Multichannel Retail: Using Integrated Technology to Achieve Cross-Channel Brand Consistency

Published: June 2009
No. of Pages: 36
  

Introduction

In this piece, Datamonitor's analyst specializing in Retail Technology will discuss the developments in multichannel retail and will identify the key vendors offering end-to-end multichannel technology.

Scope

*This report will discuss the

Multichannel Retail: Using Integrated Technology to Achieve Cross-Channel Brand Consistency

Overview 1
Catalyst 1
Summary 1
Key Messages 2
Disparate systems must be linked to provide services expected of a multichannel retailer 2
Application suites provide the visibility required to run a successful multichannel operation 2
BT Expedite leads, bu

Published By: Datamonitor
Product Code: Datamonitor5156


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