The Mobile data monetisation in emerging Asia–Pacific: pricing and bundling strategies

Published: December 2016
No. of Pages: 38

"Operators in emerging Asia–Pacific that want to improve mobile data monetisation need to focus on network quality, OTT partnerships and device bundling."

Operators in emerging Asia–Pacific (EMAP) are struggling to monetise mobile data, despite growing adoption of smartphones and increased usage of data services. Competitive pressures in prepaid-heavy markets have pulled unit prices down. In addition, the launch of 4G services in many markets has not generated the expected increases in ARPU.

This Report Provides:

  • guidance for regional operators in how they can adjust their mobile data pricing in relation to the quality of their mobile data network
  • insights into over-the-top (OTT) partnerships and profitable ways to utilise app-based pricing
  • recommendations regarding device bundling tactics in prepaid-heavy markets.

Published By: Analysys Mason
Product Code: Analysys Mason29

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