After the acquisition of Nest by Google, the market heat of smart household swept to China, and related parties in the industrial chain, such as household appliance enterprises, consumer electronics, internet companies and telecom operators, have been engaged in self-research intelligent hardware, or layout ecological platform. Cross-border cooperation and open ecology have become the mainstream.
MARKET SIZE: The smart household market in China was 325.47 billion yuan in 2017, with intelligent home appliances accounting for 86.9 percent. It is expected that the market will maintain a CAGR of 21.4% in the next three years, and the market size will reach 581.93 billion yuan by 2020.
BUSINESS MODEL: The brand owners of hardware product make profit by selling hardware to earn price difference; technology providers can sell technology and services directly to hardware vendors, or monetize them through 2C internet services or 2B data services basing on user traffic and data.
INDUSTRIAL TRENDS: Industry giants tend to put forward strategic layout from the macro level, and cut into entry level products through strong capital and flow resources. Unicorns are more focused and can execute the whole process from design to sales. With the help of giants, unicorns can quickly bring their products to market. The product and technology cycle of smart household usually show a symmetrical change, that is, when the product market is hot, the technical field is relatively quiet, and when the technology attention is high, the product market tends to be uneventful. The front loading market will play an important role in the transition from geek to mass audience of smart household.
Table of Contents
1. Executive Summary
2. Development Background and status 2.1 PEST Analysis 2.2 Development Milestones 2.3 Investment and Financing
3. Landscape of Industry Chain 3.1 Industry Map 3.2 Key Products & Application Scenarios 3.3 Business Model 3.4 Market Size 3.5 Status of Integrated Market 3.6 Competition points
4 Survey of Practitioners
5 Typical Enterprise Case Analysis Home appliances-Haier Hardware eco chain-Xiaomi Whole house intelligence-LifeSmart Growth company-ORVIBO Operator-China Telecom
6 Technology Standardization and Status Quo
7 Development Trends
List of Charts
Definition of smart household in China Industrial characteristics PEST analysis of smart household industry in China, 2018 Relevant policies of smart household industry in China, 2012-2018 Per capita disposable income & consumption expenditures of Chinese residents, 2013-2017 The construction area and completion area of China's commercial housing, 2013-2017 The number of mobile Internet users in China, 2013-2017 Changes in Chinese consumers' demand for smart products, 2014-2017 The relationship between smart household and IoT, AI and cloud computing Development history of Chinese smart household industry, 2014-2018 The number of financing projects in Chinese smart household industry, 2013-2018H1 The number of financing projects in Chinese smart household industry by round, 2013-2018H1 Distribution of network information unicorn enterprises in China, 2017 More than 100 million yuan financing projects in China’s smart household industry, 2018H1 Comparison of smart household development between China and the United States Structure of smart household industrial chains in China, 2018 Smart household industrial map in China, 2018 Key products in China’s smart household industry, 2018 Major application scenarios of China’s smart household industry, 2018 Business model of China’s smart household industry, 2018 Distribution channels of China’s smart household industry, 2018 Market size of China’s smart household industry by segment, 2016-2020E Market size of China’s smart appliance industry by segment, 2016-2020E Demand and functional scenarios of integrated smart household projects, 2017 Distribution of integrated smart household service providers by province, 2017 Team size distribution of integrated smart household service providers, 2017 Annual sales range of integrated smart household service providers, 2017 Business type of integrated smart household service providers, 2017 Distribution of average cost of single smart household projects, 2017 Purchase/obtain channel distribution of smart household products, 2017 Market size of smart speakers in China, 2016-2018 Output of smart door lock in China, 2008-2017 Core concerns of China’s smart household products, 2018 Three typical eco model of China’s smart household industry Comparison of major short-range wireless communication technologies Distribution of survey subjects’ enterprises, 2018 China smart household survey Major business of survey subjects involved in, 2018 Barriers for the development of China’s smart household industry from survey subjects’ view, 2018 Booming time point of China’s smart household industry from survey subjects’ view, 2018 Booming reasons of China’s smart household industry from survey subjects’ view, 2018 Applications that firstly boomed of China’s smart household industry from survey subjects’ view, 2018 Scenarios that firstly launched of China’s smart household industry from survey subjects’ view, 2018 Promising communication protocol of China’s smart household industry from survey subjects’ view, 2018 Promising user entry of China’s smart household industry from survey subjects’ view, 2018 Survey subjects’ attitude towards the development of China’s smart household industry, 2018 Development history and eco-layout of Haier’s U+ Eco-chain model and IoT layout of Xiaomi Development history and business logic of LifeSmart Offline sales channel of LifeSmart Composition and advantages of ORVIBO’s smart household system Strategy and advantages of China Telecom’s smart household business- take Sichuan Telecom for example Industry development trend- magnates and unicorns Industry development trend- development cycle of product and technology Industry development trend- before/after market
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