Service Station Retailing in Russia: 2011

Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Russia. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, and automatic network data, it also details retailers' product offerings and future directions.Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Russia.Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.In 2009, the total volume of fuel sold in Russia increased marginally by 1%, the lowest rate of growth since 2005. A rise in fuel prices and a sharp decline in new car sales contributed to the low growth in overall fuel sales in 2009.Russia’s service station network has been fast expanding over the last few years, and has grown by almost 50% since 2005. Lukoil, Rosneft and TNK-BP operate the three biggest retail networks in the country. A host of other companies operate smaller networks, often in particular regions.Russia is a unique market where the majority of service stations are owned by independent fuel retailers, with the major oil companies together holding only a 20–25% network share.Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?What is the market share and average fuel throughput per site of the top five players in Russia?How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
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CONTENTS SUMMARY
Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, and shop penetration.
Market level charts showing:
Total service stations and cars per capita over time, over five years
Cars/population per service station, over five years
Proportion of petrol and diesel cars, over five years
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years
Company level charts showing:
Service station network size by brand, 2010
Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
Top five fuel retailers’ shop sites, including:
Shop network and penetration
Shop proposition, brand name, partnerships and additional secondary information
Top five fuel retailers business fuel card and private loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards.
ANALYSIS SUMMARY
In Russia, the total fuel volume sold increased marginally by 1% in 2009
The total number of service stations in Russia is on the rise
The number of registered cars in Russia has been increasing since 2006
Only a small proportion of cars in Russia are diesel powered
Total fuel volume sales in Russia increased marginally in 2009
Independent fuel retailers have a huge share of the retail network
Lukoil has the largest number of service stations in Russia
Rosneft’s service station network is the second largest in Russia
TNK-BP has over 1,000 service stations in Russia
Gazprom accounts for 3% of the service station network in Russia
Tatneft has the fifth largest fuel retail network in Russia
Lukoil has the highest number of service stations with a shop in Russia.
Over 80% of Lukoil’s service station network features shops
Half of all Rosneft-branded service stations feature a shop
More than a third of all Tatneft-branded sites feature a shop
TNK-BP has launched a new shop format for its Russian network
Most of Gazprom’s rebranded service stations feature a shop
APPENDIX
All data is taken from our Service Station Retailing Research Program 2010: Russia
Methodology
Datamonitor conducted a comprehensive research program in Russia for the first time in 2010. As a result, the Service Station Retailing Database for Russia is in the development stage.
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
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