Sex Toys Market in Japan 2017-2021

Sex Toys A sex toy refers to an external object that is used to stimulate and increase the sexual pleasure of the user to produce sexual satisfaction.

The analysts forecast sex toys market in Japan to grow at a CAGR of 7.72% during the period 2017-2021.

Covered in this report

This report covers the present scenario and the growth prospects of the sex toys market in Japan for 2017-2021. To calculate the market size, the report considers revenue generated from sales of vibrators, cock rings, dildos, and other sex toys through online and retail channels of distribution.

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

The report, Sex Toys Market in Japan 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

• California Exotic Novelties
• TENGA
• FUN FACTORY

Other prominent vendors

• Kanojo Toys (e-commerce)
• Meiki Toys.com
• NIGHT LOVE STORY (NLS)
• TOMAX USA

Market driver

• Evolving perception of sex toys
• For a full, detailed list, view our report

Market challenge

• Social stigma and legal complications
• For a full, detailed list, view our report

Market trend

• Rapid growth of e-commerce
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis

PART 06: Market segmentation by distribution channel
Market overview
Sex toys market in Japan by online stores
Sex toys market in Japan by retail outlets and specialty stores

PART 07: Market segmentation by product type
Market overview
Dildos market in Japan
Vibrators market in Japan
Cock rings market in Japan
Other sex toys market in Japan

PART 08: Decision framework

PART 09: Drivers and challenges
Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments

PART 10: Market trends
Growing use of vibrators for therapeutic purposes
Rapid growth of e-commerce
Shift in product design and marketing
Changes in packaging

PART 11: Vendor landscape
Competitive scenario

PART 12: Key vendor analysis
California Exotic Novelties
TENGA
FUN FACTORY
Other prominent vendors

PART 13: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Key market growth factors
Exhibit 02: Online channels for sex toys: Growth drivers
Exhibit 03: Impact of various factors in sex toys market in Japan
Exhibit 04: Supply chain
Exhibit 05: Sex toys market in Japan 2016-2021 ($ millions)
Exhibit 06: Opportunity analysis of sex toys market in Japan
Exhibit 07: Five forces analysis
Exhibit 08: Sex toys market in Japan by distribution channel 2016 and 2021
Exhibit 09: Sex toys market in Japan by online stores 2016-2021 ($ millions)
Exhibit 10: Internet penetration by region 2016 (%)
Exhibit 11: Sex toys market in Japan by retail outlets and specialty stores 2016-2021 ($ millions)
Exhibit 12: Sex toys market in Japan by product type 2016 and 2021
Exhibit 13: Dildos market in Japan 2016-2021 ($ millions)
Exhibit 14: Vibrators market in Japan 2016-2021 ($ millions)
Exhibit 15: Types of vibrators
Exhibit 16: Cock rings market in Japan 2016-2021 ($ millions)
Exhibit 17: Other sex toys market in Japan 2016-2021 ($ millions)
Exhibit 18: Innovations in sex toys in Japan
Exhibit 19: Impact of drivers
Exhibit 20: Impact of challenges
Exhibit 21: E-commerce industry: Revenue growth rate 2008-2015
Exhibit 22: California Exotic Novelties: Product offerings
Exhibit 23: California Exotic Novelties: Key takeaways
Exhibit 24: TENGA: Product portfolio
Exhibit 25: TENGA: Key takeaways
Exhibit 26: FUN FACTORY: Product offerings
Exhibit 27: FUN FACTORY: Key takeaways