Chapter 1 Executive Summary 2
Brazil is home to the second largest functional drinks market, led by sports drinks category 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India is set to be the most lucrative investment destination for the functional drinks market in future 2
China leads the functional drinks market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
TABLE OF CONTENTS 7
LIST OF FIGURES 8
LIST OF TABLES 9
Chapter 3 Overview 10
BRIC functional drinks market, volume overview 10
BRIC functional drinks market, value overview 15
Chapter 4 Global Functional Drinks Market - Top Five vs BRIC Countries 20
Value Analysis 20
Volume Analysis 22
Chapter 5 Brazil 24
Value analysis (Brazilian Real), 2004−09 24
Value analysis (Brazilian Real), 2009−14 25
Value analysis (US dollars), 2004−09 27
Value analysis (US dollars), 2009−14 27
Volume analysis, 2004−09 29
Volume analysis, 2009−14 30
Company and brand share analysis 32
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 6 Russia 40
Value analysis (Russian Ruble), 2004−09 40
Value analysis (Russian Ruble), 2009−14 41
Value analysis (US dollars), 2004−09 43
Value analysis (US dollars), 2009−14 43
Volume analysis, 2004−09 45
Volume analysis, 2009−14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 India 56
Value analysis (Indian Rupee), 2004−09 56
Value analysis (Indian Rupee), 2009−14 57
Value analysis (US dollars), 2004−09 59
Value analysis (US dollars), 2009−14 59
Volume analysis, 2004−09 61
Volume analysis, 2009−14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 8 China 72
Value analysis (Chinese Yuan Renminbi), 2004−09 72
Value analysis (Chinese Yuan Renminbi), 2009−14 73
Value analysis (US dollars), 2004−09 75
Value analysis (US dollars), 2009−14 75
Volume analysis, 2004−09 77
Volume analysis, 2009−14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 New Product Development 88
Product launches 2009: Brazil 88
Recent Product Launches 90
Product launches 2009: Russia 91
Recent Product Launches 93
Product launches 2009: India 94
Recent Product Launches 96
Product launches 2009: China 97
Recent Product Launches 99
Chapter 10 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 11 Appendix 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105
List of Tables
Table 1: Functional drinks category definitions 5
Table 2: Functional drinks distribution channels 6
Table 3: Functional Drinks market, BRIC, volume (liters, million), 2004−14 11
Table 4: Functional Drinks market, BRIC, volume (liters, million), 2004−09 12
Table 5: Functional Drinks market, BRIC, volume (liters, million), 2009-14 13
Table 6: Functional Drinks market, BRIC, value ($m), 2004−14 16
Table 7: Functional Drinks market, BRIC, value ($m), 2004−09 17
Table 8: Functional Drinks market, BRIC, value ($m), 2009−14 18
Table 9: Global Functional Drinks market split ($m), top five vs BRIC countries, 2009-14 21
Table 10: Global Functional Drinks market split (liters, million), top five vs BRIC countries, 2009-14 23
Table 11: Functional drinks, Brazil, value by segment (BRLm), 2004−09 24
Table 12: Functional drinks, Brazil, value forecast by segment (BRLm), 2009−14 25
Table 13: Functional drinks, Brazil, value by segment ($m), 2004−09 27
Table 14: Functional drinks, Brazil, value forecast by segment ($m), 2009−14 27
Table 15: Functional drinks, Brazil, volume by segment (liters, million), 2004−09 29
Table 16: Functional drinks, Brazil, volume forecast by segment (liters, million), 2009−14 30
Table 17: Functional drinks, Brazil, brand share by volume (%), 2008−09 32
Table 18: Functional drinks, Brazil, volume by brand (liters, million), 2008−09 32
Table 19: Functional drinks, Brazil, company share by volume (%), 2008−09 34
Table 20: Functional drinks, Brazil, volume by company (liters, million), 2008−09 34
Table 21: Functional drinks, Brazil, distribution channels by volume (%), 2008−09 35
Table 22: Functional drinks, Brazil, volume by distribution channel (liters, million), 2008−09 35
Table 23: Functional drinks, Brazil, expenditure per capita (BRL), 2004−09 37
Table 24: Functional drinks, Brazil, forecast expenditure per capita (BRL), 2009−14 37
Table 25: Functional drinks, Brazil, expenditure per capita ($), 2004−09 38
Table 26: Functional drinks, Brazil, forecast expenditure per capita ($), 2009−14 38
Table 27: Functional drinks, Brazil, consumption per capita (liters), 2004−09 39
Table 28: Functional drinks, Brazil, forecast consumption per capita (liters), 2009−14 39
Table 29: Functional drinks, Russia, value by segment (RUBm), 2004−09 40
Table 30: Functional drinks, Russia, value forecast by segment (RUBm), 2009−14 41
Table 31: Functional drinks, Russia, value by segment ($m), 2004−09 43
Table 32: Functional drinks, Russia, value forecast by segment ($m), 2009−14 43
Table 33: Functional drinks, Russia, volume by segment (liters, million), 2004−09 45
Table 34: Functional drinks, Russia, volume forecast by segment (liters, million), 2009−14 46
Table 35: Functional drinks, Russia, brand share by volume (%), 2008−09 48
Table 36: Functional drinks, Russia, volume by brand (liters, million), 2008−09 48
Table 37: Functional drinks, Russia, company share by volume (%), 2008−09 50
Table 38: Functional drinks, Russia, volume by company (liters, million), 2008−09 50
Table 39: Functional drinks, Russia, distribution channels by volume (%), 2008−09 51
Table 40: Functional drinks, Russia, volume by distribution channel (liters, million), 2008−09 51
Table 41: Functional drinks, Russia, expenditure per capita (RUB), 2004−09 53
Table 42: Functional drinks, Russia, forecast expenditure per capita (RUB), 2009−14 53
Table 43: Functional drinks, Russia, expenditure per capita ($), 2004−09 54
Table 44: Functional drinks, Russia, forecast expenditure per capita ($), 2009−14 54
Table 45: Functional drinks, Russia, consumption per capita (liters), 2004−09 55
Table 46: Functional drinks, Russia, forecast consumption per capita (liters), 2009−14 55
Table 47: Functional drinks, India, value by segment (INRm), 2004−09 56
Table 48: Functional drinks, India, value forecast by segment (INRm), 2009−14 57
Table 49: Functional drinks, India, value by segment ($m), 2004−09 59
Table 50: Functional drinks, India, value forecast by segment ($m), 2009−14 59
Table 51: Functional drinks, India, volume by segment (liters, million), 2004−09 61
Table 52: Functional drinks, India, volume forecast by segment (liters, million), 2009−14 62
Table 53: Functional drinks, India, brand share by volume (%), 2008−09 64
Table 54: Functional drinks, India, volume by brand (liters, million), 2008−09 64
Table 55: Functional drinks, India, company share by volume (%), 2008−09 66
Table 56: Functional drinks, India, volume by company (liters, million), 2008−09 66
Table 57: Functional drinks, India, distribution channels by volume (%), 2008−09 67
Table 58: Functional drinks, India, volume by distribution channel (liters, million), 2008−09 67
Table 59: Functional drinks, India, expenditure per capita (INR), 2004−09 69
Table 60: Functional drinks, India, forecast expenditure per capita (INR), 2009−14 69
Table 61: Functional drinks, India, expenditure per capita ($), 2004−09 70
Table 62: Functional drinks, India, forecast expenditure per capita ($), 2009−14 70
Table 63: Functional drinks, India, consumption per capita (liters), 2004−09 71
Table 64: Functional drinks, India, forecast consumption per capita (liters), 2009−14 71
Table 65: Functional drinks, China, value by segment (CNYm), 2004−09 72
Table 66: Functional drinks, China, value forecast by segment (CNYm), 2009−14 73
Table 67: Functional drinks, China, value by segment ($m), 2004−09 75
Table 68: Functional drinks, China, value forecast by segment ($m), 2009−14 75
Table 69: Functional drinks, China, volume by segment (liters, million), 2004−09 77
Table 70: Functional drinks, China, volume forecast by segment (liters, million), 2009−14 78
Table 71: Functional drinks, China, brand share by volume (%), 2008−09 80
Table 72: Functional drinks, China, volume by brand (liters, million), 2008−09 80
Table 73: Functional drinks, China, company share by volume (%), 2008−09 82
Table 74: Functional drinks, China, volume by company (liters, million), 2008−09 82
Table 75: Functional drinks, China, distribution channels by volume (%), 2008−09 83
Table 76: Functional drinks, China, volume by distribution channel (liters, million), 2008−09 83
Table 77: Functional drinks, China, expenditure per capita (CNY), 2004−09 85
Table 78: Functional drinks, China, forecast expenditure per capita (CNY), 2009−14 85
Table 79: Functional drinks, China, expenditure per capita ($), 2004−09 86
Table 80: Functional drinks, China, forecast expenditure per capita ($), 2009−14 86
Table 81: Functional drinks, China, consumption per capita (liters), 2004−09 87
Table 82: Functional drinks, China, forecast consumption per capita (liters), 2009−14 87
Table 83: Brazil functional drinks new product launches reports, by company (top five companies), 2009 88
Table 84: Brazil functional drinks new product launches SKUs, by company (top five companies), 2009 88
Table 85: Brazil functional drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 89
Table 86: Brazil functional drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 89
Table 87: Brazil functional drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 90
Table 88: Brazil functional drinks new product launches - recent five launches (2009) 90
Table 89: Russia functional drinks new product launches reports, by company (top five companies), 2009 91
Table 90: Russia functional drinks new product launches SKUs, by company (top five companies), 2009 91
Table 91: Russia functional drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 92
Table 92: Russia functional drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 92
Table 93: Russia functional drinks new product launches (reports), by package tags or claims , 2009 93
Table 94: Russia functional drinks new product launches - recent five launches (2009) 93
Table 95: India functional drinks new product launches reports, by company (top five companies), 2009 94
Table 96: India functional drinks new product launches SKUs, by company (top five companies), 2009 94
Table 97: India functional drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 95
Table 98: India functional drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 95
Table 99: India functional drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 96
Table 100: India functional drinks new product launches - recent five launches (2009) 96
Table 101: China functional drinks new product launches reports, by company (top five companies), 2009 97
Table 102: China functional drinks new product launches SKUs, by company (top five companies), 2009 97
Table 103: China functional drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 104: China functional drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 105: China functional drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 99
Table 106: China functional drinks new product launches - recent five launches (2009) 99
List of Figures
Figure 1: Functional Drinks market, BRIC, volume (liters, million), 2004−14 10
Figure 2: Functional Drinks market, BRIC, volume (liters, million), 2004−09 12
Figure 3: Functional Drinks market, BRIC, volume (liters, million), 2009-14 13
Figure 4: Functional Drinks market, BRIC, volume growth analysis, 2004−14 14
Figure 5: Functional Drinks market, BRIC, value ($m), 2004−14 15
Figure 6: Functional Drinks market, BRIC, value ($m) , 2004−09 17
Figure 7: Functional Drinks market, BRIC, value ($m) , 2009−14 18
Figure 8: Functional Drinks market, BRIC, value growth analysis, 2004−14 19
Figure 9: Global Functional Drinks market split ($m), top five vs BRIC countries, 2009-14 20
Figure 10: Global Functional Drinks market split (liters, million), top five vs BRIC countries, 2009-14 22
Figure 11: Functional drinks, Brazil, value by segment (BRLm), 2004−14 26
Figure 12: Functional drinks, Brazil, category growth comparison, by value, 2004−14 28
Figure 13: Functional drinks, Brazil, volume by segment (liters, million), 2004−14 31
Figure 14: Functional drinks, Brazil, category growth comparison, by volume, 2004−14 31
Figure 15: Functional drinks, Brazil, company share by volume (%), 2008−09 33
Figure 16: Functional drinks, Brazil, distribution channels by volume (%), 2008−09 36
Figure 17: Functional drinks, Russia, value by segment (RUBm), 2004−14 42
Figure 18: Functional drinks, Russia, category growth comparison, by value, 2004−14 44
Figure 19: Functional drinks, Russia, volume by segment (liters, million), 2004−14 47
Figure 20: Functional drinks, Russia, category growth comparison, by volume, 2004−14 47
Figure 21: Functional drinks, Russia, company share by volume (%), 2008−09 49
Figure 22: Functional drinks, Russia, distribution channels by volume (%), 2008−09 52
Figure 23: Functional drinks, India, value by segment (INRm), 2004−14 58
Figure 24: Functional drinks, India, category growth comparison, by value, 2004−14 60
Figure 25: Functional drinks, India, volume by segment (liters, million), 2004−14 63
Figure 26: Functional drinks, India, category growth comparison, by volume, 2004−14 63
Figure 27: Functional drinks, India, company share by volume (%), 2008−09 65
Figure 28: Functional drinks, India, distribution channels by volume (%), 2008−09 68
Figure 29: Functional drinks, China, value by segment (CNYm), 2004−14 74
Figure 30: Functional drinks, China, category growth comparison, by value, 2004−14 76
Figure 31: Functional drinks, China, volume by segment (liters, million), 2004−14 79
Figure 32: Functional drinks, China, category growth comparison, by volume, 2004−14 79
Figure 33: Functional drinks, China, company share by volume (%), 2008−09 81
Figure 34: Functional drinks, China, distribution channels by volume (%), 2008−09 84
Figure 35: Annual data review process 101