Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Latvia. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Latvia.Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.Assess overall market entry potential by accessing key market indicators including registered cars and national fuel volumes.In 2009, the total volume of fuel sold in Latvia decreased for the first time since 2005. Retail fuel volume sales declined by 16.7%. In the first half of 2009, fuel prices increased by nearly 30.0%. Such a steep rise contributed to lower fuel volume sales during 2009.Datamonitor estimates that by the end of 2010, the Latvian service station network contracted by 1.3% and there were approximately 525 fuel outlets. Statoil, Lukoil, and Neste operate the three biggest retail networks in the country. A host of national players, such as Dinaz and Virsi-A, operate smaller networks.More than half of all service stations in Latvia feature a shop. Major fuel retailers such as Statoil, Lukoil, and Dinaz have shops at over 75.0% of their service stations. Other players with smaller networks, such as RNS-D and Kursi, have shops at all of their service stations.Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?What is the market share and average fuel throughput per site of the top five players in Latvia?How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?