Meat, Fish and Poultry in the Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa and Taiwan) Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the meat, fish and poultry market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

* Contains data on:chilled meat,frozen meat,deli food,chilled fish/seafood,canned meat products,canned fish/seafood & frozen fish/seafood

* Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

* Market level company and brand shares as well as distribution share information

* Recent product launches

Highlights

* South Africa was the fastest growing country with a CAGR of 3.6% over the 2004-09 period.

* Mexico is the largest meat, fish and poultry market in 2009 among the advanced emerging market nations.

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in the advanced emerging market nations

* Identify key players within the meat, fish and poultry market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements

* Obtain insight into new product launches within the meat, fish and poultry market in the advanced emerging market countries

Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets Meat, fish and poultry, value overview 15
Advanced Emerging Markets Meat, fish and poultry, volume overview 20
Chapter 4 Brazil 25
Value analysis (Real), 2004−09 25
Value analysis (Real), 2009−14 26
Value analysis (US dollars), 2004−09 28
Value analysis (US dollars), 2009−14 29
Volume analysis, 2004−09 31
Volume analysis, 2009−14 32
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Hungary 48
Value analysis (Forint), 2004−09 48
Value analysis (Forint), 2009−14 49
Value analysis (US dollars), 2004−09 51
Value analysis (US dollars), 2009−14 52
Volume analysis, 2004−09 54
Volume analysis, 2009−14 55
Company and brand share analysis 58
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Mexico 73
Value analysis (Pesos), 2004−09 73
Value analysis (Pesos), 2009−14 74
Value analysis (US dollars), 2004−09 76
Value analysis (US dollars), 2009−14 77
Volume analysis, 2004−09 79
Volume analysis, 2009−14 80
Company and brand share analysis 83
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Poland 96
Value analysis (Zlotych), 2004−09 96
Value analysis (Zlotych), 2009−14 97
Value analysis (US dollars), 2004−09 99
Value analysis (US dollars), 2009−14 100
Volume analysis, 2004−09 102
Volume analysis, 2009−14 103
Company and brand share analysis 106
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 8 South Africa 119
Value analysis (Rand), 2004−09 119
Value analysis (Rand), 2009−14 120
Value analysis (US dollars), 2004−09 122
Value analysis (US dollars), 2009−14 123
Volume analysis, 2004−09 125
Volume analysis, 2009−14 126
Company and brand share analysis 128
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 9 Taiwan 141
Value analysis (New dollars), 2004−09 141
Value analysis (New dollars), 2009−14 142
Value analysis (US dollars), 2004−09 144
Value analysis (US dollars), 2009−14 145
Volume analysis, 2004−09 147
Volume analysis, 2009−14 148
Company and brand share analysis 151
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 10 New Product Development 164
Product launches 2010: Brazil 164
Recent product launches 166
Product launches 2010: Hungary 167
Recent product launches 169
Product launches 2010: Mexico 170
Recent product launches 172
Product launches 2010: Poland 173
Recent product launches 175
Product launches 2010: South Africa 176
Recent product launches 178
Product launches 2010: Taiwan 179
Recent product launches 181
Chapter 11 Research Methodology 182
Methodology overview 182
Secondary research 183
Market modeling 184
Creating an initial data model 184
Revising the initial data model 184
Creating a final estimate 185
Creating demographic value splits 185
Primary research 185
Data finalization 186
Ongoing research 186
Chapter 12 Appendix 187
Future readings 187
How to contact experts in your industry 187
Disclaimer 187
List of Tables
Table 1: Meat, fish and poultry category definitions 10
Table 2: Meat, fish and poultry distribution channels 11
Table 3: Meat, fish and poultry market, Advanced Emerging Markets, value ($m), 2004−14 16
Table 4: Meat, fish and poultry market, Advanced Emerging Markets, value ($m), 2004−09 17
Table 5: Meat, fish and poultry market, Advanced Emerging Markets, value ($m), 2009−14 18
Table 6: Meat, fish and poultry market, Advanced Emerging Markets, volume (kg, million), 2004−14 21
Table 7: Meat, fish and poultry market, Advanced Emerging Markets, volume (kg, million), 2004−09 22
Table 8: Meat, fish and poultry market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Table 9: Brazil, meat, fish and poultry, value by category (BRLm), 2004−09 25
Table 10: Brazil, meat, fish and poultry, value forecast by category (BRLm), 2009−14 26
Table 11: Brazil, meat, fish and poultry, value by category ($m), 2004−09 28
Table 12: Brazil, meat, fish and poultry, value forecast by category ($m), 2009−14 29
Table 13: Brazil, meat, fish and poultry, volume by category (kg, million), 2004−09 31
Table 14: Brazil, meat, fish and poultry, volume forecast by category (kg, million), 2009−14 32
Table 15: Brazil, meat, fish and poultry, brand share by value (%), 2008−09 35
Table 16: Brazil, meat, fish and poultry, value by brand (BRLm), 2008−09 36
Table 17: Brazil, meat, fish and poultry, company share by value (%), 2008−09 38
Table 18: Brazil, meat, fish and poultry, value by company (BRLm), 2008−09 39
Table 19: Brazil, meat, fish and poultry, distribution channels by value (%), 2008−09 40
Table 20: Brazil, meat, fish and poultry, value by distribution channel (BRLm), 2008−09 40
Table 21: Brazil, meat, fish and poultry, expenditure per capita (BRL), 2004−09 42
Table 22: Brazil, meat, fish and poultry, forecast expenditure per capita (BRL), 2009−14 43
Table 23: Brazil, meat, fish and poultry, expenditure per capita ($), 2004−09 44
Table 24: Brazil, meat, fish and poultry, forecast expenditure per capita ($), 2009−14 45
Table 25: Brazil, meat, fish and poultry, consumption per capita (kg), 2004−09 46
Table 26: Brazil, meat, fish and poultry, forecast consumption per capita (kg), 2009−14 47
Table 27: Hungary, meat, fish and poultry, value by category (HUFm), 2004−09 48
Table 28: Hungary, meat, fish and poultry, value forecast by category (HUFm), 2009−14 49
Table 29: Hungary, meat, fish and poultry, value by category ($m), 2004−09 51
Table 30: Hungary, meat, fish and poultry, value forecast by category ($m), 2009−14 52
Table 31: Hungary, meat, fish and poultry, volume by category (kg, million), 2004−09 54
Table 32: Hungary, meat, fish and poultry, volume forecast by category (kg, million), 2009−14 55
Table 33: Hungary, meat, fish and poultry, brand share by value (%), 2008−09 58
Table 34: Hungary, meat, fish and poultry, value by brand (HUFm), 2008−09 60
Table 35: Hungary, meat, fish and poultry, company share by value (%), 2008−09 63
Table 36: Hungary, meat, fish and poultry, value by company (HUFm), 2008−09 64
Table 37: Hungary, meat, fish and poultry, distribution channels by value (%), 2008−09 65
Table 38: Hungary, meat, fish and poultry, value by distribution channel (HUFm), 2008−09 65
Table 39: Hungary, meat, fish and poultry, expenditure per capita (HUF), 2004−09 67
Table 40: Hungary, meat, fish and poultry, forecast expenditure per capita (HUF), 2009−14 68
Table 41: Hungary, meat, fish and poultry, expenditure per capita ($), 2004−09 69
Table 42: Hungary, meat, fish and poultry, forecast expenditure per capita ($), 2009−14 70
Table 43: Hungary, meat, fish and poultry, consumption per capita (kg), 2004−09 71
Table 44: Hungary, meat, fish and poultry, forecast consumption per capita (kg), 2009−14 72
Table 45: Mexico, meat, fish and poultry, value by category (MXNm), 2004−09 73
Table 46: Mexico, meat, fish and poultry, value forecast by category (MXNm), 2009−14 74
Table 47: Mexico, meat, fish and poultry, value by category ($m), 2004−09 76
Table 48: Mexico, meat, fish and poultry, value forecast by category ($m), 2009−14 77
Table 49: Mexico, meat, fish and poultry, volume by category (kg, million), 2004−09 79
Table 50: Mexico, meat, fish and poultry, volume forecast by category (kg, million), 2009−14 80
Table 51: Mexico, meat, fish and poultry, brand share by value (%), 2008−09 83
Table 52: Mexico, meat, fish and poultry, value by brand (MXNm), 2008−09 84
Table 53: Mexico, meat, fish and poultry, company share by value (%), 2008−09 86
Table 54: Mexico, meat, fish and poultry, value by company (MXNm), 2008−09 87
Table 55: Mexico, meat, fish and poultry, distribution channels by value (%), 2008−09 88
Table 56: Mexico, meat, fish and poultry, value by distribution channel (MXNm), 2008−09 88
Table 57: Mexico, meat, fish and poultry, expenditure per capita (MXN), 2004−09 90
Table 58: Mexico, meat, fish and poultry, forecast expenditure per capita (MXN), 2009−14 91
Table 59: Mexico, meat, fish and poultry, expenditure per capita ($), 2004−09 92
Table 60: Mexico, meat, fish and poultry, forecast expenditure per capita ($), 2009−14 93
Table 61: Mexico, meat, fish and poultry, consumption per capita (kg), 2004−09 94
Table 62: Mexico, meat, fish and poultry, forecast consumption per capita (kg), 2009−14 95
Table 63: Poland, meat, fish and poultry, value by category (PLNm), 2004−09 96
Table 64: Poland, meat, fish and poultry, value forecast by category (PLNm), 2009−14 97
Table 65: Poland, meat, fish and poultry, value by category ($m), 2004−09 99
Table 66: Poland, meat, fish and poultry, value forecast by category ($m), 2009−14 100
Table 67: Poland, meat, fish and poultry, volume by category (kg, million), 2004−09 102
Table 68: Poland, meat, fish and poultry, volume forecast by category (kg, million), 2009−14 103
Table 69: Poland, meat, fish and poultry, brand share by value (%), 2008−09 106
Table 70: Poland, meat, fish and poultry, value by brand (PLNm), 2008−09 107
Table 71: Poland, meat, fish and poultry, company share by value (%), 2008−09 109
Table 72: Poland, meat, fish and poultry, value by company (PLNm), 2008−09 110
Table 73: Poland, meat, fish and poultry, distribution channels by value (%), 2008−09 111
Table 74: Poland, meat, fish and poultry, value by distribution channel (PLNm), 2008−09 111
Table 75: Poland, meat, fish and poultry, expenditure per capita (PLN), 2004−09 113
Table 76: Poland, meat, fish and poultry, forecast expenditure per capita (PLN), 2009−14 114
Table 77: Poland, meat, fish and poultry, expenditure per capita ($), 2004−09 115
Table 78: Poland, meat, fish and poultry, forecast expenditure per capita ($), 2009−14 116
Table 79: Poland, meat, fish and poultry, consumption per capita (kg), 2004−09 117
Table 80: Poland, meat, fish and poultry, forecast consumption per capita (kg), 2009−14 118
Table 81: South Africa, meat, fish and poultry, value by category (ZARm), 2004−09 119
Table 82: South Africa, meat, fish and poultry, value forecast by category (ZARm), 2009−14 120
Table 83: South Africa, meat, fish and poultry, value by category ($m), 2004−09 122
Table 84: South Africa, meat, fish and poultry, value forecast by category ($m), 2009−14 123
Table 85: South Africa, meat, fish and poultry, volume by category (kg, million), 2004−09 125
Table 86: South Africa, meat, fish and poultry, volume forecast by category (kg, million), 2009−14 126
Table 87: South Africa, meat, fish and poultry, brand share by value (%), 2008−09 128
Table 88: South Africa, meat, fish and poultry, value by brand (ZARm), 2008−09 129
Table 89: South Africa, meat, fish and poultry, company share by value (%), 2008−09 131
Table 90: South Africa, meat, fish and poultry, value by company (ZARm), 2008−09 132
Table 91: South Africa, meat, fish and poultry, distribution channels by value (%), 2008−09 133
Table 92: South Africa, meat, fish and poultry, value by distribution channel (ZARm), 2008−09 133
Table 93: South Africa, meat, fish and poultry, expenditure per capita (ZAR), 2004−09 135
Table 94: South Africa, meat, fish and poultry, forecast expenditure per capita (ZAR), 2009−14 136
Table 95: South Africa, meat, fish and poultry, expenditure per capita ($), 2004−09 137
Table 96: South Africa, meat, fish and poultry, forecast expenditure per capita ($), 2009−14 138
Table 97: South Africa, meat, fish and poultry, consumption per capita (kg), 2004−09 139
Table 98: South Africa, meat, fish and poultry, forecast consumption per capita (kg), 2009−14 140
Table 99: Taiwan, meat, fish and poultry, value by category (TWDm), 2004−09 141
Table 100: Taiwan, meat, fish and poultry, value forecast by category (TWDm), 2009−14 142
Table 101: Taiwan, meat, fish and poultry, value by category ($m), 2004−09 144
Table 102: Taiwan, meat, fish and poultry, value forecast by category ($m), 2009−14 145
Table 103: Taiwan, meat, fish and poultry, volume by category (kg, million), 2004−09 147
Table 104: Taiwan, meat, fish and poultry, volume forecast by category (kg, million), 2009−14 148
Table 105: Taiwan, meat, fish and poultry, brand share by value (%), 2008−09 151
Table 106: Taiwan, meat, fish and poultry, value by brand (TWDm), 2008−09 152
Table 107: Taiwan, meat, fish and poultry, company share by value (%), 2008−09 154
Table 108: Taiwan, meat, fish and poultry, value by company (TWDm), 2008−09 155
Table 109: Taiwan, meat, fish and poultry, distribution channels by value (%), 2008−09 156
Table 110: Taiwan, meat, fish and poultry, value by distribution channel (TWDm), 2008−09 156
Table 111: Taiwan, meat, fish and poultry, expenditure per capita (TWD), 2004−09 158
Table 112: Taiwan, meat, fish and poultry, forecast expenditure per capita (TWD), 2009−14 159
Table 113: Taiwan, meat, fish and poultry, expenditure per capita ($), 2004−09 160
Table 114: Taiwan, meat, fish and poultry, forecast expenditure per capita ($), 2009−14 161
Table 115: Taiwan, meat, fish and poultry, consumption per capita (kg), 2004−09 162
Table 116: Taiwan, meat, fish and poultry, forecast consumption per capita (kg), 2009−14 163
Table 117: Brazil meat, fish and poultry new product launches reports, by company (top five companies), 2010 164
Table 118: Brazil meat, fish and poultry new product launches SKUs, by company (top five companies), 2010 164
Table 119: Brazil meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2010 165
Table 120: Brazil meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2010 165
Table 121: Brazil meat, fish and poultry new product launches (reports), by package tags or claims (top 10 claims), 2010 166
Table 122: Brazil meat, fish and poultry new product launches - recent five launches (2010) 166
Table 123: Hungary meat, fish and poultry new product launches reports, by company (top five companies), 2010 167
Table 124: Hungary meat, fish and poultry new product launches SKUs, by company (top five companies), 2010 167
Table 125: Hungary meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2010 168
Table 126: Hungary meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2010 168
Table 127: Hungary meat, fish and poultry new product launches (reports), by package tags or claims (top 10 claims), 2010 169
Table 128: Hungary meat, fish and poultry new product launches - recent five launches (2010) 169
Table 129: Mexico meat, fish and poultry new product launches reports, by company (top five companies), 2010 170
Table 130: Mexico meat, fish and poultry new product launches SKUs, by company (top five companies), 2010 170
Table 131: Mexico meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2010 171
Table 132: Mexico meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2010 171
Table 133: Mexico meat, fish and poultry new product launches (reports), by package tags or claims (top 10 claims), 2010 172
Table 134: Mexico meat, fish and poultry new product launches - recent five launches (2010) 172
Table 135: Poland, meat, fish and poultry new product launches reports, by company (top five companies), 2010 173
Table 136: Poland, meat, fish and poultry new product launches SKUs, by company (top five companies), 2010 173
Table 137: Poland, meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2010 174
Table 138: Poland, meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2010 174
Table 139: Poland, meat, fish and poultry new product launches (reports), by package tags or claims, 2010 175
Table 140: Poland, meat, fish and poultry new product launches - recent five launches (2010) 175
Table 141: South Africa meat, fish and poultry new product launches reports, by company (top five companies), 2010 176
Table 142: South Africa meat, fish and poultry new product launches SKUs, by company (top five companies), 2010 176
Table 143: South Africa meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2010 177
Table 144: South Africa meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2010 177
Table 145: South Africa meat, fish and poultry new product launches (reports), by package tags or claims (top 10 claims), 2010 178
Table 146: South Africa meat, fish and poultry new product launches - recent five launches (2010) 178
Table 147: Taiwan meat, fish and poultry new product launches reports, by company, 2010 179
Table 148: Taiwan meat, fish and poultry new product launches SKUs, by company, 2010 179
Table 149: Taiwan meat, fish and poultry new product launches (reports), by flavor and fragrances, 2010 180
Table 150: Taiwan meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2010 180
Table 151: Taiwan meat, fish and poultry new product launches (reports), by package tags or claims, 2010 181
Table 152: Taiwan meat, fish and poultry new product launches - recent launches (2010) 181
List of Figures
Figure 1: Meat, fish and poultry market, Advanced Emerging Markets, value ($m), 2004−14 15
Figure 2: Meat, fish and poultry market, Advanced Emerging Markets, value ($m) , 2004−09 17
Figure 3: Meat, fish and poultry market, Advanced Emerging Markets, value ($m) , 2009−14 18
Figure 4: Meat, fish and poultry market, Advanced Emerging Markets, value growth analysis, 2004−14 19
Figure 5: Meat, fish and poultry market, Advanced Emerging Markets, volume (kg, million), 2004−14 20
Figure 6: Meat, fish and poultry market, Advanced Emerging Markets, volume (kg, million), 2004−09 22
Figure 7: Meat, fish and poultry market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Figure 8: Meat, fish and poultry market, Advanced Emerging Markets, volume growth analysis, 2004−14 24
Figure 9: Brazil, meat, fish and poultry, value by category (BRLm), 2004−14 27
Figure 10: Brazil, meat, fish and poultry, category growth comparison, by value, 2004−14 30
Figure 11: Brazil, meat, fish and poultry, volume by category (kg, million), 2004−14 33
Figure 12: Brazil, meat, fish and poultry, category growth comparison, by volume, 2004−14 34
Figure 13: Brazil, meat, fish and poultry, company share by value (%), 2008−09 37
Figure 14: Brazil, meat, fish and poultry, distribution channels by value (%), 2008−09 41
Figure 15: Hungary, meat, fish and poultry, value by category (HUFm), 2004−14 50
Figure 16: Hungary, meat, fish and poultry, category growth comparison, by value, 2004−14 53
Figure 17: Hungary, meat, fish and poultry, volume by category (kg, million), 2004−14 56
Figure 18: Hungary, meat, fish and poultry, category growth comparison, by volume, 2004−14 57
Figure 19: Hungary, meat, fish and poultry, company share by value (%), 2008−09 62
Figure 20: Hungary, meat, fish and poultry, distribution channels by value (%), 2008−09 66
Figure 21: Mexico, meat, fish and poultry, value by category (MXNm), 2004−14 75
Figure 22: Mexico, meat, fish and poultry, category growth comparison, by value, 2004−14 78
Figure 23: Mexico, meat, fish and poultry, volume by category (kg, million), 2004−14 81
Figure 24: Mexico, meat, fish and poultry, category growth comparison, by volume, 2004−14 82
Figure 25: Mexico, meat, fish and poultry, company share by value (%), 2008−09 85
Figure 26: Mexico, meat, fish and poultry, distribution channels by value (%), 2008−09 89
Figure 27: Poland, meat, fish and poultry, value by category (PLNm), 2004−14 98
Figure 28: Poland, meat, fish and poultry, category growth comparison, by value, 2004−14 101
Figure 29: Poland, meat, fish and poultry, volume by category (kg, million), 2004−14 104
Figure 30: Poland, meat, fish and poultry, category growth comparison, by volume, 2004−14 105
Figure 31: Poland, meat, fish and poultry, company share by value (%), 2008−09 108
Figure 32: Poland, meat, fish and poultry, distribution channels by value (%), 2008−09 112
Figure 33: South Africa, meat, fish and poultry, value by category (ZARm), 2004−14 121
Figure 34: South Africa, meat, fish and poultry, category growth comparison, by value, 2004−14 124
Figure 35: South Africa, meat, fish and poultry, volume by category (kg, million), 2004−14 127
Figure 36: South Africa, meat, fish and poultry, category growth comparison, by volume, 2004−14 127
Figure 37: South Africa, meat, fish and poultry, company share by value (%), 2008−09 130
Figure 38: South Africa, meat, fish and poultry, distribution channels by value (%), 2008−09 134
Figure 39: Taiwan, meat, fish and poultry, value by category (TWDm), 2004−14 143
Figure 40: Taiwan, meat, fish and poultry, category growth comparison, by value, 2004−14 146
Figure 41: Taiwan, meat, fish and poultry, volume by category (kg, million), 2004−14 149
Figure 42: Taiwan, meat, fish and poultry, category growth comparison, by volume, 2004−14 150
Figure 43: Taiwan, meat, fish and poultry, company share by value (%), 2008−09 153
Figure 44: Taiwan, meat, fish and poultry, distribution channels by value (%), 2008−09 157
Figure 45: Annual data review process 183