Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets dog care, value overview 15
Advanced Emerging Markets dog care, volume overview 20
Chapter 4 Brazil 25
Value analysis (Real), 2004−09 25
Value analysis (Real), 2009−14 26
Value analysis (US dollars), 2004−09 28
Value analysis (US dollars), 2009−14 28
Volume analysis, 2004−09 29
Volume analysis, 2009−14 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 5 Hungary 41
Value analysis (Forint), 2004−09 41
Value analysis (Forint), 2009−14 42
Value analysis (US dollars), 2004−09 44
Value analysis (US dollars), 2009−14 44
Volume analysis, 2004−09 46
Volume analysis, 2009−14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Mexico 57
Value analysis (Pesos), 2004−09 57
Value analysis (Pesos), 2009−14 58
Value analysis (US dollars), 2004−09 60
Value analysis (US dollars), 2009−14 60
Volume analysis, 2004−09 62
Volume analysis, 2009−14 63
Company and brand share analysis 65
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Poland 74
Value analysis (Zlotych), 2004−09 74
Value analysis (Zlotych), 2009−14 75
Value analysis (US dollars), 2004−09 77
Value analysis (US dollars), 2009−14 77
Volume analysis, 2004−09 79
Volume analysis, 2009−14 80
Company and brand share analysis 82
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 South Africa 91
Value analysis (Rand), 2004−09 91
Value analysis (Rand), 2009−14 92
Value analysis (US dollars), 2004−09 94
Value analysis (US dollars), 2009−14 94
Volume analysis, 2004−09 96
Volume analysis, 2009−14 97
Company and brand share analysis 100
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Taiwan 110
Value analysis (New dollars), 2004−09 110
Value analysis (New dollars), 2009−14 111
Value analysis (US dollars), 2004−09 113
Value analysis (US dollars), 2009−14 113
Volume analysis, 2004−09 115
Volume analysis, 2009−14 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 10 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 11 Appendix 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131
List of Tables
Table 1: Dog care category definitions 10
Table 2: Dog care distribution channels 11
Table 3: Dog care market, Advanced Emerging Markets, value ($m), 2004−14 16
Table 4: Dog care market, Advanced Emerging Markets, value ($m), 2004−09 17
Table 5: Dog care market, Advanced Emerging Markets, value ($m), 2009−14 18
Table 6: Dog care market, Advanced Emerging Markets, volume (kg/units, million), 2004−14 21
Table 7: Dog care market, Advanced Emerging Markets, volume (kg/units, million), 2004−09 22
Table 8: Dog care market, Advanced Emerging Markets, volume (kg/units, million), 2009-14 23
Table 9: Brazil, dog care, value by category (BRLm), 2004−09 25
Table 10: Brazil, dog care, value forecast by category (BRLm), 2009−14 26
Table 11: Brazil, dog care, value by category ($m), 2004−09 28
Table 12: Brazil, dog care, value forecast by category ($m), 2009−14 28
Table 13: Brazil, dog care, volume by category (kg/units, million), 2004−09 29
Table 14: Brazil, dog care, volume forecast by category (kg/units, million), 2009−14 30
Table 15: Brazil, dog care, brand share by value (%), 2008−09 32
Table 16: Brazil, dog care, value by brand (BRLm), 2008−09 33
Table 17: Brazil, dog care, company share by value (%), 2008−09 35
Table 18: Brazil, dog care, value by company (BRLm), 2008−09 35
Table 19: Brazil, dog care, distribution channels by value (%), 2008−09 36
Table 20: Brazil, dog care, value by distribution channel (BRLm), 2008−09 36
Table 21: Brazil, dog care, expenditure per capita (BRL), 2004−09 38
Table 22: Brazil, dog care, forecast expenditure per capita (BRL), 2009−14 38
Table 23: Brazil, dog care, expenditure per capita ($), 2004−09 39
Table 24: Brazil, dog care, forecast expenditure per capita ($), 2009−14 39
Table 25: Brazil, dog care, consumption per capita (kg/units), 2004−09 40
Table 26: Brazil, dog care, forecast consumption per capita (kg/units), 2009−14 40
Table 27: Hungary, dog care, value by category (HUFm), 2004−09 41
Table 28: Hungary, dog care, value forecast by category (HUFm), 2009−14 42
Table 29: Hungary, dog care, value by category ($m), 2004−09 44
Table 30: Hungary, dog care, value forecast by category ($m), 2009−14 44
Table 31: Hungary, dog care, volume by category (kg/units, million), 2004−09 46
Table 32: Hungary, dog care, volume forecast by category (kg/units, million), 2009−14 47
Table 33: Hungary, dog care, brand share by value (%), 2008−09 49
Table 34: Hungary, dog care, value by brand (HUFm), 2008−09 49
Table 35: Hungary, dog care, company share by value (%), 2008−09 51
Table 36: Hungary, dog care, value by company (HUFm), 2008−09 51
Table 37: Hungary, dog care, distribution channels by value (%), 2008−09 52
Table 38: Hungary, dog care, value by distribution channel (HUFm), 2008−09 52
Table 39: Hungary, dog care, expenditure per capita (HUF), 2004−09 54
Table 40: Hungary, dog care, forecast expenditure per capita (HUF), 2009−14 54
Table 41: Hungary, dog care, expenditure per capita ($), 2004−09 55
Table 42: Hungary, dog care, forecast expenditure per capita ($), 2009−14 55
Table 43: Hungary, dog care, consumption per capita (kg/units), 2004−09 56
Table 44: Hungary, dog care, forecast consumption per capita (kg/units), 2009−14 56
Table 45: Mexico, dog care, value by category (MXNm), 2004−09 57
Table 46: Mexico, dog care, value forecast by category (MXNm), 2009−14 58
Table 47: Mexico, dog care, value by category ($m), 2004−09 60
Table 48: Mexico, dog care, value forecast by category ($m), 2009−14 60
Table 49: Mexico, dog care, volume by category (kg/units, million), 2004−09 62
Table 50: Mexico, dog care, volume forecast by category (kg/units, million), 2009−14 63
Table 51: Mexico, dog care, brand share by value (%), 2008−09 65
Table 52: Mexico, dog care, value by brand (MXNm), 2008−09 66
Table 53: Mexico, dog care, company share by value (%), 2008−09 68
Table 54: Mexico, dog care, value by company (MXNm), 2008−09 68
Table 55: Mexico, dog care, distribution channels by value (%), 2008−09 69
Table 56: Mexico, dog care, value by distribution channel (MXNm), 2008−09 69
Table 57: Mexico, dog care, expenditure per capita (MXN), 2004−09 71
Table 58: Mexico, dog care, forecast expenditure per capita (MXN), 2009−14 71
Table 59: Mexico, dog care, expenditure per capita ($), 2004−09 72
Table 60: Mexico, dog care, forecast expenditure per capita ($), 2009−14 72
Table 61: Mexico, dog care, consumption per capita (kg/units), 2004−09 73
Table 62: Mexico, dog care, forecast consumption per capita (kg/units), 2009−14 73
Table 63: Poland, dog care, value by category (PLNm), 2004−09 74
Table 64: Poland, dog care, value forecast by category (PLNm), 2009−14 75
Table 65: Poland, dog care, value by category ($m), 2004−09 77
Table 66: Poland, dog care, value forecast by category ($m), 2009−14 77
Table 67: Poland, dog care, volume by category (kg/units, million), 2004−09 79
Table 68: Poland, dog care, volume forecast by category (kg/units, million), 2009−14 80
Table 69: Poland, dog care, brand share by value (%), 2008−09 82
Table 70: Poland, dog care, value by brand (PLNm), 2008−09 83
Table 71: Poland, dog care, company share by value (%), 2008−09 85
Table 72: Poland, dog care, value by company (PLNm), 2008−09 85
Table 73: Poland, dog care, distribution channels by value (%), 2008−09 86
Table 74: Poland, dog care, value by distribution channel (PLNm), 2008−09 86
Table 75: Poland, dog care, expenditure per capita (PLN), 2004−09 88
Table 76: Poland, dog care, forecast expenditure per capita (PLN), 2009−14 88
Table 77: Poland, dog care, expenditure per capita ($), 2004−09 89
Table 78: Poland, dog care, forecast expenditure per capita ($), 2009−14 89
Table 79: Poland, dog care, consumption per capita (kg/units), 2004−09 90
Table 80: Poland, dog care, forecast consumption per capita (kg/units), 2009−14 90
Table 81: South Africa, dog care, value by category (ZARm), 2004−09 91
Table 82: South Africa, dog care, value forecast by category (ZARm), 2009−14 92
Table 83: South Africa, dog care, value by category ($m), 2004−09 94
Table 84: South Africa, dog care, value forecast by category ($m), 2009−14 94
Table 85: South Africa, dog care, volume by category (kg/units, million), 2004−09 96
Table 86: South Africa, dog care, volume forecast by category (kg/units, million), 2009−14 97
Table 87: South Africa, dog care, brand share by value (%), 2008−09 100
Table 88: South Africa, dog care, value by brand (ZARm), 2008−09 101
Table 89: South Africa, dog care, company share by value (%), 2008−09 103
Table 90: South Africa, dog care, value by company (ZARm), 2008−09 104
Table 91: South Africa, dog care, distribution channels by value (%), 2008−09 105
Table 92: South Africa, dog care, value by distribution channel (ZARm), 2008−09 105
Table 93: South Africa, dog care, expenditure per capita (ZAR), 2004−09 107
Table 94: South Africa, dog care, forecast expenditure per capita (ZAR), 2009−14 107
Table 95: South Africa, dog care, expenditure per capita ($), 2004−09 108
Table 96: South Africa, dog care, forecast expenditure per capita ($), 2009−14 108
Table 97: South Africa, dog care, consumption per capita (kg/units), 2004−09 109
Table 98: South Africa, dog care, forecast consumption per capita (kg/units), 2009−14 109
Table 99: Taiwan, dog care, value by category (TWDm), 2004−09 110
Table 100: Taiwan, dog care, value forecast by category (TWDm), 2009−14 111
Table 101: Taiwan, dog care, value by category ($m), 2004−09 113
Table 102: Taiwan, dog care, value forecast by category ($m), 2009−14 113
Table 103: Taiwan, dog care, volume by category (kg/units, million), 2004−09 115
Table 104: Taiwan, dog care, volume forecast by category (kg/units, million), 2009−14 116
Table 105: Taiwan, dog care, brand share by value (%), 2008−09 118
Table 106: Taiwan, dog care, value by brand (TWDm), 2008−09 118
Table 107: Taiwan, dog care, company share by value (%), 2008−09 120
Table 108: Taiwan, dog care, value by company (TWDm), 2008−09 120
Table 109: Taiwan, dog care, distribution channels by value (%), 2008−09 121
Table 110: Taiwan, dog care, value by distribution channel (TWDm), 2008−09 121
Table 111: Taiwan, dog care, expenditure per capita (TWD), 2004−09 123
Table 112: Taiwan, dog care, forecast expenditure per capita (TWD), 2009−14 123
Table 113: Taiwan, dog care, expenditure per capita ($), 2004−09 124
Table 114: Taiwan, dog care, forecast expenditure per capita ($), 2009−14 124
Table 115: Taiwan, dog care, consumption per capita (kg/units), 2004−09 125
Table 116: Taiwan, dog care, forecast consumption per capita (kg/units), 2009−14 125
List of Figures
Figure 1: Dog care market, Advanced Emerging Markets, value ($m), 2004−14 15
Figure 2: Dog care market, Advanced Emerging Markets, value ($m) , 2004−09 17
Figure 3: Dog care market, Advanced Emerging Markets, value ($m) , 2009−14 18
Figure 4: Dog care market, Advanced Emerging Markets, value growth analysis, 2004−14 19
Figure 5: Dog care market, Advanced Emerging Markets, volume (kg/units, million), 2004−14 20
Figure 6: Dog care market, Advanced Emerging Markets, volume (kg/units, million), 2004−09 22
Figure 7: Dog care market, Advanced Emerging Markets, volume (kg/units, million), 2009-14 23
Figure 8: Dog care market, Advanced Emerging Markets, volume growth analysis, 2004−14 24
Figure 9: Brazil, dog care, value by category (BRLm), 2004−14 27
Figure 10: Brazil, dog care, volume by category (kg/units, million), 2004−14 31
Figure 11: Brazil, dog care, company share by value (%), 2008−09 34
Figure 12: Brazil, dog care, distribution channels by value (%), 2008−09 37
Figure 13: Hungary, dog care, value by category (HUFm), 2004−14 43
Figure 14: Hungary, dog care, category growth comparison, by value, 2004−14 45
Figure 15: Hungary, dog care, volume by category (kg/units, million), 2004−14 48
Figure 16: Hungary, dog care, category growth comparison, by volume, 2004−14 48
Figure 17: Hungary, dog care, company share by value (%), 2008−09 50
Figure 18: Hungary, dog care, distribution channels by value (%), 2008−09 53
Figure 19: Mexico, dog care, value by category (MXNm), 2004−14 59
Figure 20: Mexico, dog care, category growth comparison, by value, 2004−14 61
Figure 21: Mexico, dog care, volume by category (kg/units, million), 2004−14 64
Figure 22: Mexico, dog care, category growth comparison, by volume, 2004−14 64
Figure 23: Mexico, dog care, company share by value (%), 2008−09 67
Figure 24: Mexico, dog care, distribution channels by value (%), 2008−09 70
Figure 25: Poland, dog care, value by category (PLNm), 2004−14 76
Figure 26: Poland, dog care, category growth comparison, by value, 2004−14 78
Figure 27: Poland, dog care, volume by category (kg/units, million), 2004−14 81
Figure 28: Poland, dog care, category growth comparison, by volume, 2004−14 81
Figure 29: Poland, dog care, company share by value (%), 2008−09 84
Figure 30: Poland, dog care, distribution channels by value (%), 2008−09 87
Figure 31: South Africa, dog care, value by category (ZARm), 2004−14 93
Figure 32: South Africa, dog care, category growth comparison, by value, 2004−14 95
Figure 33: South Africa, dog care, volume by category (kg/units, million), 2004−14 98
Figure 34: South Africa, dog care, category growth comparison, by volume, 2004−14 99
Figure 35: South Africa, dog care, company share by value (%), 2008−09 102
Figure 36: South Africa, dog care, distribution channels by value (%), 2008−09 106
Figure 37: Taiwan, dog care, value by category (TWDm), 2004−14 112
Figure 38: Taiwan, dog care, category growth comparison, by value, 2004−14 114
Figure 39: Taiwan, dog care, volume by category (kg/units, million), 2004−14 117
Figure 40: Taiwan, dog care, category growth comparison, by volume, 2004−14 117
Figure 41: Taiwan, dog care, company share by value (%), 2008−09 119
Figure 42: Taiwan, dog care, distribution channels by value (%), 2008−09 122
Figure 43: Annual data review process 127