Table Of Contents:
AT A GLANCE SUMMARY
Sainsburys food & grocery
SHARE OF SHOPPERS
Sainsburys share of shopper by demographics
Sainsburys share of shopper by TV region
Sainsburys penetration of shopper by household characteristics
Sainsburys share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Sainsburys conversion of visitors to main user by demographics and region
Sainsburys conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Sainsburys profile of shoppers by television region
Sainsburys profile of shoppers by household characteristics
Sainsburys profile of shoppers by other characteristics and ACORN classification
LOYALTY
Sainsburys loyalty of main users by demographics and region
Sainsburys loyalty of main users by household characteristics
Sainsburys basic drivers of loyalty and disloyalty
Sainsburys detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer