Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets ready meals, value overview 15
Advanced Emerging Markets ready meals, volume overview 20
Chapter 4 Brazil 25
Value analysis (Real), 2004−09 25
Value analysis (Real), 2009−14 26
Value analysis (US dollars), 2004−09 28
Value analysis (US dollars), 2009−14 29
Volume analysis, 2004−09 31
Volume analysis, 2009−14 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Hungary 44
Value analysis (Forint), 2004−09 44
Value analysis (Forint), 2009−14 45
Value analysis (US dollars), 2004−09 47
Value analysis (US dollars), 2009−14 48
Volume analysis, 2004−09 50
Volume analysis, 2009−14 51
Company and brand share analysis 53
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Mexico 64
Value analysis (Pesos), 2004−09 64
Value analysis (Pesos), 2009−14 66
Value analysis (US dollars), 2004−09 68
Value analysis (US dollars), 2009−14 69
Volume analysis, 2004−09 71
Volume analysis, 2009−14 72
Company and brand share analysis 74
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Poland 84
Value analysis (Zlotych), 2004−09 84
Value analysis (Zlotych), 2009−14 85
Value analysis (US dollars), 2004−09 87
Value analysis (US dollars), 2009−14 88
Volume analysis, 2004−09 90
Volume analysis, 2009−14 91
Company and brand share analysis 93
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 South Africa 104
Value analysis (Rand), 2004−09 104
Value analysis (Rand), 2009−14 105
Value analysis (US dollars), 2004−09 107
Value analysis (US dollars), 2009−14 108
Volume analysis, 2004−09 110
Volume analysis, 2009−14 111
Company and brand share analysis 113
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Taiwan 124
Value analysis (New dollars), 2004−09 124
Value analysis (New dollars), 2009−14 125
Value analysis (US dollars), 2004−09 127
Value analysis (US dollars), 2009−14 128
Volume analysis, 2004−09 130
Volume analysis, 2009−14 131
Company and brand share analysis 133
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 11 Appendix 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149
List of Tables
Table 1: Ready meals category definitions 10
Table 2: Ready meals distribution channels 11
Table 3: Ready meals market, Advanced Emerging Markets, value ($m), 2004−14 16
Table 4: Ready meals market, Advanced Emerging Markets, value ($m), 2004−09 17
Table 5: Ready meals market, Advanced Emerging Markets, value ($m), 2009−14 18
Table 6: Ready meals market, Advanced Emerging Markets, volume (kg, million), 2004−14 21
Table 7: Ready meals market, Advanced Emerging Markets, volume (kg, million), 2004−09 22
Table 8: Ready meals market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Table 9: Brazil, ready meals, value by category (BRLm), 2004−09 25
Table 10: Brazil, ready meals, value forecast by category (BRLm), 2009−14 26
Table 11: Brazil, ready meals, value by category ($m), 2004−09 28
Table 12: Brazil, ready meals, value forecast by category ($m), 2009−14 29
Table 13: Brazil, ready meals, volume by category (kg, million), 2004−09 31
Table 14: Brazil, ready meals, volume forecast by category (kg, million), 2009−14 32
Table 15: Brazil, ready meals, brand share by value (%), 2008−09 34
Table 16: Brazil, ready meals, value by brand (BRLm), 2008−09 35
Table 17: Brazil, ready meals, company share by value (%), 2008−09 37
Table 18: Brazil, ready meals, value by company (BRLm), 2008−09 37
Table 19: Brazil, ready meals, distribution channels by value (%), 2008−09 38
Table 20: Brazil, ready meals, value by distribution channel (BRLm), 2008−09 38
Table 21: Brazil, ready meals, expenditure per capita (BRL), 2004−09 40
Table 22: Brazil, ready meals, forecast expenditure per capita (BRL), 2009−14 41
Table 23: Brazil, ready meals, expenditure per capita ($), 2004−09 41
Table 24: Brazil, ready meals, forecast expenditure per capita ($), 2009−14 42
Table 25: Brazil, ready meals, consumption per capita (kg), 2004−09 42
Table 26: Brazil, ready meals, forecast consumption per capita (kg), 2009−14 43
Table 27: Hungary, ready meals, value by category (HUFm), 2004−09 44
Table 28: Hungary, ready meals, value forecast by category (HUFm), 2009−14 45
Table 29: Hungary, ready meals, value by category ($m), 2004−09 47
Table 30: Hungary, ready meals, value forecast by category ($m), 2009−14 48
Table 31: Hungary, ready meals, volume by category (kg, million), 2004−09 50
Table 32: Hungary, ready meals, volume forecast by category (kg, million), 2009−14 51
Table 33: Hungary, ready meals, brand share by value (%), 2008−09 53
Table 34: Hungary, ready meals, value by brand (HUFm), 2008−09 54
Table 35: Hungary, ready meals, company share by value (%), 2008−09 56
Table 36: Hungary, ready meals, value by company (HUFm), 2008−09 57
Table 37: Hungary, ready meals, distribution channels by value (%), 2008−09 58
Table 38: Hungary, ready meals, value by distribution channel (HUFm), 2008−09 58
Table 39: Hungary, ready meals, expenditure per capita (HUF), 2004−09 60
Table 40: Hungary, ready meals, forecast expenditure per capita (HUF), 2009−14 61
Table 41: Hungary, ready meals, expenditure per capita ($), 2004−09 61
Table 42: Hungary, ready meals, forecast expenditure per capita ($), 2009−14 62
Table 43: Hungary, ready meals, consumption per capita (kg), 2004−09 62
Table 44: Hungary, ready meals, forecast consumption per capita (kg), 2009−14 63
Table 45: Mexico, ready meals, value by category (MXNm), 2004−09 65
Table 46: Mexico, ready meals, value forecast by category (MXNm), 2009−14 66
Table 47: Mexico, ready meals, value by category ($m), 2004−09 68
Table 48: Mexico, ready meals, value forecast by category ($m), 2009−14 69
Table 49: Mexico, ready meals, volume by category (kg, million), 2004−09 71
Table 50: Mexico, ready meals, volume forecast by category (kg, million), 2009−14 72
Table 51: Mexico, ready meals, brand share by value (%), 2008−09 74
Table 52: Mexico, ready meals, value by brand (MXNm), 2008−09 75
Table 53: Mexico, ready meals, company share by value (%), 2008−09 77
Table 54: Mexico, ready meals, value by company (MXNm), 2008−09 77
Table 55: Mexico, ready meals, distribution channels by value (%), 2008−09 78
Table 56: Mexico, ready meals, value by distribution channel (MXNm), 2008−09 78
Table 57: Mexico, ready meals, expenditure per capita (MXN), 2004−09 80
Table 58: Mexico, ready meals, forecast expenditure per capita (MXN), 2009−14 81
Table 59: Mexico, ready meals, expenditure per capita ($), 2004−09 81
Table 60: Mexico, ready meals, forecast expenditure per capita ($), 2009−14 82
Table 61: Mexico, ready meals, consumption per capita (kg), 2004−09 82
Table 62: Mexico, ready meals, forecast consumption per capita (kg), 2009−14 83
Table 63: Poland, ready meals, value by category (PLNm), 2004−09 84
Table 64: Poland, ready meals, value forecast by category (PLNm), 2009−14 85
Table 65: Poland, ready meals, value by category ($m), 2004−09 87
Table 66: Poland, ready meals, value forecast by category ($m), 2009−14 88
Table 67: Poland, ready meals, volume by category (kg, million), 2004−09 90
Table 68: Poland, ready meals, volume forecast by category (kg, million), 2009−14 91
Table 69: Poland, ready meals, brand share by value (%), 2008−09 93
Table 70: Poland, ready meals, value by brand (PLNm), 2008−09 94
Table 71: Poland, ready meals, company share by value (%), 2008−09 96
Table 72: Poland, ready meals, value by company (PLNm), 2008−09 97
Table 73: Poland, ready meals, distribution channels by value (%), 2008−09 98
Table 74: Poland, ready meals, value by distribution channel (PLNm), 2008−09 98
Table 75: Poland, ready meals, expenditure per capita (PLN), 2004−09 100
Table 76: Poland, ready meals, forecast expenditure per capita (PLN), 2009−14 101
Table 77: Poland, ready meals, expenditure per capita ($), 2004−09 101
Table 78: Poland, ready meals, forecast expenditure per capita ($), 2009−14 102
Table 79: Poland, ready meals, consumption per capita (kg), 2004−09 102
Table 80: Poland, ready meals, forecast consumption per capita (kg), 2009−14 103
Table 81: South Africa, ready meals, value by category (ZARm), 2004−09 104
Table 82: South Africa, ready meals, value forecast by category (ZARm), 2009−14 105
Table 83: South Africa, ready meals, value by category ($m), 2004−09 107
Table 84: South Africa, ready meals, value forecast by category ($m), 2009−14 108
Table 85: South Africa, ready meals, volume by category (kg, million), 2004−09 110
Table 86: South Africa, ready meals, volume forecast by category (kg, million), 2009−14 111
Table 87: South Africa, ready meals, brand share by value (%), 2008−09 113
Table 88: South Africa, ready meals, value by brand (ZARm), 2008−09 114
Table 89: South Africa, ready meals, company share by value (%), 2008−09 116
Table 90: South Africa, ready meals, value by company (ZARm), 2008−09 117
Table 91: South Africa, ready meals, distribution channels by value (%), 2008−09 118
Table 92: South Africa, ready meals, value by distribution channel (ZARm), 2008−09 118
Table 93: South Africa, ready meals, expenditure per capita (ZAR), 2004−09 120
Table 94: South Africa, ready meals, forecast expenditure per capita (ZAR), 2009−14 121
Table 95: South Africa, ready meals, expenditure per capita ($), 2004−09 121
Table 96: South Africa, ready meals, forecast expenditure per capita ($), 2009−14 122
Table 97: South Africa, ready meals, consumption per capita (kg), 2004−09 122
Table 98: South Africa, ready meals, forecast consumption per capita (kg), 2009−14 123
Table 99: Taiwan, ready meals, value by category (TWDm), 2004−09 124
Table 100: Taiwan, ready meals, value forecast by category (TWDm), 2009−14 125
Table 101: Taiwan, ready meals, value by category ($m), 2004−09 127
Table 102: Taiwan, ready meals, value forecast by category ($m), 2009−14 128
Table 103: Taiwan, ready meals, volume by category (kg, million), 2004−09 130
Table 104: Taiwan, ready meals, volume forecast by category (kg, million), 2009−14 131
Table 105: Taiwan, ready meals, brand share by value (%), 2008−09 133
Table 106: Taiwan, ready meals, value by brand (TWDm), 2008−09 134
Table 107: Taiwan, ready meals, company share by value (%), 2008−09 136
Table 108: Taiwan, ready meals, value by company (TWDm), 2008−09 137
Table 109: Taiwan, ready meals, distribution channels by value (%), 2008−09 138
Table 110: Taiwan, ready meals, value by distribution channel (TWDm), 2008−09 138
Table 111: Taiwan, ready meals, expenditure per capita (TWD), 2004−09 140
Table 112: Taiwan, ready meals, forecast expenditure per capita (TWD), 2009−14 141
Table 113: Taiwan, ready meals, expenditure per capita ($), 2004−09 141
Table 114: Taiwan, ready meals, forecast expenditure per capita ($), 2009−14 142
Table 115: Taiwan, ready meals, consumption per capita (kg), 2004−09 142
Table 116: Taiwan, ready meals, forecast consumption per capita (kg), 2009−14 143
List of Figures
Figure 1: Ready meals market, Advanced Emerging Markets, value ($m), 2004−14 15
Figure 2: Ready meals market, Advanced Emerging Markets, value ($m) , 2004−09 17
Figure 3: Ready meals market, Advanced Emerging Markets, value ($m) , 2009−14 18
Figure 4: Ready meals market, Advanced Emerging Markets, value growth analysis, 2004−14 19
Figure 5: Ready meals market, Advanced Emerging Markets, volume (kg, million), 2004−14 20
Figure 6: Ready meals market, Advanced Emerging Markets, volume (kg, million), 2004−09 22
Figure 7: Ready meals market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Figure 8: Ready meals market, Advanced Emerging Markets, volume growth analysis, 2004−14 24
Figure 9: Brazil, ready meals, value by category (BRLm), 2004−14 27
Figure 10: Brazil, ready meals, category growth comparison, by value, 2004−14 30
Figure 11: Brazil, ready meals, volume by category (kg, million), 2004−14 33
Figure 12: Brazil, ready meals, category growth comparison, by volume, 2004−14 33
Figure 13: Brazil, ready meals, company share by value (%), 2008−09 36
Figure 14: Brazil, ready meals, distribution channels by value (%), 2008−09 39
Figure 15: Hungary, ready meals, value by category (HUFm), 2004−14 46
Figure 16: Hungary, ready meals, category growth comparison, by value, 2004−14 49
Figure 17: Hungary, ready meals, volume by category (kg, million), 2004−14 52
Figure 18: Hungary, ready meals, category growth comparison, by volume, 2004−14 52
Figure 19: Hungary, ready meals, company share by value (%), 2008−09 55
Figure 20: Hungary, ready meals, distribution channels by value (%), 2008−09 59
Figure 21: Mexico, ready meals, value by category (MXNm), 2004−14 67
Figure 22: Mexico, ready meals, category growth comparison, by value, 2004−14 70
Figure 23: Mexico, ready meals, volume by category (kg, million), 2004−14 73
Figure 24: Mexico, ready meals, category growth comparison, by volume, 2004−14 73
Figure 25: Mexico, ready meals, company share by value (%), 2008−09 76
Figure 26: Mexico, ready meals, distribution channels by value (%), 2008−09 79
Figure 27: Poland, ready meals, value by category (PLNm), 2004−14 86
Figure 28: Poland, ready meals, category growth comparison, by value, 2004−14 89
Figure 29: Poland, ready meals, volume by category (kg, million), 2004−14 92
Figure 30: Poland, ready meals, category growth comparison, by volume, 2004−14 92
Figure 31: Poland, ready meals, company share by value (%), 2008−09 95
Figure 32: Poland, ready meals, distribution channels by value (%), 2008−09 99
Figure 33: South Africa, ready meals, value by category (ZARm), 2004−14 106
Figure 34: South Africa, ready meals, category growth comparison, by value, 2004−14 109
Figure 35: South Africa, ready meals, volume by category (kg, million), 2004−14 112
Figure 36: South Africa, ready meals, category growth comparison, by volume, 2004−14 112
Figure 37: South Africa, ready meals, company share by value (%), 2008−09 115
Figure 38: South Africa, ready meals, distribution channels by value (%), 2008−09 119
Figure 39: Taiwan, ready meals, value by category (TWDm), 2004−14 126
Figure 40: Taiwan, ready meals, category growth comparison, by value, 2004−14 129
Figure 41: Taiwan, ready meals, volume by category (kg, million), 2004−14 132
Figure 42: Taiwan, ready meals, category growth comparison, by volume, 2004−14 132
Figure 43: Taiwan, ready meals, company share by value (%), 2008−09 135
Figure 44: Taiwan, ready meals, distribution channels by value (%), 2008−09 139
Figure 45: Annual data review process 145