China Health Food Industry Report, 2014-2017

Published: September 2014

No. of Pages: 120

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Report Description
Table of Contents

With the development of China’s economy, health foods, which have special functions of adjusting human body physiology, preventing diseases, promoting health, prolonging life, etc., have won great popularity with a variety of specific populations. In 2013, the market size of health food in China reached RMB187.4 billion, up 12.0% year on year, recording a CAGR of 22.1% during 2006-2013.

China's health product industry is composed of many extremely scattered segments, which develop simultaneously, mainly referring to vitamin & dietary supplements, functional food, and traditional products, of which Vitamin & Dietary Supplements generated RMB83.7 billion in retail sales in 2013, accounting for 59.3% of the whole industry.

In terms of competitive landscape, direct selling brands such as Amway, Perfect, and other foreign brands still occupy a 74% share in vitamin & dietary supplements market while the remaining 26% share is dominated by the non-direct selling brands like BY-HEALTH. The number of functional health food enterprises is close to 2,000, represented by Red Bull, Jing brand and Besunyen, which took the leading position in functional drinks, health care wine and slimming tea products, respectively. Additionally, in the field of traditional health foods, there are numerous small and medium-sized herb nourishing food producers, among which the typical ones include Wanji, a ginseng products manufacturer, Joincare, a producer of oral solution for beauty, as well as Shandong Dong-e E-Jiao Group, a leader in donkey-hide gelatin market.

China Health Food Industry Report, 2014-2017 is primarily concerned with the followings:

Overview of China health food industry, including development history, policies and regulations, market size, import and export, marketing channels and trends, etc.;
Health food market segments, including market size, competitive landscape and trends, etc. of dietary supplements, traditional health products, and functional health foods;
Analysis of 24 domestic and foreign manufacturers such as Amway, Perfect, Tiens Group, BY-HEALTH, Jiaoda Onlly, Joincare, Shandong Dong-e E-Jiao Group, Herbalife, Besunyen, Real Nutriceutical, Sinolife United, and Sanjing Pharmaceutical, covering their profile, financial situation, output and sales volume, major customers, featured products, R&D, distribution of production bases, technical characteristics, and the like.

Table of Contents

1. Status Quo of Health Food Industry
1.1 Definition and Classification
1.2 Development History
1.3 Regulations and Policies
1.3.1 Regulations
1.3.2 Policies
1.4 Examination and Approval, 2014
1.5 Marketing Channels

2. China’s Health Food Market
2.1 Status Quo
2.2 Import & Export
2.2.1 Import
2.2.2 Export
2.3 Major Segments
2.4 Forecast

3. Vitamin & Dietary Supplements
3.1 Market Size
3.2 Channels
3.3 Competitive Landscape
3.4 Trends

4. Functional Health Food
4.1 Market Size
4.2 Competitive Landscape
4.3 Trends

5. Traditional Health Food
5.1 Market Size
5.2 Market Competition
5.3 Trends

6. Traditional Health Food Suppliers
6.1 Joincare Pharmaceutical Group Industry Co., Ltd
6.1.1 Profile
6.1.2 Operation
6.1.3 Main Business Structure
6.1.4 Gross Margin (by Product)
6.1.5 Health Food-related Business
6.1.6 Strategic Adjustment of Health Food Business
6.2 Shandong Dong-e E-Jiao Group
6.2.1 Profile
6.2.2 Operation
6.2.3 Main Business
6.2.4 Gross Margin (by Product)
6.2.5 Donkey-hide Gelatin Price
6.2.6 Products and Production Bases
6.3 Hainan Yedao (Group) Co., Ltd
6.3.1 Profile
6.3.2 Operation
6.3.3 Main Business Structure
6.3.4 Gross Margin (by Product)
6.3.5 Top Clients
6.3.6 Health Food-related Business
6.4 Lei Shi
6.4.1 Profile
6.4.2 Main Health Food
6.5 Jiangzhong Medical Co., Ltd (JZJT)
6.5.1 Profile
6.5.2 Operation
6.5.3 Main Business Structure
6.5.4 Gross Margin
6.5.5 Health Food Strategy
6.6 Hong Fu Loi Holdings Limited
6.6.1 Profile
6.6.2 Main Health Food
6.7 Zhongjianxing Group Co., Ltd
6.7.1 Profile
6.7.2 Main Health Food
6.8 Wang’s
6.8.1 Profile
6.8.2 Main Health Food

7. Vitamin & Food Supplement Suppliers
7.1 Shanghai Jiaoda ONLLY Co., Ltd
7.1.1 Profile
7.1.2 Operation
7.1.3 Main Business Structure
7.1.4 Gross Margin
7.1.5 Health Food-related Business
7.2 Amway (China) Co., Ltd
7.2.1 Profile
7.2.2 Operation
7.2.3 Main Health Food
7.2.4 Project Progress in China
7.3 Perfect (China) Co., Ltd
7.3.1 Profile
7.3.2 Main Health Food and Production Bases
7.4 Sinolife United
7.4.1 Profile
7.4.2 Operation
7.4.3 Main Business Structure
7.4.4 Channels
7.4.5 Main Product & Production Layout
7.5 BY-HEALTH
7.5.1 Profile
7.5.2 Operation
7.5.3 Main Business Structure
7.5.4 Gross Margin
7.5.5 Health Food-related Business
7.5.6 R&D
7.5.7 Strategic Planning & Implementation
7.6 Neptunus Bioengineering Co., Ltd
7.6.1 Profile
7.6.2 Operation
7.6.3 Main Business Structure
7.6.4 Gross Margin (by Product)
7.6.5 Top Clients
7.6.6 Health Food-related Business
7.6.7 Products and Production Bases
7.7 HERBALIFE
7.7.1 Profile
7.7.2 Operation
7.7.3 Main Business Structure
7.7.4 Main Product
7.7.5 Gross Margin
7.7.6 Sales Channel in China
7.7.7 Production Layout in China
7.8 Tiens Group Co., Ltd.
7.8.1 Profile
7.8.2 Main Health Food and Production Bases
7.9 Ruinian International Limited
7.9.1 Profile
7.9.2 Operation
7.9.3 Main Business Structure
7.9.4 Gross Margin
7.9.5 Channel Development
7.9.6 R&D
7.9.7 Production Layout

8 Functional Food Suppliers
8.1 Besunyen
8.1.1 Profile
8.1.2 Operation
8.1.3 Main Business Structure
8.1.4 Gross Margin
8.1.5 Sales & Price
8.1.6 Channel Operation
8.1.7 Market Share
8.2 Sanjing Pharmaceutical Co., Ltd
8.2.1 Profile
8.2.2 Operation
8.2.3 Main Business Structure
8.2.4 Gross Margin
8.2.5 R&D
8.3 Shanghai Goldpartner Biotech Co., Ltd.
8.3.1 Profile
8.3.2 Health Food-related Business
8.4 North China Pharmaceutical Group Corp (NCPC)
8.4.1 Profile
8.4.2 Operation
8.4.3 Main Business Structure
8.4.4 Gross Margin (by Product)
8.4.5 Top Clients
8.4.6 Health Food-related Business
8.5 Hailisheng Group
8.5.1 Profile
8.5.2 Main Health Food and Production Bases
8.6 Zhen-Ao Group
8.6.1 Profile
8.6.2 Main Health Food
8.7 Harbin Pharmaceutical Group Co., Ltd.
8.7.1 Profile
8.7.2 Operation
8.7.3 Main Business Structure
8.7.4 Gross Margin
8.7.5 Health Food-related Business

List of Charts

Classification of Health Food in China
Difference between Vitamin & Dietary Supplements and Traditional Health Food
Regulations on Main Health Foods in China, 2000-2013
Dietary Supplement Initial Registration Approved in China, 2006-2014
Efficacy Research and Statistics of China Health Products, update to Sep 2014
Health Product Market Value in China, 2006-2013
Health Products Import Value in China, 2008-2013
Import Volume and Value of Main Health Foods in China, 2011-2014
Origins of Major Imported Health Products in China, Jan-Jun 2014
Export Value and Growth Rate of Health Food in China, 2008-2013
Statistical Data on Exported Health Products in China by Product, 2013
Market Breakdown of Exported Health Products in China by Export Value Proportion, 2013
Market Segment Breakdown of Health Foods in China, 2013
Health Product Market Value Forecast in China, 2014-2017
Vitamin & Dietary Supplement Sales and Growth Rate in China, 2006-2013
Marketing Channels of Vitamin & Dietary Supplements in China, 2013
Direct Distributors of Health Food Approved in China by May, 2013
Comparison of Major Dietary Supplement Brands in China by Revenue, 2013
Comparison of Major Dietary Supplement Brands in China by Marketing Channel
Vitamin & Dietary Supplement Sales and Growth Rate Forecast in China, 2014-2017E
Market Size of Functional Health Foods in China, 2006-2013
Comparison of Major Functional Health Food Producers in China by Revenue, 2013
Market Size of Functional Health Food in China, 2014-2017E
Market Size of Traditional Health Food in China, 2006-2013
Major Traditional Health Food Producers in China by Revenue, 2013
Market Size of Major Traditional Health Food in China, 2014-2017E
Number of Employees in Joincare, 2009-2013
Main Health Food Products of Joincare
Revenue, Net Income & Gross Margin of Joincare, 2009-2013
Revenue Breakdown of Joincare by Product, 2009-2014
Revenue Breakdown of Joincare by Region, 2009-2014
Gross Margin of Joincare by Product, 2009-2013
Joincare’s Output and Sales Volume of Main Health Products, 2013
Health Food Revenue of Joincare, 2006-2013
Main Health Food Products of Dong-e E-Jiao Group
Operating Revenue and Profit of Dong-e E-Jiao, 2009-2014
Revenue Breakdown of Dongeejiao by Product, 2007-2013
Revenue Breakdown of Dongeejiao by Region, 2007-2014
Gross Margin of Dongeejiao by Product, 2007-2014
Price of E-Jiao Piece in China, 2004-2014
Main Health Products and Production Bases of Dong-e E-Jiao Group
Number of Employees in Hainan Yedao, 2009-2013
Main Health Food Products of Hainan Yedao (Group) Co., Ltd
Revenue, Net Income & Gross Margin of Hainan Yedao, 2009-2013
Revenue Breakdown of Hainan Yedao by Product, 2009-2014
Revenue Breakdown of Hainan Yedao by Region, 2009-2014
Gross Margin of Hainan Yedao by Product, 2009-2014
Name List and Revenue Contribution of Top 5 Clients of Hainan Yedao, 2012-2013
Sales Volume of Wine Products of Hainan Yedao, 2006-2013
Main Health Food Products of Lei Shi
Number of Employees in Jiangzhong Pharm, 2009-2013
Revenue, Net Income & Gross Margin of Jiangzhong Pharm, 2009-2014
Revenue Breakdown of Jiangzhong Pharm by Industry, 2009-2014
Gross Margin of Jiangzhong Pharm by Industry, 2009-2014
Main Health Food Products of Hong Fu Loi Holdings Limited
Main Health Food Products of Zhongjianxing Group Co., Ltd
Main Health Food Products of Wang’s
Number of Employees in Jiaoda Onlly, 2009-2013
Revenue, Net Income & Gross Margin of Jiaoda Onlly, 2009-2014
Revenue Breakdown of Jiaoda Onlly by Industry, 2009-2014
Revenue Breakdown of Jiaoda Onlly by Product, 2009-2013
Revenue Breakdown of Jiaoda Onlly by Region, 2009-2013
Gross Margin of Jiaoda Onlly by Product, 2009-2014
Health Food Products of Shanghai Jiaoda ONLLY
Revenue and Growth Rate of Amway (China), 2007-2013
Main Health Food Products of Amway (China) Co., Ltd.
Main Health Food Products of Perfect (China) Co., Ltd.
Revenue and Net Income of Sinolife, 2010-2014
Revenue Structure of Sinolife by Product, 2010-2014
Retail Network of Sinolife, 2013
Expansion Plan of Sinolife
Number of Employees in By-health 2009-2013
Revenue, Net Income & Gross Margin of By-health, 2009-2014
Revenue Breakdown of By-health by Product, 2012-2014
Revenue Breakdown of By-health by Region, 2009-2014
Gross Margin of By-health by Product, 2012-2014
Number of Nutrition Centers of BY-HEALTH, 2011-2013
R&D Costs of BY-HEALTH, 2011-2013
Number of Employees in Neptunus Bioengineering, 2009-2013
Main Health Food Products of Neptunus Bioengineering Co., Ltd
Revenue, Net Income & Gross Margin of Neptunus Bioengineering, 2009-2014
Revenue Breakdown of Neptunus Bioengineering by Industry 2009-2014
Revenue Breakdown of Neptunus Bioengineering by Product 2011-2014
Revenue Breakdown of Neptunus Bioengineering by Region, 2009-2014
Gross Margin of Neptunus Bioengineering by Industry, 2009-2013
Name List and Revenue Contribution of Top 5 Clients of Neptunus Bioengineering, 2011-2013
Health Food Sales, Production and Inventory of Neptunus, 2012-2013
Main Health Products and Production Bases of Neptunus Bioengineering
Number of Employees in Herbalife, 2009-2013
Revenue, Net Income & Gross Margin of Herbalife, 2009-2014
Revenue Breakdown of Herbalife by Product, 2009-2014
Revenue Breakdown of Herbalife by Region, 2009-2014
Main Product of Herballife
Gross Margin of By-health, 2009-2014
Number of Retail Stores of Herballife in China, 2009-2014
Direct Sale Licenses Obtained and Operating Province of Herbal life in China, 2009-2014
Tiens’ Existence around the Globe
Number of Employees in Real Nutriceutical, 2009-2013
Revenue, Net Income & Gross Margin of Real Nutriceutical, 2009-2013
Revenue Breakdown of Real Nutriceutical by Segment, 2009-2014
Revenue Breakdown of Real Nutriceutical by Region, 2009-2013
Gross Margin of Real Nutriceutical by Segment, 2009-2013
Chart for Main Marketing Channels of Real Nutriceutical
National Coverage of Ruinian Nutritional Supplements
R&D outcomes of Ruinian, 2013
Revenue and Net Income of Besunyen, 2008-2014
Revenue and Net Income Forecast of Besunyen, 2011-2016E
Main Business Revenue Structure of Besunyen by Product, 2012-2014
Gross Margin of Besunyen, 2009-2014
Sales Volume of Besunyen’s Key Product, 2009-2014
Average Selling Price of Besunyen’s Key Product, 2009-2014
Volume of Retailers and Distributors of Besunyen, 2010-2014
Market share of Besunyen Laxative Tea among Slimming Products in China, 2008-2013
Market share of Besunyen Slimming Tea among Slimming Products in China, 2008-2013
Number of Employees in Sanjing Pharm, 2009-2013
Revenue, Net Income & Gross Margin of Sanjing Pharm, 2009-2014
Revenue Breakdown of Sanjing Pharm by Product, 2009-2013
Revenue Breakdown of Sanjing Pharm by Region, 2009-2013
Gross Margin of Sanjing Pharm by Product, 2009-2014
R&D Investment of Sanjing Pharm, 2012-2014
Main Health Food Products of Shanghai Goldpartner Biotech
Number of Employees in North China Pharma, 2009-2013
Revenue, Net Income & Gross Margin of North China Pharma, 2009-2014
Revenue Breakdown of North China Pharma by Product, 2008-2014
Revenue Breakdown of North China Pharma by Region, 2008-2014
Gross Margin of North China Pharma by Product, 2008-2014
Name List and Revenue Contribution of Top 5 Clients of North China Pharma, 2012-2013
Main Health Food Products of North China Pharmaceutical Group Corp (NCPC)
Main Health Food Products of Hailisheng Group
Main Health Food Products of Zhen-Ao Group
Number of Employees in Harbin Pharm, 2010-2013
Revenue, Net Income & Gross Margin of Harbin Pharm, 2009-2013
Revenue Breakdown of Harbin Pharm, by Product, 2009-2014
Revenue Breakdown of Harbin Pharm by Region, 2009-2014
Gross Margin of Harbin Pharm by Product, 2009-2014

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Published By: Research In China

Product Code: Research In China1964

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