The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2021

Published: December 2016
No. of Pages: 47
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Timetric's 'The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Estonian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards, cash transactions and credit transfers during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.


Timetric's 'The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Estonian cards and payments industry, including:

  • Current and forecast values for each market in the Estonian cards and payments industry, including debit, credit and charge cards.
  • Detailed insights into payment instruments including direct debit, credit transfers, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis.
  • Analysis of various market drivers and regulations governing the Estonian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape in the Estonian cards and payments industry.


This report provides a comprehensive analysis of the Estonian cards and payments industry.

  • It provides current values for the Estonian cards and payments industry for 2016, and forecast figures to 2021.
  • It details the different demographic, economic, infrastructural and business drivers affecting the Estonian cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.

Reasons To Buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to the Estonian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Estonian cards and payments industry.
  • Assess the competitive dynamics in the Estonian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Estonia.
  • Gain insights into key regulations governing the Estonian cards and payments industry.

Key Highlights

  • To increase broadband access for the general population, the government launched ‘Digital Agenda 2020' in 2014. The aim is to provide 60% of the country with 100mbps high-speed broadband; basic services will run at 30mbps. In December of the same year, the government extended the electronic citizenship (e-Residency) system to include Estonian citizens residing in other countries. The service was also developed to include e-Residency for individuals looking to establish a business in Estonia. This program provides users with a digital ID card with an integrated chip, which allows them to use private and public sector services, encrypt files and digitally sign documents. In April 2016, the government declared that e-residents could open Estonian bank accounts without having to visit a branch. These initiatives are expected to drive the growth of digital payments.
  • In line with the rising adoption of contactless technology in Europe, Estonia is expected to adopt more contactless platforms over the forecast period (2017-2021). With Swedbank, Nordea and LHV Pank having launched contactless technology, the uptake of contactless payments will increase. Sebbank (SEB) plans to introduce contactless cards by 2017.
  • Alternative payments are gaining prominence, with the availability of Fortumo, Taxify and WioPay. Fortumo, headquartered in Estonia, has evolved into a leading carrier billing payment solution with operations in 96 countries and contracts with 350 mobile network operators. Fortumo is provided through the mobile operators Telia, Elisa and Tele2. Taxify launched its mobile carrier billing service in April 2015; this app allows Android and iOS users to pay their taxi fares through their mobile service provider.

Published By: GlobalData
Product Code: Timetric2739

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