The Top 10 Flavor and Fragrance Companies: Emerging opportunities, growth strategies and financial performance

Report Description:

This report profiles the leading players in the global flavor and fragrance industry. Flavor is the sensory notion of a food or other substance, and is determined mainly by the sense of taste. Flavor companies produce and sell flavor compounds as well as flavor delivery technology that is used in foods and beverages. Hence, flavors are sold primarily to the food and beverage industries for use in a wide range of consumer products, including soft drinks, confectionery, bakery goods, desserts and prepared foods. Fragrances are designed to emit a pleasant aroma and are mostly used consumer products such as soaps, detergents, cosmetic creams, lotions and powders, lipsticks, after shave lotions, deodorants, hair preparations, candles, air fresheners and all purpose cleaners.
 
This report analyzes global flavor and fragrance industry in terms of market size (based of value), key drivers and resistors, industry trends and competitive positioning of the top 10 players in the global flavor and fragrance market. It includes profiles of the top ten companies in the industry and also involves brief write-up on other major players in the industry. The top 10 companies in the global flavor and fragrance industry were assessed on following parameters:

Each company’s financial performance in the global flavor and fragrances market;
Each company’s growth strategies and major acquisitions and divestments in this market;
Key partnerships and alliances formed by these companies;
Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.

Key Benefits of this report

• Learn from the strategies of the global flavor and fragrance companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
• Benchmark your performance against the leading flavor and fragrance  companies by comprehending their strategies.
• Understand the major issues affecting the global flavor and fragrance  market.
• Predict the key growth areas in the global flavor and fragrance market arising from the change in consumers’ preferences and global recession.
• Save time, money and resources on analyzing the performance of the key flavor and fragrance companies using this report.

Key findings from this report

The global flavor and fragrance market was valued at approximately $16bn in 2008. Business Insights anticipates that the value of global flavor and fragrance market will grow at a CAGR of 2.5% during 2008–13 to reach a total value of approximately $18bn in 2013.

Acquisitions have been ongoing in the industry for some years now creating a distinct two tier industry structure. The top ten players accounted for about 90.3% of the total market size in 2008 and smaller companies operating in niche and often domestic markets represent the remaining share.

Increasing demand for consumer products in emerging markets supported by rising disposable income will primarily drive demand for flavor and fragrance. Demand for differentiated products in developed markets such as natural and functional products will further increase consumption of flavor and fragrance as they serve as a key component to building product differentiation.

The limited market size coupled with the consolidated nature of the industry sets high barriers to entry in the industry. Substantial capital investment and R&D expenses as well as significant investment in quality assurance system further elevate barriers to entry.

T.Hasegawa was the only company among the top 10 players that registered a decline in CAGR of 2.3% during 2004–08. Shift in customer preference in end consumer products market in Japan swayed demand away from related flavor and fragrance, adversely impacting the financial performance of T.Hasegawa during 2004–08.

Burgeoning aging population in developed nations such as the US and Japan is driving the trend towards healthy lifestyle. In response to this trend, major flavor and fragrance companies are investing in the development of R&D capabilities in the field of natural ingredients applicable mostly in food and beverages, and cosmetic industries.

Key questions answered by this report

• What was the market size of the global flavor and fragrance industry by value in 2008?
• What will be the market size of the global flavor and fragrance industry during 2008-13?
• What are the trends in the global flavor and fragrance industry?
• Which geographies are expected to be the frontrunners in flavor and fragrance consumption through 2009-10?
• Who are the top 10 players in the market?
• What are the growth strategies of the top 10 companies?
• What are the strengths of the top 10 players in the global flavor and fragrance industry?
• What are the weaknesses of the top 10  players?
• What are the growth opportunities for the global top 10 flavor and fragrance companies?
• What are the problems faced by the global flavor and fragrance companies in the industry?

Table of Contents

• The Top 10 Flavor and Fragrance Companies

Executive summary 12

• Industry overview 12
• Givaudan 13
• Firmenich 13
• International Flavors & Fragrances (IFF) 14
• Symrise 14
• Takasago 15
• Sensient 15
• Mane 16
• Frutarom 16
• Robertet 17
• T.Hasegawa 17

Chapter 1 Introduction 20

• What is the report about? 20
• Methodology 21

Chapter 2 Industry overview 24

• Summary 24
• Introduction 25
• Market dynamics 25
• Global flavor and fragrance market size 25
• Drivers and resistors 26
• Competitive landscape 27
• Competitive positioning of the top 10 flavor and fragrance companies 27
• Trends 30
• Expansion into emerging markets 30
• The pace of consolidation will gain momentum 32
• Shift towards natural flavor and fragrance 33

Chapter 3 Givaudan 36

• Summary 36
• Company overview 37
• Recent financial performance 37
• Performance by business segments 39
• Growth strategies 39
• Expansion in emerging markets 39
• Strengthening R&D to attain competitive advantage 40
• Investing in in-house R&D to drive growth in the long term 40
• Alliances fostering development of new ingredients 40
• Acquisitions and divestments 41
• SWOT analysis 42

Chapter 4 Firmenich 44

• Summary 44
• Company overview 45
• Recent financial performance 45
• Performance by business segments 46
• Growth strategies 46
• Expanding production capabilities 46
• Strengthening R&D to drive growth through development of new ingredients 47
• Acquisitions and divestments 47
• SWOT analysis 48

Chapter 5 IFF 50

• Summary 50
• Company overview 51
• Recent financial performance 51
• Performance by business segments 53
• Growth strategies 53
• Improving margins through cost reduction 53
• Strengthening foothold in emerging markets 53
• Acquisitions and divestments 54
• SWOT analysis 54

Chapter 6 Symrise 56

• Summary 56
• Company overview 57
• Recent financial performance 57
• Performance by business segments 59
• Growth strategies 59
• Investing in R&D to drive growth in the long term 59
• Fortifying growth in potential sectors through partnerships and alliances 60
• Investing in emerging markets to accelerate growth 61
• Acquisitions and divestments 61
• SWOT analysis 63

Chapter 7 Takasago 66

• Summary 66
• Company overview 67
• Recent financial performance 67
• Performance by business segments 69
• Growth strategies 69
• Strengthening R&D to deliver new flavors 69
• Acquisitions and divestments 70
• SWOT analysis 71

Chapter 8 Sensient 74

• Summary 74
• Company overview 75
• Recent financial performance 75
• Performance by business segments 76
• Growth strategies 77
• Strengthen distribution network in and commercial presence in emerging markets 77
• Improving margins through debt reduction 77
• Acquisitions and divestments 77
• SWOT analysis 78

Chapter 9 Mane 80

• Summary 80
• Company overview 81
• Recent financial performance 81
• Performance by business segments 82
• Growth strategies 83
• Expanding in international markets to accelerate growth 83
• Acquisitions and divestments 83
• SWOT analysis 84

Chapter 10 Frutarom 86

• Summary 86
• Company overview 87
• Recent financial performance 87
• Performance by business segments 88
• Growth strategies 89
• Expanding investments in R&D to drive long term growth 89
• Acquisitions and divestments 90
• SWOT analysis 92

Chapter 11 Robertet 94

• Summary 94
• Company overview 95
• Recent financial performance 95
• Performance by business segments 96
• Growth strategies 97
• Investing in capacity expansion and emerging markets to accelerate its sales growth 97
• Acquisitions and divestments 97
• SWOT analysis 99

Chapter 12 T.Hasegawa 102

• Summary 102
• Company overview 103
• Recent financial performance 103
• Performance by business segments 105
• Growth strategies 105
• Penetrate new and under-represented sectors in Japan to drive growth 105
• Investing in facility expansion outside Japan 106
• Acquisitions and divestments 106
• SWOT analysis 107

Chapter 13 Other major players 110

• Soda Aromatic 110
• Company overview 110
• Recent financial performance 110
• Ogawa 112
• Company overview 112
• Recent financial performance 112
• Agilex Flavors and Fragrances (Agilex) 112
• Company overview 113
• Cargill Flavor Systems 113
• Company overview 113
• Recent financial performance 114
• Bell Flavors and Fragrances 115
• Company overview 116
• Huabao International (Huabao) 116
• Company overview 116
• Recent financial performance 117
• Etol 118
• Company overview 119
• Recent financial performance 119
• Mastertaste 120
• Company overview 121
• China Flavors and Fragrances (CFF) 121
• Company overview 121
• Recent financial performance 121
• Wanxiang International (Wanxiang) 123
• Company overview 123
• Recent financial performance 123

Chapter 14 Appendix 126

• Glossary 126
• Index 127

List of Figures

• Figure 2.1: Global flavor and fragrance market size ($bn), 2008–13 26
• Figure 2.2: Flavor and fragrance industry drivers and resistors 27
• Figure 2.3: Top 10 flavor and fragrance companies market share, 2008 28
• Figure 2.4: Performance of top 10 flavor and fragrance companies, 2004–08 29
• Figure 3.5: Givaudan financial performance ($m), 2004–08 38
• Figure 3.6: Givaudan SWOT analysis 42
• Figure 4.7: Firmenich financial performance ($m), 2004–08 46
• Figure 4.8: Firmenich SWOT analysis 48
• Figure 5.9: IFF financial performance ($m), 2004–08 52
• Figure 5.10: IFF SWOT analysis 54
• Figure 6.11: Symrise financial performance ($m), 2004–08 58
• Figure 6.12: Symrise SWOT analysis 63
• Figure 7.13: Takasago financial performance ($m), 2004–08 68
• Figure 7.14: Takasago SWOT analysis 71
• Figure 8.15: Sensient financial performance ($m), 2004–08 76
• Figure 8.16: Sensient SWOT analysis 78
• Figure 9.17: Mane financial performance ($m), 2004–08 82
• Figure 9.18: Mane SWOT analysis 84
• Figure 10.19: Frutarom financial performance ($m), 2004–08 88
• Figure 10.20: Frutarom’s SWOT analysis 92
• Figure 11.21: Robertet financial performance ($m), 2004–08 96
• Figure 11.22: Robertet SWOT analysis 99
• Figure 12.23: T.Hasegawa financial performance ($m), 2004–08 104
• Figure 12.24: T.Hasegawa SWOT analysis 107
• Figure 13.25: Soda Aromatic financial performance ($m), 2004–08 111
• Figure 13.26: Cargill financial performance ($m), 2004–08 115
• Figure 13.27: Huabao financial performance ($m), 2005–08 118
• Figure 13.28: Etol financial performance ($m), 2006–08 120
• Figure 13.29: CFF financial performance ($m), 2004–08 122

List of Tables

• Table 2.1: Global flavor and fragrance market size ($bn), 2008–13 26
• Table 2.2: Performance of top 10 flavor and fragrance companies, 2004–08 29
• Table 2.3: Select investment in emerging markets by flavor and fragrance companies, 2007–09 31
• Table 2.4: Select acquisitions in flavor and fragrance industry, 2007–09 32
• Table 3.5: Givaudan snapshot 36
• Table 3.6: Givaudan financial performance ($m), 2004–08 38
• Table 3.7: Givaudan business segment performance ($m), 2008 39
• Table 3.8: Givaudan partnership and alliances, 2007–09 41
• Table 4.9: Firmenich snapshot 44
• Table 4.10: Firmenich financial performance ($m), 2004–08 45
• Table 5.11: IFF snapshot 50
• Table 5.12: IFF financial performance ($m), 2004–08 52
• Table 5.13: IFF business segment performance ($m), 2008 53
• Table 6.14: Symrise snapshot 56
• Table 6.15: Symrise financial performance ($m), 2004–08 58
• Table 6.16: Symrise business segment performance ($m), 2008 59
• Table 6.17: Symrise partnerships and alliances, 2007–09 60
• Table 6.18: Symrise investment in emerging markets, 2007–09 61
• Table 6.19: Symrise acquisitions, 2007–09 62
• Table 7.20: Takasago snapshot 66
• Table 7.21: Takasago financial performance ($m), 2004–08 68
• Table 7.22: Takasago business segment performance ($m), 2008 69
• Table 8.23: Sensient snapshot 74
• Table 8.24: Sensient financial performance ($m), 2004–08 75
• Table 8.25: Sensient business segment performance ($m), 2008 76
• Table 9.26: Mane snapshot 80
• Table 9.27: Mane financial performance ($m), 2004–08 81
• Table 9.28: Mane business segment performance ($m), 2008 82
• Table 10.29: Frutarom snapshot 86
• Table 10.30: Frutarom financial performance ($m), 2004–08 88
• Table 10.31: Frutarom business segment performance ($m), 2008 89
• Table 10.32: Frutarom acquisitions, 2007–09 91
• Table 11.33: Robertet snapshot 94
• Table 11.34: Robertet financial performance ($m), 2004–08 95
• Table 11.35: Robertet business segment performance ($m), 2008 96
• Table 12.36: T.Hasegawa snapshot 102
• Table 12.37: T.Hasegawa financial performance ($m), 2004–08 104
• Table 12.38: T.Hasegawa business segment performance ($m), 2008 105
• Table 13.39: Soda Aromatic snapshot 110
• Table 13.40: Soda Aromatic financial performance ($m), 2004–08 111
• Table 13.41: Ogawa snapshot 112
• Table 13.42: Agilex snapshot 112
• Table 13.43: Cargill Flavor Systems snapshot 113
• Table 13.44: Cargill financial performance ($m), 2004–08 114
• Table 13.45: Bell Flavors and Fragrances snapshot 115
• Table 13.46: Huabao snapshot 116
• Table 13.47: Huabao financial performance ($m), 2005–08 117
• Table 13.48: Etol snapshot 118
• Table 13.49: Etol financial performance ($m), 2006–08 119
• Table 13.50: Mastertaste snapshot 120
• Table 13.51: CFF snapshot 121
• Table 13.52: CFF financial performance ($m), 2004–08 122
• Table 13.53: Wanxiang snapshot 123