Table Of Contents
AT A GLANCE SUMMARY
Waitrose food & grocery
SHARE OF SHOPPERS
Waitrose share of shopper by demographics
Waitrose share of shopper by TV region
Waitrose penetration of shopper by household characteristics
Waitrose share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Waitrose conversion of visitors to main user by demographics and region
Waitrose conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Waitrose profile of shoppers by television region
Waitrose profile of shoppers by household characteristics
Waitrose profile of shoppers by other characteristics and ACORN classification
LOYALTY
Waitrose loyalty of main users by demographics and region
Waitrose loyalty of main users by household characteristics
Waitrose basic drivers of loyalty and disloyalty
Waitrose detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer