Chapter 1 Executive Summary 2
Brazil is home to the second largest brandy market, led by fruit brandy, while its other grape brandy category displays rapid growth 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India leads the brandy market in terms of volume among the BRIC nations 2
China is set to be the most lucrative investment destination for the brandy market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
TABLE OF CONTENTS 7
LIST OF FIGURES 8
LIST OF TABLES 9
Chapter 3 Overview 10
BRIC brandy market, volume overview 10
BRIC brandy market, value overview 15
Chapter 4 Global Brandy Market - Top Five vs BRIC Countries 20
Value Analysis 20
Volume Analysis 22
Chapter 5 Brazil 24
Value analysis (Brazilian Real), 2004−09 24
Value analysis (Brazilian Real), 2009−14 25
Value analysis (US dollars), 2004−09 27
Value analysis (US dollars), 2009−14 27
Volume analysis, 2004−09 28
Volume analysis, 2009−14 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 6 Russia 40
Value analysis (Russian Ruble), 2004−09 40
Value analysis (Russian Ruble), 2009−14 41
Value analysis (US dollars), 2004−09 43
Value analysis (US dollars), 2009−14 43
Volume analysis, 2004−09 45
Volume analysis, 2009−14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 India 56
Value analysis (Indian Rupee), 2004−09 56
Value analysis (Indian Rupee), 2009−14 57
Value analysis (US dollars), 2004−09 59
Value analysis (US dollars), 2009−14 59
Volume analysis, 2004−09 60
Volume analysis, 2009−14 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 China 71
Value analysis (Chinese Yuan Renminbi), 2004−09 71
Value analysis (Chinese Yuan Renminbi), 2009−14 72
Value analysis (US dollars), 2004−09 74
Value analysis (US dollars), 2009−14 75
Volume analysis, 2004−09 77
Volume analysis, 2009−14 78
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 New Product Development 89
Product launches 2009: Brazil 89
Recent product launches 91
Product launches 2009: Russia 92
Recent product launches 94
Product launches 2009: India 95
Recent product launches 97
Product launches 2009: China 98
Recent product launches 100
Chapter 10 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 11 Appendix 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106
List of Tables
Table 1: Brandy category definitions 5
Table 2: Brandy distribution channels 6
Table 3: Brandy market, BRIC, volume (liters, million), 2004−14 11
Table 4: Brandy market, BRIC, volume (liters, million), 2004−09 12
Table 5: Brandy market, BRIC, volume (liters, million), 2009-14 13
Table 6: Brandy market, BRIC, value ($m), 2004−14 16
Table 7: Brandy market, BRIC, value ($m), 2004−09 17
Table 8: Brandy market, BRIC, value ($m), 2009−14 18
Table 9: Global brandy market split ($m), top five vs BRIC countries, 2009-14 21
Table 10: Global brandy market split (liters, million), top five vs BRIC countries, 2009-14 23
Table 11: Brandy, Brazil, value by segment (BRLm), 2004−09 24
Table 12: Brandy, Brazil, value forecast by segment (BRLm), 2009−14 25
Table 13: Brandy, Brazil, value by segment ($m), 2004−09 27
Table 14: Brandy, Brazil, value forecast by segment ($m), 2009−14 27
Table 15: Brandy, Brazil, volume by segment (liters, million), 2004−09 28
Table 16: Brandy, Brazil, volume forecast by segment (liters, million), 2009−14 29
Table 17: Brandy, Brazil, brand share by volume (%), 2008−09 31
Table 18: Brandy, Brazil, volume by brand (liters, million), 2008−09 31
Table 19: Brandy, Brazil, company share by volume (%), 2008−09 33
Table 20: Brandy, Brazil, volume by company (liters, million), 2008−09 34
Table 21: Brandy, Brazil, distribution channels by volume (%), 2008−09 35
Table 22: Brandy, Brazil, volume by distribution channel (liters, million), 2008−09 35
Table 23: Brandy, Brazil, expenditure per capita (BRL), 2004−09 37
Table 24: Brandy, Brazil, forecast expenditure per capita (BRL), 2009−14 37
Table 25: Brandy, Brazil, expenditure per capita ($), 2004−09 38
Table 26: Brandy, Brazil, forecast expenditure per capita ($), 2009−14 38
Table 27: Brandy, Brazil, consumption per capita (liters), 2004−09 39
Table 28: Brandy, Brazil, forecast consumption per capita (liters), 2009−14 39
Table 29: Brandy, Russia, value by segment (RUBm), 2004−09 40
Table 30: Brandy, Russia, value forecast by segment (RUBm), 2009−14 41
Table 31: Brandy, Russia, value by segment ($m), 2004−09 43
Table 32: Brandy, Russia, value forecast by segment ($m), 2009−14 43
Table 33: Brandy, Russia, volume by segment (liters, million), 2004−09 45
Table 34: Brandy, Russia, volume forecast by segment (liters, million), 2009−14 46
Table 35: Brandy, Russia, brand share by volume (%), 2008−09 48
Table 36: Brandy, Russia, volume by brand (liters, million), 2008−09 48
Table 37: Brandy, Russia, company share by volume (%), 2008−09 50
Table 38: Brandy, Russia, volume by company (liters, million), 2008−09 50
Table 39: Brandy, Russia, distribution channels by volume (%), 2008−09 51
Table 40: Brandy, Russia, volume by distribution channel (liters, million), 2008−09 51
Table 41: Brandy, Russia, expenditure per capita (RUB), 2004−09 53
Table 42: Brandy, Russia, forecast expenditure per capita (RUB), 2009−14 53
Table 43: Brandy, Russia, expenditure per capita ($), 2004−09 54
Table 44: Brandy, Russia, forecast expenditure per capita ($), 2009−14 54
Table 45: Brandy, Russia, consumption per capita (liters), 2004−09 55
Table 46: Brandy, Russia, forecast consumption per capita (liters), 2009−14 55
Table 47: Brandy, India, value by segment (INRm), 2004−09 56
Table 48: Brandy, India, value forecast by segment (INRm), 2009−14 57
Table 49: Brandy, India, value by segment ($m), 2004−09 59
Table 50: Brandy, India, value forecast by segment ($m), 2009−14 59
Table 51: Brandy, India, volume by segment (liters, million), 2004−09 60
Table 52: Brandy, India, volume forecast by segment (liters, million), 2009−14 61
Table 53: Brandy, India, brand share by volume (%), 2008−09 63
Table 54: Brandy, India, volume by brand (liters, million), 2008−09 63
Table 55: Brandy, India, company share by volume (%), 2008−09 65
Table 56: Brandy, India, volume by company (liters, million), 2008−09 65
Table 57: Brandy, India, distribution channels by volume (%), 2008−09 66
Table 58: Brandy, India, volume by distribution channel (liters, million), 2008−09 66
Table 59: Brandy, India, expenditure per capita (INR), 2004−09 68
Table 60: Brandy, India, forecast expenditure per capita (INR), 2009−14 68
Table 61: Brandy, India, expenditure per capita ($), 2004−09 69
Table 62: Brandy, India, forecast expenditure per capita ($), 2009−14 69
Table 63: Brandy, India, consumption per capita (liters), 2004−09 70
Table 64: Brandy, India, forecast consumption per capita (liters), 2009−14 70
Table 65: Brandy, China, value by segment (CNYm), 2004−09 71
Table 66: Brandy, China, value forecast by segment (CNYm), 2009−14 72
Table 67: Brandy, China, value by segment ($m), 2004−09 74
Table 68: Brandy, China, value forecast by segment ($m), 2009−14 75
Table 69: Brandy, China, volume by segment (liters, million), 2004−09 77
Table 70: Brandy, China, volume forecast by segment (liters, million), 2009−14 78
Table 71: Brandy, China, brand share by volume (%), 2008−09 81
Table 72: Brandy, China, volume by brand (liters, million), 2008−09 81
Table 73: Brandy, China, company share by volume (%), 2008−09 83
Table 74: Brandy, China, volume by company (liters, million), 2008−09 83
Table 75: Brandy, China, distribution channels by volume (%), 2008−09 84
Table 76: Brandy, China, volume by distribution channel (liters, million), 2008−09 84
Table 77: Brandy, China, expenditure per capita (CNY), 2004−09 86
Table 78: Brandy, China, forecast expenditure per capita (CNY), 2009−14 86
Table 79: Brandy, China, expenditure per capita ($), 2004−09 87
Table 80: Brandy, China, forecast expenditure per capita ($), 2009−14 87
Table 81: Brandy, China, consumption per capita (liters), 2004−09 88
Table 82: Brandy, China, forecast consumption per capita (liters), 2009−14 88
Table 83: Brazil brandy new product launches reports, by company 2009 89
Table 84: Brazil brandy new product launches SKUs, by company 2009 89
Table 85: Brazil brandy new product launches (reports), by flavor and fragrances 2009 90
Table 86: Brazil brandy new product launches (reports), by ingredients 2009 90
Table 87: Brazil brandy new product launches (reports), by package tags or claims 2009 91
Table 88: Brazil brandy new product launches - recent launches (2009) 91
Table 89: Russia brandy new product launches reports, by company (top five companies), 2009 92
Table 90: Russia brandy new product launches SKUs, by company (top five companies), 2009 92
Table 91: Russia brandy new product launches (reports), by flavor and fragrances 2009 93
Table 92: Russia brandy new product launches (reports), by ingredients 2009 93
Table 93: Russia brandy new product launches (reports), by package tags or claims 2009 94
Table 94: Russia brandy new product launches - recent five launches (2009) 94
Table 95: India brandy new product launches reports, by company 2009 95
Table 96: India brandy new product launches SKUs, by company 2009 95
Table 97: India brandy new product launches (reports), by flavor and fragrances 2009 96
Table 98: India brandy new product launches (reports), by ingredients 2009 96
Table 99: India brandy new product launches (reports), by package tags or claims 2009 97
Table 100: India brandy new product launches - recent launch (2009) 97
Table 101: China brandy new product launches reports, by company 2009 98
Table 102: China brandy new product launches SKUs, by company 2009 98
Table 103: China brandy new product launches (reports), by flavor and fragrances 2009 99
Table 104: China brandy new product launches (reports), by ingredients 2009 99
Table 105: China brandy new product launches (reports), by package tags or claims 2009 100
Table 106: China brandy new product launches - recent launches (2009) 100
List of Figures
Figure 1: Brandy market, BRIC, volume (liters, million), 2004−14 10
Figure 2: Brandy market, BRIC, volume (liters, million), 2004−09 12
Figure 3: Brandy market, BRIC, volume (liters, million), 2009-14 13
Figure 4: Brandy market, BRIC, volume growth analysis, 2004−14 14
Figure 5: Brandy market, BRIC, value ($m), 2004−14 15
Figure 6: Brandy market, BRIC, value ($m) , 2004−09 17
Figure 7: Brandy market, BRIC, value ($m) , 2009−14 18
Figure 8: Brandy market, BRIC, value growth analysis, 2004−14 19
Figure 9: Global brandy market split ($m), top five vs BRIC countries, 2009-14 20
Figure 10: Global brandy market split (liters, million), top five vs BRIC countries, 2009-14 22
Figure 11: Brandy, Brazil, value by segment (BRLm), 2004−14 26
Figure 12: Brandy, Brazil, volume by segment (liters, million), 2004−14 30
Figure 13: Brandy, Brazil, company share by volume (%), 2008−09 32
Figure 14: Brandy, Brazil, distribution channels by volume (%), 2008−09 36
Figure 15: Brandy, Russia, value by segment (RUBm), 2004−14 42
Figure 16: Brandy, Russia, category growth comparison, by value, 2004−14 44
Figure 17: Brandy, Russia, volume by segment (liters, million), 2004−14 47
Figure 18: Brandy, Russia, category growth comparison, by volume, 2004−14 47
Figure 19: Brandy, Russia, company share by volume (%), 2008−09 49
Figure 20: Brandy, Russia, distribution channels by volume (%), 2008−09 52
Figure 21: Brandy, India, value by segment (INRm), 2004−14 58
Figure 22: Brandy, India, volume by segment (liters, million), 2004−14 62
Figure 23: Brandy, India, company share by volume (%), 2008−09 64
Figure 24: Brandy, India, distribution channels by volume (%), 2008−09 67
Figure 25: Brandy, China, value by segment (CNYm), 2004−14 73
Figure 26: Brandy, China, category growth comparison, by value, 2004−14 76
Figure 27: Brandy, China, volume by segment (liters, million), 2004−14 79
Figure 28: Brandy, China, category growth comparison, by volume, 2004−14 80
Figure 29: Brandy, China, company share by volume (%), 2008−09 82
Figure 30: Brandy, China, distribution channels by volume (%), 2008−09 85
Figure 31: Annual data review process 102