducted to provide an overall view of the augmented reality industry.
Major drivers, restraints, opportunities, and challenges for the augmented reality market have been detailed in this report.
The report includes a detailed competitive landscape of the key players in the market and their ranking.

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition and Scope
1.3 Inclusions and Exclusions
1.4 Study Scope
1.4.1 Markets Covered
1.4.2 Years Considered for the Study
1.5 Currency
1.6 Package Size
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing Market Share By Bottom-Up Analysis(Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis(Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in Augmented Reality Market
4.2 Market in APAC, By Application and Country
4.3 Market: Developed vs Developing Markets, 2018 and 2024 (USD Million)
4.4 Market: Major Countries
4.5 Market: Major Applications

5 Market Overview
5.1 Introduction
5.2 History and Evolution of Augmented Reality Technology
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increasing Demand for AR Devices and Applications in Healthcare
5.3.1.2 Growing Demand for AR in Retail and E-Commerce Sectors
5.3.1.3 Rising Investments in Augmented Reality Market
5.3.2 Restraints
5.3.2.1 Security and Privacy Issues Associated With Augmented Reality
5.3.2.2 Excessive Usage of Augmented Reality Can Incur Health Issues
5.3.3 Opportunities
5.3.3.1 Partnerships Between Telecom Players and AR Manufacturers to Reduce Latency to Imperceptible Levels
5.3.3.2 Increasing Demand for Augmented Reality in Architecture
5.3.3.3 Opportunities in Enterprise Applications
5.3.3.4 High Growth of Travel & Tourism Industry
5.3.4 Challenges
5.3.4.1 Display Latency and Limited Field of View
5.3.4.2 Overcoming Social Challenges to Increase Adoption Rate
5.3.4.3 Reconfiguration of Applications for Different Platforms
5.4 Web AR
5.5 Augmented Reality is Gaining Momentum for Rugged Display Applications
5.6 Augmented Reality Technologies
5.6.1 Monitor-Based Technology
5.6.2 Mobile Augmented Reality
5.6.3 Near-Eye-Based Technology
5.7 Value Chain Analysis

6 Augmented Reality Market, By Offering
6.1 Introduction
6.2 Augmented Reality (AR), By Hardware Component
6.2.1 Sensors
6.2.1.1 Sensors are Widely Used in AR Devices for Detecting Motion, Velocity, Magnetic Field, and Object Presence
6.2.1.1.1 Accelerometers
6.2.1.1.2 Gyroscopes
6.2.1.1.3 Magnetometers
6.2.1.1.4 Proximity Sensors
6.2.2 Semiconductor Components
6.2.2.1 Controller is the Most Important Component of AR Devices
6.2.2.1.1 Controllers/Processors
6.2.2.1.2 Integrated Circuits
6.2.3 Displays & Projectors
6.2.3.1 Displays & Projectors Hold the Major Share of Augmented Reality Market
6.2.4 Position Trackers
6.2.4.1 Position Trackers are Used to Maintain Accuracy in Augmented Reality Devices
6.2.5 Cameras
6.2.5.1 Cameras are Crucial Components to Measure Depth and Amplitude of Objects
6.2.6 Others
6.2.6.1 Other Components Include Computers/Video Generators and Combiners
6.3 AR Market, By Software
6.3.1 Software Development Kits
6.3.1.1 Sdks are Used for Deploying AR Solutions for Specific Requirements and Frameworks
6.3.2 Cloud-Based Services
6.3.2.1 Emergence of Mobile Devices With AR Capabilities Drives the Need for Cloud-Based AR Services
6.3.3 Software Functions
6.3.3.1 Workflow Optimization and Remote Collaboration are the Most Trending Solutions of Augmented Reality
6.3.3.1.1 Remote Collaboration
6.3.3.1.2 Workflow Optimization
6.3.3.1.3 Documentation
6.3.3.1.4 Visualization
6.3.3.1.5 3D Modeling
6.3.3.1.6 Navigation

7 Augmented Reality Market, By Device Type
7.1 Introduction
7.2 Augmented Reality Devices
7.2.1 Head-Mounted Displays
7.2.1.1 AR Smart Glasses
7.2.1.1.1 AR Smart Glasses are Widely Adopted Across Companies to Improve Work Efficiency
7.2.1.2 Smart Helmets
7.2.1.2.1 Smart Helmets are Widely Adopted in Construction Sector to Optimize Workflow
7.2.2 Head-Up Displays
7.2.2.1 Head-Up Display Devices are Anticipated to Commercialize in 2020

8 Augmented Reality Market, By Type
8.1 Introduction
8.2 Marker-Based Augmented Reality
8.2.1 Passive Marker
8.2.1.1 Passive Marker is Most Widely Used Marker-Based Augmented Reality
8.2.2 Active Marker
8.2.2.1 Active Marker Uses Led to Track Objects
8.3 Marker-Less Augmented Reality
8.3.1 Model-Based Tracking
8.3.1.1 Model-Based Tracking Depends on Camera Movement
8.3.2 Image Processing-Based Tracking
8.3.2.1 Image Processing-Based Tracking Deploys an Optical Scanner Or A Camera for Image Processing
8.4 Anchor-Based
8.4.1 Google Arcore Deploys Anchor-Based AR to Overlay Virtual Images in Real Space

9 Augmented Reality Market, By Application
9.1 Introduction
9.2 Applications of Augmented Reality
9.2.1 Consumer
9.2.1.1 Gaming
9.2.1.1.1 Augmented Reality Enhances Interactivity in Gaming and Provides A More Immersive Experience to Gamers
9.2.1.2 Sports & Entertainment
9.2.1.2.1 Entertainment Applications
9.2.1.2.1.1 Museums (Archaeology)
9.2.1.2.1.1.1 Augmented Reality Enhances the Viewing Experience of Visitors in Archeological Monuments and Museums
9.2.1.2.1.2 Theme Parks
9.2.1.2.1.2.1 Augmented Reality Enhances the Interactivity of Theme Parks
9.2.1.2.1.3 Art Galleries and Exhibitions
9.2.1.2.1.3.1 Augmented Reality Enhances Artistic Visualization and Provides Immersive Experience to Visitors
9.2.2 Commercial
9.2.2.1 Retail & E-Commerce
9.2.2.1.1 Jewelry
9.2.2.1.1.1 Augmented Reality Enables Consumers to Try Before They Buy and Improvise Consumer Buying Experience
9.2.2.1.2 Beauty and Cosmetics
9.2.2.1.2.1 Virtual Testing of Cosmetic Products is the Key Driver for Market in Beauty and Cosmetics
9.2.2.1.3 Apparel Fitting
9.2.2.1.3.1 Virtual Trial Room is Gaining Consumer Attention
9.2.2.1.4 Grocery Shopping
9.2.2.1.4.1 Augmented Reality Provides Personalized Product Tips in Grocery Application
9.2.2.1.5 Footwear
9.2.2.1.5.1 Virtual Try Before You Buy Feature Drives Growth of Market in Footwear
9.2.2.1.6 Furniture & Lighting Design
9.2.2.1.6.1 Reduced Product Exchange Rate Through Augmented Reality Drives the Growth of Market in Furniture & Lighting Design
9.2.3 Travel & Tourism
9.2.3.1 Augmented Reality Plays A Crucial Role in Enhancing Traveling Experience
9.2.4 E-Learning
9.2.4.1 Augmented Reality Increases Student’s Interaction and Enhances Learning Experience
9.2.5 Enterprise
9.2.5.1 Augmented Reality Aids Enterprises in Providing Better Training By Visualizing Content
9.2.6 Healthcare
9.2.6.1 Surgery
9.2.6.1.1 Augmented Healthcare Apps Can Help Save Lives and Treat Patients Seamlessly Irrespective of Severity of Issue
9.2.6.2 Fitness Management
9.2.6.2.1 Augmented Reality Adds Interactivity and Fun to Workouts
9.2.6.3 Patient Care Management
9.2.6.3.1 Remote Consulting Feature Drives Growth of Augmented Reality for Patient Care Management
9.2.6.4 Pharmacy Management
9.2.6.4.1 Better Scheduling Flow of Medicine Requirement Drives Growth of Augmented Reality in Pharmacy Management
9.2.6.5 Medical Training and Education
9.2.6.5.1 Augmented Reality Enriches Learning Experience and Amplifies Interactivity
9.2.6.6 Others
9.2.6.6.1 AR Helps Radiologists to Perceive 3D Image Data More Precisely for Interventional and Diagnostic Radiology
9.2.7 Aerospace & Defense
9.2.7.1 AR is Being Used to Gain Competitive Advantage Over Enemies
9.2.8 Energy
9.2.8.1 Growing Need to Improve Safety in Oil & Gas Sector Drives Market in Energy
9.2.9 Automotive
9.2.9.1 Emergence of Adas Drives Demand for Ar-Based Hud Technology
9.2.10 Others
9.2.10.1 Agriculture
9.2.10.1.1 Augmented Reality Assists Farmers in Implementing New Techniques With Better Learning Experience
9.2.10.2 Construction
9.2.10.2.1 3D Models Required for Construction Projects Can Be Better Illustrated With Augmented Reality
9.2.10.3 Transportation & Logistics
9.2.10.3.1 AR Technology is Widely Adopted in Transportation & Logistics Sector to Document Trading Activities
9.2.10.4 Public Safety
9.2.10.4.1 Augmented Reality-Based 3D Maps Aid Police Personnel to Enhance Public Safety
9.2.10.5 Telecom/IT Data Centers
9.2.10.5.1 Requirement of Advanced Network Infrastructure in Telecom/It Data Centers Would Help Drive AR Software Market for This Vertical

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.2.1 US
10.2.1.1 US Holds Largest Share of North American Augmented Reality Market
10.2.2 Canada
10.2.2.1 Growing Demand for Augmented Reality in Hospitality Sector is Major Driver for Growth of Canada Market
10.2.3 Mexico
10.2.3.1 Emergence of Industries in Mexico Drives Mexican Market
10.3 Europe
10.3.1 Germany
10.3.1.1 German Market to Grow at Highest CAGR in Europe
10.3.2 France
10.3.2.1 High Spending on Digital Advertising is the Major Factor Driving France Market
10.3.3 UK
10.3.3.1 London has the Maximum Number of AR and Vr Companies in UK
10.3.4 Rest of Europe
10.3.4.1 Inflow of Technology and Products From Countries Such as Germany, the UK, and France Would Help Drive AR Market in Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 China to Dominate AR Market in APAC During Forecast Period
10.4.2 India
10.4.2.1 Several Augmented Reality Startups are Mushrooming in India
10.4.3 Japan
10.4.3.1 Increase in Process Automation Across Manufacturing Sector is Anticipated to Boost AR Market in Japan
10.4.4 South Korea
10.4.4.1 Emergence of Digitalization of Grocery Stores Propels AR Market in South Korea
10.4.5 Rest of APAC
10.4.5.1 High GDP Per Capita Would Help Drive Growth of Consumer and Commercial Applications of AR in Rest of APAC
10.5 Rest of the World
10.5.1 Middle East & Africa
10.5.1.1 Growing Need for Better Healthcare Solutions Drives Demand for Augmented Reality Devices in MEA Region
10.5.2 South America
10.5.2.1 Growing Consumer Market, Low Interest Rates, and Strong Commodity Pricing Likely to Boost Commercial and Consumer Applications of South American AR Market

11 Competitive Landscape
11.1 Introduction
11.2 Competitive Scenario
11.2.1 Product Launches & Developments
11.2.2 Partnerships
11.2.3 Agreements & Collaborations
11.2.4 Acquisitions and Expansions
11.3 Competitive Leadership Mapping, 2018
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies
11.4 Strength of Product Portfolio
11.5 Business Strategy Excellence

12 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Introduction
12.2 Key Players
12.2.1 Google, Inc.
12.2.2 PTC, Inc.
12.2.3 Microsoft Corporation
12.2.4 Seiko Epson
12.2.5 Lenovo
12.2.6 Wikitude GmbH
12.2.7 Vuzix
12.2.8 Daqri LLC
12.2.9 Magic Leap, Inc.
12.2.10 Zugara, Inc.
12.2.11 Blippar
12.2.12 Upskill
12.2.13 Maxst
12.3 Right to Win
12.4 Other Key Players
12.4.1 Atheer, Inc.
12.4.2 Pristine, Inc.
12.4.3 Marxent Labs, LLC
12.4.4 Inglobe Technologies
12.4.5 Meta Company
12.4.6 Augment
12.4.7 Niantic
12.4.8 Sixense Entertainment
12.4.9 Intel Corporation
12.4.10 Apple Inc.
12.4.11 Infinity Augmented Reality, Inc.
12.4.12 Facebook Corporation
12.4.13 Samsung Electronics Co. LTD.
12.4.14 Realwear
12.4.15 Dynabook Americas, Inc.
12.4.16 Optinvent
12.4.17 Wayray
12.4.18 Scope AR
12.4.19 Continental
12.4.20 Visteon Corporation
12.4.21 Eon Reality

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables

Table 1 Use Case for Web AR
Table 2 Augmented Reality Market, By Offering, 2016–2024 (USD Million)
Table 3 Market, By Hardware Component, 2016–2024 (USD Million)
Table 4 Market for Software, By Application, 2016–2024 (USD Million)
Table 5 Market, By Device Type, 2016–2024 (USD Million)
Table 6 Market, By Device Type, 2016–2024 (Thousand Units)
Table 7 Market for HMDS, By Application, 2016–2024 (USD Million)
Table 8 Augmented Reality Hud Market, By Application, 2016–2024 (USD Million)
Table 9 Market, By Application, 2016–2024 (USD Million)
Table 10 Augmented Reality for Consumer Application, By Device Type, 2016–2024 (USD Million)
Table 11 Augmented Reality for Consumer Application, By Region, 2016–2024 (USD Million)
Table 12 Augmented Reality for Consumer Application in North America, By Country, 2016–2024 (USD Million)
Table 13 Augmented Reality for Consumer Application in Europe, By Country, 2016–2024 (USD Million)
Table 14 Augmented Reality for Consumer Application in APAC, By Country, 2016–2024 (USD Million)
Table 15 Augmented Reality for Consumer Application in RoW, By Region, 2016–2024 (USD Million)
Table 16 Use Cases of Augmented Reality in Consumer Application
Table 17 Market for Commercial Application, By Device Type, 2016–2024 (USD Million)
Table 18 Market for Commercial Application, By Region, 2016–2024 (USD Million)
Table 19 Market for Commercial Application in North America, By Country, 2016–2024 (USD Million)
Table 20 Market for Commercial Application in Europe, By Country, 2016–2024 (USD Million)
Table 21 Market for Commercial Application in APAC, By Country, 2016–2024 (USD Million)
Table 22 Market for Commercial Application in RoW, By Region, 2016–2024 (USD Million)
Table 23 Market for Commercial Application, By Subapplication, 2016–2024 (USD Million)
Table 24 Augmented Reality in Retail Market, By Offering, 2016–2024 (USD Million)
Table 25 Augmented Reality in Retail Market, By Device Type, 2016–2024 (USD Million)
Table 26 Augmented Reality in Retail Hardware Market, By Component, 2016–2024 (USD Million)
Table 27 Augmented Reality in Retail Market, By Application, 2016–2024 (USD Million)
Table 28 Augmented Reality in Retail Market, By Retail Type, 2016–2024 (USD Million)
Table 29 Augmented Reality in Retail Market for HMD, By Application, 2016–2024 (USD Million)
Table 30 Augmented Reality in Retail Market for AR Mirror, By Application, 2016–2024 (USD Million)
Table 31 Augmented Reality in Retail Market for Software, By Application, 2016–2024 (USD Million)
Table 32 Augmented Reality in Retail Market for Advertising & Marketing, By Device Type, 2016–2024 (USD Million)
Table 33 Augmented Reality in Retail Market for Try-On Solutions, By Device Type, 2016–2024 (USD Million)
Table 34 Augmented Reality in Retail Market for Information Viewing Systems, By Device Type, 2016–2024 (USD Million)
Table 35 Augmented Reality in Retail Market for Planning & Designing, By Device Type, 2016–2024 (USD Million)
Table 36 Augmented Reality in Retail Market for Advertising & Marketing, By Retail Type, 2016–2024 (USD Million)
Table 37 Augmented Reality in Retail Market for Try-On Solutions, By Retail Type, 2016–2024 (USD Million)
Table 38 Augmented Reality in Retail Market for Information Viewing Systems, By Retail Type, 2016–2024 (USD Million)
Table 39 Augmented Reality in Retail Market for Planning & Designing, By Retail Type, 2016–2024 (USD Million)
Table 40 Augmented Reality in Retail Market for Jewelry, By Application, 2016–2024 (USD Million)
Table 41 Augmented Reality in Retail Market for Beauty & Cosmetics, By Application, 2016–2024 (USD Million)
Table 42 Augmented Reality in Retail Market for Apparel Fitting, By Application, 2016–2024 (USD Million)
Table 43 Augmented Reality in Retail Market for Furniture & Lighting Design, By Application, 2016–2024 (USD Million)
Table 44 Augmented Reality in Retail Market for Grocery Shopping, By Application, 2016–204 (USD Million)
Table 45 Augmented Reality in Retail Market for Footwear, By Application, 2016–2024 (USD Million)
Table 46 Augmented Reality in Retail Market for Other Types, By Application, 2016–2024 (USD Million)
Table 47 Use Cases of Augmented Reality in Commercial Application
Table 48 Market for Enterprise Application, By Device Type, 2016–2024 (USD Million)
Table 49 Market for Enterprise Application, By Region, 2016–2024 (USD Million)
Table 50 Market for Enterprise Application in North America, By Country, 2016–2024 (USD Million)
Table 51 Market for Enterprise Application in Europe, By Country, 2016–2024 (USD Million)
Table 52 Market for Enterprise Application in APAC, By Country, 2016–2024 (USD Million)
Table 53 Market for Enterprise Application in RoW, By Region, 2016–2024 (USD Million)
Table 54 Use Cases of Augmented Reality in Enterprise Application
Table 55 Market for Healthcare Application, By Device Type, 2016–2024 (USD Million)
Table 56 Market for Healthcare Application, By Region, 2016–2024 (USD Million)
Table 57 Market for Healthcare Application in North America, By Country, 2016–2024 (USD Million)
Table 58 Market for Healthcare Application in Europe, By Country, 2016–2024 (USD Million)
Table 59 Market for Healthcare Application in APAC, By Country, 2016–2024 (USD Million)
Table 60 Market for Healthcare Application in RoW, By Region, 2016–2024 (USD Million)
Table 61 Use Cases of Augmented Reality in Healthcare Application
Table 62 Market for Aerospace & Defense Application, By Device Type, 2016–2024 (USD Million)
Table 63 Market for Aerospace & Defense Application, By Region, 2016–2024 (USD Million)
Table 64 Market for Aerospace & Defense Application in North America, By Country, 2016–2024 (USD Million)
Table 65 Market for Aerospace & Defense Application in Europe, By Country, 2016–2024 (USD Million)
Table 66 Market for Aerospace & Defense Application in APAC, By Country, 2016–2024 (USD Million)
Table 67 Market for Aerospace & Defense Application in RoW, By Region, 2016–2024 (USD Million)
Table 68 Use Cases of Augmented Reality in Aerospace & Defense Application
Table 69 Market for Energy Application, By Device Type, 2016–2024 (USD Million)
Table 70 Market for Energy Application, By Region, 2016–2024 (USD Million)
Table 71 Market for Energy Application in North America, By Country, 2016–2024 (USD Million)
Table 72 Market for Energy Application in Europe, By Country, 2016–2024 (USD Million)
Table 73 Market for Energy Application in APAC, By Country 2016–2024 (USD Million)
Table 74 Market for Energy Application in RoW, By Region, 2016–2024 (USD Million)
Table 75 Use Cases of Augmented Reality in Energy Application
Table 76 Market for Automotive Application, By Device Type, 2016–2024 (USD Million)
Table 77 Market for Automotive Application, By Region, 2016–2024 (USD Million)
Table 78 Market for Automotive Application in North America, By Country, 2016–2024 (USD Million)
Table 79 Market for Automotive Application in Europe, By Country, 2016–2024 (USD Million)
Table 80 Market for Automotive Application in APAC, By Country, 2016–2024 (USD Million)
Table 81 Market for Automotive Application in RoW, By Region, 2016–2024 (USD Million)
Table 82 Use Cases of Augmented Reality in Automotive Application
Table 83 Market for Other Applications, By Device Type, 2016–2024 (USD Million)
Table 84 Market for Other Applications, By Region, 2016–2024 (USD Million)
Table 85 Market for Other Applications in North America, By Country, 2016–2024 (USD Million)
Table 86 Market for Other Applications in Europe, By Country, 2016–2024 (USD Million)
Table 87 Market for Other Applications in APAC, By Country, 2016–2024 (USD Million)
Table 88 Market for Other Applications in RoW, By Region, 2016–2024 (USD Million)
Table 89 Use Cases of Augmented Reality in Other Applications
Table 90 Market, By Region, 2016–2024 (USD Million)
Table 91 Market in North America, By Application, 2016–2024 (USD Million)
Table 92 Market in North America, By Country, 2016–2024 (USD Million)
Table 93 Market in Europe, By Application, 2016–2024 (USD Million)
Table 94 Market in Europe, By Country, 2016–2024 (USD Million)
Table 95 Market in APAC, By Application, 2016–2024 (USD Million)
Table 96 Market in APAC, By Country, 2016–2024 (USD Million)
Table 97 Market in RoW, By Application, 2016–2024 (USD Million)
Table 98 Market in RoW, By Region, 2016–2024 (USD Million)
Table 99 Product Launches & Developments, 2018–2019
Table 100 Partnerships, 2018–2019
Table 101 Agreements & Collaborations, 2018–2019
Table 102 Acquisitions & Expansions, 2017–2019

List of Figures

Figure 1 Market Segmentation
Figure 2 AR Market: Process Flow of Market Size Estimation
Figure 3 AR Market: Research Design
Figure 4 AR Market: Research Methodology
Figure 5 Market Size Estimation Methodology
Figure 6 AR Market: Bottom-Up Approach
Figure 7 AR Market: Top-Down Approach
Figure 8 Data Triangulation
Figure 9 Assumptions of the Research Study
Figure 10 Augmented Reality Market, 2016–2024 (USD Billion)
Figure 11 Market, By Offering, 2019 vs 2024
Figure 12 Enterprise Application Expected to Witness Highest Growth in Market Between 2019 and 2024
Figure 13 APAC Market to Grow at Highest CAGR During Forecast Period
Figure 14 North America Held Largest Size of AR Market for Consumer Applications in 2018
Figure 15 Growing Demand for Augmented Reality in Healthcare Applications to Drive Market Growth During Forecast Period
Figure 16 Consumer Application and China to Hold Largest Share of Market in APAC By 2024
Figure 17 Market in China to Witness Highest CAGR Till 2024
Figure 18 Market in China to Grow at Highest Rate During Forecast Period
Figure 19 Consumer Application to Lead Market During Forecast Period
Figure 20 Evolution of Augmented Reality Technology
Figure 21 Demand for AR Applications in Healthcare and Retail Sectors Will Drive AR Market Growth
Figure 22 Adoption of AR in Retail By Establishments
Figure 23 Value Chain Analysis (2019): Major Value is Added During Research & Product Development and Manufacturing Stages
Figure 24 Elements of AR Ecosystem
Figure 25 AR Market for Hardware Expected to Grow at A Higher CAGR Than Software During Forecast Period
Figure 26 Displays & Projectors to Hold Largest Market Size During Forecast Period
Figure 27 Consumer Application Expected to Hold Largest Size of AR Market for Software During Forecast Period
Figure 28 AR Market for Head-Up Displays to Grow at A Higher Rate During Forecast Period
Figure 29 Head-Mounted Displays Expected to Lead Market in Terms of Shipment During Forecast Period
Figure 30 Augmented Reality Market, By Application
Figure 31 Market for Enterprise Application to Grow at Highest CAGR During Forecast Period
Figure 32 Geographic Snapshot: APAC to Witness Highest CAGR During Forecast Period
Figure 33 US to Account for Largest Size of Global Market in 2024
Figure 34 North America: Snapshot of Market
Figure 35 Europe: Snapshot of AR Market
Figure 36 APAC: Snapshot of AR Market
Figure 37 Companies Adopted Product Launches & Developments as Key Growth Strategy From 2017 to 2019
Figure 38 Ranking of the Top 5 Players in AR Market
Figure 39 Market (Global) Competitive Leadership Mapping, 2018
Figure 40 Geographic Revenue Mix of Major Players
Figure 41 Google, Inc.: Company Snapshot
Figure 42 PTC Inc.: Company Snapshot
Figure 43 Microsoft Corporation: Company Snapshot
Figure 44 Seiko Epson: Company Snapshot
Figure 45 Lenovo Group: Company Snapshot
Figure 46 Vuzix: Company Snapshot

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