UK Customer Insight 2011: Morrisons - Food

Published: March 2011
No. of Pages: 67

Price

Introduction

Verdict Research - UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Features and benefits

Discover the profile of the core shopper for individual retailers.
Understand what drives shopper loyalty and disloyalty.

Highlights

A comprehensive analysis of a retailer's customer profile.

Your key questions answered

Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

UK Customer Insight 2011: Morrisons - Food

AT A GLANCE SUMMARY
Morrisons food & grocery

SHARE OF SHOPPERS
Morrisons share of shopper by demographics
Morrisons share of shopper by TV region
Morrisons penetration of shopper by household characteristics
Morrisons share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION
Morrisons conversion of visitors to main user by demographics and region
Morrisons conversion of visitors to main user by household characteristics
Non-converting customers

PROFILE OF SHOPPERS
Morrisons profile of shoppers by television region
Morrisons profile of shoppers by household characteristics
Morrisons profile of shoppers by other characteristics and ACORN classification
LOYALTY
Morrisons loyalty of main users by demographics and region
Morrisons loyalty of main users by household characteristics
Morrisons basic drivers of loyalty and disloyalty
Morrisons detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer

Published By: Verdict
Product Code: Verdict1310

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