Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets cat care, value overview 15
Advanced Emerging Markets cat care, volume overview 20
Chapter 4 Brazil 26
Value analysis (Real), 2004−09 26
Value analysis (Real), 2009−14 27
Value analysis (US dollars), 2004−09 29
Value analysis (US dollars), 2009−14 30
Volume analysis, 2004−09 32
Volume analysis, 2009−14 33
Company and brand share analysis 35
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 5 Hungary 45
Value analysis (Forint), 2004−09 45
Value analysis (Forint), 2009−14 46
Value analysis (US dollars), 2004−09 48
Value analysis (US dollars), 2009−14 48
Volume analysis, 2004−09 51
Volume analysis, 2009−14 52
Company and brand share analysis 54
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Mexico 64
Value analysis (Pesos), 2004−09 64
Value analysis (Pesos), 2009−14 65
Value analysis (US dollars), 2004−09 66
Value analysis (US dollars), 2009−14 66
Volume analysis, 2004−09 68
Volume analysis, 2009−14 69
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Poland 79
Value analysis (Zlotych), 2004−09 79
Value analysis (Zlotych), 2009−14 80
Value analysis (US dollars), 2004−09 82
Value analysis (US dollars), 2009−14 82
Volume analysis, 2004−09 85
Volume analysis, 2009−14 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 South Africa 97
Value analysis (Rand), 2004−09 97
Value analysis (Rand), 2009−14 98
Value analysis (US dollars), 2004−09 100
Value analysis (US dollars), 2009−14 100
Volume analysis, 2004−09 103
Volume analysis, 2009−14 104
Company and brand share analysis 106
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 9 Taiwan 115
Value analysis (New dollars), 2004−09 115
Value analysis (New dollars), 2009−14 116
Value analysis (US dollars), 2004−09 118
Value analysis (US dollars), 2009−14 119
Volume analysis, 2004−09 120
Volume analysis, 2009−14 121
Company and brand share analysis 123
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 10 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 11 Appendix 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136
List of Tables
Table 1: Cat care category definitions 10
Table 2: Cat care distribution channels 11
Table 3: Cat care market, Advanced Emerging Markets, value ($m), 2004−14 16
Table 4: Cat care market, Advanced Emerging Markets, value ($m), 2004−09 17
Table 5: Cat care market, Advanced Emerging Markets, value ($m), 2009−14 18
Table 6: Cat care market, Advanced Emerging Markets, volume (kg/liters/units, million), 2004−14 21
Table 7: Cat care market, Advanced Emerging Markets, volume (kg/liters/units, million), 2004−09 22
Table 8: Cat care market, Advanced Emerging Markets, volume (kg/liters/units, million), 2009-14 24
Table 9: Brazil, cat care, value by category (BRLm), 2004−09 26
Table 10: Brazil, cat care, value forecast by category (BRLm), 2009−14 27
Table 11: Brazil, cat care, value by category ($m), 2004−09 29
Table 12: Brazil, cat care, value forecast by category ($m), 2009−14 30
Table 13: Brazil, cat care, volume by category (kg/units, million), 2004−09 32
Table 14: Brazil, cat care, volume forecast by category (kg/units, million), 2009−14 33
Table 15: Brazil, cat care, brand share by value (%), 2008−09 35
Table 16: Brazil, cat care, value by brand (BRLm), 2008−09 36
Table 17: Brazil, cat care, company share by value (%), 2008−09 38
Table 18: Brazil, cat care, value by company (BRLm), 2008−09 38
Table 19: Brazil, cat care, distribution channels by value (%), 2008−09 39
Table 20: Brazil, cat care, value by distribution channel (BRLm), 2008−09 39
Table 21: Brazil, cat care, expenditure per capita (BRL), 2004−09 41
Table 22: Brazil, cat care, forecast expenditure per capita (BRL), 2009−14 42
Table 23: Brazil, cat care, expenditure per capita ($), 2004−09 42
Table 24: Brazil, cat care, forecast expenditure per capita ($), 2009−14 43
Table 25: Brazil, cat care, consumption per capita (kg/units), 2004−09 43
Table 26: Brazil, cat care, forecast consumption per capita (kg/units), 2009−14 44
Table 27: Hungary, cat care, value by category (HUFm), 2004−09 45
Table 28: Hungary, cat care, value forecast by category (HUFm), 2009−14 46
Table 29: Hungary, cat care, value by category ($m), 2004−09 48
Table 30: Hungary, cat care, value forecast by category ($m), 2009−14 49
Table 31: Hungary, cat care, volume by category (kg/liters/units, million), 2004−09 51
Table 32: Hungary, cat care, volume forecast by category (kg/liters/units, million), 2009−14 52
Table 33: Hungary, cat care, brand share by value (%), 2008−09 54
Table 34: Hungary, cat care, value by brand (HUFm), 2008−09 55
Table 35: Hungary, cat care, company share by value (%), 2008−09 57
Table 36: Hungary, cat care, value by company (HUFm), 2008−09 57
Table 37: Hungary, cat care, distribution channels by value (%), 2008−09 58
Table 38: Hungary, cat care, value by distribution channel (HUFm), 2008−09 58
Table 39: Hungary, cat care, expenditure per capita (HUF), 2004−09 60
Table 40: Hungary, cat care, forecast expenditure per capita (HUF), 2009−14 61
Table 41: Hungary, cat care, expenditure per capita ($), 2004−09 62
Table 42: Hungary, cat care, forecast expenditure per capita ($), 2009−14 62
Table 43: Hungary, cat care, consumption per capita (kg/liters/units), 2004−09 63
Table 44: Hungary, cat care, forecast consumption per capita (kg/liters/units), 2009−14 63
Table 45: Mexico, cat care, value by category (MXNm), 2004−09 64
Table 46: Mexico, cat care, value forecast by category (MXNm), 2009−14 65
Table 47: Mexico, cat care, value by category ($m), 2004−09 66
Table 48: Mexico, cat care, value forecast by category ($m), 2009−14 67
Table 49: Mexico, cat care, volume by category (kg/liters/units, million), 2004−09 68
Table 50: Mexico, cat care, volume forecast by category (kg/liters/units, million), 2009−14 69
Table 51: Mexico, cat care, brand share by value (%), 2008−09 70
Table 52: Mexico, cat care, value by brand (MXNm), 2008−09 70
Table 53: Mexico, cat care, company share by value (%), 2008−09 72
Table 54: Mexico, cat care, value by company (MXNm), 2008−09 72
Table 55: Mexico, cat care, distribution channels by value (%), 2008−09 73
Table 56: Mexico, cat care, value by distribution channel (MXNm), 2008−09 73
Table 57: Mexico, cat care, expenditure per capita (MXN), 2004−09 75
Table 58: Mexico, cat care, forecast expenditure per capita (MXN), 2009−14 76
Table 59: Mexico, cat care, expenditure per capita ($), 2004−09 77
Table 60: Mexico, cat care, forecast expenditure per capita ($), 2009−14 77
Table 61: Mexico, cat care, consumption per capita (kg/liters/units), 2004−09 78
Table 62: Mexico, cat care, forecast consumption per capita (kg/liters/units), 2009−14 78
Table 63: Poland, cat care, value by category (PLNm), 2004−09 79
Table 64: Poland, cat care, value forecast by category (PLNm), 2009−14 80
Table 65: Poland, cat care, value by category ($m), 2004−09 82
Table 66: Poland, cat care, value forecast by category ($m), 2009−14 83
Table 67: Poland, cat care, volume by category (kg/liters/units, million), 2004−09 85
Table 68: Poland, cat care, volume forecast by category (kg/liters/units, million), 2009−14 86
Table 69: Poland, cat care, brand share by value (%), 2008−09 88
Table 70: Poland, cat care, value by brand (PLNm), 2008−09 89
Table 71: Poland, cat care, company share by value (%), 2008−09 91
Table 72: Poland, cat care, value by company (PLNm), 2008−09 91
Table 73: Poland, cat care, distribution channels by value (%), 2008−09 92
Table 74: Poland, cat care, value by distribution channel (PLNm), 2008−09 92
Table 75: Poland, cat care, expenditure per capita (PLN), 2004−09 94
Table 76: Poland, cat care, forecast expenditure per capita (PLN), 2009−14 94
Table 77: Poland, cat care, expenditure per capita ($), 2004−09 95
Table 78: Poland, cat care, forecast expenditure per capita ($), 2009−14 95
Table 79: Poland, cat care, consumption per capita (kg/liters/units), 2004−09 96
Table 80: Poland, cat care, forecast consumption per capita (kg/liters/units), 2009−14 96
Table 81: South Africa, cat care, value by category (ZARm), 2004−09 97
Table 82: South Africa, cat care, value forecast by category (ZARm), 2009−14 98
Table 83: South Africa, cat care, value by category ($m), 2004−09 100
Table 84: South Africa, cat care, value forecast by category ($m), 2009−14 101
Table 85: South Africa, cat care, volume by category (kg/liters/units, million), 2004−09 103
Table 86: South Africa, cat care, volume forecast by category (kg/liters/units, million), 2009−14 104
Table 87: South Africa, cat care, brand share by value (%), 2008−09 106
Table 88: South Africa, cat care, value by brand (ZARm), 2008−09 107
Table 89: South Africa, cat care, company share by value (%), 2008−09 109
Table 90: South Africa, cat care, value by company (ZARm), 2008−09 109
Table 91: South Africa, cat care, distribution channels by value (%), 2008−09 110
Table 92: South Africa, cat care, value by distribution channel (ZARm), 2008−09 110
Table 93: South Africa, cat care, expenditure per capita (ZAR), 2004−09 112
Table 94: South Africa, cat care, forecast expenditure per capita (ZAR), 2009−14 112
Table 95: South Africa, cat care, expenditure per capita ($), 2004−09 113
Table 96: South Africa, cat care, forecast expenditure per capita ($), 2009−14 113
Table 97: South Africa, cat care, consumption per capita (kg/liters/units), 2004−09 114
Table 98: South Africa, cat care, forecast consumption per capita (kg/liters/units), 2009−14 114
Table 99: Taiwan, cat care, value by category (TWDm), 2004−09 115
Table 100: Taiwan, cat care, value forecast by category (TWDm), 2009−14 116
Table 101: Taiwan, cat care, value by category ($m), 2004−09 118
Table 102: Taiwan, cat care, value forecast by category ($m), 2009−14 119
Table 103: Taiwan, cat care, volume by category (kg/liters/units, million), 2004−09 120
Table 104: Taiwan, cat care, volume forecast by category (kg/liters/units, million), 2009−14 121
Table 105: Taiwan, cat care, brand share by value (%), 2008−09 123
Table 106: Taiwan, cat care, value by brand (TWDm), 2008−09 123
Table 107: Taiwan, cat care, company share by value (%), 2008−09 125
Table 108: Taiwan, cat care, value by company (TWDm), 2008−09 125
Table 109: Taiwan, cat care, distribution channels by value (%), 2008−09 126
Table 110: Taiwan, cat care, value by distribution channel (TWDm), 2008−09 126
Table 111: Taiwan, cat care, expenditure per capita (TWD), 2004−09 128
Table 112: Taiwan, cat care, forecast expenditure per capita (TWD), 2009−14 128
Table 113: Taiwan, cat care, expenditure per capita ($), 2004−09 129
Table 114: Taiwan, cat care, forecast expenditure per capita ($), 2009−14 129
Table 115: Taiwan, cat care, consumption per capita (kg/liters/units), 2004−09 130
Table 116: Taiwan, cat care, forecast consumption per capita (kg/liters/units), 2009−14 130
List of Figures
Figure 1: Cat care market, Advanced Emerging Markets, value ($m), 2004−14 15
Figure 2: Cat care market, Advanced Emerging Markets, value ($m) , 2004−09 17
Figure 3: Cat care market, Advanced Emerging Markets, value ($m) , 2009−14 18
Figure 4: Cat care market, Advanced Emerging Markets, value growth analysis, 2004−14 19
Figure 5: Cat care market, Advanced Emerging Markets, volume (kg/liters/units, million), 2004−14 20
Figure 6: Cat care market, Advanced Emerging Markets, volume (kg/liters/units, million), 2004−09 22
Figure 7: Cat care market, Advanced Emerging Markets, volume (kg/liters/units, million), 2009-14 23
Figure 8: Cat care market, Advanced Emerging Markets, volume growth analysis, 2004−14 25
Figure 9: Brazil, cat care, value by category (BRLm), 2004−14 28
Figure 10: Brazil, cat care, category growth comparison, by value, 2004−14 31
Figure 11: Brazil, cat care, volume by category (kg/units, million), 2004−14 34
Figure 12: Brazil, cat care, company share by value (%), 2008−09 37
Figure 13: Brazil, cat care, distribution channels by value (%), 2008−09 40
Figure 14: Hungary, cat care, value by category (HUFm), 2004−14 47
Figure 15: Hungary, cat care, category growth comparison, by value, 2004−14 50
Figure 16: Hungary, cat care, volume by category (kg/liters/units, million), 2004−14 53
Figure 17: Hungary, cat care, category growth comparison, by volume, 2004−14 53
Figure 18: Hungary, cat care, company share by value (%), 2008−09 56
Figure 19: Hungary, cat care, distribution channels by value (%), 2008−09 59
Figure 20: Mexico, cat care, company share by value (%), 2008−09 71
Figure 21: Mexico, cat care, distribution channels by value (%), 2008−09 74
Figure 22: Poland, cat care, value by category (PLNm), 2004−14 81
Figure 23: Poland, cat care, category growth comparison, by value, 2004−14 84
Figure 24: Poland, cat care, volume by category (kg/liters/units, million), 2004−14 87
Figure 25: Poland, cat care, category growth comparison, by volume, 2004−14 87
Figure 26: Poland, cat care, company share by value (%), 2008−09 90
Figure 27: Poland, cat care, distribution channels by value (%), 2008−09 93
Figure 28: South Africa, cat care, value by category (ZARm), 2004−14 99
Figure 29: South Africa, cat care, category growth comparison, by value, 2004−14 102
Figure 30: South Africa, cat care, volume by category (kg/liters/units, million), 2004−14 105
Figure 31: South Africa, cat care, category growth comparison, by volume, 2004−14 105
Figure 32: South Africa, cat care, company share by value (%), 2008−09 108
Figure 33: South Africa, cat care, distribution channels by value (%), 2008−09 111
Figure 34: Taiwan, cat care, value by category (TWDm), 2004−14 117
Figure 35: Taiwan, cat care, category growth comparison, by value, 2004−14 119
Figure 36: Taiwan, cat care, volume by category (kg/liters/units, million), 2004−14 122
Figure 37: Taiwan, cat care, category growth comparison, by volume, 2004−14 122
Figure 38: Taiwan, cat care, company share by value (%), 2008−09 124
Figure 39: Taiwan, cat care, distribution channels by value (%), 2008−09 127
Figure 40: Annual data review process 132