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UK Customer Insight 2011: Tesco - Food

Published: March 2011
No. of Pages: 67
  

Introduction

Verdict Research - UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Features and benefits

  • Discover the profile of the core shopper for individual retailers.
  • Understand what drives shopper loyalty and disloyalty.

Highlights

A comprehensive analysis of a retailer's customer profile.

Your key questions answered

  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

UK Customer Insight 2011: Tesco - Food

Table Of Contents

AT A GLANCE SUMMARY
Tesco food & grocery

SHARE OF SHOPPERS
Tesco share of shopper by demographics
Tesco share of shopper by TV region
Tesco penetration of shopper by household characteristics
Tesco share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION
Tesco conversion of visitors to main user by demographics and region
Tesco conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Tesco profile of shoppers by television region
Tesco profile of shoppers by household characteristics
Tesco profile of shoppers by other characteristics and ACORN classification

LOYALTY
Tesco loyalty of main users by demographics and region
Tesco loyalty of main users by household characteristics
Tesco basic drivers of loyalty and disloyalty
Tesco detailed drivers of loyalty

COMPETITION
Cross sector competitor dynamics

APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer

Published By: Verdict
Product Code: Verdict1313


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