Table Of Contents
AT A GLANCE SUMMARY
Co-op food & grocery
SHARE OF SHOPPERS
Co-op share of shopper by demographics
Co-op share of shopper by TV region
Co-op penetration of shopper by household characteristics
Co-op share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Co-op conversion of visitors to main user by demographics and region
Co-op conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Co-op profile of shoppers by television region
Co-op profile of shoppers by household characteristics
Co-op profile of shoppers by other characteristics and ACORN classification
LOYALTY
Co-op loyalty of main users by demographics and region
Co-op loyalty of main users by household characteristics
Co-op basic drivers of loyalty and disloyalty
Co-op detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer