The Future of Targeted Functional and Wellbeing Food and Drinks

Report Summary

The global consumption of functional foods and drinks increased by a compound annual rate of over 6% between 2003 and 2008, and growth is predicted to continue over the next three years.

Nutraceuticals/functional food and drinks have had an influence in the development of the food and drinks industry over the past five years. This report that provides a rigorous study of the growth, drivers and future market size of the functional food and drinks market, evaluating and identifying the key ingredients that will take it forward.

Scope of this research

• Quantify and target future growth areas with this report’s analysis of epidemiological data of 6 conditions driving functional food and drinks.
• Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of current major nutraceutical food and drinks markets.
• Gain insight into new regulation and the effect of these regulations on the industry in the next five years, across the globe.
• Implement best-practice strategies using this reports case studies of current key ingredients used in succesful functional foods and drinks.
• Predict the effects of major health trends on global innovation and NPD in terms of the share of NPD and growth of NPD in each therapy area and region

Research and analysis highlights

Increased health awareness and consumer confidence coupled with an aging population has driven demand for products that improve the quality of life, have specific health benefits and can be used by consumers to self-medicate.

The demand from the older generation will dramatically increase over the next four decades. Certainly disease-focused targeting will improve, creating a clear demand for more personalized nutrition. The demand for foods which offer health benefits and even promote disease prevention will become more important in order to avoid the long term costs.

The food industry, like the pharmaceutical industry, has recognized that ‘one size fits all’ approach is not always applicable and nutritional recommendations could be improved by personalization, for example with respect to metabolic disorders and cardiovascular diseases.

Key reasons to purchase this research

• How will changes in consumer demographics affect functional food and drinks market development?
• What are the key emerging ingredients for functional food and drinks?
• What are current market trends, and how will they develop over the next five years?
• How will the changing health claims regulations affect the functional food and drinks market?
• What are possible applications for these new ingredients?

Table Of Contents

About the author
Disclaimer

EXECUTIVE SUMMARY
Functional food and drinks: the overlap between food and pharma
Regulation, marketing and positioning
Growing audience for functional food
Bone and joint health
Brain and mental health
Digestive health
Heart health
Skin health and beauty
Functional food and drinks: the overlap between food and pharma
Summary
Introduction
Definition of functional foods/nutraceuticals
The growth of the functional food and drinks market
Crossover between pharma and food
Food companies moving into the pharma space
Pharma companies moving into the food industry
Regulation, marketing and positioning
Summary
Introduction
Japan - FOSHU (Food for Specified Health Uses)
US-FDA and GRAS
Europe
Article 13 health claim legislation
Functional innovative claims
Analysis of site specific claims submitted to EFSA
The future of health claims in Europe
Growing audience for functional food and drinks
Summary
Introduction
A shift to targeted functional foods
Quality of life
Self medication and the impact of nutrigenomics and nutrigenetics
Disease and patient targets
(Untitled sub-section)
Bone and joint health
Summary
Introduction
NPD and innovation
Bone health
Joint health
The future of bone and joint health food and drinks
Brain and mental health
Summary
Introduction
NPD and innovation
Mood management
Preventing the onset of dementia
Alertness, intelligence and memory
Key ingredients
The future of brain and mental health food and drinks
Digestive health
Summary
Introduction
NPD and innovation
Gut health & IBS
Acid reflux
Key ingredients
The future of digestive health food and drinks
Heart health
Summary
Introduction
NPD and innovation
Lowering blood pressure
Key ingredients
The future of heart health food and drinks
Skin health and beauty
Summary
Introduction
NPD and innovation
Skincare and anti-aging
Hair and nails
Key ingredients
The future of skin health food and drinks
Conclusions
The future of targeted functional food and drinks
The health claims struggle
Consumer understanding needs to be improved
Successful marketing strategies
New/softer claims
New formats and delivery mechanisms
Connect with the consumer
Make claims clear, specific and benefit-focused

LIST OF TABLES

Table: Functional food and drinks sales ($m), 2002-2012
Table: Number of claims submitted to EFSA by site specific function
Table: Functional foods product launch analysis
Table: European self-medication pharmaceutical market (€m), 2007-2009
Table: Disease prevalence 2008 (% total population), growth in sufferer numbers (CAGR 2008-2013) and forecast suffers number 2013 (actual)
Table: Total osteoporosis prevalence and sufferer numbers in eight major countries, 2008-2013
Table: Clinical trials for bone health, October 2010
Table: Clinical trials for joint health, October 2010
Table: Top five disorders targeted by anti-depressant medication, by country (% of total antidepressant drug sales by country), 2007-2008
Table: Total Alzheimer’s prevalence and sufferer numbers in selected major countries and regions, 2006-2013
Table: Clinical trials for brain and mental health, October 2010
Table: Prevalence of major GIT indications across the seven major markets (000s), 2008
Table: Clinical trials for digestive health, October 2010
Table: Estimated prevalence of cardiovascular disorders across seven major markets (000s), 2009
Table: Clinical trials for heart health ingredients, October 2010
Table: Oral beauty supplements consumer spending by category in Europe and the US ($m), 2000-2010
Table: Anti-Aging skincare sales by country ($m), 2008-

LIST OF FIGURES

Figure: The role of food and pharmaceuticals in the healthcare continuum
Figure: Functional food regulation by country
Figure: A shift to targeted functional food and drinks
Figure: Life expectancy at birth, by region, 1990-2015
Figure: Growth by age group (% of total country population), 2000-2020
Figure: Top Care - Dietary Supplement - Women's 50+ Formula
Figure: Prevalence of disease versus forecast growth (%), 2008-2013
Figure: Share of bone health products launched (%) by category, 2007-2010
Figure: Abbott Ensure bone health drink
Figure: Share of brain and mental health products launched (%) by category, 2007-2010
Figure: iChill and MiniChill relaxation shots
Figure: Arizona green teas
Figure: Complan Memory drink
Figure: Share of digestive health products launched (%) by category, 2007-2010
Figure: Share of heart health products launched (%) by category, 2007-2010
Figure: Kashi Heart to Heart - Cereal - Warm Cinnamon Oat
Figure: Share of skin health and beauty products launched (%) by category, 2007-2010
Figure: R&D options for food and drinks companies