Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by distribution channel
Market overview
Sex toys market in Japan by online stores
Sex toys market in Japan by retail outlets and specialty stores
PART 07: Market segmentation by product type
Market overview
Dildos market in Japan
Vibrators market in Japan
Cock rings market in Japan
Other sex toys market in Japan
PART 08: Decision framework
PART 09: Drivers and challenges
Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments
PART 10: Market trends
Growing use of vibrators for therapeutic purposes
Rapid growth of e-commerce
Shift in product design and marketing
Changes in packaging
PART 11: Vendor landscape
Competitive scenario
PART 12: Key vendor analysis
California Exotic Novelties
TENGA
FUN FACTORY
Other prominent vendors
PART 13: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Key market growth factors
Exhibit 02: Online channels for sex toys: Growth drivers
Exhibit 03: Impact of various factors in sex toys market in Japan
Exhibit 04: Supply chain
Exhibit 05: Sex toys market in Japan 2016-2021 ($ millions)
Exhibit 06: Opportunity analysis of sex toys market in Japan
Exhibit 07: Five forces analysis
Exhibit 08: Sex toys market in Japan by distribution channel 2016 and 2021
Exhibit 09: Sex toys market in Japan by online stores 2016-2021 ($ millions)
Exhibit 10: Internet penetration by region 2016 (%)
Exhibit 11: Sex toys market in Japan by retail outlets and specialty stores 2016-2021 ($ millions)
Exhibit 12: Sex toys market in Japan by product type 2016 and 2021
Exhibit 13: Dildos market in Japan 2016-2021 ($ millions)
Exhibit 14: Vibrators market in Japan 2016-2021 ($ millions)
Exhibit 15: Types of vibrators
Exhibit 16: Cock rings market in Japan 2016-2021 ($ millions)
Exhibit 17: Other sex toys market in Japan 2016-2021 ($ millions)
Exhibit 18: Innovations in sex toys in Japan
Exhibit 19: Impact of drivers
Exhibit 20: Impact of challenges
Exhibit 21: E-commerce industry: Revenue growth rate 2008-2015
Exhibit 22: California Exotic Novelties: Product offerings
Exhibit 23: California Exotic Novelties: Key takeaways
Exhibit 24: TENGA: Product portfolio
Exhibit 25: TENGA: Key takeaways
Exhibit 26: FUN FACTORY: Product offerings
Exhibit 27: FUN FACTORY: Key takeaways