Pipeline/Commercial Insight: Supportive Care in Oncology - Innovation and market growth limited to bone metastases management and emerging supportive care challenges

Published: November 2009
No. of Pages: 340
  

Introduction

Supportive care in oncology is defined as those products used to prevent and/or treat the adverse side effects that arise as a result of the tumor itself or administration of anticancer therapies The supportive care market is potentially vast, therefore this report focuses on the cytopenias (anemia, neutropenia and thrombocytopenia), chemotherapy-induced nausea and vomiting, and bone metastases.

Scope

  • In-depth analysis of the current and future oncology supportive care market across the US, 5EU and Japan, plus a rest of world snapshot
  • Oncology supportive care therapy sales forecasts for brands, generics, biosimilars and late-phase pipeline candidates from 2008 to 2018
  • Assessment of the leading supportive care brands and drug classes to identify key success factors within this sector
  • Examination of the oncology supportive care pipeline with in-depth clinical and commercial profiles of Phase III candidates

Highlights

The supportive care market will shrink at a CAGR of -0.6%, with sales dropping from $10.3 billion in 2008 to $9.3 billion in 2018. This is due to the effect of patent expiry and generic/biosimilar erosion, as well ongoing restrictions on use of erythropoietins. Pipeline launches during this time will be insufficient to offset this sales decline.

In 2008, Neulasta (pegfilgrastim; Amgen/Kyowa Kirin) and Neupogen (filgrastim; Amgen/Kyowa Kirin) were the leading supportive care brands, with sales well over $1 billion. Despite facing patent expiry and the increasing threat of biosimilar entry, Neulasta and Neupogen will remain in the top three in 2018, along with Prolia (denosumab; Amgen).

Growth in the market will come mainly from expanded use of current products into new indications and markets. The current pipeline is relatively sparse, however, the greatest breakthrough will occur via Prolia (denosumab; Amgen) for bone metastases. The greatest future growth will come from development in emerging supportive care challenges.

Reasons to Purchase

  • Quantify the performance of each of the marketed oncology supportive care brands in the seven major markets over the period 2008 to 2018
  • Acquire a detailed account of oncology supportive care brand dynamics and the events that drive and limit their market growth
  • Benchmark the oncology supportive care brands against their generics/biosimilars and align their 7MM performance with a rest of world snapshot

Pipeline/Commercial Insight: Supportive Care in Oncology - Innovation and market growth limited to bone metastases management and emerging supportive care challenges

ABOUT DATAMONITOR HEALTHCARE
    About the Oncology pharmaceutical analysis team

CHAPTER 1 EXECUTIVE SUMMARY
    Strategic scoping and focus
    Datamonitor insight into the supportive care in oncology market
    Contributing experts
    Related reports
    Upcoming related reports

CHAPTER 2 MARKET OVERVIEW AND DYNAMICS
    Overview
    Market definition
    Current and future dynamics
    Seven major markets
    Value of the supportive care market shrank between 2005 and 2008, and will continue to contract through to 2018 as the effect of generic and biosimilar erosion amplifies
    The US accounts for 70% of the total supportive care in oncology market, although this share will contract slightly by 2018
    The colony-stimulating factors class for neutropenia will account for over half of the supportive care market sales from 2008 through to 2018
    Neulasta will remain the leading supportive care in oncology product throughout the forecast period of the report
    The supportive care in oncology market will shrink from $10.3 billion in 2008 to $9.7 billion in 2018 across the seven major pharmaceutical markets
    US
    The US will experience the fastest rate of decline to 2018 of the seven major markets due to the large impact of patent expiry
    The supportive care in oncology market in the US will shrink from $7.2 billion in 2008 to $6.2 billion in 2018
    Japan
    Japan is forecast to enjoy the highest rate of growth to 2018 of the seven major markets due to new product launches and expansion of drugs into new indications
    The supportive care in oncology market in Japan will grow from $597m in 2008 to $702m in 2018
    Five major European markets (5EU)
    Generic/biosimilar erosion in the five major European markets will be offset by the launch of key pipeline products
    The supportive care in oncology market in the five major European markets will grow from $2.5 billion in 2008 to $2.8 billion in 2018
    Rest of the world snapshot
    Rest of world sales represent 17% of the global supportive care in oncology market
    Opportunities and threats
    Opportunities
    Aging population will result in increasing cancer incidence
    New and emerging supportive care challenges will grow the market
    Potential for chronic treatment of cancer expands the market for supportive care
    Increasing co-operation between regulatory bodies
    Threats
    Restrictive pricing and reimbursement policies
    Reduced periods of market exclusivity
    Increasingly conservative regulatory environments
    Ongoing cost-containment measures
    Market entry of biosimilar biologics
    Brand dynamics
    Overview of the competitive landscape
    Neulasta was the leading supportive care in oncology product in 2008, a position it will maintain through to 2018
    Key developers
    Strategic overview
    Amgen
    Corporate strategy
    Supportive care in oncology portfolio assessment
    Novartis
    Corporate strategy
    Supportive care in oncology portfolio assessment

CHAPTER 3 ANEMIA
    Market potential
    Introduction
    Anemia is a major contributing factor to adverse effects suffered by patients, and may increase the relative risk of death
    Anemia can be caused by a number of factors relating to underlying co-morbidities, the tumor itself, or treatment of the cancer
    Four grades of anemia severity exist, with treatment usually initiated at moderate levels
    Epidemiology
    Current treatment options
    Treatment of anemia should serve to correct the underlying cause
    Red blood cell transfusions are an option for symptomatic, severely anemic patients
    Erythropoiesis-stimulating agents are an option for certain patients with chemotherapy-induced anemia...
    ...albeit with extensive restrictions on their use
    Unmet needs
    Drugs with increased safety is the greatest unmet need in cancer-related and chemotherapy-induced anemia
    More cost-effective products are needed
    Predicting which patients will respond to erythropoietin products will prevent unnecessary administration
    Further clinical research could optimize adminstration of the erythropoietin products
    Current and future market overview
    Seven major markets
    The chemotherapy-induced anemia market will undergo a significant decrease through to 2018 as the effect of restricted use continues and biosimilars enter the market
    The US accounts for the vast majority of the chemotherapy-induced anemia market, making up nearly three-quarters of sales
    Epogen/Procrit will remain the leading colony-stimulating factor throughout the forecast period of the report
    The chemotherapy-induced anemia market will shrink from $2.3 billion in 2008 to $941m in 2018 across the seven major pharmaceutical markets
    US
    The chemotherapy-induced anemia market will shrink from $1.7 billion in 2008 to $717m in 2018 in the US
    Japan
    The chemotherapy-induced anemia market will shrink from $23m in 2008 to $11m in 2018 in Japan
    Five major European markets (5EU)
    The chemotherapy-induced anemia market will shrink from $598m in 2008 to $213m in 2018 in the five major European markets
    Rest of the world snapshot
    Rest of world sales represent 15% of the global chemotherapy-induced anemia market
    Brand dynamics
    Overview of competitive landscape
    Epogen/Procrit was the leading erythropoietin product in 2008, a position set to be maintained through to 2018
    Epogen/Procrit (epoetin alpha; Amgen/Kyowa Kirin/Johnson & Johnson)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Aranesp (darbepoetin alpha; Amgen/Kyowa Kirin)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Recormon (epoetin beta; Roche/Chugai)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018

CHAPTER 4 BONE METASTASES
    Market potential
    Introduction
    Bone metastases cause major debilitating complications in advanced cancer patients
    Biomarkers of bone metabolism have been identified that often correlate with extent of bone metastases, however, current clinical utility is limited
    Epidemiology
    Current treatment options
    Bisphosphonates are central to the management of bone metastases
    Zometa is the bisphosphonate of choice in cancer patients
    Careful monitoring of patients receiving bisphosphonates is required to prevent adverse side effects
    Unmet needs
    More effective and safer agents are needed with potential effects on survival
    Predicting which patients will develop bone metastases could reduce the unnecessary administration of bisphosphonates
    Further clinical research could optimize administration schedules and reduce cost of treatment
    Current and future market overview
    Seven major markets
    The bone metastases market will nearly double in value between 2008 and 2018 due to the introduction of pipeline products
    The US accounts for approximately half of the bone metastases market, indicating significant use in Japan and the five major European markets
    Zometa will lose its place as the leading product for bone metastases by 2018
    The bone metastases market will grow strongly from $1.3 billion in 2008 to $2.1 billion in 2018 across the seven major pharmaceutical markets
    US
    The bone metastases market will grow from $668m in 2008 to $968m in 2018 in the US
    Japan
    The bone metastases market will grow from $105m in 2008 to $200m in 2018 in Japan
    Five major European markets (5EU)
    The bone metastases market will grow from $526m in 2008 to $955m in 2018 in the five major European markets
    Rest of the world snapshot
    Rest of world sales represent 24% of the global bone metastases market
    Brand dynamics
    Overview of competitive landscape
    Zometa was the leading bisphosphonate in 2008, however, it is forecast to lose this position to Prolia by 2018
    Zometa (zoledronic acid; Novartis)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Bondronat (ibandronic acid; Roche)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Pipeline overview and dynamics
    Drug assessment summary
    Comparative forecasts
    Late-phase pipeline analysis and forecasts
    Alpharadin (ATI-BC-1/radium-223; Algeta/Bayer)
    Drug overview
    Drug profile
    Key historical events
    Clinical trial data
    SWOT analysis
    Datamonitor drug assessment summary
    Clinical and commercial attractiveness
    Satisfaction of unmet needs
    Forecasts to 2018
    Prolia (denosumab/AMG-162; Amgen)
    Drug overview
    Drug profile
    Key historical events
    Clinical trial data
    SWOT analysis
    Datamonitor drug assessment summary
    Clinical and commercial attractiveness
    Satisfaction of unmet needs
    Forecasts to 2018
    Acapodene (toremifene; Orion/GTx/Ipsen)
    Drug overview
    Drug profile
    Key historical events
    Clinical trial data
    SWOT analysis
    Clinical and commercial attractiveness

CHAPTER 5 NAUSEA AND VOMITING
    Market potential
    Introduction
    Chemotherapy-induced nausea and vomiting has severe implications on patient qualtity of life
    Chemotheray-induced nausea and vomiting is caused by activation of neuroreceptors in the vomiting center of the brain
    Several cytotoxic- and patient-specific factors affect the severity of chemotherapy-induced nausea and vomiting
    Emetic risk of different cytotoxics ranges from minimal to high
    Epidemiology
    Current treatment options
    Preventing nausea and vomiting is the primary aim of CINV management
    Anti-emetic mode of action is conferred by blocking the action of various neuroreceptors
    Classes of anti-emetic
    Prevention of chemotherapy-induced nausea and vomiting typically employs a combination of anti-emetic agents
    Unmet needs
    Improved treatment of breakthrough and refractory chemotherapy-induced nausea and vomiting
    While vomiting is effectively prevented, many patients still suffer significant nausea
    Need for anti-emetics that do not interact with other commonly used anticancer agents
    Potential for a single agent that blocks multiple pathways?
    Current and future market overview
    Seven major markets
    Sales for the chemotherapy-induced nausea and vomiting market fell between 2005 and 2008, but will pick up marginally through to 2018
    The US accounts for the largest proportion of the chemotherapy-induced nausea and vomiting market, despite being the only country to suffer a decrease in share through to 2018
    The leading anti-emetic brands have already started to lose market share and sales value due to generic erosion
    The chemotherapy-induced nausea and vomiting market will grow from $1.5 billion in 2008 to $1.7 billion in 2018 across the seven major pharmaceutical markets
    US
    The chemotherapy-induced nausea and vomiting market will shrink from $998m in 2008 to $975m in 2018 in the US
    Japan
    The chemotherapy-induced nausea and vomiting market will grow from $186m in 2008 to $209m in 2018 in Japan
    Five major European markets (5EU)
    The chemotherapy-induced nausea and vomiting market will grow from $365m in 2008 to $486m in 2018 in the five major European markets
    Rest of the world snapshot
    Rest of world sales represent 25% of the global chemotherapy-induced nausea and vomiting market
    Brand dynamics
    Overview of competitive landscape
    Aloxi was the leading anti-emetic in terms of sales in 2008, although Emend will claim this position by 2018
    Zofran (ondansetron; GlaxoSmithKline)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Aloxi (palonosetron; Helsinn Pharma/Eisai/Taiho)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Emend (aprepitant; Merck & Co)/Ivemend (fosaprepitant; Merck & Co)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Pipeline overview and dynamics
    Rezonic (casopitant; GlaxoSmithKline)
    Drug overview
    Drug profile
    Key historical events
    Clinical trial data
    Clinical and commercial attractiveness

CHAPTER 6 NEUTROPENIA
    Market potential
    Introduction
    Infections as a result of chemotherapy-induced neutropenia were potentially fatal prior to the development of current supportive care measures
    Resulting febrile neutropenia is associated with a considerable economic burden from hospitalization costs
    Several cytotoxic- and patient-specific factors affect the risk of chemotherapy-induced neutropenia
    Risk of neutropenia varies from low to high depending on the chemotherapy regimen used
    Epidemiology
    Current treatment options
    Preventing neutropenia is the primary aim of management to reduce risk to patients and decrease overall cost of cancer treatment
    Colony-stimulating factors stimulate the production of white blood cells to prevent neutropenia
    Colony-stimulating factors are adminstered in the prophylactic setting to prevent neutropenia
    Unmet needs
    Increased cost-effectiveness is the greatest unmet need in chemotherapy-induced neutropenia
    Predicting which patients really require colony-stimulating factors will further drive down cost and prevent unnecessary administration
    Further clinical research could optimize administration schedules and serve to cut overall cost of treatment
    Current and future market overview
    Seven major markets
    The chemotherapy-induced neutropenia market will dip slightly through to 2018 as biosimilars take effect
    The US accounts for the vast majority of the chemotherapy-induced neutropenia market, with three-quarters of sales
    Neulasta will remain the leading colony-stimulating factor throughout the forecast period of the report
    The chemotherapy-induced neutropenia market will shrink from $5.1 billion in 2008 to $5.0 billion in 2018 across the seven major pharmaceutical markets
    US
    The chemotherapy-induced neutropenia market will contract from $3.9 billion in 2008 to $3.6 billion in 2018 in the US
    Japan
    The chemotherapy-induced neutropenia market in Japan will remain fairly constant at $283m in 2008 and $282m in 2018, with a peak of $296m in the interim
    Five major European markets (5EU)
    The chemotherapy-induced neutropenia market will grow from $988m in 2008 to $1.1 billion in 2018 in the five major European markets
    Rest of the world snapshot
    Rest of world sales represent 13% of the global chemotherapy-induced neutropenia market
    Brand dynamics
    Overview of competitive landscape
    Neulasta and Neupogen were the leading colony-stimulating factors in 2008, a position set to be maintained through to 2018
    Neupogen (filgrastim; Amgen/Kyowa Kirin)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Neulasta (pegfilgrastim; Amgen/Kyowa Kirin)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018

CHAPTER 7 THROMBOCYTOPENIA
    Market potential
    Introduction
    Chemotherapy is a common cause of thrombocytopenia, and often results in treatment delays or dose reductions
    Several treatment- and patient-specific factors affect the risk of chemotherapy-induced thrombocytopenia
    A lack of data makes it difficult to assess the true significance of chemotherapy-induced thrombocytopenia
    Epidemiology
    Current treatment options
    No definitive treatment guidelines exist for thrombocytopenia, however, it is most frequently resolved via chemotherapy dose reductions or delays, or platelet transfusions for more severe cases
    Dose reductions or delays, and platelet transfusions carry high inherent risk
    One approved growth factor exists for treatment of thrombocytopenia, however, it use is very restricted
    Unmet needs
    Educating physicians and patients on the potential negative implications of thrombocytopenia could increase the need for an effective, tolerable and cost-effective treatment option
    Further clinical research could optimize the definition of chemotherapy-induced thrombocytopenia
    Current and future market overview
    Seven major markets
    Use of Neumega will continue to decrease through to 2018, although the eventual launch of pipeline products will help the overall chemotherapy-induced thrombocytopenia market to grow
    Sales of Neumega will slump from $14m in 2008 to $3m in 2018 across the seven major pharmaceutical markets
    Potential size of the chemotherapy-related thrombocytopenia market
    Rest of the world snapshot
    Rest of world sales represent 8% of the global chemotherapy-induced thrombocytopenia market
    Brand dynamics
    Overview of competitive landscape
    Neumega is currently the only commercially available drug for chemotherapy-induced thrombocytopenia, however, the launch of pipeline products will transform the market through to 2018
    Neumega (oprelvekin; Wyeth)
    Drug profile
    Product positioning
    SWOT analysis
    Brand forecast to 2018
    Pipeline overview & dynamics
    Key pipeline candidates
    Nplate (romiplostim/AMG-531; Amgen)
    Drug overview
    Drug profile
    Key historical events
    Clinical trial data
    SWOT analysis
    Clinical and commercial attractiveness
    Promacta (eltrombopag/SB-497115; Ligand Pharmaceuticals/ GlaxoSmithKline)
    Drug overview
    Drug profile
    Key historical events
    Clinical trial data
    SWOT analysis
    Clinical and commercial attractiveness

CHAPTER 8 EMERGING SUPPORTIVE CARE CHALLENGES
    Introduction
    Other established supportive care challenges
    Cancer cachexia
    Cancer pain
    Mucositis
    Other supportive care challenges
    New emerging supportive care challenges
    EGFR-related skin rash
    Herceptin-related cardiotoxicity
    Future of supportive care
    BIBLIOGRAPHY
    References

APPENDIX A - MARKET ASSUMPTIONS
    New product launches
    Patent expiries
    Epidemiology of solid tumors and hematological malignancies
    Data definitions, limitations and assumptions
    Standard units
    Japanese market data
    Country group definitions
    Rest of European Union
    Rest of World
    Derivation of sales forecasts and pricing trends
    Forecast methodology
    Pipeline product forecasts
    Datamonitor drug assessment scorecard
    Report methodology

APPENDIX B
    About Datamonitor
    About Datamonitor Healthcare
    About the Oncology analysis team
    Disclaimer

Published By: Datamonitor
Product Code: Datamonitor4495


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