Fighting the Market Slowdown in Alcoholic Drinks - Growth hotspots, innovation and changing consumer preferences
The global market for alcoholic drinks was worth US$979bn in 2007, equivalent to 1,460bn servings. Although sales of alcoholic drinks are typically relatively immune from recessions, although the current economic downturn has coincided with a period of higher inflation and rising prices which have dampened demand for alcoholic drinks. However, the downturn itself is likely to have a positive effect on demand. In developed markets consumers will spend more time socializing and drinking at home. In emerging markets consumers will buy fewer consumer durables and spend part of the savings on everyday treats such as beer, wine and spirits.
‘Fighting the Market Slowdown in Alcoholic Drinks: Growth hotspots, innovation and changing consumer preferences’ is a new report published by Business Insights that evaluates which regions, countries and products are expected to grow over the next five years. This report provides an understanding of underlying consumer purchasing triggers in alcoholic drinks as well as an in-depth analysis of regulatory developments and product innovations on a domestic and global scale.
The volume of alcoholic drinks consumed in western Europe is forecast to decline over the period 2007-2012 by an average of 0.2% per annum.
Between 2007 and 2012 the annual sales of spirits globally is forecast to increase by over 1bn liters. 70% of this increase will take place in Asia-Pacific markets.
China is the largest beer market in the world, having overtaken the US in recent years. This growth is being driven by a growing middle class that has increasingly Western tastes plus a shift away from traditional spirits consumption.
Globally, there will be an additional 18.7bn liters of beer/cider/FABs sold in 2012 compared to 2007. 62% of this increase will take place in Asia-Pacific and 29% will be in Eastern Europe. Less than 8% of this growth will be in North America and these regional rises will be a result of the decline in the Western European market.
Use this report to...
- Quantify key beer, wine and spirits markets and growth potential based on market value and volume sales data between 2007 and 2012 by category, region, country and product tag.
- Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of product launch data of 4,800 beer, wine and spirits products launched globally between 2005-2008.
- Identify key trends that are shaping the beer, wine and spirit market, and evaluate the trends likely to become important over the coming years.
- Understand consumption patterns of alcoholic drinks with this report’s detailed analysis of the changing share of throat held by beer, wine and spirits across key regions.
Changing consumer consumption. In terms of number of servings, spirits is the largest sector (accounting for 46% of servings), ahead of beer (43% of servings). The latter is expanding at the expense of the former and the two will almost be equal by 2012. Wine only accounts for a steady 11% of servings.
Emerging beer markets. Nine out of the ten countries with the highest levels of predicted sales over the next five years are emerging markets.
Premiumization. Multinational operators are facing increasing competition from local players that have started to develop their own premium and super-premium brands with high quality products, packaging and promotion.
Ageing population. In developed markets, the proportion of consumers in senior age groups continues to increase, and this will be reflected in increased upscale product sales. This is due to the population group having a more sophisticated palate.
Your questions answered...
- How is the share of throat held by beer, wine and spirits changing over time?
- Which alcoholic drinks categories and regions offer the greatest sales growth potential to 2012?
- What are the key trends that will shape the future of the beer, wine and spirits markets?
- Where will growth in the beer market be most significant?
- Which beer, wine and spirits product categories are growing fastest?
- What are the key consumer drivers of growth of beer, wine and spirits sales in emerging countries?
- Who is driving innovation in alcoholic drnks market?
- How is the growing trend of premiumization impacting product development and new product launches?