Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets news and magazine, value overview 15
Advanced Emerging Markets news and magazine, volume overview 20
Chapter 4 Brazil 25
Value analysis (Real), 2004−09 25
Value analysis (Real), 2009−14 26
Value analysis (US dollars), 2004−09 28
Value analysis (US dollars), 2009−14 28
Volume analysis, 2004−09 30
Volume analysis, 2009−14 31
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Hungary 38
Value analysis (Forint), 2004−09 38
Value analysis (Forint), 2009−14 39
Value analysis (US dollars), 2004−09 41
Value analysis (US dollars), 2009−14 41
Volume analysis, 2004−09 43
Volume analysis, 2009−14 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Mexico 51
Value analysis (Pesos), 2004−09 51
Value analysis (Pesos), 2009−14 52
Value analysis (US dollars), 2004−09 54
Value analysis (US dollars), 2009−14 54
Volume analysis, 2004−09 56
Volume analysis, 2009−14 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Poland 64
Value analysis (Zlotych), 2004−09 64
Value analysis (Zlotych), 2009−14 65
Value analysis (US dollars), 2004−09 66
Value analysis (US dollars), 2009−14 66
Volume analysis, 2004−09 68
Volume analysis, 2009−14 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 South Africa 76
Value analysis (Rand), 2004−09 76
Value analysis (Rand), 2009−14 77
Value analysis (US dollars), 2004−09 79
Value analysis (US dollars), 2009−14 79
Volume analysis, 2004−09 81
Volume analysis, 2009−14 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Taiwan 89
Value analysis (New dollars), 2004−09 89
Value analysis (New dollars), 2009−14 90
Value analysis (US dollars), 2004−09 92
Value analysis (US dollars), 2009−14 92
Volume analysis, 2004−09 94
Volume analysis, 2009−14 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Research Methodology 102
Methodology overview 102
Secondary research 103
Market modeling 104
Creating an initial data model 104
Revising the initial data model 104
Creating a final estimate 105
Creating demographic value splits 105
Primary research 105
Data finalization 106
Ongoing research 106
Chapter 11 Appendix 107
Future readings 107
How to contact experts in your industry 107
Disclaimer 107
List of Tables
Table 1: News and magazine category definitions 10
Table 2: News and magazine distribution channels 11
Table 3: News and magazine market, Advanced Emerging Markets, value ($m), 2004−14 16
Table 4: News and magazine market, Advanced Emerging Markets, value ($m), 2004−09 17
Table 5: News and magazine market, Advanced Emerging Markets, value ($m), 2009−14 18
Table 6: News and magazine market, Advanced Emerging Markets, volume (copies, million), 2004−14 21
Table 7: News and magazine market, Advanced Emerging Markets, volume (copies, million), 2004−09 22
Table 8: News and magazine market, Advanced Emerging Markets, volume (copies, million), 2009-14 23
Table 9: Brazil, news and magazine, value by category (BRLm), 2004−09 25
Table 10: Brazil, news and magazine, value forecast by category (BRLm), 2009−14 26
Table 11: Brazil, news and magazine, value by category ($m), 2004−09 28
Table 12: Brazil, news and magazine, value forecast by category ($m), 2009−14 28
Table 13: Brazil, news and magazine, volume by category (copies, million), 2004−09 30
Table 14: Brazil, news and magazine, volume forecast by category (copies, million), 2009−14 31
Table 15: Brazil, news and magazine, distribution channels by volume (%), 2008−09 33
Table 16: Brazil, news and magazine, volume by distribution channel (copies, million), 2008−09 33
Table 17: Brazil, news and magazine, expenditure per capita (BRL), 2004−09 35
Table 18: Brazil, news and magazine, forecast expenditure per capita (BRL), 2009−14 35
Table 19: Brazil, news and magazine, expenditure per capita ($), 2004−09 36
Table 20: Brazil, news and magazine, forecast expenditure per capita ($), 2009−14 36
Table 21: Brazil, news and magazine, consumption per capita (copies), 2004−09 37
Table 22: Brazil, news and magazine, forecast consumption per capita (copies), 2009−14 37
Table 23: Hungary, news and magazine, value by category (HUFm), 2004−09 38
Table 24: Hungary, news and magazine, value forecast by category (HUFm), 2009−14 39
Table 25: Hungary, news and magazine, value by category ($m), 2004−09 41
Table 26: Hungary, news and magazine, value forecast by category ($m), 2009−14 41
Table 27: Hungary, news and magazine, volume by category (copies, million), 2004−09 43
Table 28: Hungary, news and magazine, volume forecast by category (copies, million), 2009−14 44
Table 29: Hungary, news and magazine, distribution channels by volume (%), 2008−09 46
Table 30: Hungary, news and magazine, volume by distribution channel (copies, million), 2008−09 46
Table 31: Hungary, news and magazine, expenditure per capita (HUF), 2004−09 48
Table 32: Hungary, news and magazine, forecast expenditure per capita (HUF), 2009−14 48
Table 33: Hungary, news and magazine, expenditure per capita ($), 2004−09 49
Table 34: Hungary, news and magazine, forecast expenditure per capita ($), 2009−14 49
Table 35: Hungary, news and magazine, consumption per capita (copies), 2004−09 50
Table 36: Hungary, news and magazine, forecast consumption per capita (copies), 2009−14 50
Table 37: Mexico, news and magazine, value by category (MXNm), 2004−09 51
Table 38: Mexico, news and magazine, value forecast by category (MXNm), 2009−14 52
Table 39: Mexico, news and magazine, value by category ($m), 2004−09 54
Table 40: Mexico, news and magazine, value forecast by category ($m), 2009−14 54
Table 41: Mexico, news and magazine, volume by category (copies, million), 2004−09 56
Table 42: Mexico, news and magazine, volume forecast by category (copies, million), 2009−14 57
Table 43: Mexico, news and magazine, distribution channels by volume (%), 2008−09 59
Table 44: Mexico, news and magazine, volume by distribution channel (copies, million), 2008−09 59
Table 45: Mexico, news and magazine, expenditure per capita (MXN), 2004−09 61
Table 46: Mexico, news and magazine, forecast expenditure per capita (MXN), 2009−14 61
Table 47: Mexico, news and magazine, expenditure per capita ($), 2004−09 62
Table 48: Mexico, news and magazine, forecast expenditure per capita ($), 2009−14 62
Table 49: Mexico, news and magazine, consumption per capita (copies), 2004−09 63
Table 50: Mexico, news and magazine, forecast consumption per capita (copies), 2009−14 63
Table 51: Poland, news and magazine, value by category (PLNm), 2004−09 64
Table 52: Poland, news and magazine, value forecast by category (PLNm), 2009−14 65
Table 53: Poland, news and magazine, value by category ($m), 2004−09 66
Table 54: Poland, news and magazine, value forecast by category ($m), 2009−14 66
Table 55: Poland, news and magazine, volume by category (copies, million), 2004−09 68
Table 56: Poland, news and magazine, volume forecast by category (copies, million), 2009−14 69
Table 57: Poland, news and magazine, distribution channels by volume (%), 2008−09 71
Table 58: Poland, news and magazine, volume by distribution channel (copies, million), 2008−09 71
Table 59: Poland, news and magazine, expenditure per capita (PLN), 2004−09 73
Table 60: Poland, news and magazine, forecast expenditure per capita (PLN), 2009−14 73
Table 61: Poland, news and magazine, expenditure per capita ($), 2004−09 74
Table 62: Poland, news and magazine, forecast expenditure per capita ($), 2009−14 74
Table 63: Poland, news and magazine, consumption per capita (copies), 2004−09 75
Table 64: Poland, news and magazine, forecast consumption per capita (copies), 2009−14 75
Table 65: South Africa, news and magazine, value by category (ZARm), 2004−09 76
Table 66: South Africa, news and magazine, value forecast by category (ZARm), 2009−14 77
Table 67: South Africa, news and magazine, value by category ($m), 2004−09 79
Table 68: South Africa, news and magazine, value forecast by category ($m), 2009−14 79
Table 69: South Africa, news and magazine, volume by category (copies, million), 2004−09 81
Table 70: South Africa, news and magazine, volume forecast by category (copies, million), 2009−14 82
Table 71: South Africa, news and magazine, distribution channels by volume (%), 2008−09 84
Table 72: South Africa, news and magazine, volume by distribution channel (copies, million), 2008−09 84
Table 73: South Africa, news and magazine, expenditure per capita (ZAR), 2004−09 86
Table 74: South Africa, news and magazine, forecast expenditure per capita (ZAR), 2009−14 86
Table 75: South Africa, news and magazine, expenditure per capita ($), 2004−09 87
Table 76: South Africa, news and magazine, forecast expenditure per capita ($), 2009−14 87
Table 77: South Africa, news and magazine, consumption per capita (copies), 2004−09 88
Table 78: South Africa, news and magazine, forecast consumption per capita (copies), 2009−14 88
Table 79: Taiwan, news and magazine, value by category (TWDm), 2004−09 89
Table 80: Taiwan, news and magazine, value forecast by category (TWDm), 2009−14 90
Table 81: Taiwan, news and magazine, value by category ($m), 2004−09 92
Table 82: Taiwan, news and magazine, value forecast by category ($m), 2009−14 92
Table 83: Taiwan, news and magazine, volume by category (copies, million), 2004−09 94
Table 84: Taiwan, news and magazine, volume forecast by category (copies, million), 2009−14 95
Table 85: Taiwan, news and magazine, distribution channels by volume (%), 2008−09 97
Table 86: Taiwan, news and magazine, volume by distribution channel (copies, million), 2008−09 97
Table 87: Taiwan, news and magazine, expenditure per capita (TWD), 2004−09 99
Table 88: Taiwan, news and magazine, forecast expenditure per capita (TWD), 2009−14 99
Table 89: Taiwan, news and magazine, expenditure per capita ($), 2004−09 100
Table 90: Taiwan, news and magazine, forecast expenditure per capita ($), 2009−14 100
Table 91: Taiwan, news and magazine, consumption per capita (copies), 2004−09 101
Table 92: Taiwan, news and magazine, forecast consumption per capita (copies), 2009−14 101
List of Figures
Figure 1: News and magazine market, Advanced Emerging Markets, value ($m), 2004−14 15
Figure 2: News and magazine market, Advanced Emerging Markets, value ($m) , 2004−09 17
Figure 3: News and magazine market, Advanced Emerging Markets, value ($m) , 2009−14 18
Figure 4: News and magazine market, Advanced Emerging Markets, value growth analysis, 2004−14 19
Figure 5: News and magazine market, Advanced Emerging Markets, volume (copies, million), 2004−14 20
Figure 6: News and magazine market, Advanced Emerging Markets, volume (copies, million), 2004−09 22
Figure 7: News and magazine market, Advanced Emerging Markets, volume (copies, million), 2009-14 23
Figure 8: News and magazine market, Advanced Emerging Markets, volume growth analysis, 2004−14 24
Figure 9: Brazil, news and magazine, value by category (BRLm), 2004−14 27
Figure 10: Brazil, news and magazine, category growth comparison, by value, 2004−14 29
Figure 11: Brazil, news and magazine, volume by category (copies, million), 2004−14 32
Figure 12: Brazil, news and magazine, category growth comparison, by volume, 2004−14 32
Figure 13: Brazil, news and magazine, distribution channels by volume (%), 2008−09 34
Figure 14: Hungary, news and magazine, value by category (HUFm), 2004−14 40
Figure 15: Hungary, news and magazine, category growth comparison, by value, 2004−14 42
Figure 16: Hungary, news and magazine, volume by category (copies, million), 2004−14 45
Figure 17: Hungary, news and magazine, category growth comparison, by volume, 2004−14 45
Figure 18: Hungary, news and magazine, distribution channels by volume (%), 2008−09 47
Figure 19: Mexico, news and magazine, value by category (MXNm), 2004−14 53
Figure 20: Mexico, news and magazine, category growth comparison, by value, 2004−14 55
Figure 21: Mexico, news and magazine, volume by category (copies, million), 2004−14 58
Figure 22: Mexico, news and magazine, category growth comparison, by volume, 2004−14 58
Figure 23: Mexico, news and magazine, distribution channels by volume (%), 2008−09 60
Figure 24: Poland, news and magazine, value by category (PLNm), 2004−14 65
Figure 25: Poland, news and magazine, category growth comparison, by value, 2004−14 67
Figure 26: Poland, news and magazine, volume by category (copies, million), 2004−14 70
Figure 27: Poland, news and magazine, category growth comparison, by volume, 2004−14 70
Figure 28: Poland, news and magazine, distribution channels by volume (%), 2008−09 72
Figure 29: South Africa, news and magazine, value by category (ZARm), 2004−14 78
Figure 30: South Africa, news and magazine, category growth comparison, by value, 2004−14 80
Figure 31: South Africa, news and magazine, volume by category (copies, million), 2004−14 83
Figure 32: South Africa, news and magazine, category growth comparison, by volume, 2004−14 83
Figure 33: South Africa, news and magazine, distribution channels by volume (%), 2008−09 85
Figure 34: Taiwan, news and magazine, value by category (TWDm), 2004−14 91
Figure 35: Taiwan, news and magazine, category growth comparison, by value, 2004−14 93
Figure 36: Taiwan, news and magazine, volume by category (copies, million), 2004−14 96
Figure 37: Taiwan, news and magazine, category growth comparison, by volume, 2004−14 96
Figure 38: Taiwan, news and magazine, distribution channels by volume (%), 2008−09 98
Figure 39: Annual data review process 103