Service Station Retailing in Latvia 2011

Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Latvia. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Latvia.Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.Assess overall market entry potential by accessing key market indicators including registered cars and national fuel volumes.In 2009, the total volume of fuel sold in Latvia decreased for the first time since 2005. Retail fuel volume sales declined by 16.7%. In the first half of 2009, fuel prices increased by nearly 30.0%. Such a steep rise contributed to lower fuel volume sales during 2009.Datamonitor estimates that by the end of 2010, the Latvian service station network contracted by 1.3% and there were approximately 525 fuel outlets. Statoil, Lukoil, and Neste operate the three biggest retail networks in the country. A host of national players, such as Dinaz and Virsi-A, operate smaller networks.More than half of all service stations in Latvia feature a shop. Major fuel retailers such as Statoil, Lukoil, and Dinaz have shops at over 75.0% of their service stations. Other players with smaller networks, such as RNS-D and Kursi, have shops at all of their service stations.Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?What is the market share and average fuel throughput per site of the top five players in Latvia?How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
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CONTENTS SUMMARY
Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, and shop penetration.
Market level charts showing:
Total service stations and cars per service station over five years and one year estimate
Car parc and cars per capita, over five years
Proportion of petrol and diesel cars, over five years
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years and one year estimate
Company level charts showing:
Service station network size by brand, 2010
Fuel volume market share by brand, 2009
Motorway service stations by brand, 2010
Unmanned service stations by brand, 2010
Competitor ranking in 2009 compared to 2008
Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
Top five fuel retailers’ shop sites, including:
Shop network and penetration
Shop proposition, brand name, partnerships and additional secondary information
Top five fuel retailers’ car wash sites, including:
Car wash network and penetration
Car wash types, manufacturers, and additional secondary information
Top five fuel retailers business fuel card and private loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards.
ANALYSIS SUMMARY
In Latvia, the total fuel volume sold decreased by 16.7% in 2009 due to high fuel prices.
The total number of fuel outlets has declined since 2006 in Latvia
The total number of registered cars has grown by 12.9% since 2006
The proportion of diesel powered cars is on the rise in Latvia
In Latvia, the total volume of fuel sales decreased by 17% in 2009
A third of all service stations are owned by independent players
Three players account for over 60% of fuel volume sales in Latvia
Statoil has the highest number of motorway stations in Latvia
The major fuel retailers operate some unmanned stations in Latvia
Statoil is the leading fuel retailer in Latvia
Neste’s entire service station network in Latvia is unmanned
Lukoil has the second largest service station network in Latvia
Virsi-A accounts for over 6% of all service stations in Latvia
Dinaz has a 7.5% share of the service station network in Latvia
Most fuel retailers have shops at the majority of their outlets
Over 80% of all Statoil-branded service stations feature a shop
Three-quarter of all Lukoil-branded service stations feature a shop
Dinaz has a forecourt shop at all of its manned sites in Latvia
Over 90% of all Virsi-A-branded service stations feature a shop
Neste service stations in Latvia feature Narvesen-branded shops
Statoil has the highest number of service stations with a car wash in Latvia
More than half of all Statoil-branded fuel outlets have a car wash
Dinaz-branded service stations have hand car wash facilities
Virsi-A has a car wash facility at 20% of its service stations
All car wash facilities at Lukoil service stations are automatic
Three Neste service stations feature automatic washes
APPENDIX
All data is taken from our Service Station Retailing Research Program 2010: Latvia
Methodology
Datamonitor conducted a comprehensive research program in Latvia for the first time in 2010. As a result, the Service Station Retailing Database for Latvia is in the development stage.
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
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