"We expect that the total installed base of the five key smart device types will exceed 2.3 billion by 2024, and smart speakers will be the leading device."
Smart speakers, smart watches, virtual reality (VR) headsets and smart glasses will grow in popularity during the forecast period, while growth in the installed base of smart bands, which are technologically less-sophisticated than the other device types, will stagnate. The increased adoption of each of these device types is subject to specific drivers and challenges, but improvements to connectivity and coverage will underpin overall installed base growth for smart devices as a whole category.
This report provides:
a 5-year forecast of the installed base of five key smart device types (smart glasses, smart speakers, smart bands, smart watches and virtual reality (VR) headsets), by region and country (60 countries in total)
an overview of the main trends, drivers and forecast assumptions for each smart device category.
Countries (if applicable)
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam
Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea, Taiwan
Table of Contents
5.Executive summary Executive summary Smart device definition Smart devices: an overview Worldwide trends and forecasts The smart device installed base in North America will grow the fastest, and the smart device population penetration in this region will be the highest The take-up of smart speakers and watches will grow strongly in EMAP; smart bands will emerge as the most popular device type in SSA Smart glasses Smart glasses: 5G infrastructure roll-outs will boost both the supply of and demand for smart glasses Smart speakers Smart speakers: the launch of devices that support new languages will accelerate penetration growth from 2020 onwards Smart bands Smart bands: the worldwide installed base of smart bands is expected to peak in 2020, but low price points will prevent it from decreasing significantly Smart watches Smart watches: the installed base of smart watches will grow robustly due to the migration from smart bands and enhancements to functionality and performance 20.Virtual reality headsets Virtual reality headsets: the penetration of VR headsets will grow as the number of use cases expands beyond gaming Forecast methodology and assumptions Main forecast input drivers About the authors and Analysys Mason About the authors Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason
List of Figures
Figure 1: Smart device installed base, by category, worldwide, 2014–2024 Figure 2: Smart devices definitions Figure 3: Smart device installed base, by category, North America, 2014–2024 Figure 4: Smart device installed base, by category, Western Europe, 2014–2024 Figure 5: Smart device installed base, by category, Latin America, 2014–2024 Figure 6: Smart device installed base, by category, Central and Eastern Europe, 2014–2024 Figure 7: Smart device installed, by category, developed Asia–Pacific, 2014–2024 Figure 8: Smart device installed base, by category, Middle East and North Africa, 2014–2024 Figure 9: Smart device installed base, by category, emerging Asia–Pacific, 2014–2024 Figure 10: Smart device installed base, by category, Sub-Saharan Africa, 2014–2024 Figure 11: Smart glasses installed base and population penetration, by region, worldwide, 2014–2024 Figure 12: Smart speaker installed base and household penetration, by region, worldwide, 2014–2024 Figure 13: Smart band installed base and population penetration, by region, worldwide, 2014–2024 Figure 14: Smart watch installed base and population penetration, by region, worldwide, 2014–2024 Figure 15: VR headset installed base and population penetration, by region, worldwide, 2014–2024
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"We expect that the total installed base of the five key smart device types will exceed 2.7 billion by 2026, and smart speakers will be the leading device."
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