China Outdoor Gear Industry Report, 2019-2025

Published: August 2019

No. of Pages: 140

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Report Description
Table of Contents

As people earn more, the pursuit of spiritual growth and health conduces to the thriving outdoor gear market whose size was more than $60 billion (up over 15% YoY) in 2018 and is expected to be worth $67.8 billion in 2019 and at least $100 billion in 2025.

As a major consumer of outdoor gears worldwide, in 2018, China saw total retail sales of outdoor gears edge up 2.1% year on year to RMB24.98 billion (approximately $3.77 billion, at exchange rate: 1 US dollar = 6.6174 yuan), showing a CAGR of 4.0% between 2015 and 2018, far lower than a rate of 29.5% from 2010 to 2014. As the Chinese outdoor gear market levels off, it will sustain an AAGR of 3%-5% during 2019-2025.

In recent years, the Chinese outdoor gear market was characterized as follows:

Segment: Apparel still prevailed in the market, accounting for 45.3% of total outdoor gear sales in 2018; camping equipment and shoes made up over 10%. As consumers know more about outdoor sports and grow mature for the years, tools and apparatus has been developing faster, with a market share of more than 20.0% in 2018; bedsides, these products using new technology offer new improvements, which in turn fuel consumption.
Sales channel: brick-and-mortar retail stores were still a mainstay but grew slowly; e-commerce channels occupied the most, or virtually 41.4% of total sales in 2018, albeit in the smallest number. As mainstream e-commerce platforms cost more and become less competitive, new media platforms begin to come to the fore, or will even be a key stimulus for the growth of e-commerce channels.
Competitive pattern: of the roughly 935 outdoor gear brands globally in 2018, Chinese brands swept a combined 52.4%, around 40 percentage points higher than that in 2000. Yet, the dislocation and compatibility among outdoor gear brands in China led to a high and almost unchanged industry concentration, though there had been a surge in number of brands. The collective market share of the top ten Chinese brands hovered at 55% after 2014.
A steady growth in outdoor gear consumers: in 2018, there were 142 million people going in for pan-outdoor sports in China, an increase of 12 million compared with 2013 when 130 million did, with a CAGR of 1.8% from 2013 to 2018.

The popularity of sports items such as cross country running, self-driving trip and skiing will give outdoor gear market a big boost. In 2018, a 9.1% increase in number of skiers in China contributed to a 25% jump in sales of snowboards. What’s more, sales of leisure & camping equipment and outdoor sticks in the country soared by over 60% in 2018.

China Outdoor Gear Industry Report, 2019-2025 highlights the following:

Outdoor gears (definition, classification, etc.);
Global outdoor gear market (size, number of consumers, consumption structure, main regional markets (Europe, USA and South Korea));
Chinese outdoor gear market (environment, characteristics and trends);
Chinese outdoor gear market (development history, size, sales channel, brand composition, business model, etc.);
Major outdoor gear market segments (apparel, shoes, backpacks, equipment, etc.) (size, brands, development trends, etc.);
7 global and 15 Chinese outdoor gear companies (operation, revenue structure, outdoor gear business, etc.).

Table of Contents

1. Overview of Outdoor Gear
1.1 Definition
1.2 Classification

2. Development of Foreign Outdoor Gear Industry
2.1 Status Quo
2.1.1 Consumers
2.1.2 Sales Structure
2.2 Major Countries/Regions
2.2.1 Europe
2.2.2 America
2.2.3 South Korea
2.3 Key Brands

3. China Outdoor Sports Industry
3.1 Status Quo
3.1.1 Market Size
3.1.2 Drivers
3.2 Development Features
3.3 Development Trends

4. Development of China Outdoor Gear Industry
4.1 Status Quo
4.1.1 Development Stages
4.1.2 Market Size
4.1.3 Sales Channels
4.1.4 Brands
4.1.5 Products
4.2 Business Model
4.3 Competitive Landscape
4.3.1 Brand Competition
4.3.2 Mergers and Acquisitions
4.4 Trend and Forecast
4.4.1 Trend
4.4.2 Forecast

5. Chinese Market of Main Outdoor Supplies
5.1 Apparel
5.1.1 Market Size
5.1.2 Development Trend
5.2 Footwear
5.2.1 Market Size
5.2.2 Key Brands
5.2.3 Development Trends
5.3 Backpack
5.3.1 Market Size
5.3.2 Key Brands
5.3.3 Development Trends
5.4 Outdoor Equipment
5.4.1 Market Size
5.4.2 Tent
5.4.3 Sleeping Bag

6. Major Foreign Companies
6.1 Columbia Sportswear
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Sales Channels
6.1.6 Development in China
6.2 VF Corporation
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structure
6.2.4 Key Brands
6.2.5 Sales Channels
6.2.6 Development in China
6.3 Lafuma
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Development in China
6.4 Clarus
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Gross Margin
6.4.5 Development in China
6.5 Newell Brands
6.5.1 Profile
6.5.2 Operation
6.5.3 Development in China
6.6 Jack Wolfskin
6.6.1 Profile
6.6.2 Operation
6.6.3 Development in China
6.7 Amer sports
6.7.1 Profile
6.7.2 Operation
6.7.3 Outdoor Gear Business
6.7.4 Development in China

7. Major Domestic Companies
7.1 Toread
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 Outdoor Gear Business
7.1.6 R&D
7.1.7 Development Strategy
7.2 Sanfo
7.2.1 Profile
7.2.2 Operation
7.2.3 Revenue Structure
7.2.4 Gross Margin
7.2.5 Outdoor Gear Business
7.2.6 R&D
7.2.7 Development Strategy
7.3 Comefly
7.3.1 Profile
7.3.2 Operation
7.3.3 Revenue Structure
7.3.4 Gross Margin
7.3.5 Brands and Sales Channel
7.3.6 R&D
7.3.7 Development Strategy
7.4 Kolumb
7.4.1 Profile
7.4.2 Operation
7.4.3 Revenue Structure
7.4.4 Gross Margin
7.4.5 Brands and Sales Channel
7.5 Challenge
7.5.1 Profile
7.5.2 Operation
7.5.3 Revenue Structure
7.5.4 Gross Margin
7.5.5 Outdoor Gear Business
7.6 Beaume
7.6.1 Profile
7.6.2 Operation
7.6.3 Revenue Structure
7.6.4 Customers and Suppliers
7.7 3UNUSUL
7.7.1 Profile
7.7.2 Operation
7.7.3 Revenue Structure
7.7.4 Brands and Sales Channel
7.8 Changhua Outdoor
7.8.1 Profile
7.8.2 Operation
7.8.3 Sales Model
7.8.4 Customers and Suppliers
7.9 FX Outdoor
7.9.1 Profile
7.9.2 Operation
7.9.3 Sales Model
7.10 Others
7.10.1 Arctos
7.10.2 Camel
7.10.3 KAILAS
7.10.4 B.C. Sports Products
7.10.5 SCALER
7.10.6 Peak Sport

List of Charts

Classification of Outdoor Gear
Global Outdoor Gear Consumers, 2017-2023E
Global Outdoor Gear Penetration, 2017-2023E
Global Outdoor Gear Consumers by Age Group, 2018
Global Outdoor Gear Sales, 2016-2025E
Global Outdoor Gear Sales by Country, 2018
Outdoor Gear Wholesale and Retail Sales in Europe, 2012-2019
Outdoor Gear Wholesale Value and Growth Rate (by Product) in Europe, 2018
Outdoor Gear Wholesale Value and Growth Rate (by Country) in Europe, 2018
Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2009-2019
Outdoor Gear Market Size in the U.S. by Product, 2018
Geographical Distribution of Outdoor Sports Participants in the U.S.
Outdoor Gear Market Size in South Korea, 2012-2018
Global Main Outdoor Gear Brands and Flagship Products
Outdoor Sports Participation Groups and Projects in China
Overall Outdoor Gear Market Size in China, 2015-2025E
Overall Outdoor Gear Market Size in China by Type, 2018&2025
Households’ Annual Income in China (by Type), 2009-2018
Per Capita Living Expenditure of Chinese Residents, 2011-2018
Policies on Outdoor Gear Industry in China, 2015-2018
China’s GDP and Growth Rate, 2009-2019
Information about Outdoor Sports Participants in China, 2018
Number of Skiers in China, 1996-2018
Types of Outdoor Sports
Popularity of Outdoor Sports in China by Item, 2018
Participants in Outdoor Sports in China by Age Group, 2018
Percentage of Outdoor Sports Participants in Total Population in China, 2013/2018
Tourist Spending per Capita and Number of Tourists in China, 2010-2025
Development History of Chinese Outdoor Gear Market
Outdoor Gear Retail Sales and Shipments in China, 2010-2019E
Outdoor Gear Retail Sales and Shipment Growth Rate in China, 2002-2018
Number of Outdoor Gear Channels in China, 2012-2018
Retail Sales of Outdoor Gear in China by Channel, 2012-2018
Retail Sales Structure of Outdoor Gear in China by Channel, 2017-2018
Number of Outdoor Gear Brands in China, 2012-2018
Outdoor Gear Shipments in China by Brand, 2010-2018
Number and Shipments of Outdoor Gear Brands in China by Shipment Level, 2014-2018
Outdoor Brand Concentration in China by Shipment, 2018
Outdoor Gear Retail Sales by Product in China, 2018
Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
Procedures of Distributor Business Model in China Outdoor Gear Industry
Competitive Landscape of Outdoor Gear Market in China
Best Outdoor Brands in China, 2018
Best Outdoor Gears in China, 2018
Outdoor Gear Market Concentration in China, 2010-2018
Gross Retail Sales of Chinese Outdoor Gear Market, 2017-2025E
Outdoor Gear Retail Sales Structure in China by Channel, 2017&2025E
Classification of Outdoor Apparel
Outdoor Apparel Retail Sales in China, 2013-2025E
Outdoor Apparel Retail Sales in China by Channel, 2018
Growth Rate of Outdoor Apparel Retail Sales in China, 2016-2018
Common Outdoor Clothing Fabrics
Comparison of Function between Softshell and Hardshell Jackets
Classification of Outdoor Footwear
Outdoor Footwear Retail Sales in China, 2013-2025E
YoY Growth Rate of Outdoor Footwear Retail Sales in China, 2015-2018
Main Outdoor Footwear Brands in China
Classification of Backpacks
Outdoor Backpack Retail Sales in China, 2013-2025E
Main Outdoor Backpack Brands in China
Outdoor Gear Retail Sales in China, 2013-2025E
Types of Outdoor Tents
Main Popular Outdoor Tent Brands in China
Main Popular Outdoor Sleeping Bag Brands in China
Revenue and Net Income of Columbia, 2011-2019
Revenue Breakdown of Columbia by Region, 2013-2019
Revenue Breakdown of Columbia by Product, 2013-2019
Revenue of Columbia by Brand, 2015-2019
Gross Margin of Columbia, 2011-2018
Net Sales by Channels of Columbia, 2017-2019
Revenue and Net Income of VF Corporation, 2014-2019
Revenue Breakdown of VF Corporation by Segment, 2016-2019
Major Brands of VF Corporation, by the end of 2018
Revenue Growth Rate of VF Corporation’s Major Outdoor Brands, 2016-2019
Revenue of VF by Channels and Geography, 2019
Growth Rate of VF Corporation’s Revenue from China, 2017-2019
Revenue of Lafuma, 2010-2018
Operation of CALIDA Group, 2014-2018
Operation of CALIDA Group, 2019H1
Revenue Breakdown of Lafuma by Region, 2011-2018
Revenue of CALIDA Group by Brand, 2018
Revenue of CALIDA Group by Brand, 2019H1
Revenue of CALIDA Group by Geography, 2017-2018
Development Trend of E-commerce of CALIDA Group, 2016-2019
Net Sales of CALIDA Group from Contracts with Customers, 2019H1
Sales Outlets of Lafuma by Brand, by the end of 2018
Sales Structure of Lafuma by Brand, 2018
Revenue and Net Income of Clarus, 2013-2019
Revenue Breakdown of Clarus by Region, 2013-2018
Revenue Breakdown of Clarus by Business, 2016-2018
Gross Margin of Clarus, 2013-2018
Main Outdoor Leisure Brands of Newell Brands
Operating Results of Newell Brands, 2017-2018
Net Sales and Operating Income of Newell Brands by Business, 2017-2018
Global Operations of Amer Sports, 2018
Revenue and Net Income of Amer Sports, 2013-2018
Revenue of Amer Sports by Business, 2016-2018
Revenue of Amer Sports by Region, 2016-2018
Major Outdoor Sports Brands of Amer Sports
Outdoor Revenue of Amer Sports by Product, 2016-2018
Outdoor Revenue of Amer Sports by Region, 2016-2018
Companies of Amer Sports in China
Main Outdoor Products of Toread
Revenue and Net Income of Toread, 2010-2019
Operating Revenue Breakdown of Toread by Business, 2015-2018
Operating Revenue Breakdown of Toread by Region, 2015-2018
Gross Margin of Toread, 2010-2019
Gross Margin of Toread by Business, 2014-2018
Sales and Inventory of Outdoor Gear of Toread, 2014-2018
Revenue Breakdown of Outdoor Gear of Toread, 2015-2018
Outdoor Gear Revenue of Toread by Brand, 2015-2019
Number of Outdoor Gear Brand Stores of Toread, 2016-2018
Expansion Plan of Discovery Franchises, 2019-2021
R&D Investment of Toread, 2012-2018
Main Products of Sanfo
Revenue and Net Income of Sanfo, 2011-2019
Sales Volume and Inventory of Sanfo by Product, 2014-2018
Operating Revenue Breakdown of Sanfo by Product, 2012-2018
Operating Revenue Breakdown of Sanfo by Region, 2011-2018
Gross Margin of Sanfo, 2011-2018
Gross Margin of Sanfo by Product, 2011-2018
Brands Agented by Sanfo
Revenue of Sanfo’s Independent Brands, 2017-2018
Number of Sanfo’s Stores, 2018
R&D Investment of Sanfo, 2016-2018
Projects with Funds Raised via Private Placement of Sanfo, 2016
Major Construction Projects of Sanfo with Raised Funds, as of Dec 2018
Revenue and Net Income of Comefly, 2013-2019
Output & Sales of Comefly by Product, 2017-2018
Operating Revenue Breakdown of Comefly by Product, 2015-2017
Operating Revenue Breakdown of Comefly by Region, 2017-2018
Gross Margin of Comefly, 2013-2018
Gross Margin of Comefly by Product, 2014-2018
Customers of Comefly’s OEM/ODM Business
Revenue of Comefly’s Independent Brand, 2013-2018
Distribution of Comefly’s Independent Brand Stores, 2013-2018
Revenue and Gross Margin of Comefly’s Independent Brand by Store, 2017
Revenue and Gross Margin of Comefly’s Independent Brand by Store, 2018
Revenue and Gross Margin of Comefly’s Independent Brand by Channel, 2016-2018
Operation of Major Shareholding Companies of Comefly, 2018
Revenue and Net Income of Kolumb, 2013-2019
Operating Revenue Breakdown of Kolumb by Product, 2013-2017
Gross Margin of Kolumb, 2013-2017
Operating Revenue and Gross Margin of Kolumb by Channel, 2016-2017
Revenue and Net Income of Shanghai Challenge Textile, 2011-2019
Operating Revenue Breakdown of Shanghai Challenge Textile by Product, 2011-2018
Operating Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2018
Gross Margin of Shanghai Challenge Textile, 2011-2018
Gross Margin of Shanghai Challenge Textile by Product, 2011-2018
Gross Margin of Shanghai Challenge Textile by Region, 2011-2018
Output and Sales Volume of Shanghai Challenge Textile by Product, 2017-2018
Top 5 Clients and Revenue of Shanghai Challenge Textile, 2018
Development History of Beaume
Revenue and Net Income of Beaume, 2013-2018
Revenue Breakdown of Beaume by Product, 2013-2018
Operating Revenue Breakdown of Beaume by Region, 2014-2018
Beaume’s Revenue from Top5 Customers and % of Total Revenue, 2018
Beaume’s Procurement from Top5 Suppliers and % of Total Procurement, 2018
Revenue and Net Income of 3UNUSUL, 2014-2018
Operating Revenue of 3UNUSUL by Product, 2016-2018
Operating Revenue of 3UNUSUL by Region, 2016-2018
Revenue and Net Income of Changhua Outdoor, 2014-2018
Revenue and Net Income of Subsidiaries of Changhua Outdoor, 2018
Revenue of Changhua Outdoor from Top5 Customers and % of Total Revenue, 2018
Procurement of Changhua Outdoor from Top5 Suppliers and % of Total Procurement, 2018
Revenue and Net Income of FX Outdoor, 2015-2018
Revenue Breakdown of FX Outdoor by Channel, 2016-2018
Equity Structure of Arctos
Equity Structure of Camel

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Published By: Research In China

Product Code: Research In China2605

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