Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets baby food, value overview 15
Advanced Emerging Markets baby food, volume overview 20
Chapter 4 Brazil 25
Value analysis (Brazilian Real), 2004−09 25
Value analysis (Brazilian Real), 2009−14 26
Value analysis (US dollars), 2004−09 28
Value analysis (US dollars), 2009−14 29
Volume analysis, 2004−09 31
Volume analysis, 2009−14 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Hungary 44
Value analysis (Hungarian Forint), 2004−09 44
Value analysis (Hungarian Forint), 2009−14 45
Value analysis (US dollars), 2004−09 48
Value analysis (US dollars), 2009−14 49
Volume analysis, 2004−09 51
Volume analysis, 2009−14 52
Company and brand share analysis 54
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Mexico 64
Value analysis (Mexican Peso), 2004−09 64
Value analysis (Mexican Peso), 2009−14 65
Value analysis (US dollars), 2004−09 67
Value analysis (US dollars), 2009−14 68
Volume analysis, 2004−09 70
Volume analysis, 2009−14 71
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Poland 84
Value analysis (Polish Zloty), 2004−09 84
Value analysis (Polish Zloty), 2009−14 85
Value analysis (US dollars), 2004−09 87
Value analysis (US dollars), 2009−14 88
Volume analysis, 2004−09 90
Volume analysis, 2009−14 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 South Africa 102
Value analysis (South African Rand), 2004−09 102
Value analysis (South African Rand), 2009−14 103
Value analysis (US dollars), 2004−09 105
Value analysis (US dollars), 2009−14 106
Volume analysis, 2004−09 108
Volume analysis, 2009−14 109
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Taiwan 121
Value analysis (New Taiwan Dollar), 2004−09 121
Value analysis (New Taiwan Dollar), 2009−14 122
Value analysis (US dollars), 2004−09 124
Value analysis (US dollars), 2009−14 125
Volume analysis, 2004−09 127
Volume analysis, 2009−14 128
Company and brand share analysis 130
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 New Product Development 139
Product launches 2009: Brazil 139
Recent product launches 141
Product launches 2009: Hungary 142
Recent product launches 144
Product launches 2009: Mexico 145
Recent product launches 147
Product launches 2009: Poland 148
Recent product launches 150
Product launches 2009: South Africa 151
Recent product launches 153
Product launches 2009: Taiwan 154
Recent product launches 156
Chapter 11 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 12 Appendix 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162
List of Tables
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Baby food market, Advanced Emerging Markets, value ($m), 2004−14 16
Table 4: Baby food market, Advanced Emerging Markets, value ($m), 2004−09 17
Table 5: Baby food market, Advanced Emerging Markets, value ($m), 2009−14 18
Table 6: Baby food market, Advanced Emerging Markets, volume (kg, million), 2004−14 21
Table 7: Baby food market, Advanced Emerging Markets, volume (kg, million), 2004−09 22
Table 8: Baby food market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Table 9: Brazil, baby food, value by category (BRLm), 2004−09 25
Table 10: Brazil, baby food, value forecast by category (BRLm), 2009−14 26
Table 11: Brazil, baby food, value by category ($m), 2004−09 28
Table 12: Brazil, baby food, value forecast by category ($m), 2009−14 29
Table 13: Brazil, baby food, volume by category (kg, million), 2004−09 31
Table 14: Brazil, baby food, volume forecast by category (kg, million), 2009−14 32
Table 15: Brazil, baby food, brand share by value (%), 2008−09 34
Table 16: Brazil, baby food, value by brand (BRLm), 2008−09 35
Table 17: Brazil, baby food, company share by value (%), 2008−09 37
Table 18: Brazil, baby food, value by company (BRLm), 2008−09 37
Table 19: Brazil, baby food, distribution channels by value (%), 2008−09 38
Table 20: Brazil, baby food, value by distribution channel (BRLm), 2008−09 38
Table 21: Brazil, baby food, expenditure per capita (BRL), 2004−09 40
Table 22: Brazil, baby food, forecast expenditure per capita (BRL), 2009−14 41
Table 23: Brazil, baby food, expenditure per capita ($), 2004−09 41
Table 24: Brazil, baby food, forecast expenditure per capita ($), 2009−14 42
Table 25: Brazil, baby food, consumption per capita (kg), 2004−09 42
Table 26: Brazil, baby food, forecast consumption per capita (kg), 2009−14 43
Table 27: Hungary, baby food, value by category (HUFm), 2004−09 44
Table 28: Hungary, baby food, value forecast by category (HUFm), 2009−14 46
Table 29: Hungary, baby food, value by category ($m), 2004−09 48
Table 30: Hungary, baby food, value forecast by category ($m), 2009−14 49
Table 31: Hungary, baby food, volume by category (kg, million), 2004−09 51
Table 32: Hungary, baby food, volume forecast by category (kg, million), 2009−14 52
Table 33: Hungary, baby food, brand share by value (%), 2008−09 54
Table 34: Hungary, baby food, value by brand (HUFm), 2008−09 55
Table 35: Hungary, baby food, company share by value (%), 2008−09 57
Table 36: Hungary, baby food, value by company (HUFm), 2008−09 57
Table 37: Hungary, baby food, distribution channels by value (%), 2008−09 58
Table 38: Hungary, baby food, value by distribution channel (HUFm), 2008−09 58
Table 39: Hungary, baby food, expenditure per capita (HUF), 2004−09 60
Table 40: Hungary, baby food, forecast expenditure per capita (HUF), 2009−14 61
Table 41: Hungary, baby food, expenditure per capita ($), 2004−09 61
Table 42: Hungary, baby food, forecast expenditure per capita ($), 2009−14 62
Table 43: Hungary, baby food, consumption per capita (kg), 2004−09 62
Table 44: Hungary, baby food, forecast consumption per capita (kg), 2009−14 63
Table 45: Mexico, baby food, value by category (MXNm), 2004−09 64
Table 46: Mexico, baby food, value forecast by category (MXNm), 2009−14 65
Table 47: Mexico, baby food, value by category ($m), 2004−09 67
Table 48: Mexico, baby food, value forecast by category ($m), 2009−14 68
Table 49: Mexico, baby food, volume by category (kg, million), 2004−09 70
Table 50: Mexico, baby food, volume forecast by category (kg, million), 2009−14 71
Table 51: Mexico, baby food, brand share by value (%), 2008−09 74
Table 52: Mexico, baby food, value by brand (MXNm), 2008−09 74
Table 53: Mexico, baby food, company share by value (%), 2008−09 76
Table 54: Mexico, baby food, value by company (MXNm), 2008−09 76
Table 55: Mexico, baby food, distribution channels by value (%), 2008−09 77
Table 56: Mexico, baby food, value by distribution channel (MXNm), 2008−09 77
Table 57: Mexico, baby food, expenditure per capita (MXN), 2004−09 79
Table 58: Mexico, baby food, forecast expenditure per capita (MXN), 2009−14 80
Table 59: Mexico, baby food, expenditure per capita ($), 2004−09 81
Table 60: Mexico, baby food, forecast expenditure per capita ($), 2009−14 81
Table 61: Mexico, baby food, consumption per capita (kg), 2004−09 82
Table 62: Mexico, baby food, forecast consumption per capita (kg), 2009−14 83
Table 63: Poland, baby food, value by category (PLNm), 2004−09 84
Table 64: Poland, baby food, value forecast by category (PLNm), 2009−14 85
Table 65: Poland, baby food, value by category ($m), 2004−09 87
Table 66: Poland, baby food, value forecast by category ($m), 2009−14 88
Table 67: Poland, baby food, volume by category (kg, million), 2004−09 90
Table 68: Poland, baby food, volume forecast by category (kg, million), 2009−14 91
Table 69: Poland, baby food, brand share by value (%), 2008−09 93
Table 70: Poland, baby food, value by brand (PLNm), 2008−09 93
Table 71: Poland, baby food, company share by value (%), 2008−09 95
Table 72: Poland, baby food, value by company (PLNm), 2008−09 95
Table 73: Poland, baby food, distribution channels by value (%), 2008−09 96
Table 74: Poland, baby food, value by distribution channel (PLNm), 2008−09 96
Table 75: Poland, baby food, expenditure per capita (PLN), 2004−09 98
Table 76: Poland, baby food, forecast expenditure per capita (PLN), 2009−14 99
Table 77: Poland, baby food, expenditure per capita ($), 2004−09 99
Table 78: Poland, baby food, forecast expenditure per capita ($), 2009−14 100
Table 79: Poland, baby food, consumption per capita (kg), 2004−09 100
Table 80: Poland, baby food, forecast consumption per capita (kg), 2009−14 101
Table 81: South Africa, baby food, value by category (ZARm), 2004−09 102
Table 82: South Africa, baby food, value forecast by category (ZARm), 2009−14 103
Table 83: South Africa, baby food, value by category ($m), 2004−09 105
Table 84: South Africa, baby food, value forecast by category ($m), 2009−14 106
Table 85: South Africa, baby food, volume by category (kg, million), 2004−09 108
Table 86: South Africa, baby food, volume forecast by category (kg, million), 2009−14 109
Table 87: South Africa, baby food, brand share by value (%), 2008−09 112
Table 88: South Africa, baby food, value by brand (ZARm), 2008−09 112
Table 89: South Africa, baby food, company share by value (%), 2008−09 114
Table 90: South Africa, baby food, value by company (ZARm), 2008−09 114
Table 91: South Africa, baby food, distribution channels by value (%), 2008−09 115
Table 92: South Africa, baby food, value by distribution channel (ZARm), 2008−09 115
Table 93: South Africa, baby food, expenditure per capita (ZAR), 2004−09 117
Table 94: South Africa, baby food, forecast expenditure per capita (ZAR), 2009−14 118
Table 95: South Africa, baby food, expenditure per capita ($), 2004−09 118
Table 96: South Africa, baby food, forecast expenditure per capita ($), 2009−14 119
Table 97: South Africa, baby food, consumption per capita (kg), 2004−09 119
Table 98: South Africa, baby food, forecast consumption per capita (kg), 2009−14 120
Table 99: Taiwan, baby food, value by category (NT$m), 2004−09 121
Table 100: Taiwan, baby food, value forecast by category (NT$m), 2009−14 122
Table 101: Taiwan, baby food, value by category ($m), 2004−09 124
Table 102: Taiwan, baby food, value forecast by category ($m), 2009−14 125
Table 103: Taiwan, baby food, volume by category (kg, million), 2004−09 127
Table 104: Taiwan, baby food, volume forecast by category (kg, million), 2009−14 128
Table 105: Taiwan, baby food, brand share by value (%), 2008−09 130
Table 106: Taiwan, baby food, value by brand (NT$m), 2008−09 130
Table 107: Taiwan, baby food, company share by value (%), 2008−09 132
Table 108: Taiwan, baby food, value by company (NT$m), 2008−09 132
Table 109: Taiwan, baby food, distribution channels by value (%), 2008−09 133
Table 110: Taiwan, baby food, value by distribution channel (NT$m), 2008−09 133
Table 111: Taiwan, baby food, expenditure per capita (NT$), 2004−09 135
Table 112: Taiwan, baby food, forecast expenditure per capita (NT$), 2009−14 136
Table 113: Taiwan, baby food, expenditure per capita ($), 2004−09 136
Table 114: Taiwan, baby food, forecast expenditure per capita ($), 2009−14 137
Table 115: Taiwan, baby food, consumption per capita (kg), 2004−09 137
Table 116: Taiwan, baby food, forecast consumption per capita (kg), 2009−14 138
Table 117: Brazil baby food new product launches reports, by company (top five companies), 2009 139
Table 118: Brazil baby food new product launches SKUs, by company (top five companies), 2009 139
Table 119: Brazil baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 140
Table 120: Brazil baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 140
Table 121: Brazil baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 141
Table 122: Brazil baby food new product launches - recent five launches (2009) 141
Table 123: Hungary baby food new product launches reports, by company (top five companies), 2009 142
Table 124: Hungary baby food new product launches SKUs, by company (top five companies), 2009 142
Table 125: Hungary baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 143
Table 126: Hungary baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 143
Table 127: Hungary baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 144
Table 128: Hungary baby food new product launches - recent five launches (2009) 144
Table 129: Mexico baby food new product launches reports, by company (top five companies), 2009 145
Table 130: Mexico baby food new product launches SKUs, by company (top five companies), 2009 145
Table 131: Mexico baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 146
Table 132: Mexico baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 146
Table 133: Mexico baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 147
Table 134: Mexico baby food new product launches - recent five launches (2009) 147
Table 135: Poland baby food new product launches reports, by company 2009 148
Table 136: Poland baby food new product launches SKUs, by company 2009 148
Table 137: Poland baby food new product launches (reports), by flavor and fragrances 2009 149
Table 138: Poland baby food new product launches (reports), by ingredients 2009 149
Table 139: Poland baby food new product launches (reports), by package tags or claims 2009 150
Table 140: Poland baby food new product launches - recent launch (2009) 150
Table 141: South Africa baby food new product launches reports, by company (top five companies), 2009 151
Table 142: South Africa baby food new product launches SKUs, by company (top five companies), 2009 151
Table 143: South Africa baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 152
Table 144: South Africa baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 152
Table 145: South Africa baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 153
Table 146: South Africa baby food new product launches - recent five launches (2009) 153
Table 147: Taiwan baby food new product launches reports, by company , 2009 154
Table 148: Taiwan baby food new product launches SKUs, by company , 2009 154
Table 149: Taiwan baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 155
Table 150: Taiwan baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 155
Table 151: Taiwan baby food new product launches (reports), by package tags or claims , 2009 156
Table 152: Taiwan baby food new product launches - recent launches (2009) 156
List of Figures
Figure 1: Baby food market, Advanced Emerging Markets, value ($m), 2004−14 15
Figure 2: Baby food market, Advanced Emerging Markets, value ($m) , 2004−09 17
Figure 3: Baby food market, Advanced Emerging Markets, value ($m) , 2009−14 18
Figure 4: Baby food market, Advanced Emerging Markets, value growth analysis, 2004−14 19
Figure 5: Baby food market, Advanced Emerging Markets, volume (kg, million), 2004−14 20
Figure 6: Baby food market, Advanced Emerging Markets, volume (kg, million), 2004−09 22
Figure 7: Baby food market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Figure 8: Baby food market, Advanced Emerging Markets, volume growth analysis, 2004−14 24
Figure 9: Brazil, baby food, value by category (BRLm), 2004−14 27
Figure 10: Brazil, baby food, category growth comparison, by value, 2004−14 30
Figure 11: Brazil, baby food, volume by category (kg, million), 2004−14 33
Figure 12: Brazil, baby food, category growth comparison, by volume, 2004−14 33
Figure 13: Brazil, baby food, company share by value (%), 2008−09 36
Figure 14: Brazil, baby food, distribution channels by value (%), 2008−09 39
Figure 15: Hungary, baby food, value by category (HUFm), 2004−14 47
Figure 16: Hungary, baby food, category growth comparison, by value, 2004−14 50
Figure 17: Hungary, baby food, volume by category (kg, million), 2004−14 53
Figure 18: Hungary, baby food, category growth comparison, by volume, 2004−14 53
Figure 19: Hungary, baby food, company share by value (%), 2008−09 56
Figure 20: Hungary, baby food, distribution channels by value (%), 2008−09 59
Figure 21: Mexico, baby food, value by category (MXNm), 2004−14 66
Figure 22: Mexico, baby food, category growth comparison, by value, 2004−14 69
Figure 23: Mexico, baby food, volume by category (kg, million), 2004−14 72
Figure 24: Mexico, baby food, category growth comparison, by volume, 2004−14 73
Figure 25: Mexico, baby food, company share by value (%), 2008−09 75
Figure 26: Mexico, baby food, distribution channels by value (%), 2008−09 78
Figure 27: Poland, baby food, value by category (PLNm), 2004−14 86
Figure 28: Poland, baby food, category growth comparison, by value, 2004−14 89
Figure 29: Poland, baby food, volume by category (kg, million), 2004−14 92
Figure 30: Poland, baby food, category growth comparison, by volume, 2004−14 92
Figure 31: Poland, baby food, company share by value (%), 2008−09 94
Figure 32: Poland, baby food, distribution channels by value (%), 2008−09 97
Figure 33: South Africa, baby food, value by category (ZARm), 2004−14 104
Figure 34: South Africa, baby food, category growth comparison, by value, 2004−14 107
Figure 35: South Africa, baby food, volume by category (kg, million), 2004−14 110
Figure 36: South Africa, baby food, category growth comparison, by volume, 2004−14 111
Figure 37: South Africa, baby food, company share by value (%), 2008−09 113
Figure 38: South Africa, baby food, distribution channels by value (%), 2008−09 116
Figure 39: Taiwan, baby food, value by category (NT$m), 2004−14 123
Figure 40: Taiwan, baby food, category growth comparison, by value, 2004−14 126
Figure 41: Taiwan, baby food, volume by category (kg, million), 2004−14 129
Figure 42: Taiwan, baby food, category growth comparison, by volume, 2004−14 129
Figure 43: Taiwan, baby food, company share by value (%), 2008−09 131
Figure 44: Taiwan, baby food, distribution channels by value (%), 2008−09 134
Figure 45: Annual data review process 158