Opportunities and Key Players in Sports Nutrition
Emerging ingredients, key trends and market forecasts
Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. The term 'sports nutrition' implies use only by individuals involved in sports, however it is no longer the exclusive domain of only professional athletes and sports people. Consumption of sports nutrition products attracts a diverse audience, from teenage girls drinking Gatorade for energy for soccer, to workers consuming sports nutrition products to take part in weekend sporting activities.
‘Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market forecasts’ is a nutrition report published by Business Insights that identifies current sports nutrition and ingredient trends, and examines recent developments in evolving consumer profiles and motivations behind purchasing decisions. It also provides a unique overview of key fiscal and demographic factors impacting the EU and North American markets, with a specific focus on performance nutrition
Sports foods and beverages grow at CAGR of 5.3% between 2008-13. With a market value in sales of over $3.1bn forecast by 2013 sports foods and beverages will remain a significant market for sports nutrition.
Improving economies and population growth in emerging markets such as China, south-east Asia and Latin America is driving increased demand for nutritional products, and in particular sports nutrition products.
Total EU consumer spend on sports nutrition in Germany, Italy and the UK represents almost 60% of the total market. Germany leads the market, with $719m of sports nutrition expenditure in 2008, and this is forecast to increase to $783m by 2013.
The current sports nutrition market within the US was worth $3.5bn in 2008. Although the category has expanded by 4.7% (CAGR 2003-2008), Business Insights expects a slowdown to a projected growth of 3.8% over the period 2008-2013.
Use this report to...
- Identify the drivers and key issues that are shaping sports nutrition categories across the EU and the US and understand how they will impact product formulation and marketing in 2009 and beyond.
- Understand the latest trends and developments in sports nutrition and the impact of external factors such as packaging on consumer purchasing habits.
- Quantify future growth areas in the sports nutrition market based on this report’s analysis and forecasts by region (US, EU) and categories from 2008-2013.
- Benchmark your competitive position against other players in the sports nutrition market using this report’s analysis of the performance of key players including Iovate, Cytosport, Optimum Nutrition, EAS, BSN, US Nutrition, MRI, Xyience, Multipower, Maximuscle and Lucozade.
Consumer Trends. Sports nutrition is no longer the sole domain of athletes and is bypassing the stigma of being just for bodybuilders. Sports nutrition is now working its way into the acceptance of consumers seeking out a healthier lifestyle.
New Product Development. Innovation drives the sports nutrition category as consumers seek the holy grail of natural performance enhancement and brands aim to create a point of differentiation in the marketplace.
Increase in Sports Women. The participation of women in sport and exercise is significantly on the rise. In 2003, more than half of all frequent (100 or more times per year) fitness participants were female.
Private Label. The current economic downturn in the US has led to strong sales and increases for private label products in all categories. High priced sports nutrition is no exception.
Your questions answered...
- Which are the fastest growing categories in sports nutrition and do they differ across countries?
- What are the current trends and market drivers within the sports nutrition markets?
- How significant are external factors such as packaging to the final purchase decision?
- Which companies are currently positioned to become dominant players in the sports nutrition market?
- What new ingredients and product categories present new opportunities in the field of performance nutrition?