Stakeholder Opinions: Physician perception of biologics in autoimmune disease - Targeted detailing is the key to success

Published: March 2009
No. of Pages: 137
  

Introduction

Factors influencing a prescribing decision can diverge from clinical facts. In the highly competitive autoimmune area, misconceptions and physician habits can result in loss of sales. Targeted detailing of specialist physicians, differentiat

Stakeholder Opinions: Physician perception of biologics in autoimmune disease - Targeted detailing is the key to success

ABOUT DATAMONITOR HEALTHCARE 2
About the Immunology and Inflammation (I&I) pharmaceutical analysis team 2
CHAPTER 1 EXECUTIVE SUMMARY 3
Datamonitor insight into the autoimmune biologics market 3
Contributing experts 5
Related reports 5
Upcoming 2009 repor

Published By: Datamonitor
Product Code: Datamonitor5869


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