Emerging Enterprise Applications Vendors: Target markets, growth strategies and SWOT analyses

Emerging Enterprise Applications Vendors
Target markets, growth strategies and SWOT analyses

Report Overview

Technological advances in enterprise applications are changing vendor business models and driving merger and acquisition activity in the space. In particular, the shift from a capital intensive on-premise to an ondemand (internet/cloud computing) structure is creating competitive challenges for existing players as non-traditional enterprise apps vendors such as Google and Yahoo! enter the market and several smaller vendors seek to stake a claim. Similarly, the development of Platform-as-a-service (PaaS) is creating opportunities for several emerging players.

‘Emerging Enterprise Applications Vendors: Target markets, growth strategies and SWOT analyses’ is a report that analyses the changing market dynamics of the enterprise applications market and the role emergent players will have in its ongoing development. It assesses the positioning, strengths and weaknesses and growth strategies of the strongest emerging players and provides a detailed overview of more than 10 smaller vendors. The report looks at how emerging players will change the competitive landscape of the enterprise applications market and where the focus of emergent vendor activity will be strongest.              

Key Findings

The enterprise applications market is undergoing radical change due to technological advancement in the industry. This has resulted in a shift in the delivery models of applications from on-premise to on-demand (internet/cloud computing) structures.

The acquisition of emerging vendors is expected to increase as established players look to enhance their presence in the cloud computing space, create bases in domains other than the matured ERP, plug gaps in their product portfolio and acquire products with new functionalities.

The competitive landscape is set to alter with internet players such as Google, Yahoo and Amazon, in addition to hardware vendors such as Sun Microsystems, making moves to enter the internet based enterprise applications space.

Platform-as-a-service (PaaS) is a new dimension to the on-demand business model that enables the delivery of operating systems and delivery services over the internet without the inconvenience of downloads or installations.         

Use this report to...

• Compare the performance of emerging applications vendors across key business segments with this report’s analysis of ABAS, BravoSolution, Consona, eGain, HighJump, Jeeves Information Systems, nGenera, Solarsoft and SugarCRM.
• Identify and target future growth areas from this report’s analysis of acquisitions and divestments made by enterprise applications vendors and their growth strategies.
• Evaluate the future prospects of emerging applications vendors with the examination of growth strategies and SWOT analyses provided for each company listed in this report.
• Understand the market dynamics shaping the global enterprise applications industry such as intensifying competition and price sensitivity in the SMB market.          

Explore issues including...

Emerging business models: With a radical change in software delivery models, emerging players have a key opportunity to challenge the status quo of established players and drive sales growth.

Economic slowdown: Tightening budgets and uncertainty over future growth prospects is driving customers towards SaaS applications as they seek cost savings, and easier implementation.

Security: The transition to internet-based models will create a new range of security challenges, and the need for strong customer communication/education strategies..                 

Discover...

• What technological developments are driving a paradigm shift in the enterprise applications market?
• Who are the emerging enterprise applications vendors?
• What are the strengths and weaknesses of these emerging vendors?
• The future impact of emerging players on current business models and M&A activity in enterprise applications.
• How will the presence of these emerging vendors change the competitive landscape?
• What are the growth strategies of the emerging enterprise applications vendors?   

Table of Contents

• Emerging Enterprise Applications Vendors

Executive summary 12

• Market development 12
• ABAS 13
• BravoSolution 13
• Consona 13
• eGain 14
• HighJump 14
• Jeeves Information Systems 15
• nGenera 15
• Solarsoft 15
• SugarCRM 16

Chapter 2 Introduction 18

• What is this report about? 18
• Methodology 18

Chapter 3 Market development 20

• Summary 20
• Introduction 21
• Technological development – new delivery model 21
• Shift to on-demand/cloud computing 21
• Development of Platform-as-a-Service (PaaS) 23
• Market drivers in 2009–10 26
• Competitive landscape 27
• Online IT companies eyeing web-based enterprise applications arena 27
• Other IT vendors in the web-based applications space 28
• Emergence of small/startup companies in enterprise applications arena 28
• Participation of private equity players 30
• Emerging enterprise applications vendors 31
• Growth strategies of emerging enterprise applications vendors 33
• Expanding customer base through partnerships 33
• Focus on SMBs 34
• Upgrading technology to deliver on-demand/cloud computing applications 34

Chapter 4 ABAS 36

• Summary 36
• Company overview 36
• Products 37
• Customers 37
• Growth strategies 37
• Leveraging partners regional network 38
• Upgradation to meet changing customer demands 38
• SWOT analysis 39

Chapter 5 BravoSolution 42

• Summary 42
• Company overview 43
• Products 43
• Customers 44
• Growth strategies 44
• Focusing public sector client base in the UK 44
• Expanding presence in international markets 45
• SWOT analysis 46

Chapter 6 Consona 48

• Summary 48
• Company overview 48
• Products 49
• Customers 50
• Growth strategies 50
• Expanding CRM product portfolio 50
• Developing ERP applications portfolio for manufacturing sector 51
• SWOT analysis 52

Chapter 7 eGain 54

• Summary 54
• Company overview 54
• Products 55
• Customers 55
• Growth strategies 55
• Offers flexible delivery options 56
• Expanding reach in European market through partnerships 56
• Strategic partnership to offer value-added integrated products 56
• SWOT analysis 57

Chapter 8 HighJump 60

• Summary 60
• Company overview 60
• Products 61
• Customers 61
• Growth strategies 61
• Expanding product portfolio 62
• Broadening client base in Europe 62
• SWOT analysis 63

Chapter 9 Jeeves Information Systems 66

• Summary 66
• Company overview 66
• Products 67
• Customers 67
• Growth strategies 67
• Development of partnership model in international markets 68
• Focus on SMBs 68
• SWOT analysis 69

Chapter 10 nGenera 72

• Summary 72
• Company overview 72
• Products 73
• Customers 73
• Growth strategies 74
• Expanding applications portfolio through acquisitions 74
• SWOT analysis 75

Chapter 11 Solarsoft 78

• Summary 78
• Company overview 78
• Products 79
• Customers 79
• Growth strategies 79
• Developing on-demand customer base 80
• Restructuring business to increase industry focus 80
• SWOT analysis 81

Chapter 12 SugarCRM 84

• Summary 84
• Company overview 84
• Products 85
• Customers 85
• Growth strategies 85
• Strengthening client base through partnerships 86
• Adding new functionalities to on-demand products 86
• SWOT analysis 87

Chapter 13 Other emerging vendors 90

• Acorn Systems 90
• Company overview 90
• Products 90
• Customers 91
• Corticon Technologies 91
• Company overview 91
• Products 91
• Customers 92
• Emptoris 92
• Company overview 92
• Products 92
• Customers 93
• FrontRange 93
• Company overview 93
• Products 93
• Customers 94
• IQMS 94
• Company overview 94
• Products 94
• Customers 95
• Kana Software 95
• Company overview 95
• Products 95
• Customers 96
• Ketera Technologies 96
• Company overview 96
• Products 97
• Customers 97
• Logility 97
• Company overview 97
• Products 98
• Customers 98
• Numara Software 98
• Company overview 99
• Products 99
• Customers 99
• Parature 99
• Company overview 100
• Products 100
• Customers 100
• Vanguard 100
• Company overview 101
• Products 101
• Customers 101

Chapter 14 Appendix 104

• Glossary 104
• Index 106

List of Figures

• Figure 3.1: The emerging enterprise applications markets 22
• Figure 3.2: Various on-demand platforms 25
• Figure 3.3: Target markets for emerging enterprise applications vendors 32
• Figure 3.4: Emerging enterprise applications vendors competitive positioning 33
• Figure 4.5: ABAS SWOT analysis 39
• Figure 5.6: BravoSolution SWOT analysis 46
• Figure 6.7: Consona SWOT analysis 52
• Figure 7.8: eGain SWOT analysis 57
• Figure 8.9: HighJump SWOT analysis 63
• Figure 9.10: Jeeves Information Systems SWOT analysis 69
• Figure 10.11: nGenera SWOT analysis 75
• Figure 11.12: Solarsoft SWOT analysis 81
• Figure 12.13: SugarCRM SWOT analysis 87

List of Tables

• Table 3.1: Emerging vendors across various enterprise software applications 29
• Table 3.2: Acquisitions by established industry players 2006–09 29
• Table 3.3: Selected enterprise applications aggregators 30
• Table 4.4: ABAS snapshot 36
• Table 4.5: ABAS customers in targeted markets 37
• Table 5.6: BravoSolution snapshot 42
• Table 5.7: BravoSolution customers in targeted markets 44
• Table 6.8: Consona snapshot 48
• Table 6.9: Consona customers in targeted markets 50
• Table 7.10: eGain snapshot 54
• Table 7.11: eGain customers in targeted markets 55
• Table 8.12: HighJump snapshot 60
• Table 8.13: HighJump customers in targeted markets 61
• Table 9.14: Jeeves Information Systems snapshot 66
• Table 9.15: Jeeves Information Systems customers in targeted markets 67
• Table 10.16: nGenera snapshot 72
• Table 10.17: nGenera customers in targeted markets 73
• Table 11.18: Solarsoft snapshot 78
• Table 11.19: Solarsoft customers in targeted markets 79
• Table 12.20: SugarCRM snapshot 84
• Table 12.21: SugarCRM customers in targeted markets 85
• Table 13.22: Acorn Systems snapshot 90
• Table 13.23: Corticon Technologies snapshot 91
• Table 13.24: Emptoris snapshot 92
• Table 13.25: FrontRange snapshot 93
• Table 13.26: IQMS snapshot 94
• Table 13.27: Kana Software snapshot 95
• Table 13.28: Ketera Technologies snapshot 96
• Table 13.29: Logility snapshot 97
• Table 13.30: Numara Software snapshot 98
• Table 13.31: Parature snapshot 99
• Table 13.32: Vanguard snapshot 100