Chapter 1 Executive Summary 2
Summary market level: Canada 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: France 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Germany 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Italy 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: Japan 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Russia 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Summary market level: UK 8
Market value 8
Market value forecast 8
Market volume 8
Market volume forecast 8
Market segmentation 8
Market share 8
Summary market level: US 9
Market value 9
Market value forecast 9
Market volume 9
Market volume forecast 9
Market segmentation 9
Market share 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
TABLE OF CONTENTS 14
LIST OF FIGURES 15
LIST OF TABLES 16
Chapter 3 Overview 17
G8 ice cream market, value overview 17
G8 ice cream market, volume overview 22
Chapter 4 Canada 27
Value analysis (Canadian Dollar), 2004−09 27
Value analysis (Canadian Dollar), 2009−14 28
Value analysis (US dollars), 2004−09 30
Value analysis (US dollars), 2009−14 31
Volume analysis, 2004−09 33
Volume analysis, 2009−14 34
Company and brand share analysis 36
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 France 46
Value analysis (Euro), 2004−09 46
Value analysis (Euro), 2009−14 47
Value analysis (US dollars), 2004−09 49
Value analysis (US dollars), 2009−14 50
Volume analysis, 2004−09 52
Volume analysis, 2009−14 53
Company and brand share analysis 56
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Germany 66
Value analysis (Euro), 2004−09 66
Value analysis (Euro), 2009−14 67
Value analysis (US dollars), 2004−09 70
Value analysis (US dollars), 2009−14 71
Volume analysis, 2004−09 73
Volume analysis, 2009−14 74
Company and brand share analysis 77
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Italy 87
Value analysis (Euro), 2004−09 87
Value analysis (Euro), 2009−14 88
Value analysis (US dollars), 2004−09 90
Value analysis (US dollars), 2009−14 91
Volume analysis, 2004−09 93
Volume analysis, 2009−14 94
Company and brand share analysis 97
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Japan 107
Value analysis (Japanese Yen), 2004−09 107
Value analysis (Japanese Yen), 2009−14 108
Value analysis (US dollars), 2004−09 110
Value analysis (US dollars), 2009−14 111
Volume analysis, 2004−09 113
Volume analysis, 2009−14 114
Company and brand share analysis 117
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Russia 127
Value analysis (Russian Ruble), 2004−09 127
Value analysis (Russian Ruble), 2009−14 128
Value analysis (US dollars), 2004−09 130
Value analysis (US dollars), 2009−14 131
Volume analysis, 2004−09 133
Volume analysis, 2009−14 134
Company and brand share analysis 136
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 UK 146
Value analysis (Pound Sterling), 2004−09 146
Value analysis (Pound Sterling), 2009−14 147
Value analysis (US dollars), 2004−09 149
Value analysis (US dollars), 2009−14 150
Volume analysis, 2004−09 152
Volume analysis, 2009−14 153
Company and brand share analysis 155
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 11 US 166
Value analysis (US Dollar), 2004−09 166
Value analysis (US Dollar), 2009−14 167
Volume analysis, 2004−09 169
Volume analysis, 2009−14 170
Company and brand share analysis 172
Distribution analysis 176
Expenditure and consumption per capita 178
Chapter 12 New Product Development 181
Product launches 2009: Canada 181
Recent product launches 183
Product launches 2009: France 184
Recent product launches 186
Product launches 2009: Germany 187
Recent product launches 189
Product launches 2009: Italy 190
Recent product launches 192
Product launches 2009: Japan 193
Recent product launches 195
Product launches 2009: Russia 196
Recent product launches 198
Product launches 2009: UK 199
Recent product launches 201
Product launches 2009: US 202
Recent product launches 204
Chapter 13 Research Methodology 205
Methodology overview 205
Secondary research 206
Market modeling 207
Creating an initial data model 207
Revising the initial data model 207
Creating a final estimate 208
Creating demographic value splits 208
Primary research 208
Data finalization 209
Ongoing research 209
Chapter 14 Appendix 210
Future readings 210
How to contact experts in your industry 210
Disclaimer 210
List of Tables
Table 1: Ice cream category definitions 12
Table 2: Ice cream distribution channels 13
Table 3: Ice cream market, G8, value ($m), 2004−14 18
Table 4: Ice cream market, G8, value ($m), 2004−09 19
Table 5: Ice cream market, G8, value ($m), 2009−14 20
Table 6: Ice cream market, G8, volume (liters, million), 2004−14 23
Table 7: Ice cream market, G8, volume (liters, million), 2004−09 24
Table 8: Ice cream market, G8, volume (liters, million), 2009-14 25
Table 9: Ice cream, Canada, value by category (C$m), 2004−09 27
Table 10: Ice cream, Canada, value forecast by category (C$m), 2009−14 28
Table 11: Ice cream, Canada, value by category ($m), 2004−09 30
Table 12: Ice cream, Canada, value forecast by category ($m), 2009−14 31
Table 13: Ice cream, Canada, volume by category (liters, million), 2004−09 33
Table 14: Ice cream, Canada, volume forecast by category (liters, million), 2009−14 34
Table 15: Ice cream, Canada, brand share by value (%), 2008−09 36
Table 16: Ice cream, Canada, value by brand (C$m), 2008−09 37
Table 17: Ice cream, Canada, company share by value (%), 2008−09 39
Table 18: Ice cream, Canada, value by company (C$m), 2008−09 39
Table 19: Ice cream, Canada, distribution channels by value (%), 2008−09 40
Table 20: Ice cream, Canada, value by distribution channel (C$m), 2008−09 40
Table 21: Ice cream, Canada, expenditure per capita (C$), 2004−09 42
Table 22: Ice cream, Canada, forecast expenditure per capita (C$), 2009−14 43
Table 23: Ice cream, Canada, expenditure per capita ($), 2004−09 43
Table 24: Ice cream, Canada, forecast expenditure per capita ($), 2009−14 44
Table 25: Ice cream, Canada, consumption per capita (liters), 2004−09 44
Table 26: Ice cream, Canada, forecast consumption per capita (liters), 2009−14 45
Table 27: Ice cream, France, value by category (€m), 2004−09 46
Table 28: Ice cream, France, value forecast by category (€m), 2009−14 47
Table 29: Ice cream, France, value by category ($m), 2004−09 49
Table 30: Ice cream, France, value forecast by category ($m), 2009−14 50
Table 31: Ice cream, France, volume by category (liters, million), 2004−09 52
Table 32: Ice cream, France, volume forecast by category (liters, million), 2009−14 54
Table 33: Ice cream, France, brand share by value (%), 2008−09 56
Table 34: Ice cream, France, value by brand (€m), 2008−09 57
Table 35: Ice cream, France, company share by value (%), 2008−09 59
Table 36: Ice cream, France, value by company (€m), 2008−09 59
Table 37: Ice cream, France, distribution channels by value (%), 2008−09 60
Table 38: Ice cream, France, value by distribution channel (€m), 2008−09 60
Table 39: Ice cream, France, expenditure per capita (€), 2004−09 62
Table 40: Ice cream, France, forecast expenditure per capita (€), 2009−14 63
Table 41: Ice cream, France, expenditure per capita ($), 2004−09 63
Table 42: Ice cream, France, forecast expenditure per capita ($), 2009−14 64
Table 43: Ice cream, France, consumption per capita (liters), 2004−09 64
Table 44: Ice cream, France, forecast consumption per capita (liters), 2009−14 65
Table 45: Ice cream, Germany, value by category (€m), 2004−09 66
Table 46: Ice cream, Germany, value forecast by category (€m), 2009−14 68
Table 47: Ice cream, Germany, value by category ($m), 2004−09 70
Table 48: Ice cream, Germany, value forecast by category ($m), 2009−14 71
Table 49: Ice cream, Germany, volume by category (liters, million), 2004−09 73
Table 50: Ice cream, Germany, volume forecast by category (liters, million), 2009−14 75
Table 51: Ice cream, Germany, brand share by value (%), 2008−09 77
Table 52: Ice cream, Germany, value by brand (€m), 2008−09 78
Table 53: Ice cream, Germany, company share by value (%), 2008−09 80
Table 54: Ice cream, Germany, value by company (€m), 2008−09 80
Table 55: Ice cream, Germany, distribution channels by value (%), 2008−09 81
Table 56: Ice cream, Germany, value by distribution channel (€m), 2008−09 81
Table 57: Ice cream, Germany, expenditure per capita (€), 2004−09 83
Table 58: Ice cream, Germany, forecast expenditure per capita (€), 2009−14 84
Table 59: Ice cream, Germany, expenditure per capita ($), 2004−09 84
Table 60: Ice cream, Germany, forecast expenditure per capita ($), 2009−14 85
Table 61: Ice cream, Germany, consumption per capita (liters), 2004−09 85
Table 62: Ice cream, Germany, forecast consumption per capita (liters), 2009−14 86
Table 63: Ice cream, Italy, value by category (€m), 2004−09 87
Table 64: Ice cream, Italy, value forecast by category (€m), 2009−14 88
Table 65: Ice cream, Italy, value by category ($m), 2004−09 90
Table 66: Ice cream, Italy, value forecast by category ($m), 2009−14 91
Table 67: Ice cream, Italy, volume by category (liters, million), 2004−09 93
Table 68: Ice cream, Italy, volume forecast by category (liters, million), 2009−14 94
Table 69: Ice cream, Italy, brand share by value (%), 2008−09 97
Table 70: Ice cream, Italy, value by brand (€m), 2008−09 98
Table 71: Ice cream, Italy, company share by value (%), 2008−09 100
Table 72: Ice cream, Italy, value by company (€m), 2008−09 100
Table 73: Ice cream, Italy, distribution channels by value (%), 2008−09 101
Table 74: Ice cream, Italy, value by distribution channel (€m), 2008−09 101
Table 75: Ice cream, Italy, expenditure per capita (€), 2004−09 103
Table 76: Ice cream, Italy, forecast expenditure per capita (€), 2009−14 104
Table 77: Ice cream, Italy, expenditure per capita ($), 2004−09 104
Table 78: Ice cream, Italy, forecast expenditure per capita ($), 2009−14 105
Table 79: Ice cream, Italy, consumption per capita (liters), 2004−09 105
Table 80: Ice cream, Italy, forecast consumption per capita (liters), 2009−14 106
Table 81: Ice cream, Japan, value by category (JPYm), 2004−09 107
Table 82: Ice cream, Japan, value forecast by category (JPYm), 2009−14 108
Table 83: Ice cream, Japan, value by category ($m), 2004−09 110
Table 84: Ice cream, Japan, value forecast by category ($m), 2009−14 111
Table 85: Ice cream, Japan, volume by category (liters, million), 2004−09 113
Table 86: Ice cream, Japan, volume forecast by category (liters, million), 2009−14 114
Table 87: Ice cream, Japan, brand share by value (%), 2008−09 117
Table 88: Ice cream, Japan, value by brand (JPYm), 2008−09 118
Table 89: Ice cream, Japan, company share by value (%), 2008−09 120
Table 90: Ice cream, Japan, value by company (JPYm), 2008−09 120
Table 91: Ice cream, Japan, distribution channels by value (%), 2008−09 121
Table 92: Ice cream, Japan, value by distribution channel (JPYm), 2008−09 121
Table 93: Ice cream, Japan, expenditure per capita (JPY), 2004−09 123
Table 94: Ice cream, Japan, forecast expenditure per capita (JPY), 2009−14 124
Table 95: Ice cream, Japan, expenditure per capita ($), 2004−09 124
Table 96: Ice cream, Japan, forecast expenditure per capita ($), 2009−14 125
Table 97: Ice cream, Japan, consumption per capita (liters), 2004−09 125
Table 98: Ice cream, Japan, forecast consumption per capita (liters), 2009−14 126
Table 99: Ice cream, Russia, value by category (RUBm), 2004−09 127
Table 100: Ice cream, Russia, value forecast by category (RUBm), 2009−14 128
Table 101: Ice cream, Russia, value by category ($m), 2004−09 130
Table 102: Ice cream, Russia, value forecast by category ($m), 2009−14 131
Table 103: Ice cream, Russia, volume by category (liters, million), 2004−09 133
Table 104: Ice cream, Russia, volume forecast by category (liters, million), 2009−14 134
Table 105: Ice cream, Russia, brand share by value (%), 2008−09 136
Table 106: Ice cream, Russia, value by brand (RUBm), 2008−09 137
Table 107: Ice cream, Russia, company share by value (%), 2008−09 139
Table 108: Ice cream, Russia, value by company (RUBm), 2008−09 139
Table 109: Ice cream, Russia, distribution channels by value (%), 2008−09 140
Table 110: Ice cream, Russia, value by distribution channel (RUBm), 2008−09 140
Table 111: Ice cream, Russia, expenditure per capita (RUB), 2004−09 142
Table 112: Ice cream, Russia, forecast expenditure per capita (RUB), 2009−14 143
Table 113: Ice cream, Russia, expenditure per capita ($), 2004−09 143
Table 114: Ice cream, Russia, forecast expenditure per capita ($), 2009−14 144
Table 115: Ice cream, Russia, consumption per capita (liters), 2004−09 144
Table 116: Ice cream, Russia, forecast consumption per capita (liters), 2009−14 145
Table 117: Ice cream, UK, value by category (£m), 2004−09 146
Table 118: Ice cream, UK, value forecast by category (£m), 2009−14 147
Table 119: Ice cream, UK, value by category ($m), 2004−09 149
Table 120: Ice cream, UK, value forecast by category ($m), 2009−14 150
Table 121: Ice cream, UK, volume by category (liters, million), 2004−09 152
Table 122: Ice cream, UK, volume forecast by category (liters, million), 2009−14 153
Table 123: Ice cream, UK, brand share by value (%), 2008−09 155
Table 124: Ice cream, UK, value by brand (£m), 2008−09 156
Table 125: Ice cream, UK, company share by value (%), 2008−09 158
Table 126: Ice cream, UK, value by company (£m), 2008−09 159
Table 127: Ice cream, UK, distribution channels by value (%), 2008−09 160
Table 128: Ice cream, UK, value by distribution channel (£m), 2008−09 160
Table 129: Ice cream, UK, expenditure per capita (£), 2004−09 162
Table 130: Ice cream, UK, forecast expenditure per capita (£), 2009−14 163
Table 131: Ice cream, UK, expenditure per capita ($), 2004−09 163
Table 132: Ice cream, UK, forecast expenditure per capita ($), 2009−14 164
Table 133: Ice cream, UK, consumption per capita (liters), 2004−09 164
Table 134: Ice cream, UK, forecast consumption per capita (liters), 2009−14 165
Table 135: Ice cream, US, value by category ($m), 2004−09 166
Table 136: Ice cream, US, value forecast by category ($m), 2009−14 167
Table 137: Ice cream, US, volume by category (liters, million), 2004−09 169
Table 138: Ice cream, US, volume forecast by category (liters, million), 2009−14 170
Table 139: Ice cream, US, brand share by value (%), 2008−09 172
Table 140: Ice cream, US, value by brand ($m), 2008−09 173
Table 141: Ice cream, US, company share by value (%), 2008−09 175
Table 142: Ice cream, US, value by company ($m), 2008−09 175
Table 143: Ice cream, US, distribution channels by value (%), 2008−09 176
Table 144: Ice cream, US, value by distribution channel ($m), 2008−09 176
Table 145: Ice cream, US, expenditure per capita ($), 2004−09 178
Table 146: Ice cream, US, forecast expenditure per capita ($), 2009−14 179
Table 147: Ice cream, US, consumption per capita (liters), 2004−09 179
Table 148: Ice cream, US, forecast consumption per capita (liters), 2009−14 180
Table 149: Canada ice cream new product launches reports, by company (top five companies), 2009 181
Table 150: Canada ice cream new product launches SKUs, by company (top five companies), 2009 181
Table 151: Canada ice cream new product launches (reports), by flavours and fragrances (top 10 flavours) 2009 182
Table 152: Canada ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 182
Table 153: Canada ice cream new product launches (reports), by package tags or claims (top 10 claims ) 2009 183
Table 154: Canada ice cream new product launches - recent five launches (2009) 183
Table 155: France ice cream new product launches reports, by company (top five companies), 2009 184
Table 156: France ice cream new product launches SKUs, by company (top five companies), 2009 184
Table 157: France ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 185
Table 158: France ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 185
Table 159: France ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 186
Table 160: France ice cream new product launches - recent five launches (2009) 186
Table 161: Germany ice cream new product launches reports, by company (top five companies), 2009 187
Table 162: Germany ice cream new product launches SKUs, by company (top five companies), 2009 187
Table 163: Germany ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 188
Table 164: Germany ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 188
Table 165: Germany ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 189
Table 166: Germany ice cream new product launches - recent five launches (2009) 189
Table 167: Italy ice cream new product launches reports, by company (top five companies), 2009 190
Table 168: Italy ice cream new product launches SKUs, by company (top five companies), 2009 190
Table 169: Italy ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 191
Table 170: Italy ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 191
Table 171: Italy ice cream new product launches (reports), by package tags or claims , 2009 192
Table 172: Italy ice cream new product launches - recent five launches (2009) 192
Table 173: Japan ice cream new product launches reports, by company (top five companies), 2009 193
Table 174: Japan ice cream new product launches SKUs, by company (top five companies), 2009 193
Table 175: Japan ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 194
Table 176: Japan ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 194
Table 177: Japan ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 195
Table 178: Japan ice cream new product launches - recent five launches (2009) 195
Table 179: Russia ice cream new product launches reports, by company (top five companies), 2009 196
Table 180: Russia ice cream new product launches SKUs, by company (top five companies), 2009 196
Table 181: Russia ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 197
Table 182: Russia ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 197
Table 183: Russia ice cream new product launches (reports), by package tags or claims 2009 198
Table 184: Russia ice cream new product launches - recent five launches (2009) 198
Table 185: UK ice cream new product launches reports, by company (top five companies), 2009 199
Table 186: UK ice cream new product launches SKUs, by company (top five companies), 2009 199
Table 187: UK ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 200
Table 188: UK ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 200
Table 189: UK ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 201
Table 190: UK ice cream new product launches - recent five launches (2009) 201
Table 191: US ice cream new product launches reports, by company (top five companies), 2009 202
Table 192: US ice cream new product launches SKUs, by company (top five companies), 2009 202
Table 193: US ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 203
Table 194: US ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 203
Table 195: US ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 204
Table 196: US ice cream new product launches - recent five launches (2009) 204
List of Figures
Figure 1: Ice cream market, G8, value ($m), 2004−14 17
Figure 2: Ice cream market, G8, value ($m) , 2004−09 19
Figure 3: Ice cream market, G8, value ($m) , 2009−14 20
Figure 4: Ice cream market, G8, value growth analysis, 2004−14 21
Figure 5: Ice cream market, G8, volume (liters, million), 2004−14 22
Figure 6: Ice cream market, G8, volume (liters, million), 2004−09 24
Figure 7: Ice cream market, G8, volume (liters, million), 2009-14 25
Figure 8: Ice cream market, G8, volume growth analysis, 2004−14 26
Figure 9: Ice cream, Canada, value by category (C$m), 2004−14 29
Figure 10: Ice cream, Canada, category growth comparison, by value, 2004−14 32
Figure 11: Ice cream, Canada, volume by category (liters, million), 2004−14 35
Figure 12: Ice cream, Canada, category growth comparison, by volume, 2004−14 35
Figure 13: Ice cream, Canada, company share by value (%), 2008−09 38
Figure 14: Ice cream, Canada, distribution channels by value (%), 2008−09 41
Figure 15: Ice cream, France, value by category (€m), 2004−14 48
Figure 16: Ice cream, France, category growth comparison, by value, 2004−14 51
Figure 17: Ice cream, France, volume by category (liters, million), 2004−14 55
Figure 18: Ice cream, France, category growth comparison, by volume, 2004−14 55
Figure 19: Ice cream, France, company share by value (%), 2008−09 58
Figure 20: Ice cream, France, distribution channels by value (%), 2008−09 61
Figure 21: Ice cream, Germany, value by category (€m), 2004−14 69
Figure 22: Ice cream, Germany, category growth comparison, by value, 2004−14 72
Figure 23: Ice cream, Germany, volume by category (liters, million), 2004−14 76
Figure 24: Ice cream, Germany, category growth comparison, by volume, 2004−14 76
Figure 25: Ice cream, Germany, company share by value (%), 2008−09 79
Figure 26: Ice cream, Germany, distribution channels by value (%), 2008−09 82
Figure 27: Ice cream, Italy, value by category (€m), 2004−14 89
Figure 28: Ice cream, Italy, category growth comparison, by value, 2004−14 92
Figure 29: Ice cream, Italy, volume by category (liters, million), 2004−14 95
Figure 30: Ice cream, Italy, category growth comparison, by volume, 2004−14 96
Figure 31: Ice cream, Italy, company share by value (%), 2008−09 99
Figure 32: Ice cream, Italy, distribution channels by value (%), 2008−09 102
Figure 33: Ice cream, Japan, value by category (JPYm), 2004−14 109
Figure 34: Ice cream, Japan, category growth comparison, by value, 2004−14 112
Figure 35: Ice cream, Japan, volume by category (liters, million), 2004−14 115
Figure 36: Ice cream, Japan, category growth comparison, by volume, 2004−14 116
Figure 37: Ice cream, Japan, company share by value (%), 2008−09 119
Figure 38: Ice cream, Japan, distribution channels by value (%), 2008−09 122
Figure 39: Ice cream, Russia, value by category (RUBm), 2004−14 129
Figure 40: Ice cream, Russia, category growth comparison, by value, 2004−14 132
Figure 41: Ice cream, Russia, volume by category (liters, million), 2004−14 135
Figure 42: Ice cream, Russia, category growth comparison, by volume, 2004−14 135
Figure 43: Ice cream, Russia, company share by value (%), 2008−09 138
Figure 44: Ice cream, Russia, distribution channels by value (%), 2008−09 141
Figure 45: Ice cream, UK, value by category (£m), 2004−14 148
Figure 46: Ice cream, UK, category growth comparison, by value, 2004−14 151
Figure 47: Ice cream, UK, volume by category (liters, million), 2004−14 154
Figure 48: Ice cream, UK, category growth comparison, by volume, 2004−14 154
Figure 49: Ice cream, UK, company share by value (%), 2008−09 157
Figure 50: Ice cream, UK, distribution channels by value (%), 2008−09 161
Figure 51: Ice cream, US, value by category ($m), 2004−14 168
Figure 52: Ice cream, US, category growth comparison, by value, 2004−14 168
Figure 53: Ice cream, US, volume by category (liters, million), 2004−14 171
Figure 54: Ice cream, US, category growth comparison, by volume, 2004−14 171
Figure 55: Ice cream, US, company share by value (%), 2008−09 174
Figure 56: Ice cream, US, distribution channels by value (%), 2008−09 177
Figure 57: Annual data review process 206