TABLE OF CONTENTS
Executive Summary 7
Industry analysis 7
Industry definition 7
Research highlights 7
Market Value 8
Market Segmentation – Product 9
Market Segementation – Geography 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 15
Substitutes 17
Rivalry 18
Top 10 Companies Landscape 19
Revenue analysis 23
Financial performance analysis 24
Company Reports 29
The Procter & Gamble Company 29
Johnson & Johnson 36
Unilever 42
GlaxoSmithKline Plc 51
Christian Dior SA 57
L'Oreal S.A. 62
Kimberly-Clark Corporation 67
Henkel AG & Co. KGaA 73
Svenska Cellulosa Aktiebolaget 77
Colgate-Palmolive Company 82
Financial Analysis 87
The Procter & Gamble Company 87
Johnson & Johnson 90
Unilever 93
GlaxoSmithKline Plc 96
Christian Dior SA 99
L'Oreal S.A. 102
Kimberly-Clark Corporation 105
Henkel AG & Co. KGaA 108
Svenska Cellulosa Aktiebolaget 111
Colgate-Palmolive Company 114
APPENDIX 117
TABLE OF FIGURES
Figure 1: Global personal products market, $ billion, 2004–08 8
Figure 2: Global personal products market segmentation – product, % Share, 2008 9
Figure 3: Global personal products market segmentation – geography, % Share, 2008 10
Figure 4: Forces driving competition in the global personal products market 11
Figure 5: Drivers of buyer power in the global personal products market 12
Figure 6: Drivers of supplier power in the global personal products market 13
Figure 7: Factors influencing the likelihood of new entrants in the global personal products market 15
Figure 8: Factors influencing the threat of substitutes in the global personal products market 17
Figure 9: Drivers of degree of rivalry in the global personal products market 18
Figure 10: Turnover of global top 10 personal products companies, $m, FY2007 20
Figure 11: Revenue growth of global top 10 personal products companies, 2005–07 24
Figure 12: Operating profit analysis, FY2007 25
Figure 13: Net profit analysis, FY2007 26
TABLES
Table 1: Global personal products market, $ billion, 2004–08 8
Table 2: Global personal products market segmentation – products: % Share, by value, 2008 9
Table 3: Global personal products market segmentation – geography: % Share, by Value, 2008 10
Table 4: Turnover of global top 10 personal product companies, $m, FY2007 19
Table 5: Revenue growth of global top 10 personal products companies, 2005–07 23
Table 6: Key financials of global top 10 personal products companies, FY2007 24
Table 7: Key industry–specific ratios 27
Table 8: Procter & Gamble Company—Financial and operational highlights, 2004–08 ($m) 87
Table 9: Procter & Gamble Company—key industry specific ratios, 2004–08 89
Table 10: Johnson & Johnson—Financial and operational highlights, 2003–07 ($m) 90
Table 11: Johnson & Johnson—key industry specific ratios, 2003–07 92
Table 12: Unilever—Financial and operational highlights, 2003–07 ($m) 93
Table 13: Unilever—key industry specific ratios, 2003–07 95
Table 14: GlaxoSmithKline—Financial and operational highlights, 2003–07 ($m) 96
Table 15: GlaxoSmithKline— key industry specific ratios, 2003–07 98
Table 16: Christian Dior—Financial and operational highlights, 2003–07 ($m) 99
Table 17: Christian Dior—key industry specific ratios, 2003–07 101
Table 18: L’Oreal—Financial and operational highlights, 2003–07 ($m) 102
Table 19: L’Oreal—key industry specific ratios, 2003–07 104
Table 20: Kimberly-Clark—Financial and operational highlights, 2003–07 ($m) 105
Table 21: Kimberly-Clark—key industry specific ratios, 2003–07 107
Table 22: Henkel—Financial and operational highlights, 2003–07 ($m) 108
Table 23: Henkel—key industry specific ratios, 2003–07 110
Table 24: Svenska Cellulosa Aktiebolaget—Financial and operational highlights, 2003–07 ($m) 111
Table 25: Svenska Cellulosa Aktiebolaget—key industry specific ratios, 2003–07 113
Table 26: Colgate-Palmolive—Financial and operational highlights, 2003–07 ($m) 114
Table 27: Colgate-Palmolive—key industry specific ratios, 2003–07 116