Global and China Automotive Seat Motor Industry Report, 2020-2026

Published: December 2020

No. of Pages: 130

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Report Description
Table of Contents

Automotive seat as a key integral of a car concerns ride comfort and safety, and it is growing ever versatile with technological advances. Power seat or electric seat has come to the fore in the market, possessing height regulating motor, sliding motor, electronic control module, heater, massager, memory among others. Power seat was first available onto some luxury cars and then equipped progressively to the medium and high-grade models whose sales boom in turn helps a rise in the installation rate of electric seats, which is naturally a boon for the burgeoning demand for automotive seat motors. In 2019, global shipments of power seat motor reached 157 million units, a figure projected to be approximately 147 million units in 2020 due to the still devastating COVID-19 worldwide, to hopefully recover as the pandemic eases and draw close to 217 million units in 2026.

The production and sales of upscale cars is on a steady rise annually in China, the largest producer and consumer of automobiles in the world, calling for more and more automotive seat motors whose shipments in the country in 2019 posted 30.9 million units and enjoyed a global share of more than 24.3%. The faster growing Chinese seat motor market than the global market arises from a transfer of the market demand to the medium- and high-end products and a spurt in sales growth of medium- and high-grade passenger cars, invigorating the seat motor sector measurably.

In the global market of automotive seat motors, Japanese players lead the pack and four out of the world’s top eight seat motor tycoons are from Japan (Denso, Nidec, Mitsuba, and Mabuchi), holding market shares 45% together. Besides, German-based Bosch, Brose and Chinese peers Johnson Electric and Shenghuabo Group are the competitive suppliers.

Boasting at least 300 branches and operations in over 40 countries, Nidec Corporation dedicates itself to the R&D, production and sale of precision small motors to ultra-large electric motors. Also is Nidec second to none in vehicle motor field, sweeping roughly 16.5% shares in 2019 in the automotive seat motor market and ranking first. Nidec entered China in 1989 and is now in possession of 36 plants, 54 marketing companies and offices with a workforce of virtually 40,000 there. In June 2020, Nidec announced to lavish about JPY100 billion or RMB6.5 billion for building a factory (where a R&D base settles) in Dalian city, China, and the base is to produce the driving motors for both battery electric vehicle and home appliances.

As one of the largest suppliers of auto parts and systems in the world, Denso Corporation has 179 associated companies in more than 30 countries and regions. With its automotive motor business mainly from ASMO, Denso is aggressively seeking innovations in its state-of-the-art technologies and electromechanical products and had a business reshuffle with ASMO in 2017 (incorporating the latter’ motor business inclusive of automotive seat motor to Denso). In 2019, Denso held a global share of 13.1% or so in the automotive seat motor market. Denso (Tianjin) Motor Co., Ltd is the largest manufacturing base for automotive seat motors of Denso in China, with annual capacity outnumbering 3 million units.

Established in 1959, Johnson Electric is a large multi-national corporation from Hong Kong (China) and has a strong market leadership in the design, R&D and production of micro motors and integrated motor systems. With about 35,000 contract workers in 23 countries, Johnson Electric is a global leading provider delivering total seat driving solutions for front/rear seat, seat tilt, height regulation, seat reclining, headrest regulation, lumbar support and seat haptic feedback. It seized a global market share of 10.1% in 2019.

Global and China Automotive Seat Motor Industry Report, 2020-2026 highlights:

Automotive seat motor (definition, classification, technical standards, etc.);
Global automotive seat motor market (status quo, market size, competitive landscape, etc.);
China automotive seat motor market (development environment, market size, competition pattern, tendencies, etc.);
Downstream sectors including automobile and automotive seating (market size, competition pattern, etc.);
Six foreign companies (Nidec, Denso, Mitsuba, Mabuchi, Bosch, Brose) and nine Chinese counterparts like Johnson Electric, Shenghuabo Group, Zhejiang Founder Motor and Ningbo Shuanglin Auto Parts (operation, automotive seat motor business, etc.)

Table of Contents

1. Overview of Automotive Seat Motor
1.1 Automotive Power Seat
1.2 Definition and Classification
1.3 Technical Standards

2. Global Automotive Seat Motor Industry
2.1 Status Quo
2.2 Market Situation
2.2.1 Market Size
2.2.2 Competitive Landscape

3. China Automotive Seat Motor Industry
3.1 Development Environment
3.2 Market Situation
3.2.1 Market Size
3.2.2 Competitive Landscape
3.3 Development Trend

4. Downstream Automotive Seat Industry
4.1 Automobile
4.1.1 Global
4.1.2 China
4.2 Automotive Seat
4.2.1 Market Size
4.2.2 Competitive Landscape

5. Foreign Automotive Seat Motor Manufacturers
5.1 Nidec
5.1.1 Profile
5.1.2 Operation
5.1.3 Automotive Seat Motor Business
5.2 Mabuchi
5.2.1 Profile
5.2.2 Operation
5.2.3 Automotive Seat Motor Business
5.3 Brose
5.3.1 Profile
5.3.2 Operation
5.3.3 Automotive Seat Motor Business
5.3.4 Shanghai Brose Electric Motors Co., Ltd.
5.4 Denso
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 R&D and Acquisitions
5.4.5 Automotive Seat Motor Business
5.4.6 Development in China
5.5 Bosch
5.5.1 Profile
5.5.2 Operation
5.5.3 Automotive Seat Motor Business
5.5.4 Bosch Automotive Products (Changsha) Co., Ltd.
5.6 Mitsuba
5.6.1 Profile
5.6.2 Operation
5.6.3 Automotive Seat Motor Business
5.6.4 Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.

6. Chinese Automotive Seat Motor Manufacturers
6.1 Johnson Electric
6.1.1 Profile
6.1.2 Operation
6.1.3 Automotive Seat Motor Business
6.2 Shenghuabo Group
6.2.1 Profile
6.2.2 Automotive Seat Motor Business
6.2.3 Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd.
6.2.4 Zhejiang SHB Automotive Appliance, Anhui Co., Ltd.
6.3 Founder Motor
6.3.1 Profile
6.3.2 Operation
6.3.3 Automotive Seat Motor Business
6.4 Ningbo Shuanglin Auto Parts Co., Ltd.
6.4.1 Profile
6.4.2 Operation
6.4.3 Automotive Seat Motor Business
6.5 Others
6.5.1 Zhejiang Kefon Auto-Electric Co., Ltd.
6.5.2 Jiangsu Yidong Aviation Machinery Co., Ltd.
6.5.3 Zhangjiagang Heli Motor Co., Ltd.
6.5.4 Shenzhen Puda Motor Co., Ltd.
6.5.5 Shanghai Mansda Industrial Co., Ltd.

List of Charts

Composition of Automotive Seat
Typical 8-way Adjustable Power Seat Buttons
Typical 10-way Adjustable Power Seat
30-way Adjustable Power Seat of Lincoln CONTINENTAL
Schematic Diagram for Motor Distribution of Automotive Seating
Automotive Seat Regulating System and Motors Used
Global Automotive Power Seat Motor Shipment, 2016-2026E
Global Automotive Seat Motor Revenue, 2016-2026E
Competitive Landscape of Global Seat Motor Market, 2019
Supply Relationship between Global Major Seat Motor Manufacturers and Automakers
China’s Automotive Seat Motor Shipment, 2016-2026E
China’s Automotive Seat Motor Revenue, 2016-2026E
Global Share of China’s Automotive Seat Motor Sales Volume, 2016-2026E
Plants of Global Major Seat Motor Enterprises in China
Output of Major Seat Motor Manufacturers in China, 2019
Passenger Car Fuel Consumption Standards in Major Countries
Lightweight Trend of Automotive Seat Mechanical Parts
Lightweight Trend of Automotive Seat Adjustment Motors
Lightweight Trend of Automotive Seat Lumbar Support
Global Automobile Output, 2016-2026E
Global Automobile Output Structure, 2013-2019
Global Automobile Output (by Region), 2014-2019
Top 20 Countries by Automobile Output, 2019
Global Automobile Sales Volume, 2016-2026E
Global Automobile Sales Volume (by Region), 2014-2019
Top 10 Countries by Automobile Sales Volume, 2014-2019
Automobile Sales Volume and Growth in China, 2012-2026E
China’s Passenger Car Sales Volume, 2012-2020E
China’s Commercial Vehicle Sales Volume, 2012-2020E
Top 10 Passenger Car Manufacturers in China by Sales Volume, 2019
Passenger Car Production and Sales by Type in China, 2018-2019
China’s Automobile Sales Volume and Market Share (by Series), 2012-2019
Global Top 10 Power Seats for Midsize Cars by Sales Volume, 2017
Global Automotive Seat Market Size, 2016-2026E
China’s Automotive Seat Market Size, 2016-2026E
Market Share of Major Automotive Seat Manufacturers Worldwide, 2019
Competitive Landscape of Passenger Car Seating Market in North America, 2019
Competitive Landscape of Passenger Car Seating Market in Europe, 2019
Competitive Landscape of Passenger Car Seating Market in Japan, 2019
Distribution of Toyota’s Automotive Seat Suppliers, 2019
Distribution of Honda’s Automotive Seat Suppliers, 2019
Distribution of Nissan’s Automotive Seat Suppliers, 2019
Distribution of VW’s Automotive Seat Suppliers, 2019
Distribution of BMW’s Automotive Seat Suppliers, 2019
Distribution of BENZ’s Automotive Seat Suppliers, 2019
Distribution of GM’s Automotive Seat Suppliers, 2019
Distribution of Ford’s Automotive Seat Suppliers, 2019
Distribution of HYUNDAI’s Automotive Seat Suppliers, 2019
Relationship between Chinese Major Automotive Seat Manufacturers and Automakers
Competitive Landscape of Chinese Passenger Car Seating Market, 2019
Distribution of SAIC’s Automotive Seat Suppliers, 2019
Distribution of FAW’s Automotive Seat Suppliers, 2019
Distribution of Changan’s Automotive Seat Suppliers, 2019
Distribution of Dongfeng’s Automotive Seat Suppliers, 2019
Distribution of BAIC’s Automotive Seat Suppliers, 2019
Nidec’s Business Structure, FY2020Q1
Nidec’s Net Revenue, FY2011-FY2020
Nidec’s Net Revenue (by Product), FY2008-FY2020
Nidec’s Revenue and Structure (by Region), FY2016-FY2020
Application of Nidec’s Motors in Automobiles
Nidec’s Major Automotive Motor R & D Bases
Revenue and Operating Income of Nidec’s Automobile and Industrial Application Division, FY2016-FY2020
Shipments (by Automotive Motors) of Nidec, FY2016-FY2020
Seat Motors Produced by Nidec
Parameters of Seat Motors Produced by Nidec
Seat Motors Produced by Nidec’s Dalian Factory
Mabuchi’s Major Motor Products
Mabuchi’s Global Footprint
Mabuchi’s Revenue and Operating Income, 2012-2020
Mabuchi’s Development Plan, 2020E
Mabuchi’s Revenue Structure (by Product), 2015-2020
Mabuchi’s Revenue Structure (by Region), 2015-2020
Application of Mabuchi’s Micro-motors in Automotive Electrical Equipment Field
Application of Mabuchi’s Micro-motors in Automotive AV Field
Revenue Structure of Mabuchi’s Automotive Micro-motors (by Product), 2016-2020
Revenue Structure of Mabuchi’s Automotive Medium Motors (by Product), 2016-2020
Revenue of Mabuchi’s Medium Automotive Motors, 2016-2019
Output of Mabuchi’s Major Motor Production Bases in China, 2019
Mabuchi’s Seat Adjustment Motors
Parameters of Mabuchi’s Seat Adjustment Motors
Mabuchi’s Seat Motor Revenue, 2011-2020
Brose’s Revenue, 2006-2019
Brose’s Revenue Structure (by Business), 2013-2019
Brose’s Revenue Structure (by Business), 2019
Brose’s Revenue in China, 2009-2017
Brose’s Major Branches in China
Brose’s Seat Motors and Parameters
Revenue and Net Income of Denso, FY2014-FY2020
Revenue Breakdown (by Business) of Denso, FY2019-FY2020
Revenue Breakdown (by Country/Region) of Denso, FY2016-FY2020
Revenue Breakdown (by Customer) of Denso, FY2019-FY2020
R&D Costs and % of Total Revenue of Denso, FY2014-FY2020
Application of ASMO’s Motors in Automobiles
Seat Motors Displayed by ASMO
Profile of Denso (Tianjin) Motor Co., Ltd.
Capacity of Main Products of Tianjin ASMO Automotive Small Motor Co., Ltd., 2019
Profile of Denso (Hangzhou) Co., Ltd.
Bosch’s Revenue and Growth Rate, 2009-2019
Bosch’s Revenue and Growth Rate in China, 2009-2019
Bosch’s Net Income, 2009-2019
Bosch’s Revenue (by Division), 2019
Bosch’s Revenue Structure (by Region), 2011-2019
MITSUBA’s Operation, FY2015-FY2020
MITSUBA’s Revenue Structure (by Business), FY2020
MITSUBA’s Revenue (by Region), FY2018-FY2020
MITSUBA’s Revenue in China and Global Share, FY2012-FY2020
Application of MITSUBA’s Automotive Motors
MITSUBA’s Main Automotive Motors
MITSUBA’s Seat Motor Factories / Subsidiaries
Global Distribution of Johnson Electric’s Production Bases
History and Development of Johnson Electric
Revenue and Gross Profit of Johnson Electric, FY2011-FY2021
Revenue of Johnson Electric (by Business), FY2011-FY2020
APG Revenue of Johnson Electric (by Geography), FY2019-FY2020
Revenue Structure of Johnson Electric (by Region), FY2020
Seat Adjustment Motors of Johnson Electric
Lightweight Seat Motors of Johnson Electric
Automotive Seat Motor Weight of Johnson Electric
Compact Seat Motors of Johnson Electric
Lumbar Support Adjustment Motors of Johnson Electric
Seat Belt Pretensioner Drive Motors of Johnson Electric
Key Business of Shenghuabo Group
Seat Motor Development Course of Shenghuabo Group
Main Vehicle Models Supported by Seat Motors of Shenghuabo Group
Parameters and Appearance of Seat Motors of Shenghuabo Group
Seating Motor Products of Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd.
Major Clients of Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd. by Region
Revenue and Net Income of Founder Motor, 2010-2020
Revenue of Founder Motor (by Product), 2010-2020
Revenue Structure of Founder Motor (by Region), 2010-2020
Revenue from Top 5 Customers of Founder Motor, 2019
Gross Margin of Founder Motor, 2011-2020
Revenue and Net Income of Shuanglin, 2010-2020
Revenue Structure of Shuanglin (by Segment), 2015-2020
Revenue Structure of Shuanglin (by Region), 2015-2020
Gross Margin of Shuanglin, 2014-2020
Seat Motor Diagram of Shuanglin
Parameters and Appearance of Automotive Seat Motors of Kefon Auto-Electric

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Published By: Research In China

Product Code: Research In China2713

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