Chapter 1 Executive Summary 2
Brazil leads the scouring products market in terms of value among the BRIC nations 2
Russia is home to the second largest scouring products market, led by liquid or powder scouring products category 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
TABLE OF CONTENTS 7
LIST OF FIGURES 8
LIST OF TABLES 9
Chapter 3 Overview 10
BRIC Scouring products market, value overview 10
BRIC Scouring products market, volume overview 15
Chapter 4 Global Scouring Products Market - Top Five vs BRIC Countries 20
Value Analysis 20
Volume Analysis 22
Chapter 5 Brazil 24
Value analysis (Brazilian Real), 2004−09 24
Value analysis (Brazilian Real), 2009−14 25
Value analysis (US dollars), 2004−09 27
Value analysis (US dollars), 2009−14 27
Volume analysis, 2004−09 29
Volume analysis, 2009−14 30
Company and brand share analysis 32
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 6 Russia 40
Value analysis (Russian Ruble), 2004−09 40
Value analysis (Russian Ruble), 2009−14 41
Value analysis (US dollars), 2004−09 43
Value analysis (US dollars), 2009−14 43
Volume analysis, 2004−09 45
Volume analysis, 2009−14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 India 56
Value analysis (Indian Rupee), 2004−09 56
Value analysis (Indian Rupee), 2009−14 57
Value analysis (US dollars), 2004−09 59
Value analysis (US dollars), 2009−14 59
Volume analysis, 2004−09 61
Volume analysis, 2009−14 62
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 China 71
Value analysis (Chinese Yuan Renminbi), 2004−09 71
Value analysis (Chinese Yuan Renminbi), 2009−14 72
Value analysis (US dollars), 2004−09 74
Value analysis (US dollars), 2009−14 74
Volume analysis, 2004−09 76
Volume analysis, 2009−14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 9 New Product Development 87
Product launches 2009: Brazil 87
Recent Product Launches 89
Product launches 2009: Russia 90
Recent Product Launches 92
Product launches 2009: India 93
Recent Product Launches 95
Product launches 2009: China 96
Recent Product Launches 98
Chapter 10 Research Methodology 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 11 Appendix 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104
List of Tables
Table 1: Scouring products category definitions 5
Table 2: Scouring products distribution channels 6
Table 3: Scouring products market, BRIC, value ($m), 2004−14 11
Table 4: Scouring products market, BRIC, value ($m), 2004−09 12
Table 5: Scouring products market, BRIC, value ($m), 2009−14 13
Table 6: Scouring products market, BRIC, volume (units, million), 2004−14 16
Table 7: Scouring products market, BRIC, volume (units, million), 2004−09 17
Table 8: Scouring products market, BRIC, volume (units, million), 2009-14 18
Table 9: Global scouring products market split ($m), top five vs BRIC countries, 2009-14 21
Table 10: Global scouring products market split (units, million), top five vs BRIC countries, 2009-14 23
Table 11: Scouring products, Brazil, value by segment (BRLm), 2004−09 24
Table 12: Scouring products, Brazil, value forecast by segment (BRLm), 2009−14 25
Table 13: Scouring products, Brazil, value by segment ($m), 2004−09 27
Table 14: Scouring products, Brazil, value forecast by segment ($m), 2009−14 27
Table 15: Scouring products, Brazil, volume by segment (units, million), 2004−09 29
Table 16: Scouring products, Brazil, volume forecast by segment (units, million), 2009−14 30
Table 17: Scouring products, Brazil, brand share by value (%), 2008−09 32
Table 18: Scouring products, Brazil, value by brand (BRLm), 2008−09 32
Table 19: Scouring products, Brazil, company share by value (%), 2008−09 34
Table 20: Scouring products, Brazil, value by company (BRLm), 2008−09 34
Table 21: Scouring products, Brazil, distribution channels by value (%), 2008−09 35
Table 22: Scouring products, Brazil, value by distribution channel (BRLm), 2008−09 35
Table 23: Scouring products, Brazil, expenditure per capita (BRL), 2004−09 37
Table 24: Scouring products, Brazil, forecast expenditure per capita (BRL), 2009−14 37
Table 25: Scouring products, Brazil, expenditure per capita ($), 2004−09 38
Table 26: Scouring products, Brazil, forecast expenditure per capita ($), 2009−14 38
Table 27: Scouring products, Brazil, consumption per capita (units), 2004−09 39
Table 28: Scouring products, Brazil, forecast consumption per capita (units), 2009−14 39
Table 29: Scouring products, Russia, value by segment (RUBm), 2004−09 40
Table 30: Scouring products, Russia, value forecast by segment (RUBm), 2009−14 41
Table 31: Scouring products, Russia, value by segment ($m), 2004−09 43
Table 32: Scouring products, Russia, value forecast by segment ($m), 2009−14 43
Table 33: Scouring products, Russia, volume by segment (units, million), 2004−09 45
Table 34: Scouring products, Russia, volume forecast by segment (units, million), 2009−14 46
Table 35: Scouring products, Russia, brand share by value (%), 2008−09 48
Table 36: Scouring products, Russia, value by brand (RUBm), 2008−09 48
Table 37: Scouring products, Russia, company share by value (%), 2008−09 50
Table 38: Scouring products, Russia, value by company (RUBm), 2008−09 50
Table 39: Scouring products, Russia, distribution channels by value (%), 2008−09 51
Table 40: Scouring products, Russia, value by distribution channel (RUBm), 2008−09 51
Table 41: Scouring products, Russia, expenditure per capita (RUB), 2004−09 53
Table 42: Scouring products, Russia, forecast expenditure per capita (RUB), 2009−14 53
Table 43: Scouring products, Russia, expenditure per capita ($), 2004−09 54
Table 44: Scouring products, Russia, forecast expenditure per capita ($), 2009−14 54
Table 45: Scouring products, Russia, consumption per capita (units), 2004−09 55
Table 46: Scouring products, Russia, forecast consumption per capita (units), 2009−14 55
Table 47: Scouring products, India, value by segment (INRm), 2004−09 56
Table 48: Scouring products, India, value forecast by segment (INRm), 2009−14 57
Table 49: Scouring products, India, value by segment ($m), 2004−09 59
Table 50: Scouring products, India, value forecast by segment ($m), 2009−14 59
Table 51: Scouring products, India, volume by segment (units, million), 2004−09 61
Table 52: Scouring products, India, volume forecast by segment (units, million), 2009−14 62
Table 53: Scouring products, India, brand share by value (%), 2008−09 64
Table 54: Scouring products, India, value by brand (INRm), 2008−09 64
Table 55: Scouring products, India, company share by value (%), 2008−09 65
Table 56: Scouring products, India, value by company (INRm), 2008−09 65
Table 57: Scouring products, India, distribution channels by value (%), 2008−09 66
Table 58: Scouring products, India, value by distribution channel (INRm), 2008−09 66
Table 59: Scouring products, India, expenditure per capita (INR), 2004−09 68
Table 60: Scouring products, India, forecast expenditure per capita (INR), 2009−14 68
Table 61: Scouring products, India, expenditure per capita ($), 2004−09 69
Table 62: Scouring products, India, forecast expenditure per capita ($), 2009−14 69
Table 63: Scouring products, India, consumption per capita (units), 2004−09 70
Table 64: Scouring products, India, forecast consumption per capita (units), 2009−14 70
Table 65: Scouring products, China, value by segment (CNYm), 2004−09 71
Table 66: Scouring products, China, value forecast by segment (CNYm), 2009−14 72
Table 67: Scouring products, China, value by segment ($m), 2004−09 74
Table 68: Scouring products, China, value forecast by segment ($m), 2009−14 74
Table 69: Scouring products, China, volume by segment (units, million), 2004-09 76
Table 70: Scouring products, China, volume forecast by segment (units, million), 2009−14 77
Table 71: Scouring products, China, brand share by value (%), 2008−09 79
Table 72: Scouring products, China, value by brand (CNYm), 2008−09 79
Table 73: Scouring products, China, company share by value (%), 2008−09 81
Table 74: Scouring products, China, value by company (CNYm), 2008−09 81
Table 75: Scouring products, China, distribution channels by value (%), 2008−09 82
Table 76: Scouring products, China, value by distribution channel (CNYm), 2008−09 82
Table 77: Scouring products, China, expenditure per capita (CNY), 2004−09 84
Table 78: Scouring products, China, forecast expenditure per capita (CNY), 2009−14 84
Table 79: Scouring products, China, expenditure per capita ($), 2004−09 85
Table 80: Scouring products, China, forecast expenditure per capita ($), 2009−14 85
Table 81: Scouring products, China, consumption per capita (units), 2004−09 86
Table 82: Scouring products, China, forecast consumption per capita (units), 2009−14 86
Table 83: Brazil scouring products new product launches reports, by company , 2009 87
Table 84: Brazil scouring products new product launches SKUs, by company , 2009 87
Table 85: Brazil scouring products new product launches (reports), by flavor and fragrances , 2009 88
Table 86: Brazil scouring products new product launches (reports), by ingredients , 2009 88
Table 87: Brazil scouring products new product launches (reports), by package tags or claims , 2009 89
Table 88: Brazil scouring products new product launches - recent five launches (2009) 89
Table 89: Russia scouring products new product launches reports, by company (top five companies), 2009 90
Table 90: Russia scouring products new product launches SKUs, by company (top five companies), 2009 90
Table 91: Russia scouring products new product launches (reports), by flavor and fragrances , 2009 91
Table 92: Russia scouring products new product launches (reports), by ingredients (top 10 ingredients), 2009 91
Table 93: Russia scouring products new product launches (reports), by package tags or claims, 2009 92
Table 94: Russia scouring products new product launches - recent five launches (2009) 92
Table 95: India scouring products new product launches reports, by company (top five companies), 2009 93
Table 96: India scouring products new product launches SKUs, by company (top five companies), 2009 93
Table 97: India scouring products new product launches (reports), by flavor and fragrances , 2009 94
Table 98: India scouring products new product launches (reports), by ingredients , 2009 94
Table 99: India scouring products new product launches (reports), by package tags or claims , 2009 95
Table 100: India scouring products new product launches - recent five launches (2009) 95
Table 101: China scouring products new product launches reports, by company (top five companies), 2009 96
Table 102: China scouring products new product launches SKUs, by company (top five companies), 2009 96
Table 103: China scouring products new product launches (reports), by flavor and fragrances , 2009 97
Table 104: China scouring products new product launches (reports), by ingredients (top 10 ingredients), 2009 97
Table 105: China scouring products new product launches (reports), by package tags or claims , 2009 98
Table 106: China scouring products new product launches - recent five launches (2009) 98
List of Figures
Figure 1: Scouring products market, BRIC, value ($m), 2004−14 10
Figure 2: Scouring products market, BRIC, value ($m) , 2004−09 12
Figure 3: Scouring products market, BRIC, value ($m) , 2009−14 13
Figure 4: Scouring products market, BRIC, value growth analysis, 2004−14 14
Figure 5: Scouring products market, BRIC, volume (units, million), 2004−14 15
Figure 6: Scouring products market, BRIC, volume (units, million), 2004−09 17
Figure 7: Scouring products market, BRIC, volume (units, million), 2009-14 18
Figure 8: Scouring products market, BRIC, volume growth analysis, 2004−14 19
Figure 9: Global scouring products market split ($m), top five vs BRIC countries, 2009-14 20
Figure 10: Global scouring products market split (units, million), top five vs BRIC countries, 2009-14 22
Figure 11: Scouring products, Brazil, value by segment (BRLm), 2004−14 26
Figure 12: Scouring products, Brazil, category growth comparison, by value, 2004−14 28
Figure 13: Scouring products, Brazil, volume by segment (units, million), 2004−14 31
Figure 14: Scouring products, Brazil, category growth comparison, by volume, 2004−14 31
Figure 15: Scouring products, Brazil, company share by value (%), 2008−09 33
Figure 16: Scouring products, Brazil, distribution channels by value (%), 2008−09 36
Figure 17: Scouring products, Russia, value by segment (RUBm), 2004−14 42
Figure 18: Scouring products, Russia, category growth comparison, by value, 2004−14 44
Figure 19: Scouring products, Russia, volume by segment (units, million), 2004−14 47
Figure 20: Scouring products, Russia, category growth comparison, by volume, 2004−14 47
Figure 21: Scouring products, Russia, company share by value (%), 2008−09 49
Figure 22: Scouring products, Russia, distribution channels by value (%), 2008−09 52
Figure 23: Scouring products, India, value by segment (INRm), 2004−14 58
Figure 24: Scouring products, India, category growth comparison, by value, 2004−14 60
Figure 25: Scouring products, India, volume by segment (units, million), 2004−14 63
Figure 26: Scouring products, India, category growth comparison, by volume, 2004−14 63
Figure 27: Scouring products, India, distribution channels by value (%), 2008−09 67
Figure 28: Scouring products, China, value by segment (CNYm), 2004−14 73
Figure 29: Scouring products, China, category growth comparison, by value, 2004−14 75
Figure 30: Scouring products, China, volume by segment (units, million), 2004−14 78
Figure 31: Scouring products, China, category growth comparison, by volume, 2004−14 78
Figure 32: Scouring products, China, company share by value (%), 2008−09 80
Figure 33: Scouring products, China, distribution channels by value (%), 2008−09 83
Figure 34: Annual data review process 100