Chapter 1 Executive Summary 2
Brazil is home to the second largest toilet care market, led by toilet cleaning products, while its rim devices category displays rapid growth 2
Russia leads the toilet care market in terms of value among the BRIC nations 2
India is set to be the most lucrative investment destination for the toilet care market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
TABLE OF CONTENTS 7
LIST OF FIGURES 8
LIST OF TABLES 9
Chapter 3 Overview 10
BRIC toilet care market, value overview 10
BRIC toilet care market, volume overview 15
Chapter 4 Global Toilet Care Market - Top Five vs BRIC Countries 20
Value Analysis 20
Volume Analysis 22
Chapter 5 Brazil 24
Value analysis (Brazilian Real), 2004−09 24
Value analysis (Brazilian Real), 2009−14 25
Value analysis (US dollars), 2004−09 27
Value analysis (US dollars), 2009−14 27
Volume analysis, 2004−09 29
Volume analysis, 2009−14 30
Company and brand share analysis 32
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 6 Russia 40
Value analysis (Russian Ruble), 2004−09 40
Value analysis (Russian Ruble), 2009−14 41
Value analysis (US dollars), 2004−09 43
Value analysis (US dollars), 2009−14 43
Volume analysis, 2004−09 45
Volume analysis, 2009−14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 India 56
Value analysis (Indian Rupee), 2004−09 56
Value analysis (Indian Rupee), 2009−14 57
Value analysis (US dollars), 2004−09 59
Value analysis (US dollars), 2009−14 59
Volume analysis, 2004−09 61
Volume analysis, 2009−14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 8 China 72
Value analysis (Chinese Yuan Renminbi), 2004−09 72
Value analysis (Chinese Yuan Renminbi), 2009−14 73
Value analysis (US dollars), 2004−09 75
Value analysis (US dollars), 2009−14 75
Volume analysis, 2004−09 77
Volume analysis, 2009−14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 New Product Development 88
Product launches 2009: Brazil 88
Recent product launches 90
Product launches 2009: Russia 91
Recent product launches 93
Product launches 2009: India 94
Recent product launches 96
Product launches 2009: China 97
Recent product launches 99
Chapter 10 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 11 Appendix 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105
List of Tables
Table 1: Toilet care category definitions 5
Table 2: Toilet care distribution channels 6
Table 3: Toilet care market, BRIC, value ($m), 2004−14 11
Table 4: Toilet care market, BRIC, value ($m), 2004−09 12
Table 5: Toilet care market, BRIC, value ($m), 2009−14 13
Table 6: Toilet care market, BRIC, volume (units, million), 2004−14 16
Table 7: Toilet care market, BRIC, volume (units, million), 2004−09 17
Table 8: Toilet care market, BRIC, volume (units, million), 2009-14 18
Table 9: Global toilet care market split ($m), top five vs BRIC countries, 2009-14 21
Table 10: Global toilet care market split (units, million), top five vs BRIC countries, 2009-14 23
Table 11: Toilet care, Brazil, value by segment (BRLm), 2004−09 24
Table 12: Toilet care, Brazil, value forecast by segment (BRLm), 2009−14 25
Table 13: Toilet care, Brazil, value by segment ($m), 2004−09 27
Table 14: Toilet care, Brazil, value forecast by segment ($m), 2009−14 27
Table 15: Toilet care, Brazil, volume by segment (units, million), 2004−09 29
Table 16: Toilet care, Brazil, volume forecast by segment (units, million), 2009−14 30
Table 17: Toilet care, Brazil, brand share by value (%), 2008−09 32
Table 18: Toilet care, Brazil, value by brand (BRLm), 2008−09 32
Table 19: Toilet care, Brazil, company share by value (%), 2008−09 34
Table 20: Toilet care, Brazil, value by company (BRLm), 2008−09 34
Table 21: Toilet care, Brazil, distribution channels by value (%), 2008−09 35
Table 22: Toilet care, Brazil, value by distribution channel (BRLm), 2008−09 35
Table 23: Toilet care, Brazil, expenditure per capita (BRL), 2004−09 37
Table 24: Toilet care, Brazil, forecast expenditure per capita (BRL), 2009−14 37
Table 25: Toilet care, Brazil, expenditure per capita ($), 2004−09 38
Table 26: Toilet care, Brazil, forecast expenditure per capita ($), 2009−14 38
Table 27: Toilet care, Brazil, consumption per capita (units), 2004−09 39
Table 28: Toilet care, Brazil, forecast consumption per capita (units), 2009−14 39
Table 29: Toilet care, Russia, value by segment (RUBm), 2004−09 40
Table 30: Toilet care, Russia, value forecast by segment (RUBm), 2009−14 41
Table 31: Toilet care, Russia, value by segment ($m), 2004−09 43
Table 32: Toilet care, Russia, value forecast by segment ($m), 2009−14 43
Table 33: Toilet care, Russia, volume by segment (units, million), 2004−09 45
Table 34: Toilet care, Russia, volume forecast by segment (units, million), 2009−14 46
Table 35: Toilet care, Russia, brand share by value (%), 2008−09 48
Table 36: Toilet care, Russia, value by brand (RUBm), 2008−09 48
Table 37: Toilet care, Russia, company share by value (%), 2008−09 50
Table 38: Toilet care, Russia, value by company (RUBm), 2008−09 50
Table 39: Toilet care, Russia, distribution channels by value (%), 2008−09 51
Table 40: Toilet care, Russia, value by distribution channel (RUBm), 2008−09 51
Table 41: Toilet care, Russia, expenditure per capita (RUB), 2004−09 53
Table 42: Toilet care, Russia, forecast expenditure per capita (RUB), 2009−14 53
Table 43: Toilet care, Russia, expenditure per capita ($), 2004−09 54
Table 44: Toilet care, Russia, forecast expenditure per capita ($), 2009−14 54
Table 45: Toilet care, Russia, consumption per capita (units), 2004−09 55
Table 46: Toilet care, Russia, forecast consumption per capita (units), 2009−14 55
Table 47: Toilet care, India, value by segment (INRm), 2004−09 56
Table 48: Toilet care, India, value forecast by segment (INRm), 2009−14 57
Table 49: Toilet care, India, value by segment ($m), 2004−09 59
Table 50: Toilet care, India, value forecast by segment ($m), 2009−14 59
Table 51: Toilet care, India, volume by segment (units, million), 2004−09 61
Table 52: Toilet care, India, volume forecast by segment (units, million), 2009−14 62
Table 53: Toilet care, India, brand share by value (%), 2008−09 64
Table 54: Toilet care, India, value by brand (INRm), 2008−09 64
Table 55: Toilet care, India, company share by value (%), 2008−09 66
Table 56: Toilet care, India, value by company (INRm), 2008−09 66
Table 57: Toilet care, India, distribution channels by value (%), 2008−09 67
Table 58: Toilet care, India, value by distribution channel (INRm), 2008−09 67
Table 59: Toilet care, India, expenditure per capita (INR), 2004−09 69
Table 60: Toilet care, India, forecast expenditure per capita (INR), 2009−14 69
Table 61: Toilet care, India, expenditure per capita ($), 2004−09 70
Table 62: Toilet care, India, forecast expenditure per capita ($), 2009−14 70
Table 63: Toilet care, India, consumption per capita (units), 2004−09 71
Table 64: Toilet care, India, forecast consumption per capita (units), 2009−14 71
Table 65: Toilet care, China, value by segment (CNYm), 2004−09 72
Table 66: Toilet care, China, value forecast by segment (CNYm), 2009−14 73
Table 67: Toilet care, China, value by segment ($m), 2004−09 75
Table 68: Toilet care, China, value forecast by segment ($m), 2009−14 75
Table 69: Toilet care, China, volume by segment (units, million), 2004−09 77
Table 70: Toilet care, China, volume forecast by segment (units, million), 2009−14 78
Table 71: Toilet care, China, brand share by value (%), 2008−09 80
Table 72: Toilet care, China, value by brand (CNYm), 2008−09 80
Table 73: Toilet care, China, company share by value (%), 2008−09 82
Table 74: Toilet care, China, value by company (CNYm), 2008−09 82
Table 75: Toilet care, China, distribution channels by value (%), 2008−09 83
Table 76: Toilet care, China, value by distribution channel (CNYm), 2008−09 83
Table 77: Toilet care, China, expenditure per capita (CNY), 2004−09 85
Table 78: Toilet care, China, forecast expenditure per capita (CNY), 2009−14 85
Table 79: Toilet care, China, expenditure per capita ($), 2004−09 86
Table 80: Toilet care, China, forecast expenditure per capita ($), 2009−14 86
Table 81: Toilet care, China, consumption per capita (units), 2004−09 87
Table 82: Toilet care, China, forecast consumption per capita (units), 2009−14 87
Table 83: Brazil toilet care new product launches reports, by company, 2009 88
Table 84: Brazil toilet care new product launches SKUs, by company, 2009 88
Table 85: Brazil toilet care new product launches (reports), by flavor and fragrances, 2009 89
Table 86: Brazil toilet care new product launches (reports), by ingredients (top 10 ingredients), 2009 89
Table 87: Brazil toilet care new product launches (reports), by package tags or claims, 2009 90
Table 88: Brazil toilet care new product launches - recent launches (2009) 90
Table 89: Russia toilet care new product launches reports, by company (top five companies), 2009 91
Table 90: Russia toilet care new product launches SKUs, by company (top five companies), 2009 91
Table 91: Russia toilet care new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 92
Table 92: Russia toilet care new product launches (reports), by ingredients (top 10 ingredients), 2009 92
Table 93: Russia toilet care new product launches (reports), by package tags or claims, 2009 93
Table 94: Russia toilet care new product launches - recent five launches (2009) 93
Table 95: India toilet care new product launches reports, by company (top five companies), 2009 94
Table 96: India toilet care new product launches SKUs, by company (top five companies), 2009 94
Table 97: India toilet care new product launches (reports), by flavor and fragrances, 2009 95
Table 98: India toilet care new product launches (reports), by ingredients (top 10 ingredients), 2009 95
Table 99: India toilet care new product launches (reports), by package tags or claims, 2009 96
Table 100: India toilet care new product launches - recent five launches (2009) 96
Table 101: China toilet care new product launches reports, by company (top five companies), 2009 97
Table 102: China toilet care new product launches SKUs, by company (top five companies), 2009 97
Table 103: China toilet care new product launches (reports), by flavor and fragrances, 2009 98
Table 104: China toilet care new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 105: China toilet care new product launches (reports), by package tags or claims, 2009 99
Table 106: China toilet care new product launches - recent five launches (2009) 99
List of Figures
Figure 1: Toilet care market, BRIC, value ($m), 2004−14 10
Figure 2: Toilet care market, BRIC, value ($m) , 2004−09 12
Figure 3: Toilet care market, BRIC, value ($m) , 2009−14 13
Figure 4: Toilet care market, BRIC, value growth analysis, 2004−14 14
Figure 5: Toilet care market, BRIC, volume (units, million), 2004−14 15
Figure 6: Toilet care market, BRIC, volume (units, million), 2004−09 17
Figure 7: Toilet care market, BRIC, volume (units, million), 2009-14 18
Figure 8: Toilet care market, BRIC, volume growth analysis, 2004−14 19
Figure 9: Global toilet care market split ($m), top five vs BRIC countries, 2009-14 20
Figure 10: Global toilet care market split (units, million), top five vs BRIC countries, 2009-14 22
Figure 11: Toilet care, Brazil, value by segment (BRLm), 2004−14 26
Figure 12: Toilet care, Brazil, category growth comparison, by value, 2004−14 28
Figure 13: Toilet care, Brazil, volume by segment (units, million), 2004−14 31
Figure 14: Toilet care, Brazil, category growth comparison, by volume, 2004−14 31
Figure 15: Toilet care, Brazil, company share by value (%), 2008−09 33
Figure 16: Toilet care, Brazil, distribution channels by value (%), 2008−09 36
Figure 17: Toilet care, Russia, value by segment (RUBm), 2004−14 42
Figure 18: Toilet care, Russia, category growth comparison, by value, 2004−14 44
Figure 19: Toilet care, Russia, volume by segment (units, million), 2004−14 47
Figure 20: Toilet care, Russia, category growth comparison, by volume, 2004−14 47
Figure 21: Toilet care, Russia, company share by value (%), 2008−09 49
Figure 22: Toilet care, Russia, distribution channels by value (%), 2008−09 52
Figure 23: Toilet care, India, value by segment (INRm), 2004−14 58
Figure 24: Toilet care, India, category growth comparison, by value, 2004−14 60
Figure 25: Toilet care, India, volume by segment (units, million), 2004−14 63
Figure 26: Toilet care, India, category growth comparison, by volume, 2004−14 63
Figure 27: Toilet care, India, company share by value (%), 2008−09 65
Figure 28: Toilet care, India, distribution channels by value (%), 2008−09 68
Figure 29: Toilet care, China, value by segment (CNYm), 2004−14 74
Figure 30: Toilet care, China, category growth comparison, by value, 2004−14 76
Figure 31: Toilet care, China, volume by segment (units, million), 2004−14 79
Figure 32: Toilet care, China, category growth comparison, by volume, 2004−14 79
Figure 33: Toilet care, China, company share by value (%), 2008−09 81
Figure 34: Toilet care, China, distribution channels by value (%), 2008−09 84
Figure 35: Annual data review process 101